
Sony Announces Latest IP, Cloud Solutions and Imaging Products for More Flexible and Scalable Productions and Workflows
data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />
Brie Clayton April 21, 2021
0 Comments
These new technologies connect people across locations to support new remote and real-time realities.
Sony is offering a series of new upgrades and innovations across the full range of its professional media products and solutions aligned with leading industry trends focused on Internet Protocol (IP), Cloud and Imaging. The market transformation is fueled by the need to produce high quality content from any location, through scalable and efficient workflows.
For the last year, in the face of unprecedented circumstances, Sony has been working tirelessly to match the changes in market needs with useful and pragmatic innovations, said Theresa Alesso, Pro Division President, Sony Electronics Inc. As remote, distributed production coupled with efficient workflows become the standard way of working, we will continue to introduce technology based around IP, Cloud, AI, and Imaging quality that enables customers to transform their business.
data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png alt= class=lazyload wp-image-2408510 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1.png 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-300x209.png 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-624x436.png 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-50x35.png 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/21165432/Key-visual_Sony-Professional-Business-2021-768x536-1-100x70.png 100w data-sizes=(max-width: 768px) 100vw, 768px />Bringing the Power of IP to Any Type of Business
Sony, a pioneer in IP, has delivered IP Live production systems to more than 120 facilities and outside broadcasting (OB) trucks worldwide as of April 2021, including customers such as Polsat and University of Alabama. Over the last year, there has been an increased demand for a more holistic, end-to-end IP approach. In parallel, the appetite for workflow efficiency is also pushing many broadcasters and production companies to mandate an IP infrastructure for their productions.
With this in mind, Sony is announcing two compact IP extension adapters, the HDCE-TX50 and the HDCE-RX50 which will provide the current HDC camera line-up with IP capability in 4K. With their HFR features allowing up to 6x slow motion in HD, when using with HDC-5500 system camera and an optional license, HZC-HFR50, these adapters are expected to be indispensable for efficient resource and asset sharing for existing HDC users. Both models are planned to be available in December 2021.
To respond to the demand for IP beyond 4K, Sony is also announcing a new 8K ST 2110 Interface option board and SNMP (Simple Network Management Protocol) Agent Software, both expected to be available in October 2021. Adding to the CCU of the UHC-8300 8K camera system, the new Interface board, UKCU-8001, enables IP operation for the 8K system. Combined with SNMP Agent Software, UZCU-SNMP80, IP operation status monitoring and remote settings for this option board will also be possible. This new option board has already been adopted by China Central Television, to respond to the increasing demand for 8K in China.
For customers looking to take advantage of IP technology to transform their production, Sony's IP Live production platform, which now includes Nevion's orchestration and SDN control software, VideoIPath, provides the means to create reliable, scalable and flexible IP systems for convergent LAN/WAN infrastructures. The new version 3.0 firmware update of Sony's IP Live System Manager (LSM), planned for May 2021, includes a south-bound interface to VideoIPath, thereby augmenting its existing broadcast control capabilities with VideoIPath's network orchestration. Sony's NXLK-IP50Y and NXLK-IP51Y SDI-IP converter boards, which enables SDI devices to connect to IP networks, are expected to be updated in September 2021 to support NMOS (Networked Media Open Specifications), enabling them to be controlled by VideoIPath. Both enhancements will allow customers to build more robust IP systems with an optimized cost.
All of the above new offerings support worldwide standards and specifications including SMPTE ST 2110 and AMWA NMOS.
Expansion of Remote Production
Sony recently expanded the XVS series of switchers with the introduction of the XVS-G1, a 4K-ready, company, entry-level option. Now, the rest of the line-up (XVS-9000, XVS-8000, XVS-7000 and XVS-6000) is enhancing its functionality through a new firmware update. Version 3.6, which is planned to be available in June 2021, provides an Inter-Group Connection function that will connect multiple switcher control stations, making it particularly beneficial for users needing scalable and flexible systems in multi-studios and remote setups. It also includes HDR conversion on 12G-SDI input through an optional license.
In order to meet the accelerated demand for remote environments, the BRC-X400, SRG-X400, SRG-X120 cameras will support the SRT protocol, bringing high quality video transmission with low latency, with firmware version 3.0, expected in June 2021. Sony's unique Adaptive Rate Control functi
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
18/11/2025
LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...
18/11/2025
ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...
18/11/2025
By Jessica Herndon
When Chilean filmmakers Diego C spedes and Giancarlo Nasi ar...
