Sony Pixel Power calrec Sony

Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows

22/04/2021

Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton April 21, 2021

0 Comments

These new technologies connect people across locations to support new remote and real-time realities.

Sony is offering a series of new upgrades and innovations across the full range of its professional media products and solutions aligned with leading industry trends focused on Internet Protocol (IP), Cloud and Imaging. The market transformation is fueled by the need to produce high quality content from any location, through scalable and efficient workflows.

For the last year, in the face of unprecedented circumstances, Sony has been working tirelessly to match the changes in market needs with useful and pragmatic innovations, said Theresa Alesso, Pro Division President, Sony Electronics Inc. As remote, distributed production coupled with efficient workflows become the standard way of working, we will continue to introduce technology based around IP, Cloud, AI, and Imaging quality that enables customers to transform their business.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png alt= class=lazyload wp-image-2408510 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-300x209.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-624x436.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-50x35.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-100x70.png 100w data-sizes=(max-width: 768px) 100vw, 768px />Bringing the Power of IP to Any Type of Business

Sony, a pioneer in IP, has delivered IP Live production systems to more than 120 facilities and outside broadcasting (OB) trucks worldwide as of April 2021, including customers such as Polsat and University of Alabama. Over the last year, there has been an increased demand for a more holistic, end-to-end IP approach. In parallel, the appetite for workflow efficiency is also pushing many broadcasters and production companies to mandate an IP infrastructure for their productions.

With this in mind, Sony is announcing two compact IP extension adapters, the HDCE-TX50 and the HDCE-RX50 which will provide the current HDC camera line-up with IP capability in 4K. With their HFR features allowing up to 6x slow motion in HD, when using with HDC-5500 system camera and an optional license, HZC-HFR50, these adapters are expected to be indispensable for efficient resource and asset sharing for existing HDC users. Both models are planned to be available in December 2021.

To respond to the demand for IP beyond 4K, Sony is also announcing a new 8K ST 2110 Interface option board and SNMP (Simple Network Management Protocol) Agent Software, both expected to be available in October 2021. Adding to the CCU of the UHC-8300 8K camera system, the new Interface board, UKCU-8001, enables IP operation for the 8K system. Combined with SNMP Agent Software, UZCU-SNMP80, IP operation status monitoring and remote settings for this option board will also be possible. This new option board has already been adopted by China Central Television, to respond to the increasing demand for 8K in China.

For customers looking to take advantage of IP technology to transform their production, Sony's IP Live production platform, which now includes Nevion's orchestration and SDN control software, VideoIPath, provides the means to create reliable, scalable and flexible IP systems for convergent LAN/WAN infrastructures. The new version 3.0 firmware update of Sony's IP Live System Manager (LSM), planned for May 2021, includes a south-bound interface to VideoIPath, thereby augmenting its existing broadcast control capabilities with VideoIPath's network orchestration. Sony's NXLK-IP50Y and NXLK-IP51Y SDI-IP converter boards, which enables SDI devices to connect to IP networks, are expected to be updated in September 2021 to support NMOS (Networked Media Open Specifications), enabling them to be controlled by VideoIPath. Both enhancements will allow customers to build more robust IP systems with an optimized cost.

All of the above new offerings support worldwide standards and specifications including SMPTE ST 2110 and AMWA NMOS.

Expansion of Remote Production

Sony recently expanded the XVS series of switchers with the introduction of the XVS-G1, a 4K-ready, company, entry-level option. Now, the rest of the line-up (XVS-9000, XVS-8000, XVS-7000 and XVS-6000) is enhancing its functionality through a new firmware update. Version 3.6, which is planned to be available in June 2021, provides an Inter-Group Connection function that will connect multiple switcher control stations, making it particularly beneficial for users needing scalable and flexible systems in multi-studios and remote setups. It also includes HDR conversion on 12G-SDI input through an optional license.

In order to meet the accelerated demand for remote environments, the BRC-X400, SRG-X400, SRG-X120 cameras will support the SRT protocol, bringing high quality video transmission with low latency, with firmware version 3.0, expected in June 2021. Sony's unique Adaptive Rate Control functi
LINK: https://creativecow.net/sony-announces-latest-ip-cloud-solutions-and-i...
See more stories from creativecow

Most recent headlines

18/11/2025

AGILE: Securing the Future of Independent Journalism

Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...

