Sony Digital Rapids Pixel Power calrec Sony

Interviews with Industry Leaders: Amir Peled, Swisscom

20/07/2019

The Pay-TV Innovation Forum is a global research programme for senior pay-TV and content executives, developed by NAGRA and MTM, designed to catalyse growth and innovation across the global TV industry, at a time of tremendous change and disruption.

As part of the programme, we are publishing a series of interviews with leading TV industry executives from around the world to explore their views, perspectives and experiences of innovation. In this interview, Amir Peled, Head of OTT Services for Swisscom, shares his views on the key trends in the OTT market and the role of telcos in next generation OTT aggregation.

What are the key trends shaping the OTT video market today?

Firstly, the fragmentation of content is a major trend, with major players like Disney moving off Netflix to develop their own OTT offerings. As services proliferate, consumers are finding the service landscape increasingly confusing and many are paying too much for too many subscriptions. As a result, the value chain is eroding - but telcos can help by becoming the super aggregators' that bring all the content back together.

Secondly, we're seeing that some of the big OTT players are slowly but surely moving off Apple and Google app stores, because they're dissatisfied with the significant commissions taken by these providers. OTT services are starting to look for direct integration with TV service providers and distribution platforms instead. Even though telcos like Swisscom may charge substantial fees for some of our payment services compared to traditional payment methods like credit cards, we're still significantly cheaper than the major app stores.

Finally, OTT services are starting to recognise that they can strategically leverage telcos' core assets, including customers, billing relationships and networks, and benefit in terms of customer acquisition, monetisation, and network optimisation.

How can content aggregation add value to telcos?

Bundling allows telcos to offer consumers different kinds of content, all as part of a single monthly bill. I can foresee a world where the more subscription services consumers take, the bigger discount they will get. It would be a no-brainer for consumers to buy OTT services via telcos, because taking each service directly could be 10-15% more expensive. Telcos like Swisscom could leverage their various retail channels, such as shops, newsletters and customer outreach programmes, to push these new OTT service bundles any time they touch a residential customer.

However, it will be a significant challenge to persuade OTT service providers to offer their video content on an individual basis. For example, a consumer might only want one or two series from Amazon Prime out of the whole catalogue, and I believe it will be important to have the flexibility to give consumers the content they want. Maybe in a few years' time a Swisscom customer will be able to buy one TV series from Amazon, one show from Netflix and a sports package from ESPN. Historically it has been very difficult to convince major OTT players to make their content available in this way, but telcos are becoming increasingly aligned and collaborative when it comes to OTT services. Once we have an agreement with OTT service providers, any technical challenges can be overcome.

What are the technical priorities for OTT offerings today to improve service quality?

OTT service providers need to understand that integrating with pay-TV operators' networks is very important, to ensure high-quality service and to incentivise pay-TV providers to promote the OTT services that they carry. OTT services typically use a wide range of content delivery networks and caches, but we don't like putting our brand behind services, for which we do not control the network and cannot guarantee the best possible quality that our customers demand. For example, Netflix are deeply integrated with us, allowing them to offer video quality that is superior even to linear TV. Meanwhile, some content providers (like Sky and DAZN for example) are only now beginning their technical and network integrations with us, which will improve the quality of service we can jointly offer our consumers. We encourage all major OTT services to work together with their service provider partners and to not forget the network, as it is a key factor for success. A sub-optimal streaming experience is in no ones interest. However, network access, to provide best-in-class customer experience, costs money. OTT services need to, and are starting to, understand this. In our experience, this is money well spent and keeps customers happy, preventing churn. These integrations are important for developing win-win partnerships between OTT services and service providers.

What are the major challenges facing the industry and how are you addressing them?

One of the big challenges in our industry is fraud - ranging from friendly fraud', such as sharing Netflix login details with your family, to organised professional fraud, such as content piracy. In addition to various security features on our platforms like PIN codes on mobiles and set-top boxes, we can help OTT service providers tackle this challenge because we have the capability to do things like match IP addresses to mobiles.

