
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL's David Lehanski and Keith Horstman The league teams with TNT Sports, Warner Bros. Games for latest twist on alternative broadcasts By Jason Dachman, Editorial Director, U.S.
Friday, April 12, 2024 - 2:59 pm
Print This Story | Subscribe
Story Highlights
Bugs Bunny and the Tasmanian Devil; Batman, Superman, and Wonder Woman; Velma and Shaggy; Steven Universe; and Finn the Human will be among the Warner Bros. Discovery characters taking center ice on Sunday during the latest iteration of real-time animated NHL broadcasts. The league is teaming up with TNT Sports, Warner Bros. Games, and Beyond Sports to produce the first-ever MultiVersus NHL Face-Off, marking the fourth animated NHL broadcast to date.
Presented exclusively on truTV and Max's B/R Sports Add-On, the animated presentation of the Colorado Avalanche at the Golden Knights will use the league's NHL EDGE positional data (puck- and player-tracking powered by SMT) and Hawk-Eye Innovations optical tracking to generate realistic character and player- avatar movements to best represent the movements of the NHL players on the ice. Beyond Sports' AI-based data-visualization platform will leverage that data to re-create the action on the ice as it happens in real time, featuring the animated characters of WB Games' MultiVersus videogame alongside avatars of NHL players.
In addition, the ice rink for the alternative telecast will be dynamic and incorporate rotating elements based on environments from the MultiVersus game, such as the Space Jam Court and Adventure Time Tree Fort. Announcers Steve Mears and Colby Armstrong will call the action while interacting with WBD characters.
The MultiVersus NHL Face-Off marks the fourth chapter in the league's animated broadcast efforts, following the inaugural NHL Big City Greens Classic with ESPN in 2023, the second edition of the NHL BCG Classic last month, and NBC Sports Chicago's alternative presentation of last week's Chicago Blackhawks-Dallas Stars game.
SVG sat down with David Lehanski, EVP, business development innovation, and Keith Horstman, VP, technology, to discuss the production workflows and technology being used for Sunday's broadcast, how the production model has evolved over the past year, and what to expect in future NHL animated presentations.
How did the concept for these animated broadcasts come about in the first place?
Lehanski: This all started a couple years ago when we first met Beyond Sports and saw their capabilities firsthand. Originally, we were just looking to leverage the technology to help us validate the positional data of the puck- and player-tracking system that uses sensors on the jerseys and the puck. Beyond Sports took those data points and created a virtual rendering so you could visually see the players and puck on a virtual rink in real time. But, once we saw the rendering of that data, we realized this could be a pretty amazing viewing experience on its own.
That eventually led to our first initiative to do this live on-air, which was with ESPN and Disney and the Big City Greens property. It went well and helped us reach the audience we were going for: younger viewers, who didn't necessarily fall into the traditional NHL [demographic]. That opened up everyone's eyes. Although it was a very cool concept before that, [the NHL Big City Greens Classic] is when it became something that could have real value and viability.
And when did TNT Sports and Warner Bros. Discovery come into the equation?
Lehanski: TNT Sports and Warner Brothers Discovery are great partners of ours, so we had been talking to them about doing some kind of animated broadcast early on. They have so much incredible IP that it was hard to figure out what [properties] to leverage. But [the debut of] this MultiVersus game answered that question. It's a mashup title that brings together a lot of different characters from across all kinds of different IP into one game. That gives us the ability to leverage a multitude of [properties]. We worked with TNT Sports and WBD to see what was possible, and it developed quickly from there since we already had the technology to make this happen.
How are the WBD characters integrated into the Beyond Sports environment to create this animated broadcast?
Horstman: Since it's a [gaming-engine environment], the [onboarding] of the characters into our platform was streamlined. The rigs for the characters [have been developed], so the handoff to Beyond Sports to form out the skeletons was very smooth. That will be the case going forward when working with any other game platforms as well.
The primary movements of the characters are already in the rigs, so it's a lot less [work] at the outset. Obviously, for things like getting Batman's cape to move around while he's skating, it's a bit more complicated since that requires developing new movements. But, overall, the process of bringing the characters themselves into the Beyond Sports environment was a lot smoother than it was [for the previous animated broadcasts].
WB gave us the rigs exactly the way they wanted them to look, and Beyond Sports tinkered with them to ensure they will fit accurately into the environment. We stay as true to the characters as possible, but there has to be some calibration for gameplay and movement on the ice.
How will these WB characters be integrated into the game action from a storyline perspective?
Horstman: Just like Big City Greens [Classic], these characters will be playing in the game. Some characters will be representing particular players from both teams on the ice, and other characters will also be integrated into the environment around the game and in the arena.
Another added element for this one will be t
More from Sports Video Group
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
30/06/2026
As Brazil's only way for fans to see all 104 matches, YouTube channel proves the power of digital...
29/06/2026
By Andy Rayner, CTO, Appear
The 2026 FIFA World Cup is the largest football tou...
29/06/2026
A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...
29/06/2026
ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...
29/06/2026
The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...
29/06/2026
Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...
29/06/2026
Gravity Media once again provided broadcast, streaming, and content-distribution...
29/06/2026
The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...
26/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/06/2026
Strike Fighter League (SFL), a professional air combat digital sport combining f...
26/06/2026
Wisycom has announced three new additions to its professional wireless ecosystem...
26/06/2026
Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...
26/06/2026
Midco Sports and the University of North Dakota (UND) have announced a two-year ...
26/06/2026
Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...
26/06/2026
Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...
26/06/2026
CP Communications provided RF video, audio, and crew communications support for ...
26/06/2026
Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league
The inaugural season of the MoonPay X Games L...
26/06/2026
The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...
26/06/2026
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...
26/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...