Coca-Cola joins Barco Lobby Experience at CineEurope

19/06/2017

Coca-Cola joins Barco Lobby Experience at CineEurope Kortrijk, Belgium, 19 June 2017 - Ensure truly engaging movie experiences, that's the joint goal of digital cinema leader Barco and Coca-Cola. As the official corporate sponsor of CineEurope 2017, Coca-Cola has now joined forces with Barco to set up a full-blown Barco Lobby Experience at the Coca-Cola Hospitality Lounge, from 20 to 22 June. Featuring an almost-real cinema lobby, the set-up illustrates how exhibitors can turn their cinema lobbies into fun and social destinations where visitors love to spend time, and make the movie-going experience memorable.

Ever since Barco entered the cinema market, it has been on a quest to help exhibitors craft unique, appealing cinema experiences. Coca-Cola shares Barco's passion for the movies. The beverage company strongly believes that a truly engaging cinema visit that enables young people to socialize and have fun with their friends outperforms the experience that streaming media and video-on-demand can offer. Barco's Lobby Experience contributes greatly to creating these special moments.

Market-leading solution

From our Young Audiences' research project, we learned that it is key to create social experiences and driving emotional engagement from the moment teens enter the cinema lobby, says Corinne Thibaut, Coca-Cola's International Director of Cinema & Leisure. Barco's offering truly stands out, as its approach transcends the normal perception of digital signage. By combining video, audio and lighting effects, Barco sparks the imagination and stimulates multiple senses when delivering content to an audience.

Added value for everyone involved

We are thrilled to hear that Coca-Cola perceives our solution as market-leading. It's a real pleasure to join forces with them at CineEurope to show cinema exhibitors how an engaging lobby experience can add value for moviegoers, exhibitors, studios and brands alike, says Bas van Heek, Business Development Manager at Barco Cinema - Lobby. While moviegoers love the experience and interaction that Barco lobby solutions bring, exhibitors are happy to see their revenues grow and strengthen customer loyalty. Studios and Brands, for their part, benefit from higher recall rates of and more interaction with their messaging, while the intelligence that's added to the platform allows for more targeted and, as a result, more effective communications.

Fully-fledged set-up

From 20 to 22 June, Barco's Lobby Experience will draw eyes at the Coca-Cola Hospitality Lounge. The CineEurope configuration features two LED walls, 44 LCD displays, 34 Showlights and various types of sensors, all powered by 38 media players, as well as a booth-wide immersive sound system. Everything is managed and controlled in a sleekly choreographed, fully synchronized way via Barco's Lobby Manager, which runs on Barco's X2O visual communication platform with integrated Anonymous Audience Analysis (Infinisense ) and Barco's Overture A/V control platform. As for content, Barco will show its studio-approved lobby takeover content, featuring booth-wide teasers for a number of recent Hollywood blockbusters. In addition, the Barco Lobby solution will deliver dynamic Coca-Cola branding to multiple unique zones at the booth.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. At Coca-Cola, we're serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.

For more information, visit www.coca-colacompany.com and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.

About Barco

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees located in 90 countries, whose passion for technology is captured in 400 granted patents.

For more information, visit us on www.barco.com, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco).

Copyright 2017 by Barco

LINK:	http://www.barco.com/en/News/Press-releases/Coca-Cola-joins-Barco-Lobb...
	See more stories from projectdesign

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026