What would you say are going to be the most important trends shaping the pay-TV industry over the next five years?

Gaming and sports will be the major growth stories over the next five years. We envisage a world where you could blend someone's Instagram story from a football stadium with a live stream in a way that combines the professional match footage with specific points of view from the live audience. Taking the in-stadium experience to the viewer at home - thats where we see the future of sports.
LINK: https://dtv.nagra.com/interviews-industry-leaders-amir-peled-swisscom...
See more stories from nagra

Most recent headlines

20/08/2019

AES Educational Foundation Announces Scholarships for 2019

Posted: Tuesday, August 20, 2019 --...

20/08/2019

Please do read the small print

20/08/2019 Following the release of our latest Consumer figures, we really liked David Pigeon's article which pointed out that while the audiences might n...

20/08/2019

Remembering Jack Whitaker: A Tribute to One of Sports TV's Great Wordsmiths

Remembering Jack Whitaker: A Tribute to One of Sports TV's Great Wordsmiths The Sports Broadcasting Hall of Famer passed away Sunday By Brandon Costa, Dir...

20/08/2019

Live From Little League World Series: ESPN's Joe Rainey on the Network's Commitment to the Spectacle

Live From Little League World Series: ESPN's Joe Rainey on the Network's...

20/08/2019

SVG Sit-Down: ESL's Simon Eicher on the Inner Workings of Live Esports Productions

SVG Sit-Down: ESL's Simon Eicher on the Inner Workings of Live Esports Produ...

20/08/2019

Live From Little League World Series: ESPN Grows the Game With 4DReplay, Kidscast

Live From Little League World Series: ESPN Grows the Game With 4DReplay, Kidscas...

20/08/2019

Live From Little League World Series: MLB Lets Kids Go Yard With VR Home Run Derby

Live From Little League World Series: MLB Lets Kids Go Yard With VR Home Run Der...

20/08/2019

Sports Content Management Forum: The Challenge of High-Capacity Archive Storage

Sports Content Management Forum: The Challenge of High-Capacity Archive Storage Both the technology and the amount of high-value content are growing rapidly By...

20/08/2019

Nordic CEOS For a Sustainable Future Seek to Collaborate with Nordic Governments on Climate Action and Diversity in the Workplace

(L to R) Kim Kielsen (Premier of Greenland), Katrin Sj gren (Premier of land), ...

20/08/2019

Unique Lineup of Performers Scheduled for Radio Show BMI Songwriters Spotlight Series

Unique Lineup of Performers Scheduled for Radio Show BMI Songwriters Spotlight S...

20/08/2019

Nordic CEOs for a Sustainable Future seek to collaborate with Nordic governments on climate action and diversity in the workplace

Nordic CEOs for a Sustainable Future seek to collaborate with Nordic governments...

20/08/2019

Nordic CEOs meet with region's Prime Ministers to accelerate sustainability action on climate and diversity

Reading Time: 5 minutes From left-to-right: Kim Kielsen, Katrin Sj gren, Stefa...

20/08/2019

Visit Sound Devices for free at IBC 2019!

Visit us at IBC 2019 for free with customer code 9205 and see what's new with Sound Devices! Register for IBC...

20/08/2019

Kickstarter and The Eyeslicer to Host New Radical Film Fair in Brooklyn

This September, Kickstarter Film is partnering with The Eyeslicer, a secret TV show blending the boldest new American filmmaking into mind-expanding, mixtape-st...

20/08/2019

Product Upgrade: A Calculator for Funding Goals

Setting a funding goal is a critical step in launching a project - but it can be a confusing one. We've released a new tool to help make at least part of th...

20/08/2019

Signiant Expands its SDCX SaaS Platform to Dramatically Simplify Fast, Secure Intercompany Content Exchange

LEXINGTON, MA - August 13, 2019 - At IBC2019, on booth 14.B23, Signiant Inc, a l...

