
Promotoras now play a key role in connecting communities to health services. Photo by Jonathan Olivares
When Yesenia Ortiz met Maria, a few years ago, Maria was a short thin woman with dark hair and bright eyes that had started unexpectedly losing a significant amount of weight. At her thinnest, Maria, who was originally 115 pounds went down to 78 pounds. She was also experiencing pain and a burning sensation in her stomach and throat. In addition to worrying about her health, she also worried about being uninsured and not having access to care.
Which is why Ortiz, a certified enrollment counselor for healthcare services in the Eastern Coachella Valley, became so important to Maria. Ortiz helps applicants navigate through the county's complicated process of accessing health care services, something that can be challenging for most people.
However, Ortiz's work is more nuanced than just explaining forms or pointing people to the next line they should stand in. More than just an enrollment officer, Ortiz is also what is known as a promotora and plays an essential role in connecting immigrants with urgent health care services. Promotoras or promotoras de salud (Spanish for health promoter ) are lay health-care advisers, traditionally within Latino communities.
To a large extent, in addition to guiding applicants through the application and enrollment process, the success of promotoras like Yesenia Ortiz relies largely on their cultural sensitivity to the significant Latino population that seek the services. By engendering credibility and trust within the community, their role is not only to give applicants information, but to bridge the needs of applicants with a county system that does not offer much or any assistance.
Ortiz and other members of the team at local non-profit Clinicas Salud Del Pueblo helped Maria enroll into the Medically Indigent Services Program (MISP). While MISP is not an insurance, it is meant to be used on an emergency basis and does not include prenatal, dental, or mental health services for adults between the ages of 21 and 64 and is only accepted at county health centers such as Clinicas Salud Del Pueblo where Ortiz is based.
Clinicas Salud del Pueblo make sure to reach out to residents of the Eastern Coachella Valley across widespread Riverside County. Photo by Paulina Rojas.
The Medically Indigent Services Program, an emergency health services program is geared to some of Riverside County's most vulnerable --low income residents that do not have health insurance coverage -- is particularly mired in complications. Moreover, in counties such as Riverside, MISP is one of the few services available to immigrant workers, including the undocumented. Currently there are 6,680 people enrolled in the program.
Like Maria, the applicants Ortiz works with in the Eastern Coachella Valley are largely immigrants that speak or read little to no English, some can't read or write at all. Some are undocumented and are fearful of exposing themselves to government officials.
Ortiz has witnessed however, that despite these challenges, applicants finally come forward to access services when their health symptoms become intolerable, urgent. Often the process of seeking and acquiring help can seem almost equally unbearable.
I used to cry a lot because I felt like I had nowhere to go Maria said in Spanish. It was very difficult for me, I would always pray and ask god for mercy.
For Maria, having the assistance of experts such as Yesenia, readily available to assist her made experience in getting the care that she needed a lot easier.
Agricultural labor relies on low-wage workers, including undocumented immigrants that are often vulnerable as they are exposed to high-risk environments but do not have access to comprehensive health care.
Ortiz has noticed that like Maria, many of the applicants that she assists in the Eastern Coachella Valley often have difficulties accessing the program due to the fact that they live in isolated and rural communities. Many times, applicants do not have cars and rely on rides or on sparse public transportation.
When applying for MISP here in the valley there is an application issue because most people that are applying to MISP are living in Mecca, Thermal or farther out east, she said.
However, late in 2015 an MISP enrollment officer started going to Mecca on the fourth Monday of every month for a few hours, making it slightly easier for residents to apply and enroll in the program. Before then, most applicants from the east valley would have to travel to Indio to submit their application. While this has helped alleviate those in need, Ortiz says it is not enough.
It would be nice if they had someone there all day, Ortiz said. Clinicas Salud del Pueblo also provides free transportation to any of their sites. All patients have to do is call 24 hours in advance and a van will take them to and from their appointment.
--
--
If needed, members of the outreach team make house calls to help people apply for programs such as MISP.
In addition to lack of transportation potential applicants are often deterred from applying to MISP by the convoluted process and the lack of information about it. Ortiz said that some of the people applying dont know how to read or get easily confused by the complicated vocabulary. Promotoras always suggest that applicants come into the clinic or to call for assistance. This helps eliminate any complications that might come up during the application process.
Also, Ortiz and other Clinicas Salud del Pueblo staff are bilingual. All promotoras on the team speak both English and Spanish. You understand more than the language, it is the culture, Ortiz said. You know where they are coming from.
