GEFCO Premieres First Multiplatform Campaign on CNN Monday, February 5, 2018
Share:
Share on facebook
Share on Twitter
Email this article
Download:
Download PDF
GEFCO - a global player in industrial supply chain solutions and a European leader in automotive logistics - has teamed up with CNN International Commercial (CNNIC) for its international advertising campaign to launch its new brand logo and signature GEFCO. Partners, unlimited.
GEFCO is sponsoring the editorial series, Biz:frontiers, which explores invention and the creative minds who are disrupting the business landscape. Biz:frontiers will air within CNN International's flagship business show Quest Means Business, presented by anchor and correspondent Richard Quest. The segments will feature as two weeks of in-depth reporting (during February and May) on technology for automobiles, e-commerce, electronic goods, pharmaceuticals and more, culminating in two 30-minute programmes showcasing all the coverage.
The campaign includes the sponsorship of a digital page which hosts a range of content from videos to photo galleries and interactives. This is supplemented by TV and Biz:frontiers co-branded banners which have been produced by create, CNNIC's in-house branded content studio.
Harnessing the brand building power of CNN International's global TV and digital reach, coupled with the precision data targeting, the focus of the campaign is to increase GEFCO 's brand awareness amongst CNNs premium audience of business-decision makers, C-Levels and opinion leaders across Europe and Latin America.
This will be enhanced by a strong social media strategy, building on CNN's position as the number one social news outlet, to maximize engagement for Biz:frontiers across Facebook, Twitter and Instagram.
GEFCO - a global player in industrial supply chain solutions and a European leader in automotive logistics - has teamed up with CNN International Commercial (CNNIC) for its international advertising campaign to launch its new brand logo and signature GEFCO. Partners, unlimited.
GEFCO is sponsoring the editorial series, Biz:frontiers, which explores invention and the creative minds who are disrupting the business landscape. Biz:frontiers will air within CNN International's flagship business show Quest Means Business, presented by anchor and correspondent Richard Quest. The segments will feature as two weeks of in-depth reporting (during February and May) on technology for automobiles, e-commerce, electronic goods, pharmaceuticals and more, culminating in two 30-minute programmes showcasing all the coverage.
The campaign includes the sponsorship of a digital page which hosts a range of content from videos to photo galleries and interactives. This is supplemented by TV and Biz:frontiers co-branded banners which have been produced by create, CNNIC's in-house branded content studio.
Harnessing the brand building power of CNN International's global TV and digital reach, coupled with the precision data targeting, the focus of the campaign is to increase GEFCO 's brand awareness amongst CNNs premium audience of business-decision makers, C-Levels and opinion leaders across Europe and Latin America.
This will be enhanced by a strong social media strategy, building on CNN's position as the number one social news outlet, to maximize engagement for Biz:frontiers across Facebook, Twitter and Instagram.
Emmanuel Arnaud, Executive Vice-President, Sales & Marketing, GEFCO, says: Our new signature, GEFCO.Partners, unlimited, reflects our commitment to building long-term cooperation with all our partners and we are very excited about our new relationship with CNN. I am confident that this campaign will boost GEFCO's brand visibility among all our key stakeholders .
Petra Malenicka, Senior Vice President, Europe and the Americas , CNN International Commercial comments: We are excited to launch GEFCO's first multiplatform partnership with CNN. Combining quality editorial content, deep knowledge of our audience's content preferences and high precision data targeting, CNN's Biz:frontiers will enable GEFCO to engage with a truly global business audience and to convey a powerful brand message.
Notes to Editors:
For more information, please contact:
Chantal Ward
Senior Press Officer
CNN International Commercial
Tel: + 44 20 7693 0550
Chantal.Ward@turner.com
About CNN International Commercial
CNN International Commercial (CNNIC) is the division of Turner International responsible for the business operations of CNN's properties outside of the United States. All the commercial activities for brands such as CNN International, CNN en Espa ol, CNN Arabic, CNN Style, CNNMoney and Great Big Story are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world's leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world's most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com
About GEFCO GROUP
GEFCO designs and implements flexible and smart supply chain solutions to deliver value to its clients. The Group builds lasting cooperation w
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
GEFCO Premieres First Multiplatform Campaign on CNN Monday, February 5, 2018 