20/08/2019

HBO Max Lands Original Soderbergh Film Let Them All Talk (WT)

HBO Max Lands Original Soderbergh Film Let Them All Talk (WT) HBO Max Starring Academy Award Winner Meryl Streep, Academy Award Nominee Candice Bergen, A...

20/08/2019

The K-12 leader's guide to success with WeVideo

School districts innovating in the 4C's are currently envisioning, planning, implementing, evaluating and expanding 1:1 learning in their schools. Video cre...

20/08/2019

PULS 4 Brings Its Media Operation into the Future with Dalet

Dalet, a leading provider of solutions and services for broadcasters and content professionals, has signed a deal with Austrian private broadcaster group ProSie...

20/08/2019

Love is in the Air for Riedel's Artist Intercom at the Electric Love Festival in Austria

WUPPERTAL August 20, 2019 Love is in the Air for Riedel's Artist Intercom ...

20/08/2019

Yellow Bird UK Triggers Book Options on Spotify Untold

Yellow Bird UK, a Banijay Group company, has optioned the screen rights for Spotify Untold (Spotify Inifr n), the gripping and relevant tale of the secretive st...

20/08/2019

VIZ MEDIA ANNOUNCES A PAIR OF NEW PUBLISHING RELEASES FOR AUGUST

VIZ MEDIA ANNOUNCES A PAIR OF NEW PUBLISHING RELEASES FOR AUGUST MY HERO ACADEMIA: SMASH!! Spin-off Expands The Hit Series, While AUTOMATIC EVE Novel Delivers...

20/08/2019

VIZ MEDIA PROUDLY ANNOUNCES GARDEN STORY THE VIDEO GAME

-- -- -- -- -- VIZ MEDIA PROUDLY ANNOUNCES GARDEN STORY THE VIDEO GAME A Cute Pixel Graphic Adventure For All Ages Sprouting In Spring 2020 San Franci...

20/08/2019

All In with Chris Hayes' Invites Audience For Summer Fridays

All In with Chris Hayes will do Friday shows on MSNBC Aug. 23, Aug. 30 and Sept. 6 in front of a live studio audience. Hosted by Hayes, the hour-long shows will...

20/08/2019

Blackmagic Design Live Production Workflow Captures Festival Beauregard

-- Blackmagic Design today announced that a multicamera SMPTE fiber solution, featuring the Blackmagic URSA Broadcast with ATEM Camera Control Panel, was depl...

20/08/2019

Lynx Technik's greenMachine powers HDR to SDR conversion

HDR Evie is powered by the award-winning greenMachine titan platform Jenny Priestley 5 hours ago HDR Evie is powered by the award-winning greenMachine ti...

20/08/2019

Apple and Disney set to go head-to-head in streaming wars

Both companies are set to launch their SVoDs in the coming weeks Jenny Priestley 5 hours ago Both companies are set to launch their SVoDs in the coming w...

20/08/2019

Netflix adds Latest section to TV app

New menu will feature trailers for upcoming titles Dan Meier 4 hours ago New menu will feature trailers for upcoming titles target=_blank title=Share o...

20/08/2019

Internet carriers deny throttling online video

Study suggests violation of net neutrality Dan Meier 3 hours ago Study suggests violation of net neutrality target=_blank title=Share on LinkedIn class...

20/08/2019

Dalet upgrades ProSiebenSat.1 PULS 4

Dalet Galaxy five optimises the broadcasters media production workflow Dan Meier 4 hours ago Dalet Galaxy five optimises the broadcaster's media prod...

20/08/2019

Reuters announces production partners to enhance content platform

Productivity Suite to offer creation, production and editing services Dan Meier 4 hours ago Productivity Suite to offer creation, production and editing ...

20/08/2019

Howard Jones is Transformed with Robe

Howard Jones is Transformed with Robe posted: 20/08/2019 UK singer-songwriter and musician Howard Jones is back on the road celebrating 35 years since his...

