National Film and Video Foundation to conduct a South African Audience Research
The National Film and Video Foundation (NFVF) constantly conducts research to study developments and trends in the local film industry. The NFVF act mandates the organisation to conduct research in any field of the industry. For the South African Audience Research, Developmentnomics (Pty) Ltd has been appointed to conduct on behalf of the NFVF. The research will provide much needed market intelligence to provide insight into consumer choices and preference. This will go a long to create a balance between production and consumption. The service provider will also make recommendations on factors that should be taken into considering towards the development of an audience development strategy.
The research would provide consumer insight as well as factors that drive content consumption across multiple platforms. The study will broadly cover the following key areas:
Profile of the Audience
Content Preferences (platforms and genre)
Entertainment Spending Patterns
General perception and attitude towards South African content
The NFVF therefore calls on the industry, its stakeholders and audiences to participate in the study and provide Developmentnomics (Pty) with any relevant information that will help them collect the important data to complete the research.
Released on behalf of the National Film and Video Foundation
CONTACT DETAILS FOR MEDIA QUERIES
Contact Person
Naomi Mokhele
Manager: Communications
Tel: +27 11 483 0880
naomim@nfvf.co.za
www.nfvf.co.za
Twitter: @IamNaomiM
@FilmFound
OR
Sean Bracegirdle
Communications Coordinator
Tel: +27 11 483 0880
seanb@nfvf.co.za
www.nfvf.co.za
The National Film and Video Foundation (NFVF) is governed by the National Film and Video Foundation Act 73 of 1997 as amended by Cultural Laws Amendment Act 36 of 2001. The mandate of the NFVF, in terms of section 3 of the Act, is:
To promote and develop the film and video industry;
To provide and encourage the provision of opportunities for persons, especially from disadvantaged communities to get involved in the film and video industry;
To encourage the development and distribution of local film and video products;
To support the nurturing and development of access to the film and video industry;
To address historical imbalances in the infrastructure and distribution of skills and resources in the film and video industry.
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National Film and Video Foundation to conduct a South African Audience Research 
