Live From Super Bowl LII: Philadelphia Eagles Content and Creative Team Brings Passionate Fanbase Along for the Ride Operating from Radio Row at the Mall of America all week, the group plans to leverage technology and social media By Karen Hogan Ketchum, Senior Editor
Wednesday, January 31, 2018 - 2:20 pm
Print This Story
The Philadelphia Eagles are headed to Super Bowl LII. And, although plenty of Birds fans are sure to flock to Minneapolis this week, millions more will watch their team from home. It's Philadelphia Eagles Director of Production - and lifelong Birds fan - Eric Long's job to deliver the sights and sounds of Super Bowl Week to one of the league's most passionate fanbases. He, along with 12 other members of the Eagles' content and creative team, are more than up to the task.
The Philadelphia Eagles' content-creation and production team onsite in Minneapolis
Before the Eagles could punch their ticket to Super Bowl LII, however, they had to first get through the Minnesota Vikings in the NFC Championship Game. While Long's team - which is responsible for the in-venue videoboard show - prepared for one of the most important games in stadium history (Lincoln Financial Field last hosted the NFC Championship Game in 2005), it also wanted to be ready for what might come next.
We knew the place was just going to be rocking, says Long. When the fans are coming in already excited and fired up, we're trying to be that spark that, at the right moment, takes them over the edge and ignites the place. We knew that this was the biggest game that we've hosted in many years here, and a lot of planning went into how we could take things a step further in terms of keeping the energy level up.
Working with its closest technology vendors - including Sony, which brought in an HDC-4800 super-slow-motion camera for the game - the team aimed to capture every moment of the game and its aftermath.
We were optimistic that we would win, and we were prepared to capture that moment and capitalize on it, Long recalls. When the game ends and we're celebrating and have the trophy presentation on our field, we're all fans enjoying the moment, but we also had to stay focused and make sure we're capturing this in the best way possible. The last thing that you want is to miss those shots or for something not to work when you need it most. Fortunately, all of our planning paid off, and we were able to put it all into action.
Long and his team arrived in Minneapolis on Sunday night and, with Super Bowl LII only a few days away, are currently hard at work churning out content for the team's website, app, and social-media platforms.
They are also building a Super Bowl-coverage plan from scratch. The last time Philadelphia played in the Super Bowl, Facebook was in its infancy, and neither Twitter nor the iPhone had been invented. The group looked at how recent Super Bowl-bound teams like the Denver Broncos and Seattle Seahawks leveraged technology and social media to deliver the experience to fans at home and how the production team could supplement the linear Super Bowl coverage.
The team captures a press conference with Eagles head coach Doug Pederson.
We looked at the media coverage of the event and asked ourselves, How can we stand out but not in a way that's obnoxious or doing things just to do them? We don't want to force it; we want to best complement the coverage in a way that our fans can get the most out of it, explains Long. What things will our fans be interested in that they're not getting from the national mainstream-media coverage? What small moments can we capture that are fun and different and give people a taste of what it's like to be out there for a week? We've got an audience of over 6 million on our social channels alone, so how do we bring them all along with us for the week?
Throughout Super Bowl Week, the Eagles' content and creative team will be set up on Radio Row at the Mall of America, where media personalities and former players will be available for interviews. Long also plans to engage with Eagles fans that have traveled to Minneapolis. The team hopes to be able to create at least one live stream a day in addition to the week's many press conferences and continue to experiment with 360-degree video.
As for the Super Bowl itself, the team plans to cover the game similarly to how it has covered every game this season, by pushing out content like photos and video to its various social-media channels and having fun with the content. However, the 13 staffers that make up the Eagles' onsite video-production contingent are well aware of what a win will mean for both the team and the city of Philadelphia. After all, many of them - like Long - are fans themselves.
On game day, when the ball is kicked and it's real, those are the moments I'm most excited for, says Long. Of course, the professional in me is excited for the opportunity to leverage the game to get more eyeballs on our content and do really cool stuff. It's probably one of the most exciting opportunities you can have. But, once the game kicks off, I'll be living and dying with every play.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
Live From Super Bowl LII: Philadelphia Eagles Content and Creative Team Brings Passionate Fanbase Along for the Ride Operating from Radio Row at the Mall of America all week, the group plans to leverage technology and social media By Karen Hogan Ketchum, Senior Editor 
