
Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton April 21, 2021
0 Comments
These new technologies connect people across locations to support new remote and real-time realities.
Sony is offering a series of new upgrades and innovations across the full range of its professional media products and solutions aligned with leading industry trends focused on Internet Protocol (IP), Cloud and Imaging. The market transformation is fueled by the need to produce high quality content from any location, through scalable and efficient workflows.
For the last year, in the face of unprecedented circumstances, Sony has been working tirelessly to match the changes in market needs with useful and pragmatic innovations, said Theresa Alesso, Pro Division President, Sony Electronics Inc. As remote, distributed production coupled with efficient workflows become the standard way of working, we will continue to introduce technology based around IP, Cloud, AI, and Imaging quality that enables customers to transform their business.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png alt= class=lazyload wp-image-2408510 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-300x209.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-624x436.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-50x35.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-100x70.png 100w data-sizes=(max-width: 768px) 100vw, 768px />Bringing the Power of IP to Any Type of Business
Sony, a pioneer in IP, has delivered IP Live production systems to more than 120 facilities and outside broadcasting (OB) trucks worldwide as of April 2021, including customers such as Polsat and University of Alabama. Over the last year, there has been an increased demand for a more holistic, end-to-end IP approach. In parallel, the appetite for workflow efficiency is also pushing many broadcasters and production companies to mandate an IP infrastructure for their productions.
With this in mind, Sony is announcing two compact IP extension adapters, the HDCE-TX50 and the HDCE-RX50 which will provide the current HDC camera line-up with IP capability in 4K. With their HFR features allowing up to 6x slow motion in HD, when using with HDC-5500 system camera and an optional license, HZC-HFR50, these adapters are expected to be indispensable for efficient resource and asset sharing for existing HDC users. Both models are planned to be available in December 2021.
To respond to the demand for IP beyond 4K, Sony is also announcing a new 8K ST 2110 Interface option board and SNMP (Simple Network Management Protocol) Agent Software, both expected to be available in October 2021. Adding to the CCU of the UHC-8300 8K camera system, the new Interface board, UKCU-8001, enables IP operation for the 8K system. Combined with SNMP Agent Software, UZCU-SNMP80, IP operation status monitoring and remote settings for this option board will also be possible. This new option board has already been adopted by China Central Television, to respond to the increasing demand for 8K in China.
For customers looking to take advantage of IP technology to transform their production, Sony's IP Live production platform, which now includes Nevion's orchestration and SDN control software, VideoIPath, provides the means to create reliable, scalable and flexible IP systems for convergent LAN/WAN infrastructures. The new version 3.0 firmware update of Sony's IP Live System Manager (LSM), planned for May 2021, includes a south-bound interface to VideoIPath, thereby augmenting its existing broadcast control capabilities with VideoIPath's network orchestration. Sony's NXLK-IP50Y and NXLK-IP51Y SDI-IP converter boards, which enables SDI devices to connect to IP networks, are expected to be updated in September 2021 to support NMOS (Networked Media Open Specifications), enabling them to be controlled by VideoIPath. Both enhancements will allow customers to build more robust IP systems with an optimized cost.
All of the above new offerings support worldwide standards and specifications including SMPTE ST 2110 and AMWA NMOS.
Expansion of Remote Production
Sony recently expanded the XVS series of switchers with the introduction of the XVS-G1, a 4K-ready, company, entry-level option. Now, the rest of the line-up (XVS-9000, XVS-8000, XVS-7000 and XVS-6000) is enhancing its functionality through a new firmware update. Version 3.6, which is planned to be available in June 2021, provides an Inter-Group Connection function that will connect multiple switcher control stations, making it particularly beneficial for users needing scalable and flexible systems in multi-studios and remote setups. It also includes HDR conversion on 12G-SDI input through an optional license.
In order to meet the accelerated demand for remote environments, the BRC-X400, SRG-X400, SRG-X120 cameras will support the SRT protocol, bringing high quality video transmission with low latency, with firmware version 3.0, expected in June 2021. Sony's unique Adaptive Rate Control functi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
14/05/2026
Sweetwater and Airstream have announced a custom-built Dolby Atmos mobile recording studio inside an Airstream trailer, set to tour music festivals, schools, tr...
14/05/2026
The American Association of Professional Baseball (AAPB) has announced a new par...
14/05/2026
ESPN has announced plans to transform Santa Monica Beach into a broadcast hub du...
