Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamless ProductionBy SVG Staff Tuesday, December 9, 2025 - 10:04 am
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Behind the amazing action of Spain's premier basketball league lies a sophisticated media infrastructure that captures, manages, and distributes content to millions of fans worldwide. Liga Endesa (ACB) relies on NETGEAR AV equipment and a media asset management (MAM) system, enabling seamless content production, ultra-low latency video ingestion, and efficient distribution across multiple platforms. The result? Streamlined workflows that support one of Europe's most-watched basketball leagues while delivering broadcast-quality content to 97 countries.
ACB relies on NETGEAR AV switches to manage the complex flow of audiovisual content from capture to distribution.
As Spain's top professional basketball division and one of the world's most competitive leagues, ACB delivers high-quality basketball content to fans across the globe and 18 teams are part of the league, known as Liga Endesa.
The league's content reaches an impressive global audience, with Finals broadcasts available in 97 countries and territories worldwide. Behind this success lies a sophisticated technology infrastructure powered by NETGEAR AV switches that manages the complex flow of audiovisual content from capture to distribution.
Xavier V zquez Soriano, AV Director for Liga Endesa, says the NETGEAR infrastructure has transformed ACB's capabilities.
We can now capture, process, and distribute content at a scale and quality that matches the world's premier basketball leagues, all while maintaining the reliability our broadcast partners demand, he says.
The organization was looking for a solution that could seamlessly bridge traditional broadcast equipment with modern IP-based workflows, delivering the reliability and performance standards essential to professional sports broadcasting while positioning them for future technological advances.
The transition to a comprehensive digital media infrastructure presented several significant challenges that required careful evaluation and planning. A robust network infrastructure was needed, capable of managing audiovisual content across multiple venues, production facilities, and distribution channels while handling massive data flows at the scale and complexity demanded by sports broadcasting operations.
Of course, live sports productions need ultra-low latency performance and near-zero delay to support real-time decision making, instant replay systems, and synchronized multicamera operations where timing precision directly impacts broadcast quality. The organization also required a sophisticated media asset management solution that could efficiently ingest, store, organize, and retrieve vast amounts of video content, including game footage, highlights, interviews, and promotional materials, ensuring quick access when needed.
Looking ahead, they recognized the importance of building a scalable infrastructure that could adapt to evolving broadcast standards and accommodate growing content demands without requiring complete system overhauls.
After extensive evaluation of networking solutions, Liga Endesa selected NETGEAR AV switches as the backbone of its comprehensive media infrastructure. The implementation centers around a sophisticated media asset management (MAM) system that leverages NETGEAR's proven reliability and advanced features. Broad Service was responsible for integrating all these systems, ensuring seamless operation across the entire media ecosystem.
Alejandro Ramirez, Project Engineer at Broad Service, says working with NETGEAR AV switches made the complex deployment remarkably straightforward.
Unlike generic IT switches, these are purpose-built for broadcast and AV environments, says Ramirez. The pre-programmed profiles for NDI and other broadcast protocols saved us countless hours of configuration time. We could focus on the overall system design rather than getting bogged down in network setup details.
The system utilizes EditShare EFS 310 storage as the central media repository, with EditShare Flow servers handling content ingestion and user access management. The workflow includes automated proxy creation, metadata management, and seamless integration between live production and archived content.
A dedicated ultra-low latency network manages real-time video signals through AJA BRIDGE NDI 3G converters that transform traditional SDI signals into NDI streams. The Kiloview CUBE X1 NDI matrix serves as the central hub for signal routing and management across the entire network.
The network architecture implements a carefully segmented design with dedicated pathways for different content types and priorities. The NETGEAR M4350 switches create isolated network segments for media storage access, NDI video distribution, and control systems, preventing any single traffic type from impacting overall network performance. This segmentation ensures that high-bandwidth media file transfers never interfere with time-critical NDI video streams, while control and management traffic operates independently on its own dedicated infrastructure.
Since implementation, the league has achieved exceptional reliability in media workflows and simplified content management processes and has enabled ultra-low latency video production that meets the demanding requirements of modern sports broadcasting.
With NETGEAR AV switches powering their media infrastructure, Liga Endesa has successfully established itself as a leader in sports broadcasting technology, delivering world-class basketball content to millions of fans while building a sustainable foundation for future growth and innovation.
The NETGEAR-powered media infrastructure has delivered out