18/11/2025
Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...
18/11/2025
Our mission to make Spotify the ultimate home for all things audio continues. St...
18/11/2025
SGL Carbon and the renowned Link ping University inaugurated an advanced coating...
18/11/2025
CANBERRA, Australia, Nov. 18, 2025 - L3Harris Technologies (NYSE: LHX) has launched a new, next-generation software device called NETCASTER - the NETwork Contr...
18/11/2025
Pictured are L3Harris ISR President Jason Lambert and Waleid Al Mesmari, EDGE President-Space & Cyber Technologies, signing with Carlo Igniades, L3Harris Region...
18/11/2025
During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month.
Disclaimer: YUMI...
18/11/2025
Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...
18/11/2025
CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired approximately 8.2% of the outstanding class A (non-voting) shares o...
18/11/2025
TYSONS, Va. Tegna has announced that its shareholders have voted overwhelmingly to approve the proposed $6.2 billion merger with Nexstar Media....
18/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram, and YouTube, but a new survey commissioned by Media.net, a provider of ...
18/11/2025
SHENZHEN, China DJI today unveiled the Osmo Action 6, an all-in-one action camera featuring a variable aperture with a range from f/2.0 to f/4.0, the company...
18/11/2025
In the high-stakes world of film sound, there's no room for second chances. When an actor whispers a line with the weight of an entire scene, or lets loose ...
18/11/2025
Sonnet Technologies is having a sale on a selection of popular products, including a Thunderbolt 4 dock, an eGPU chassis, SATA and M.2 SSD PCIe cards, and mor...
18/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced the launch of 4Fangs, a new Free Ad-Supported Streaming ...
18/11/2025
Women In Media (WiM) announces its honorees for the 2025 Holiday Toast. The annual celebration recognizes legendary creatives whose work uplifts and inspires th...
18/11/2025
Cinematographer Adam Newport-Berra ( Good Fortune , The Bear , Euphoria ) emerged from the 2025 Emmy season with a statuette celebrating his Outstanding Cinem...
18/11/2025
Atlanta-based gaffer and lighting programmer Quinton Thomas brings the same practical, problem-solving instinct of a board op to every set he walks onto. With a...
18/11/2025
Suitelife Systems, a division of NFB Consulting Group, headquartered in California, has announced the appointments of Charles Sotto as Director of Media Technol...
18/11/2025
Sound Director and Audio Product Manager Scott Kramer has built a career around shaping stories through audio, guiding projects across film, television and stre...
18/11/2025
iWedia, a global leader in software solutions for connected TV devices, announces its participation at the APAC TV Summit 2025, taking place November 18 20 in B...
18/11/2025
Mark Roberts Motion Control (MRMC) is proud to announce the launch of Flair Bridge, a groundbreaking solution that redefines how operators control MRMC's in...
18/11/2025
Over the summer, world famous musician and rapper Drake continued the rollout of his new album Iceman, by live streaming the second and third episodes of a seri...
18/11/2025
KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...
18/11/2025
STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...
18/11/2025
LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...
18/11/2025
PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...
18/11/2025
20 Bob Dylan Songs That Reflect a Legacy of A-Changin On the heels of Bob Dylan receiving a Berklee honorary doctorate, we take stock of one of the most singu...
18/11/2025
Abu Dhabi, UAE, November 18, 2025 At Dubai Airshow 2025, Mira Aerospace, the H...
18/11/2025
Rohde & Schwarz and MILTON expand partnership, unveiling new RF spectrum monitor...
18/11/2025
Rohde & Schwarz presents multi-purpose R&S NGT3600 high-precision dual-channel p...
18/11/2025
Rohde & Schwarz and ELT Group: Towards a Global Strategic Partnership Across All...
18/11/2025
Wuppertal November 18, 2025
Tisman Service Expands Rental Offerings with Riede...
18/11/2025
Today, Microsoft, NVIDIA and Anthropic announced new strategic partnerships. Anthropic is scaling its rapidly growing Claude AI model on Microsoft Azure, powere...
18/11/2025
AI agents have the potential to become indispensable tools for automating complex tasks. But bringing agents to production remains challenging.
According to Ga...
18/11/2025
DJ Carey: The Dodger starts Monday 24th November at 9.35pm on RT One and RT Pl...
17/11/2025
EA SPORTS Madden NFL Cast to Return Thanksgiving Night With Immersive, Data-Driv...
17/11/2025
Behind the Broadcast Booth: Impact Ventures' Greer Christian on Building Her...