Sony Pixel Power calrec Sony

Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows

22/04/2021

Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton April 21, 2021

0 Comments

These new technologies connect people across locations to support new remote and real-time realities.

Sony is offering a series of new upgrades and innovations across the full range of its professional media products and solutions aligned with leading industry trends focused on Internet Protocol (IP), Cloud and Imaging. The market transformation is fueled by the need to produce high quality content from any location, through scalable and efficient workflows.

For the last year, in the face of unprecedented circumstances, Sony has been working tirelessly to match the changes in market needs with useful and pragmatic innovations, said Theresa Alesso, Pro Division President, Sony Electronics Inc. As remote, distributed production coupled with efficient workflows become the standard way of working, we will continue to introduce technology based around IP, Cloud, AI, and Imaging quality that enables customers to transform their business.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png alt= class=lazyload wp-image-2408510 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-300x209.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-624x436.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-50x35.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-100x70.png 100w data-sizes=(max-width: 768px) 100vw, 768px />Bringing the Power of IP to Any Type of Business

Sony, a pioneer in IP, has delivered IP Live production systems to more than 120 facilities and outside broadcasting (OB) trucks worldwide as of April 2021, including customers such as Polsat and University of Alabama. Over the last year, there has been an increased demand for a more holistic, end-to-end IP approach. In parallel, the appetite for workflow efficiency is also pushing many broadcasters and production companies to mandate an IP infrastructure for their productions.

With this in mind, Sony is announcing two compact IP extension adapters, the HDCE-TX50 and the HDCE-RX50 which will provide the current HDC camera line-up with IP capability in 4K. With their HFR features allowing up to 6x slow motion in HD, when using with HDC-5500 system camera and an optional license, HZC-HFR50, these adapters are expected to be indispensable for efficient resource and asset sharing for existing HDC users. Both models are planned to be available in December 2021.

To respond to the demand for IP beyond 4K, Sony is also announcing a new 8K ST 2110 Interface option board and SNMP (Simple Network Management Protocol) Agent Software, both expected to be available in October 2021. Adding to the CCU of the UHC-8300 8K camera system, the new Interface board, UKCU-8001, enables IP operation for the 8K system. Combined with SNMP Agent Software, UZCU-SNMP80, IP operation status monitoring and remote settings for this option board will also be possible. This new option board has already been adopted by China Central Television, to respond to the increasing demand for 8K in China.

For customers looking to take advantage of IP technology to transform their production, Sony's IP Live production platform, which now includes Nevion's orchestration and SDN control software, VideoIPath, provides the means to create reliable, scalable and flexible IP systems for convergent LAN/WAN infrastructures. The new version 3.0 firmware update of Sony's IP Live System Manager (LSM), planned for May 2021, includes a south-bound interface to VideoIPath, thereby augmenting its existing broadcast control capabilities with VideoIPath's network orchestration. Sony's NXLK-IP50Y and NXLK-IP51Y SDI-IP converter boards, which enables SDI devices to connect to IP networks, are expected to be updated in September 2021 to support NMOS (Networked Media Open Specifications), enabling them to be controlled by VideoIPath. Both enhancements will allow customers to build more robust IP systems with an optimized cost.

All of the above new offerings support worldwide standards and specifications including SMPTE ST 2110 and AMWA NMOS.

Expansion of Remote Production

Sony recently expanded the XVS series of switchers with the introduction of the XVS-G1, a 4K-ready, company, entry-level option. Now, the rest of the line-up (XVS-9000, XVS-8000, XVS-7000 and XVS-6000) is enhancing its functionality through a new firmware update. Version 3.6, which is planned to be available in June 2021, provides an Inter-Group Connection function that will connect multiple switcher control stations, making it particularly beneficial for users needing scalable and flexible systems in multi-studios and remote setups. It also includes HDR conversion on 12G-SDI input through an optional license.

In order to meet the accelerated demand for remote environments, the BRC-X400, SRG-X400, SRG-X120 cameras will support the SRT protocol, bringing high quality video transmission with low latency, with firmware version 3.0, expected in June 2021. Sony's unique Adaptive Rate Control functi
LINK: https://creativecow.net/sony-announces-latest-ip-cloud-solutions-and-i...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

15/04/2026

Haivision Launches Falkon X4 5G Transmitters

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

JB&A Spotlights Exhibitors Ahead of Pre-NAB 2026 Technology Event

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Wave Central, EVS Announce SMPTE ST 2110 Interop Collaboration

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

NAB Leadership Foundation Honors Outstanding Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Wisycom Expands MPR60 With New Multichannel IFB Mode

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Thomas Riedel Acquires Premium Manufacturer ARRI

Strategic Alignment With the Riedel Group for Innovation and Growth Thomas Riedel, founder and owner of Riedel Communications and the Riedel Group, has acqui...

15/04/2026

Iyuno Deploys SDVI Rally Platform to Accelerate and Scale...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company's Rally platform has been deployed by Iyuno Media...

15/04/2026

Frequency Leads the Industry in Live Local News on FAST

Frequency, the engine behind many of the worlds leading streaming television channels, has become the platform of choice for leading U.S. broadcasters bringing ...

15/04/2026

Harmonic Introduces Breakthrough AI Orchestration Service...

New Service Simplifies Integration of AI Applications with Exceptional Reliability and Security SAN JOSE, Calif. April 14, 2026 Harmonic (NASDAQ: HLIT) t...

15/04/2026

VIDI and Media Links Bring Scalable IP Transport to Germa...

During the 2025 off-season, VIDI completed a major upgrade of the broadcast infrastructure across all 36 stadiums in Germany's 1st and 2nd Bundesliga. The p...

