In an era characterised by the explosion of demand for digital content, media organisations are having to deal with more assets than ever. Yet, despite sharing similar goals seamless accessibility, enhanced collaboration, and the secure and efficient management of their valuable media files they each face unique challenges when achieving their objectives. From accessibility issues to security concerns, more media teams are adopting a multi-cloud approach to overcome the hurdles to storing and managing vast content libraries.
But what exactly is a multi-cloud approach? And can it really help media organisations thrive in a rapidly evolving digital landscape?
1. What is multi-cloud?
A multi-cloud approach combines multiple cloud solutions, including private and public clouds, to provide access to more connected services. This approach provides higher protection against data loss, delivers higher levels of security, and removes the dependency on any one external organisation. By leveraging a multi-cloud environment, media teams can optimise their content storage needs, prevent data bottlenecks, and scale resources as required. It allows organisations to avoid vendor lock-in and leverage specialised services from different providers, enhancing their capabilities and adaptability in the dynamic digital landscape.
2. What type of cloud approach offers the ideal solution for a media company?
Different types of cloud offer unique benefits. The ideal combination of cloud solutions depends on the specific needs and requirements of an organisation.
Public cloud offers cost-effectiveness, scalability, and convenience, but may have limited customisation options and may not meet stringent security or compliance requirements.
Private cloud provides enhanced control, security, and customisation, but requires more investment and management.
Hybrid cloud combines the benefits of both public and private clouds, offering flexibility, scalability, and the ability to choose the most suitable environment for different workloads.
Media teams need to evaluate their specific needs and consider factors such as cost, security, compliance, scalability, and complexity, when selecting the most suitable cloud approach for their business.
3. How will a multi-cloud approach affect our existing workflows?
When implemented correctly, the transition to multi-cloud storage should be a seamless process. However, it requires careful planning and coordination to ensure workflow continuity. Organisations need to assess the compatibility of their existing systems with their selected cloud solutions and develop a comprehensive migration strategy. Interoperability considerations are also vital to determine whether assets can be shared across different cloud solutions. Thorough planning, coordination, and assessment will allow organisations to maintain productivity while embracing the flexibility and scalability offered by multiple cloud solutions.
4. Are there any risks to adopting a multi-cloud approach?
As with any new approach, there are certain risks that organisations should consider. Adopting new technology requires a solid understanding to ensure a smooth implementation. Managing data across multiple cloud solutions can be difficult, especially in the early stages. Media teams need to prioritise the protection of their assets by implementing robust security measures from the get-go. Working with experienced solution providers to audit existing workflows, identify potential risks, and create safeguarding and disaster recovery plans, can help mitigate issues before they arise.
5. Can a multi-cloud approach completely remove security concerns?
Although a multi-cloud approach offers enhanced security measures, it cannot completely remove the threat of unauthorised access to assets. Nothing can. However, by leveraging redundancy, organisations can minimise the impact of potential downtime or data loss. Distributing media assets across multiple cloud solutions can facilitate the continuity of operations in case of an outage or security breach. Additionally, implementing Digital Content Governance (DCG) platforms can further protect data, ensure business continuity, and future-proof content and associated metadata.
6. How can a multi-cloud approach help long term business goals?
A multi-cloud approach offers greater flexibility by combining best-of-breed cloud platforms, reduces long-term costs through optimised infrastructure and resource allocation, and facilitates workflow and workforce optimisation through better load balancing. By harnessing these benefits, media organisations can align their cloud strategies with their long-term business goals, helping them to stay agile and adaptable in a rapidly evolving landscape while also unlocking new opportunities for growth and gain a competitive edge.
A multi-cloud approach offers many advantages for businesses seeking seamless accessibility, enhanced collaboration, and secure management of their valuable media assets. By combining multiple cloud solutions, organisations can enjoy greater flexibility, avoiding vendor lock-in and tailoring platforms to their specific needs. However, a multi-cloud strategy requires proper planning and understanding.
Perifery works with organisations to deploy future-proof Object Matrix cloud and multi-cloud storage solutions, maximising operational efficiency and providing complete confidence in the safety of content. Get in touch to learn how to leverage the most efficient mix of cloud storage solutions to drive efficiency, flexibility, and resilience, in an evolving media landscape.
Most recent headlines
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
In an era characterised by the explosion of demand for digital content, media organisations are having to deal with more assets than ever. Yet, despite sharing similar goals seamless accessibility, enhanced collaboration, and the secure and efficient management of their valuable media files they each face unique challenges when achieving their objectives. From accessibility issues to security concerns, more media teams are adopting a multi-cloud approach to overcome the hurdles to storing and managing vast content libraries.
