
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL's David Lehanski and Keith Horstman The league teams with TNT Sports, Warner Bros. Games for latest twist on alternative broadcasts By Jason Dachman, Editorial Director, U.S.
Friday, April 12, 2024 - 2:59 pm
Print This Story | Subscribe
Story Highlights
Bugs Bunny and the Tasmanian Devil; Batman, Superman, and Wonder Woman; Velma and Shaggy; Steven Universe; and Finn the Human will be among the Warner Bros. Discovery characters taking center ice on Sunday during the latest iteration of real-time animated NHL broadcasts. The league is teaming up with TNT Sports, Warner Bros. Games, and Beyond Sports to produce the first-ever MultiVersus NHL Face-Off, marking the fourth animated NHL broadcast to date.
Presented exclusively on truTV and Max's B/R Sports Add-On, the animated presentation of the Colorado Avalanche at the Golden Knights will use the league's NHL EDGE positional data (puck- and player-tracking powered by SMT) and Hawk-Eye Innovations optical tracking to generate realistic character and player- avatar movements to best represent the movements of the NHL players on the ice. Beyond Sports' AI-based data-visualization platform will leverage that data to re-create the action on the ice as it happens in real time, featuring the animated characters of WB Games' MultiVersus videogame alongside avatars of NHL players.
In addition, the ice rink for the alternative telecast will be dynamic and incorporate rotating elements based on environments from the MultiVersus game, such as the Space Jam Court and Adventure Time Tree Fort. Announcers Steve Mears and Colby Armstrong will call the action while interacting with WBD characters.
The MultiVersus NHL Face-Off marks the fourth chapter in the league's animated broadcast efforts, following the inaugural NHL Big City Greens Classic with ESPN in 2023, the second edition of the NHL BCG Classic last month, and NBC Sports Chicago's alternative presentation of last week's Chicago Blackhawks-Dallas Stars game.
SVG sat down with David Lehanski, EVP, business development innovation, and Keith Horstman, VP, technology, to discuss the production workflows and technology being used for Sunday's broadcast, how the production model has evolved over the past year, and what to expect in future NHL animated presentations.
How did the concept for these animated broadcasts come about in the first place?
Lehanski: This all started a couple years ago when we first met Beyond Sports and saw their capabilities firsthand. Originally, we were just looking to leverage the technology to help us validate the positional data of the puck- and player-tracking system that uses sensors on the jerseys and the puck. Beyond Sports took those data points and created a virtual rendering so you could visually see the players and puck on a virtual rink in real time. But, once we saw the rendering of that data, we realized this could be a pretty amazing viewing experience on its own.
That eventually led to our first initiative to do this live on-air, which was with ESPN and Disney and the Big City Greens property. It went well and helped us reach the audience we were going for: younger viewers, who didn't necessarily fall into the traditional NHL [demographic]. That opened up everyone's eyes. Although it was a very cool concept before that, [the NHL Big City Greens Classic] is when it became something that could have real value and viability.
And when did TNT Sports and Warner Bros. Discovery come into the equation?
Lehanski: TNT Sports and Warner Brothers Discovery are great partners of ours, so we had been talking to them about doing some kind of animated broadcast early on. They have so much incredible IP that it was hard to figure out what [properties] to leverage. But [the debut of] this MultiVersus game answered that question. It's a mashup title that brings together a lot of different characters from across all kinds of different IP into one game. That gives us the ability to leverage a multitude of [properties]. We worked with TNT Sports and WBD to see what was possible, and it developed quickly from there since we already had the technology to make this happen.
How are the WBD characters integrated into the Beyond Sports environment to create this animated broadcast?
Horstman: Since it's a [gaming-engine environment], the [onboarding] of the characters into our platform was streamlined. The rigs for the characters [have been developed], so the handoff to Beyond Sports to form out the skeletons was very smooth. That will be the case going forward when working with any other game platforms as well.
The primary movements of the characters are already in the rigs, so it's a lot less [work] at the outset. Obviously, for things like getting Batman's cape to move around while he's skating, it's a bit more complicated since that requires developing new movements. But, overall, the process of bringing the characters themselves into the Beyond Sports environment was a lot smoother than it was [for the previous animated broadcasts].
WB gave us the rigs exactly the way they wanted them to look, and Beyond Sports tinkered with them to ensure they will fit accurately into the environment. We stay as true to the characters as possible, but there has to be some calibration for gameplay and movement on the ice.
How will these WB characters be integrated into the game action from a storyline perspective?
Horstman: Just like Big City Greens [Classic], these characters will be playing in the game. Some characters will be representing particular players from both teams on the ice, and other characters will also be integrated into the environment around the game and in the arena.
Another added element for this one will be t
More from Sports Video Group
09/04/2026
Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057).
The industry is moving quickly toward IP-based distribution as br...
09/04/2026
Global women's elite sports revenues are expected to reach at least $3 billi...
09/04/2026
Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...
09/04/2026
KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...
09/04/2026
With the 2025-26 NBA regular season concluded and the playoffs beginning next we...
09/04/2026
Telestream and Mimir have announced an integration connecting Telestream's V...
09/04/2026
Bitmovin has expanded its Live Encoding and Observability solutions to provide r...
09/04/2026
The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...
09/04/2026
Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...
09/04/2026
Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...
09/04/2026
The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...
09/04/2026
The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...
09/04/2026
The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...
09/04/2026
Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...
09/04/2026
MotoAmerica and V10 Entertainment have announced a partnership to broadcast MotoAmerica Superbike racing on VICE TV for the 2026 season. Coverage begins live on...
09/04/2026
Proton Camera Innovations has announced the appointment of Tod Musgrave as US Sa...
09/04/2026
Designed specifically for live sports broadcasting, new platform features IP-nat...
09/04/2026
Blending 1990s DNA, modern motion theory, and a distinctly colorful brand identi...
09/04/2026
Technical capability is essential, but long-term success often depends on how we...
08/04/2026
The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...
08/04/2026
The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...
08/04/2026
Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...
07/04/2026
Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...
07/04/2026
The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...
07/04/2026
Audinate Group Limited and Futuresource Consulting have published results from a...
07/04/2026
Eluvio has announced the commercial availability of its Content Fabric Bucharest...
07/04/2026
Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...
07/04/2026
The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...
07/04/2026
The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...
07/04/2026
The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...
07/04/2026
What began as a referee training tool is evolving into a powerful production ass...
07/04/2026
Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...
07/04/2026
Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...
07/04/2026
Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas.
Built on a 2RU hardware platform, Omnia XII features a...
07/04/2026
Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...
07/04/2026
Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...
07/04/2026
TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...
07/04/2026
Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...
07/04/2026
ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...