SIXTY Delivers Two New Virtual Studios to Norway s TV

SIXTY Delivers Two New Virtual Studios to Norway's TV 2 posted: 31/01/2017

TV experience company Sixty has delivered two new virtual studios to the Norwegian broadcasting company TV 2. The physical set is supplemented by real-time graphics and animations, enriching the presentation and increasing and adding to viewer engagement. The two new studios enable TV 2 to enhance almost any content, providing valuable flexibility.

One of the challenges we initially discussed with Sixty was to create a virtual set that looked as similar as possible to our previous traditional studio, and we have been delighted with how well they have achieved this, said Mari Hvattum, Project Manager at TV 2. These two new virtual studios will allow us to become even more creative in our presentation and we're very confident that our audience will react positively to them.

The broadcast industry is embracing virtual studios because they bring numerous and important benefits, said Kjetil Horneland CEO at Sixty. They facilitate flexibility in operations; they enhance the opportunity to be truly creative in ways that were previously not possible - and to deliver that creativity in real time. Last, but by no means least, they create a superior viewer experience. With what we have delivered, TV 2 can now easily create complex virtual sets and immersive graphics that will bring new dimensions to TV 2's programming.

Both sets feature Electric Friends advanced robotic cameras. An easy to use, intuitive system with a 7-axis robotic camera arm with trajectory and position repeatability to an accuracy of 0.01 mm, their highly exact mechanical tracking delivers automatic camera movement that can be triggered together with the graphics - making it easier to produce content in advance of the broadcast.

About TV 2 Norway

TV 2 Norway is the largest commercial television station in Norway. TV 2 started broadcasting on 5 September 1992, and has a license to broadcast national commercial television until the end of 2015. Headquartered in Bergen, TV 2 has about 750 employees and was admitted as a fully active member of the European Broadcasting Union in 1992.

About Sixty

Sixty empowers broadcasters, operators and content owners to stand out in the rapidly changing, competitive world of multi-platform TV with solutions that make TV look good and feel right to demanding global audiences. Developed by teams of graphic, broadcast design professionals and developers - a talent pool unique to our industry - Sixty wraps content in a compelling look and feel to drive viewers to broadcasters' programming. Sixty enables easy implementation of interactive TV, and allows users to quickly design and launch television experiences across any platform or device including linear, web, mobile phones, and tablets. Based in Norway, Sixty innovation creates the Future of Television by delivering rich TV Experiences that make a critical first impression on all-important viewers.

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