15/04/2026

Clear-Com Introduces Transformational Arcadia and Eclipse...

Clear-Com announced significant updates to its award-winning Arcadia Central Station as well as enhancements to the Eclipse HX Digital Matrix System now runn...

15/04/2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026 Brie Clayton April 15, 2026 0 Comments New system removes PTZ pan restric...

15/04/2026

LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File Workflow Integration

LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...

15/04/2026

This 24-Hour Performance Art Piece Needs Your Participation

This 24-Hour Performance Art Piece Needs Your Participation Keefer Glenshaws latest project is about collaborating with the Berklee community and beyond. Apr...

14/04/2026

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 Playout and Live News Workflows

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...

14/04/2026

NAB 2026: Haivision Launches Falkon X4 5G Mobile Video Transmitter

Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026. ...

14/04/2026

SVG New Sponsor Spotlight: Stripe TVs Matthew Pavey on Making Live-Production Tech More Portable, Intuitive, and Accessible

Founded by veterans of the production-truck world, Stripe TV was born out of a d...

14/04/2026

Studio Berlin Adds LDX 135 and LDX 180 Camera Systems from Grass Valley

Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...

14/04/2026

LTN Appoints Mark Romano and Edward Cox to Vice President Roles

LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...

14/04/2026

Agor and Sennheiser to Deploy Largest Spectera System to Date at Eurovision Song Contest 2026

Sennheiser and Italian rental company Agor have begun preparations for their Eu...

14/04/2026

DAZN and ADI Predictstreet Announce Prediction Market Partnership Ahead of FIFA World Cup 2026

DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...

14/04/2026

Deltatre Completes Digital Platform for Serie A as Part of Four-Season Partnership

Deltatre has announced the completion of a direct-to-fan website and app for Leg...

14/04/2026

NAB 2026: Daktronics to Exhibit with Grass Valley

Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19-22. Daktronics will showcase a...

14/04/2026

NAB 2026: Backblaze to Host Partner Showcases

Backblaze will host a series of partner presentations at NAB Show 2026 (Booth N1259, North Hall), open to all exhibition hall badge holders. Showcase partners i...

14/04/2026

NAB 2026: BRAHMA AI to Exhibit Enterprise AI Content Platform

BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technol...

14/04/2026

Bridge Technologies VB440 Integrated into NEP Platform

Bridge Technologies has announced that its VB440 production probe has been integrated into NEP Platform, NEP Group's software orchestration system. The inte...

14/04/2026

NAB 2026: Clear-Com to Demonstrate Expanded Intercom Ecosystem

Clear-Com will introduce new products and demonstrate its communications ecosystem for broadcast and live production at NAB Show 2026 (Booth C5807, April 19-22)...

14/04/2026

NAB 2026: EZDRM to Introduce Revenue Security Prism Framework

EZDRM will use NAB Show 2026 (Booth W2260) to introduce the Revenue Security Prism, a framework for combining multiple security technologies to protect streamin...

14/04/2026

NAB 2026: Telos Alliance Product Preview

Telos Alliance will introduce the following products at NAB Show 2026: TV and Media Telos Infinity MK2 Panels: A new generation of hardware control panels for...

14/04/2026

NAB 2026: Panasonic to Showcase IP and IT Production Solutions

Panasonic Video and Audio Systems North America will exhibit at NAB Show 2026 (Booth C3509), demonstrating IP- and IT-based production solutions for sports, bro...

14/04/2026

Behind the Mic: WNBA Adds Sue Bird, Sophie Cunningham to Networks Commentary Teams; John Buccigross Signed to ESPN Extension

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

14/04/2026

NAB 2026: Blackmagic Design Announces Multiple New Products

Blackmagic Design will exhibit at NAB Show 2026 (Booth N2502). CEO Grant Petty s product announcement livestream is available at youtube.com. The company announ...

14/04/2026

Thomas Riedel Acquires ARRI, Adding Camera and Lighting Component to Riedel Group Portfolio

The deal establishes a close strategic alignment' between the iconic cinema...

14/04/2026

Taming the Untamed: Producing the 2026 Absa Cape EPIC Mountain-Bike Race

BIGSHOT Media, with support from Teradek, produced untamed African mountain-bike race' with daily coverage and highlights show The 2026 Absa Cape EPIC, an...

14/04/2026

SVG Announces Sports AI Innovation Lab to Advance the Use of AI in Live Production

The Sports Video Group (SVG) today announced the launch of the SVG AI Innovation...

14/04/2026

AIR Music Tech release Fabric Vintage Synths Vol.1

Captures a trio of renowned polysynths The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...

14/04/2026

United Plugins introduce UnitedFreeBundle

Free offering includes 10 powerful plug-ins United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...

14/04/2026

Celemony update Tonalic

Julian Coryell joins virtual session player line-up Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...

14/04/2026

Supporting Safe Space Flights with WESCAM MX-Series Imaging Systems

WESCAM MX -Series EO/IR Systems Provide Critical Visibility During NASA Re-Entry Operations....

14/04/2026

L3Harris Demonstrates Autonomous Electronic Warfare Capability During US Army Experiment

DiSCO reduces uncertainty during the fog of war in modern threat environments an...

14/04/2026

GOES-19 One Year Later: Protecting Communities Through Advanced Technology

GOES-19 imagery captured by L3Harris-built Advanced Baseline Imager technology helps forecasters issue life-saving weather warnings. Credit: NOAA/NASA...

14/04/2026

Reimagining Earth Measurement for the AI Era: L3Harris and Xoople Develop a New Spacebourne Capability

For decades, understanding the physical world from space has required a trade-of...

14/04/2026

Nielsen Appoints Roberto Ruiz to Lead Measurement Science

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovatio...