
Back by Popular Demand, Amazon Web Services (re)Opens AWS Pop-up Loft for Startups in San Francisco
AWS reopens enhanced downtown space for startups to hang out, meet with AWS technical experts, learn about AWS services, and get free AWS training
Doors open Oct. 1, 2014 at 925 Market Street
SEATTLE--(BUSINESS WIRE)--Sep. 18, 2014-- After a short sojourn to further build out its wildly popular AWS Pop-up Loft in San Francisco, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced it is reopening the Loft on Oct. 1 and inviting startups to come by to get in-person time with AWS technical experts, take free training courses and self-paced labs, hear how other startups are using AWS, network with other AWS users, or hang out and work. The AWS Pop-up Loft will be open Monday through Friday, and visitors can go online starting today to make a one-on-one appointment with an AWS expert, register for bootcamps and technical sessions, and see what's happening at the AWS Loft. To learn more about the AWS Pop-up Loft, visit http://aws.amazon.com/start-ups/loft/.
We heard from our customers and the startup community that they wanted more access to technical resources and expertise to get started and continue growing with AWS, so we opened a temporary Pop-up Loft in San Francisco for the month of June, said Ariel Kelman, Vice President, Worldwide Marketing, AWS. During that month, thousands of people visited the AWS Loft for hundreds of hours of appointments, sessions, training, and hands-on labs to gain a deeper understanding of AWS. The customer feedback was extremely positive and we're excited to be able to bring the Pop-up Loft back for an extended period of time.
The AWS Pop-up Loft will be open Monday through Friday from 10 a.m. to 6 p.m. PT, with extended hours when there are evening events, at 925 Market Street, San Francisco, Calif. beginning on Oct. 1, 2014. The AWS Loft will feature:
Ask an Architect: Customers can make an appointment or just drop in to meet one-on-one with an AWS solutions architect to discuss technical questions about their AWS architecture, AWS services and features, cost optimization, and more.
Free AWS Technical Bootcamps: These one-day training sessions taught by experienced AWS instructors and solutions architects give customers hands-on experience using a live environment with the AWS Management Console.
Free Self-paced Hands-on Labs: For beginners through advanced users, these labs help sharpen AWS technical skills at a personal pace and are available for free in the Loft during operating hours.
Technical Sessions: AWS solution architects, product managers, and evangelists will cover tech topics on AWS services for mobile and gaming, databases, big data, compute and networking, architecture, operations, and security. AWS customers, partners, and industry thought leaders will host evening sessions at least once a week to share their insights and experiences.
AWS Customer Presentations: AWS customers including CircleCI, Coin, CoTap, Lyft, and more are already scheduled to speak.
CircleCI is a continuous delivery platform for web application developers to help them easily test and deploy code. Back in June we attended the AWS Pop-up Loft and got a lot of value out of chatting to other developers that are also using AWS, said Paul Biggar, Founder, CircleCI. We're so happy that the AWS Loft is reopening again for a longer period of time. This time we're presenting our own AWS story so developers can see whats possible.
Coin is a connected device that can hold up to eight cards at a time and be used like the cards that you carry in your wallet. AWS has made it so much easier to build systems, which allowed us to focus more time and energy on creating Coin, said Russell Taga, COO, Coin. Being able to talk to AWS technical experts in-person at a cool space like the Pop-up Loft was extremely helpful. At the AWS Loft, we also had the opportunity to talk about some of our experiences thus far with fellow startup companies and connect about the journey of Coin and how we tackled some of our most challenging hurdles.
Twilio is a communications platform that enables developers and businesses to use standard web languages to build voice, VoIP, and SMS applications via a web API. We were excited to participate in the AWS Pop-up Loft as a presenter back in June and are happy to see that it's returning. As more businesses look to take advantage of cloud-based technologies, access to AWS developers helps us expand our knowledge of AWS and better serve our customers, said Patrick Malatack, Vice President of Product Management, Twilio. Being able to meet face-to-face with peers and AWS experts is a unique and valuable opportunity and we plan to visit the AWS Loft again.
The AWS Pop-up Loft is sponsored by Intel and Chef.
AWS and Intel share a passion for innovation, and have a history of helping startups be successful. At the AWS Pop-up Loft Intel will demonstrate the latest Intel technologies, such as the Internet of Things products, recent advancements with Intel Xeon processors, as well as hosting talks. The reopening of the AWS Pop-up Loft in San Francisco will provide a great opportunity for startups to receive deep technical guidance and hands-on experience working with the latest Intel and AWS technologies, said Raejeanne Skillern, General Manager, Cloud Service Provider Business, Intel. The startup community is a fundamental driver of technology innovations fueling the rapid growth of the digital services economy. Intel is excited to be working closely with AWS on the AWS Loft to help enable an environment where users have access to the tools and expert guidance they need to bring new ideas and innovations to market.
Chef, an IT automation platform for configuring and deployin
Most recent headlines
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
12/12/2025
Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...
12/12/2025
BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...
11/12/2025
The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....
11/12/2025
The L3Harris demonstration united tactical communications devices, counter-UAS c...
11/12/2025
Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain.
With an unrelenting commitment to excellence, our...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
11/12/2025
WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....