14/05/2026
Amagi has announced a significant update to Amagi CLOUDPORT, its cloud-based broadcast playout platform. The update includes 250-plus features shipped in FY25-2...
14/05/2026
Clear-Com will exhibit at InfoComm 2026 (Booth N7005, June 17-19, Las Vegas Convention Center), introducing a new product that builds on Arcadia Central Station...
14/05/2026
Ikegami will exhibit at BroadcastAsia 2026 (Stand 5D3-1, Singapore Expo, May 20-22), introducing two new viewfinders alongside its existing camera, control, and...
14/05/2026
Grass Valley has announced that dB Broadcast has delivered new IP-based outside ...
14/05/2026
NAGRAVISION, a Kudelski Group company, has announced a partnership with the World Professional Billiards and Snooker Association (WPBSA) to launch Play Snooker,...
14/05/2026
Belden Inc. has announced a definitive agreement to acquire RUCKUS Networks from Vistance Networks for approximately $1.85 billion. The transaction has been app...
14/05/2026
NVIDIA has released the Content Localization Blueprint, a modular reference arch...
14/05/2026
Disney has announced that Disney will be the exclusive U.S. streaming home of the Banana Bowl, the Banana Ball league season championship, streaming live this ...
14/05/2026
Arkona technologies and technology partner manifold will demonstrate their production solutions on the Magna Systems and Engineering stand (Booth 5D1-1) at Broa...
14/05/2026
Haivision will host a webinar on Thursday, May 21 at 10 a.m. ET / 4 p.m. CET cov...
14/05/2026
The CW Network and ESPN have announced a sublicense broadcast agreement for The CW to televise ACC football and men's and women's college basketball gam...
14/05/2026
The agreement marks Scripps Sports' first NBA local rights deal...
14/05/2026
A new report from education-technology company Wiingy testing post-ChatGPT predictions against three years of real-world data has identified broadcasting as one...
14/05/2026
Global Citizen and FIFA have announced that Madonna, Shakira, and BTS will headl...
14/05/2026
LOS ANGELES, CA, May 14, 2026 - The nonprofit Sundance Institute announced today the cohort selected for the 2026 Episodic Lab program, taking place at Dunaway ...
14/05/2026
At Spotify, we're focused on making every listening experience feel intentio...
14/05/2026
Spotify recently welcomed songwriters, artists, executives, and music students t...
14/05/2026
New articulations, ostinatos, Motion Scoring Articulation Sets & more
Sonuscore's flagship cinematic string library has just been treated to a significa...
14/05/2026
World-class studio opens on T rkiye's Aegean coast
P r Recording & Residence have announced their official opening, introducing a new world-class reside...
14/05/2026
Now supports channel layouts up to 9.1.6
Nugen Audio have just released an update for their AI-powered dialogue intelligibility and compliance tool. Set to ...
14/05/2026
New recordings & one-key chord tool
UVI have just announced the release of Orchestral Suite 2, a ground-up redesign of their all-in-one symphonic orchestra ...
14/05/2026
Two new arrivals & expanded factory content
Rob Papen's all-encompassing plug-in and virtual instrument collection has just been treated to another upda...
14/05/2026
Embed QR codes into DAW sessions
FSK Audio's latest plug-in doesn't process audio, but serves as an organisational tool that allows QR codes to be e...
14/05/2026
SBS Board appoints Jane Palfreyman Managing Director
13 May, 2026
Media releases
The Special Broadcasting Service (SBS) Board of Directors is pleased to an...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns
14 May, 2026
Media releases
SBS, NITV and Screen Australia have announced ...
14/05/2026
Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on...
14/05/2026
Rohde & Schwarz transforms spectrum complexity into situational awareness and ef...
14/05/2026
Rohde & Schwarz and Quantum Systems join forces to redefine EW and C-UAS-enabled...
14/05/2026
Rohde & Schwarz showcases STANAG aligned ARDRONIS Counter UAS capability at NATO...
14/05/2026
Code of Silence has won the BAFTA for Best Drama Series at Sunday night's ceremony at the Royal Festival Hall.
The series, starring Rose Ayling-Ellis and w...
14/05/2026
Soldiers equipped with Falcon IV radios will soon gain a sense-and-protect capa...
14/05/2026
Artists concept of the L3Harris Next Gen RTG in flight configuration, designed to provide 250 watts of reliable power for decades-long missions in deep space....
14/05/2026
Vivid Broadcast was embracing remote production long before it became the industry norm. Now, with Calrec's True Control 2.0-enabled Argo M and Type R conso...
14/05/2026
Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...