18/11/2025

NBA Debuts New Comms Infrastructure and Systems for Referees

NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...

18/11/2025

Platinum White Paper: How Aggreko Delivers Certainty for Broadcasters on the World Stage

Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...

18/11/2025

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Content to Any Platform

Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...

18/11/2025

Spanish Basketball Federation Partners with ScorePlay to Power Digital Transformation

Spanish Basketball Federation partners with ScorePlay to power digital transform...

18/11/2025

HBS Selects BBright Encoders and Decoders to Connect ST 2110 Live Production Workflows to the Cloud via SRT

HBS selects BBright encoders and decoders to connect ST 2110 live production wor...

18/11/2025

Ashes to Ashes: Inside TNT Sports' Hybrid and Maverick' Production Plan for Coverage of Cricket's Oldest Rivalry

Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...

18/11/2025

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tennis Channel

SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...

18/11/2025

Sports and Entertainment Convergence: Productions Share Tech, Infrastructure

SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...

18/11/2025

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones, and Additional Mics

LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...

18/11/2025

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christmas Day

ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...

18/11/2025

Get a Sneak Peek at the BAPE x SPOTIFY x SYNA by Central Cee Capsule Collection

Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...

18/11/2025

Spotify Expands Audiobook Access for Premium Subscribers in Five More European Countries

Our mission to make Spotify the ultimate home for all things audio continues. St...

18/11/2025

SGL Carbon and Linkping University inaugurate advanced laboratory for next-generation graphite coatings

SGL Carbon and the renowned Link ping University inaugurated an advanced coating...

18/11/2025

L3Harris Unveils Sovereign Software Router for Australia

CANBERRA, Australia, Nov. 18, 2025 - L3Harris Technologies (NYSE: LHX) has launched a new, next-generation software device called NETCASTER - the NETwork Contr...

18/11/2025

L3Harris and EDGE Group to Collaborate on Defense Technology Programs in UAE

Pictured are L3Harris ISR President Jason Lambert and Waleid Al Mesmari, EDGE President-Space & Cyber Technologies, signing with Carlo Igniades, L3Harris Region...

18/11/2025

The Gauge: Mexico October 2025

During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month. Disclaimer: YUMI...

18/11/2025

Nielsen's The Gauge: NFL Viewership Underscores How Sports Are Redefining Audience Behavior

Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...

18/11/2025

Scripps Sends Mixed Messages in Response to Possible Sinclair Deal

CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired approximately 8.2% of the outstanding class A (non-voting) shares o...

18/11/2025

Tegna Shareholders Approve Nexstar Merger

TYSONS, Va. Tegna has announced that its shareholders have voted overwhelmingly to approve the proposed $6.2 billion merger with Nexstar Media....

18/11/2025

Popularity of Online Short Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram, and YouTube, but a new survey commissioned by Media.net, a provider of ...

18/11/2025

DJI Introduces Osmo Action 6 Camera With Variable Aperture

SHENZHEN, China DJI today unveiled the Osmo Action 6, an all-in-one action camera featuring a variable aperture with a range from f/2.0 to f/4.0, the company...

18/11/2025

Veteran Production Sound Mixer Tony Johnson Captures the...

In the high-stakes world of film sound, there's no room for second chances. When an actor whispers a line with the weight of an entire scene, or lets loose ...

18/11/2025

Sonnet Announces Black Friday Sale on Select Products

Sonnet Technologies is having a sale on a selection of popular products, including a Thunderbolt 4 dock, an eGPU chassis, SATA and M.2 SSD PCIe cards, and mor...

18/11/2025

4Fangs Launches Horror and Suspense FAST Channel on Amagi...

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the launch of 4Fangs, a new Free Ad-Supported Streaming ...

18/11/2025

WIM 8th Annual Holiday Toast to Honor Mandy Walker ASC AM...

Women In Media (WiM) announces its honorees for the 2025 Holiday Toast. The annual celebration recognizes legendary creatives whose work uplifts and inspires th...

18/11/2025

Unforgettable Cinematography of Adam Newport-Berra with Z...

Cinematographer Adam Newport-Berra ( Good Fortune , The Bear , Euphoria ) emerged from the 2025 Emmy season with a statuette celebrating his Outstanding Cinem...

