Sony Pixel Power calrec Sony

Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows

22/04/2021

Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton April 21, 2021

0 Comments

These new technologies connect people across locations to support new remote and real-time realities.

Sony is offering a series of new upgrades and innovations across the full range of its professional media products and solutions aligned with leading industry trends focused on Internet Protocol (IP), Cloud and Imaging. The market transformation is fueled by the need to produce high quality content from any location, through scalable and efficient workflows.

For the last year, in the face of unprecedented circumstances, Sony has been working tirelessly to match the changes in market needs with useful and pragmatic innovations, said Theresa Alesso, Pro Division President, Sony Electronics Inc. As remote, distributed production coupled with efficient workflows become the standard way of working, we will continue to introduce technology based around IP, Cloud, AI, and Imaging quality that enables customers to transform their business.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png alt= class=lazyload wp-image-2408510 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-300x209.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-624x436.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-50x35.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-100x70.png 100w data-sizes=(max-width: 768px) 100vw, 768px />Bringing the Power of IP to Any Type of Business

Sony, a pioneer in IP, has delivered IP Live production systems to more than 120 facilities and outside broadcasting (OB) trucks worldwide as of April 2021, including customers such as Polsat and University of Alabama. Over the last year, there has been an increased demand for a more holistic, end-to-end IP approach. In parallel, the appetite for workflow efficiency is also pushing many broadcasters and production companies to mandate an IP infrastructure for their productions.

With this in mind, Sony is announcing two compact IP extension adapters, the HDCE-TX50 and the HDCE-RX50 which will provide the current HDC camera line-up with IP capability in 4K. With their HFR features allowing up to 6x slow motion in HD, when using with HDC-5500 system camera and an optional license, HZC-HFR50, these adapters are expected to be indispensable for efficient resource and asset sharing for existing HDC users. Both models are planned to be available in December 2021.

To respond to the demand for IP beyond 4K, Sony is also announcing a new 8K ST 2110 Interface option board and SNMP (Simple Network Management Protocol) Agent Software, both expected to be available in October 2021. Adding to the CCU of the UHC-8300 8K camera system, the new Interface board, UKCU-8001, enables IP operation for the 8K system. Combined with SNMP Agent Software, UZCU-SNMP80, IP operation status monitoring and remote settings for this option board will also be possible. This new option board has already been adopted by China Central Television, to respond to the increasing demand for 8K in China.

For customers looking to take advantage of IP technology to transform their production, Sony's IP Live production platform, which now includes Nevion's orchestration and SDN control software, VideoIPath, provides the means to create reliable, scalable and flexible IP systems for convergent LAN/WAN infrastructures. The new version 3.0 firmware update of Sony's IP Live System Manager (LSM), planned for May 2021, includes a south-bound interface to VideoIPath, thereby augmenting its existing broadcast control capabilities with VideoIPath's network orchestration. Sony's NXLK-IP50Y and NXLK-IP51Y SDI-IP converter boards, which enables SDI devices to connect to IP networks, are expected to be updated in September 2021 to support NMOS (Networked Media Open Specifications), enabling them to be controlled by VideoIPath. Both enhancements will allow customers to build more robust IP systems with an optimized cost.

All of the above new offerings support worldwide standards and specifications including SMPTE ST 2110 and AMWA NMOS.

Expansion of Remote Production

Sony recently expanded the XVS series of switchers with the introduction of the XVS-G1, a 4K-ready, company, entry-level option. Now, the rest of the line-up (XVS-9000, XVS-8000, XVS-7000 and XVS-6000) is enhancing its functionality through a new firmware update. Version 3.6, which is planned to be available in June 2021, provides an Inter-Group Connection function that will connect multiple switcher control stations, making it particularly beneficial for users needing scalable and flexible systems in multi-studios and remote setups. It also includes HDR conversion on 12G-SDI input through an optional license.

In order to meet the accelerated demand for remote environments, the BRC-X400, SRG-X400, SRG-X120 cameras will support the SRT protocol, bringing high quality video transmission with low latency, with firmware version 3.0, expected in June 2021. Sony's unique Adaptive Rate Control functi
LINK: https://creativecow.net/sony-announces-latest-ip-cloud-solutions-and-i...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

13/05/2026

CBS Boston to Air CCBL Baseball

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Study: Free Streaming Emerges as TV's New Normal

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Amagi Announces Major Enhancements To CLOUDPORT

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

FCC Releases Updates to TVStudy Software

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Nexstar Names Elizabeth Ryder EVP, General Counsel

Share Copy link Facebook X Linkedin Bluesky Email...