20/08/2019

CP Communications and Carr-Hughes Productions Covers Multi-Venue CrossFit Games with Hybrid Broadcast and Production System

CP Communications and Carr-Hughes Productions Covers Multi-Venue CrossFit Games ...

20/08/2019

Bridge Technologies to Showcase Transformative' Technology for Remote Production at IBC2019

Bridge Technologies to Showcase Transformative' Technology for Remote Produ...

20/08/2019

Flat panel and projector...

The flat panel and projector market has seen growth throughout the second quarter of 2019, according to PMA Research. PMA Research has announced its latest se...

20/08/2019

Sharp's UK business buys...

Stuart Sykes, MD of SBS UK Sharp Business Systems UK (SBSUK) has acquired IT support service company Complete I.T. in a bid to strengthen its position in the U...

20/08/2019

Datapath appoints Adam...

Adam Marsden has been appointed as Datapath's sales and account manager for the UK, Ireland, Nordics and Baltics. Marsden, a former training manager for D...

20/08/2019

Lea Professional appoints Brian Pickowitz as VP...

Lea Professional has appointed former senior director of sales and marketing Brian Pickowitz as VP marketing. Pickowitz has held senior engineering and market...

20/08/2019

Extron promotes Steve James to vice president of engineering

Extron has announced the promotion of Extron veteran Steve James as vice president of engineering. James formerly worked as senior director of engineering at ...

20/08/2019

Jam today: new guitar controllers from Zivix & RND64

Introducing Jamstik Studio & Jammy Guitar You wait ages for a MIDI guitar controller, and then two similarly named ones come along at once. Well, not quite - ...

20/08/2019

Primetime Ratings: Fox Wins With Football

Fox Sports Fox had the top spot in Sunday prime ratings, riding an NFL pre-season game to a 1.0 in viewers 18-49, per the Nielsen overnights, and a 5 share. In...

20/08/2019

CBS Signs New Agreement With Late Late Show's Host Corden

CBS said it signed a new agreement with James Corden, host of The Late Late Show, that will keep the performer on as host of the program through August 2022. J...

20/08/2019

Instinct' Won't See Season Three on CBS

CBS drama Instinct will not live past season two on the network. Alan Cumming stars as a former CIA operative, author and professor who teams up with the NYPD. ...

20/08/2019

Krypton' Canceled on Syfy

Krypton will not see a season three on Syfy. The show was billed as the untold Superman story. Cameron Cuffe played Seg-El, Superman's grandfather, as a you...

20/08/2019

HBO Max Grabs Soderbergh Film Starring Streep

HBO Max has picked up the Steven Soderbergh film Let Them All Talk (working title). Soderbergh, whose films include Traffic and Behind the Candelabra, directs, ...

20/08/2019

Acclaimed series The Heights commissioned for a second season

19 08 2019 - Media release Acclaimed series The Heights commissioned for a second season The Heights season two cast Critically-acclaimed series The Heights ...

20/08/2019

Applications open for scholarship to the American Film Institute Conservatory

20 08 2019 - Media release Applications open for scholarship to the American Film Institute Conservatory The AFI Conservatory Screen industry veteran and phi...

20/08/2019

ACCLAIMED NOVEL BECOMES A NETFLIX ORIGINAL SERIES

-- Copenhagen, August 19, 2019 -- Earlier today Netflix announced its second Danish original series, The Chestnut Man, at Copenhagen TV Festival. The Chestnut M...

20/08/2019

NETFLIX TEAMS WITH MASTER ORGANIZERS CLEA SHEARER AND JOANNA TEPLIN FOR A NEW UNSCRIPTED SERIES

Netflix has begun production on a new lifestyle series, featuring the influentia...

20/08/2019

DAN STEVENS JOINS WILL FERRELL, RACHEL MCADAMS AND PIERCE BROSNAN IN EUROVISION

Dan Stevens will star as Alexander Lemtov, a Russian contestant in the Eurovision song contest He joins Will Ferrell and Rachel McAdams, who are playing aspiri...