PBS and Stations Launch 4/7 PBS KIDS Channel, Expanding Acce to the # Children s Educational Media Brand on TV and Digital Platforms

PBS AND STATIONS LAUNCH 24/7 PBS KIDS CHANNEL, EXPANDING ACCESS TO THE #1 CHILDREN'S EDUCATIONAL MEDIA BRAND ON TV AND DIGITAL PLATFORMS

Recent Survey Shows Parents Say TV Viewing Is a Top Family-Time Activity, Want Anytime Access to High-Quality Educational Content and Rank PBS KIDS as Best Use of Family Screen Time

Pasadena, CA, January 15, 2017 - Tomorrow PBS, the nation's most trusted provider of educational media for children, will launch the first-ever national 24/7 PBS KIDS channel, provided by member stations across the country on TV and via live streaming on digital platforms. The free service, which will feature 24/7 educational programming, ensures that PBS KIDS' high-quality content is available to all children and caregivers on a platform and at a time that works for them, including primetime, weekends and other out-of-school times when they are most likely to tune in.i In fact, a new national study of parents with children ages 2-6 finds TV viewing is one of the top ways that families spend time together, with 89 percent of parents reporting they watch TV together as a family, 74 percent in favor of anytime access to educational programming and 37 percent ranking PBS KIDS as the best use of family screen time. PBS President and CEO Paula A. Kerger announced the channel launch and survey findings today at the Television Critics Association Winter Press Tour.

One hundred eight PBS licensees, listed here, are expected to launch the PBS KIDS channel on TV by the end of the year, making it available to 90 percent of U.S. TV households. Seventy-five licensees will debut the channel tomorrow, January 16, and additional licensees will roll it out in the coming months. The channel will also be available as a live stream on pbskids.org and on the free PBS KIDS Video App for mobile and tablet devices, which has been downloaded 16.4 million times and totaled 4.2 billion streams last year.ii

By offering PBS KIDS programming 24/7, PBS stations will extend the reach and impact that they already have in their communities, where they provide essential services for families, said Kerger. With the launch of the multi-platform 24/7 PBS KIDS channel, all of America's children will be able to access our trusted educational content anywhere, anytime and through any device. As the only free national 24/7 kids' TV service in the U.S., the PBS KIDS channel will be a game changer for all families - especially our nation's most underserved, many of whom do not attend preschool and rely solely on over-the-air television for media content.

Later this year, the live stream will introduce a first-of-its kind integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning - all in one seamless digital experience. This new feature is grounded in research demonstrating that measurable gains in learning are achieved when children interact with both PBS KIDS video and games. The games will align with the learning goals of each TV series, deepening children's engagement and supporting learning.

PBS KIDS Ranks #1 in Preparing Kids for Success in School and Life

For more than a decade, the American public has consistently ranked PBS KIDS as the number-one educational media brand for children.iii In a recent survey, PBS KIDS ranked first in school readiness among children's TV networks. When asked how well networks prepare children for school, 81 percent of parents said PBS KIDS helps a lot/somewhat, topping the next closest network by 11 percent. Parents also credited PBS KIDS for more positive behavior exhibited by children after watching. PBS KIDS stands out as the most trusted and safe place for children to watch television and the best use of families' screen time, according to the study. PBS commissioned the study with an independent research firm. More findings are available here.

Leading children's media experts point to PBS KIDS as a trusted resource for families, too. PBS KIDS' series are consistently among the highest-rated shows that Common Sense Media reviews, said James P. Steyer, founder and CEO of Common Sense Media. Millions of children across our country stand to benefit from the increased access to PBS KIDS' exceptional content with the launch of the 24/7 PBS KIDS channel. Similarly, the American Academy of Pediatrics (AAP), in its recently updated guidelines for children's media use, recommends PBS KIDS as the leading resource for quality, educational screen time. The new AAP guidelines also encourage parents to watch TV with their children and talk about it together.

Decades of research confirms that PBS KIDS media content helps children build critical skills - among them, early literacy, math and social-emotional skills - that enable them to find success in school and life, while also helping parents increase their own engagement in their children's learning. A study conducted by WestEd found that PBS KIDS resources can help prepare children from low-income families for kindergarten.iv Additionally, parents' awareness of their children's math learning increased significantly - as did their use of strategies to support their children's learning.v

We know from years of research that PBS KIDS helps children build important social-emotional and school readiness skills, and that the learning potential of media is multiplied when parents co-view with their children, said Lesli Rotenberg, Senior Vice President and General Manager, Children's Media and Education, PBS. We are encouraged to see how much parents value family viewing time, ranking PBS KIDS as the number-one use of family screen time, because parent involvement is critical to our long-term vision of using the

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