18/11/2025

Thomas Secures - Friends and Lovers - Moving Lights Usin...

Atlanta-based gaffer and lighting programmer Quinton Thomas brings the same practical, problem-solving instinct of a board op to every set he walks onto. With a...

18/11/2025

Suitelife Systems Appoints Veterans Charles Sotto and Reb...

Suitelife Systems, a division of NFB Consulting Group, headquartered in California, has announced the appointments of Charles Sotto as Director of Media Technol...

18/11/2025

Scott Kramer Turns to NUGEN Audio to Bridge Creativity an...

Sound Director and Audio Product Manager Scott Kramer has built a career around shaping stories through audio, guiding projects across film, television and stre...

18/11/2025

iWedia Strengthens Long-Term Operator Partnerships and Cu...

iWedia, a global leader in software solutions for connected TV devices, announces its participation at the APAC TV Summit 2025, taking place November 18 20 in B...

18/11/2025

MRMC Introduces Flair Bridge - Simplifying Robot Control...

Mark Roberts Motion Control (MRMC) is proud to announce the launch of Flair Bridge, a groundbreaking solution that redefines how operators control MRMC's in...

18/11/2025

LiveU Delivers a Solid Connection to Groovy Gecko for Dra...

Over the summer, world famous musician and rapper Drake continued the rollout of his new album Iceman, by live streaming the second and third episodes of a seri...

18/11/2025

Oregon Municipal Channel Upgrades Visuals With Telycam PTZs

KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...

18/11/2025

Peacock to Stream EA Sports Madden NFL Cast on Thanksgiving

STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...

18/11/2025

Research: Netflix Boosts Viewing With Familiar Kids Franchises

LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...

18/11/2025

Content Discovery Still a Challenge for Streamers: Hub Study

PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...

18/11/2025

20 Bob Dylan Songs That Reflect a Legacy of A-Changin

20 Bob Dylan Songs That Reflect a Legacy of A-Changin On the heels of Bob Dylan receiving a Berklee honorary doctorate, we take stock of one of the most singu...

18/11/2025

Space42 Successfully Completes First Public Test Flight of ApusNeo18 HAPS in the UAE

Abu Dhabi, UAE, November 18, 2025 At Dubai Airshow 2025, Mira Aerospace, the H...

18/11/2025

Rohde & Schwarz and MILTON expand partnership, unveiling new RF spectrum monitoring payloads at MILIPOL Paris

Rohde & Schwarz and MILTON expand partnership, unveiling new RF spectrum monitor...

18/11/2025

Rohde & Schwarz presents multi-purpose R&S NGT3600 high-precision dual-channel power supply at productronica

Rohde & Schwarz presents multi-purpose R&S NGT3600 high-precision dual-channel p...

18/11/2025

Rohde & Schwarz and ELT Group: Towards a Global Strategic Partnership Across All Domains

Rohde & Schwarz and ELT Group: Towards a Global Strategic Partnership Across All...

18/11/2025

Tisman Service Expands Rental Offerings with Riedel's SimplyLive RiMotion R8 System

Wuppertal November 18, 2025 Tisman Service Expands Rental Offerings with Riede...

18/11/2025

Microsoft, NVIDIA and Anthropic Announce Strategic Partnerships

Today, Microsoft, NVIDIA and Anthropic announced new strategic partnerships. Anthropic is scaling its rapidly growing Claude AI model on Microsoft Azure, powere...

18/11/2025

Delivering AI-Ready Enterprise Data With GPU-Accelerated AI Storage

AI agents have the potential to become indispensable tools for automating complex tasks. But bringing agents to production remains challenging. According to Ga...

18/11/2025

The unbelievable story of DJ Carey from hurling hero to convicted fraudster charted in new RT documentary series

DJ Carey: The Dodger starts Monday 24th November at 9.35pm on RT One and RT Pl...

17/11/2025

EA SPORTS Madden NFL Cast to Return Thanksgiving Night With Immersive, Data-Driven Broadcast on Peacock

EA SPORTS Madden NFL Cast to Return Thanksgiving Night With Immersive, Data-Driv...

17/11/2025

Behind the Broadcast Booth: Impact Ventures' Greer Christian on Building Her Career Around Passion

Behind the Broadcast Booth: Impact Ventures' Greer Christian on Building Her...