13/05/2026

Foundry releases Nuke Stage- simplifying virtual producti...

Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...

12/05/2026

Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026

Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...

12/05/2026

G&D and CT Square Establish Joint Venture for India and Middle East Distribution

Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...

12/05/2026

Telemundo Reports Record Advertiser Demand for FIFA World Cup 2026 Coverage

With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...

12/05/2026

NHLs Stanley Pup Returns for Third Year on June 8

The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...

12/05/2026

NBCUniversal Outlines Ad Technology and Content Strategy at 2026 Upfront

NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...

12/05/2026

FOX Sports Funds Fandom Research Initiative at Harvard Kennedy School

FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...

12/05/2026

TNDV and Live Media Support NCAA Final Four Weekend for 13th Consecutive Year

TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...

12/05/2026

European Football Alliance Signs Distribution Agreement with Fubo Sports Network

The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...

12/05/2026

ESPN, TelevisaUnivision Ink Deal to Produce Additional Spanish-Language Super Bowl LXI Telecast

For the first time, Spanish-speaking fans in the U.S. will have two separate tel...

12/05/2026

CP Communications Manages RF Spectrum for Kentucky Derby Week

CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...

12/05/2026

LiveU and DRONERESPONDERS Announce Partnership for Public Safety Drone Video Transmission

LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...

12/05/2026

BMC TV Selects Open Broadcast Systems 5G Flyaway for Horse Racing Transmissions

Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...

12/05/2026

NEP Europe to Deliver Broadcast Solutions for Eurovision Song Contest 2026 in Vienna

NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...

12/05/2026

Grass Valley Expands Collaboration with Ravensbourne University London on Media Production Education

Grass Valley has announced continued collaboration with Ravensbourne University ...

12/05/2026

Stats Perform Launches Opta Pulse AI-Assisted Video Creation Platform

Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...

12/05/2026

FOX Sports and Sesame Workshop Announce Collaboration for FIFA World Cup 2026

FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...

12/05/2026

Little Show, Giant Heart: NHL in ASL Earns Two Sports Emmy Nominations in 2026

To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language NHL in ASL (American Sign Language) may be just one show, but the...

12/05/2026

At Its Annual Brandcast, YouTube Aims To Show Why Sports Is No Longer Just the Game

Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...

12/05/2026

Your Next Double Feature: Old Joy and Past Lives

A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...

12/05/2026

It's Your Party of the Year(s): A Look Back at Your Entire Music History on Spotify

Spotify is where fans and artists come together, turning discovery into somethin...

12/05/2026

Black Lion Audio introduce the Auteur 8DAT

Features patented Marco-MMC clocking technology Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...

12/05/2026

Reason 14 now available

New Track Panel, sequencer upgrades & more Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...

12/05/2026

One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pitch

One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...

12/05/2026

Rohde & Schwarz presents its advanced solutions for power electronics testing at PCIM Expo 2026

Rohde & Schwarz presents its advanced solutions for power electronics testing at...

12/05/2026

Ad-Hoc News: aconnic AG announces improved fund raising plan to support business and refinance debt

aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...

12/05/2026

CNN Pushes Into Lifestyle Products with CNN Weather' App Launch

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Marshall Electronics Cameras Elevate Elite Equestrian Com...

Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...

12/05/2026

IBC2026 registration opens as international media industr...

Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...

12/05/2026

Ross Video Showcases Unified Production Workflows at Broa...

Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...

12/05/2026

With over 50bn euros in assets under management and recor...

500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...

12/05/2026

Randy Koeman Joins CVP as Part of Continued European Expa...

CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...

12/05/2026

Taiwan Television selects PlayBox Neo Suite multi-channel...

Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...

12/05/2026

Jigsaw24 Appoints Tom Laker and Ashish Chauhan to Support...

Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...

12/05/2026

Pebble brings future-ready playout innovation to Broadcas...

Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...

12/05/2026

dzjinius to Showcase All-in-one Production Management Pla...

dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...

12/05/2026

G&D and CT Square Launch New Joint Venture in India

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Congress Urged to Protect Live Sports on Broadcast TV

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Roku to Stream Inaugural Enhanced Games in North America

Share Copy link Facebook X Linkedin Bluesky Email...

12/05/2026

Austrian Broadcaster Selects Lawo, SLG Broadcast for Studio Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...