It's not just a job, we go beyond to see how we can help, we dont just limit ourselv
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
11/05/2025
Berklee Honors Andr 3000 and Sara Bareilles at 2025 Commencement This years honorary doctorate recipients were recognized for their profound influence as art...
10/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
10/05/2025
NEW YORK During the IAB NewFronts 2025, Samsung Ads announced the debut of STN, the Samsung Television Network, a FAST channel with live content that will be av...
10/05/2025
SEATTLE T-Mobile has announced that it set a new uplink speed record of 550 Mbps in sub-6 GHz spectrum using cutting-edge 5G Advanced tech....
10/05/2025
WASHINGTON Twenty-two U.S. Senators have sent a letter to Federal Communications Commission chair Brendan Carr urging him to modernize ownership caps that are...
10/05/2025
Meet Graduates from Berklees Class of 2025 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
09/05/2025
At the Frontline Club in London, a venue long associated with media freedom and ...
09/05/2025
As excitement builds for the annual Eurovision Song Contest, Spotify data offers...
09/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/05/2025
In our latest blog, Laura Rognoni dives into the shifting currents of change in the digital entertainment landscape, revealing the trends that will keep viewers...
09/05/2025
LOS GATOS, Calif. Netflix has announced that starting May 19 it will begin rolling out a major upgrade to its user interface and the TV experience it offers str...
09/05/2025
The Walt Disney Co. CEO Bob Iger told analysts the direct-to-consumer ESPN app often referred to as ESPN Flagship will be available to the linear channel'...
09/05/2025
Berklee Online Signs Transfer Articulation with Conservatorio Nacional de M sica The new agreement allows CNM students in the Dominican Republic to transfer i...
09/05/2025
Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of a new line of products for the Blackmagic URSA Cine Cameras. These ...
09/05/2025
LYNX Technik, provider of modular signal processing solutions is expanding its popular Series 5000 platform with three new 12G-SDI cards. The new cards provide ...
09/05/2025
Pebble, the leading automation, content management and integrated channel specialist, has completed a project to migrate ON TV, the major independent broadcaste...
09/05/2025
NUGEN Audio launches its new speech intelligibility plug-in, DialogCheck. A mono, stereo and multichannel dialog clarity meter, the software provides an objecti...
09/05/2025
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj ...
09/05/2025
CVP has announced it will demonstrate its cutting-edge broadcast, live production and studio solutions at MPTS 2025. Taking place at Olympia London from 14th - ...
09/05/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent e...
09/05/2025
SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixel...
09/05/2025
Friend MTS, a leading global provider of content protection services, today announced that TOD, the premier sports and entertainment OTT subscription service fo...
09/05/2025
ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens loo...
09/05/2025
At the 2025 Media Production & Technology Show (MPTS), Cerberus Tech will showcase the latest major enhancement to its Livelink IP video delivery platform the...
09/05/2025
Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...
09/05/2025
CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...
09/05/2025
NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...
09/05/2025
LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...
09/05/2025
AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution
Brie Clayton May 8, 2025
0 Comments
When working remotely on broadcas...
09/05/2025
What do they teach in an Advanced Adobe After Effects Course?
Roland Kahlenberg May 8, 2025
0 Comments
There aren't many advanced After Effects co...
09/05/2025
Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025
Brie Clayton May 8, 2025
0 Comments
Trevor Morgan, COO of OpenDrives, shares how the co...
09/05/2025
Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...
09/05/2025
MLB Sunday Leadoff' 2025: MLB Local Media Pulls the Production, Operational ...
09/05/2025
LTN, Pro Volleyball Federation To Wrap Second Season With Championship Weekend PVF's broadcast coverage has risen 350% from its debut season By Mark J Burn...
09/05/2025
Evertz's Ray Kasprzyk on Meeting the Unique Technological Needs of Massive L...
09/05/2025
With Real Madrid-FC Barcelona, ESPN Preps for Most Ambitious LaLiga Match Covera...
09/05/2025
Friday 9 May 2025
Download images HERE
Episodes are available on Sky Media Vil...
09/05/2025
Back to All News
SO JI-SUB Returns With Cold and Intense Noir Action Series Me...
09/05/2025
Back to All News
Netflix Announces Our First-Ever Nordic Medical Drama Starring...
09/05/2025
New beta programme for Avid Pro Tools users provides versioned backup/archive
M...
09/05/2025
Further to the comments from RT Director-General, Kevin Bakhurst on Wednesday 7th May included below in which he asked the EBU for a discusion on Israel...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...