Sony Pixel Power calrec Sony

Four sure-fire social drivers to boost TV audience engagement

27/11/2020

--

Four sure-fire social drivers to boost TV audience engagement

November 25, 2020

Never.no's Innovation Consultant Tom Bowers shares his thoughts on four social drivers that producers should consider when looking to create relevant content to increase audience engagement or a range of show formats.

Traditional and digital media has grown exponentially over the past couple of years, with a growing number of platforms and TV shows pumping out more content than ever before. Commissioners and producers are competing for viewers and are now challenged with creating more engaging, relevant content that keeps their audiences hooked for longer. With audience's attention-spans quickly fading, what social drivers can production teams exploit to create incredible audience engagement and TV viewers happy?

Create An Emotional Response

We all love talking about things we love!

Drive conversations from content that evokes a feeling and makes viewers want to react and get onto social media to react. Drama shows and other similar types of entertainment, such as sport, has a massive emotional driver attached to it.

Producers of these types of shows and events need to understand what evokes their audience's emotions and when to capitalise on a call to action to get people to send their opinions into the show. The best approach to do this is running social media in parallel with what's happening in the show. As the narrative develops on screen, their community management team will post cues related to the content and motivate viewers to respond with images, videos and messages, sharing their anger, sympathy, happiness, or even distaste via social.

Make Opinions Count

This revolves around talk shows, news and lifestyle programming predominantly. Talk about a hot topic, celeb trend, or a political argument during your show and create a call to action for viewers to get involved. Run live polls to gauge opinion and include the results within your live programming and post questions on your social. Viewers will engage and share opinion, which in-turn will motivate audiences to get involved in the conversation. Successful show producers know exactly what people will want to talk about, so do some research online to see what the hot topics are and jump onto the conversation.

Martin Lewis included social opinion during his ITV Show

Do you remember that time at Wimbleon?

Bringing Back Memories

Ideal for lifestyle and documentaries that look at past events, whether that's historical, sporting or political. Activating your viewer's memories is a great driver for engagement as they'll relate to past experiences or have a link to a historical event from a family member. Again, create a call to action on the live / pre-recorded content and on official social platforms to share memories, you may not want to include in the live programming, but creating a conversation on social will extend reach.

Imagine, you're building up to Wimbledon and want to create as much exposure as possible and entice potential tennis fans to watch the upcoming tournament. Run a classic replay show, showcasing the highlights of legendary encounter between Federer and Djokovic. Reach a wider audience by posting clips on social using the hashtag #JoinTheStory to encourage fans to share their memories of the previous event. Producers can then use this type of content within their shows to engage audiences and potentially create more tennis fans!

Making Shared Experiences

Finally, boost engagement through shared experiences. Live events are the ideal situation where everyone wants to get involved the more the merrier. Eurovision is a great example. We've seen Eurovision parties broadcast across the globe, featuring the most captivating content including videos and images of fans sharing their love for Eurovision. Individuals and groups are highly likely to get involved and show off their parties on social media, so it's a great opportunity for producers to capitalise on the shared experience and bring that content into the live coverage, creating a much more communal experience for everyone watching, bringing this into the show editorial will be showcasing how far reaching your event is and how well it is being received - giving on screen engagement payoff to the viewer.

Welcome to the party - create a shared experience

No One-size-fits-all

There isn't a one-size-fits-all for social engagement with every type of genre and show on TV, but by applying the four drivers to the DNA of your show this should help decide whether you should include social interaction as part of your strategy. If so, then you're on the path to a sure-fire way to producing captivating content that will keep the audience engrossed and engaged,

The key is that social engagement should enhance a viewers experience, not diminish or detract away from it. Social content woven into the on screen presentation for instance, doesn't always add value to the experience, but could be fuelling an active and engaging conversation in tandem to the main broadcast.

If you'd like to enhance your broadcast, streamed or branded content, then contact us now to arrange a demo.

Broadcast Multi-platform

FacebookTwitterLinkedIn

Sales Director Harry Macey joins the teamPrevious
LINK: https://never.no/news/key-social-drivers-tv-audience-engagement/...
See more stories from neverno

Most recent headlines

16/01/2021

Peterhansel wins record 14th Dakar title 30 years after first

Peterhansel wins record 14th Dakar title 30 years after first posted: 16/01/2021 Stephane Peterhansel - Carlos Sainz - Nasser Al-Attiyah French legend St p...

16/01/2021

Audinate Offers Seminar on Adapting Music Education for COVID with Dante During NAMM 2021

Audinate Offers Seminar on Adapting Music Education for COVID with Dante During ...

16/01/2021

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Lens

Fujifilm Announces January 28 Release Date for FUJINON Premista 19-45mm T2.9 Len...

16/01/2021

Source Elements Connects With Presentations at NAMM's Believe In Music Week

Source Elements Connects With Presentations at NAMM's Believe In Music Week data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562...

16/01/2021

yellaUmbrella Integrates OOONA Convert into its Stellar and Nebula Solutions

yellaUmbrella Integrates OOONA Convert into its Stellar and Nebula Solutions data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf...

16/01/2021

Goldcrest Post Adds Veteran Colorist Alex Berman

Goldcrest Post Adds Veteran Colorist Alex Berman data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=ht...

16/01/2021

Solid State Logic's MEET THE PRODUCER' Live Q&A Featuring Marc Daniel Nelson on January 21st at 6pm GMT

Solid State Logic's MEET THE PRODUCER' Live Q&A Featuring Marc Daniel N...

16/01/2021

Cinematographer Declan Quinn Brings Decades of Cooke Lens Experience to A Suitable Boy with S4/i Primes

Cinematographer Declan Quinn Brings Decades of Cooke Lens Experience to A Suitab...

16/01/2021

SMPTE Hollywood Section to Host Virtual Panel Exploring MOVIELABS 2030

SMPTE Hollywood Section to Host Virtual Panel Exploring MOVIELABS 2030 data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpth...

16/01/2021

Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice

Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness...

16/01/2021

VEON appoints Leonid Boguslavsky as director

Amsterdam, 15 January 2021 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a leading global provider of connectivity and internet services, announces the ...

16/01/2021

Locast Launches in Madison, Wis.

MADISON, Wis.-Locast is ready to serve TV viewers in Wisconsin, as the free, local broadcast TV digital translator streaming service is now officially available...

16/01/2021

HPA Tech Retreat 2021 Opens Registration

BURBANK, Calif.-Registration is now open for HPA Tech Retreat 2021, set for March 15-26. The annual conference, which will take place virtually this year becaus...

16/01/2021

Globecast Providing Playout, Distribution for Classic Arts Showcase

LOS ANGELES-Globecast has been selected by the Classic Arts Showcase to provide playout, linear satellite distribution, VOD and streaming services for cultural ...

16/01/2021

CES 2021: Reasonance Demos Wireless TV Model

WASHINGTON-Reasonance is hoping to put another layer to the idea of cord-cutting after it demonstrated a prototype for its entirely wireless TV set at CES 2021....

16/01/2021

Grass Valley Puts Focus on Cloud With New Business Strategy

MONTREAL-Grass Valley has conducted a strategic review and says that it has adjusted its business plan to focus on the growing demand for cloud and software-bas...

16/01/2021

C-Band Auction Ends, Generates $80.9B

WASHINGTON-The clock phase of the C-band auction has come to a close, with the FCC announcing that its sale of mid-band 5G spectrum generated more than $80.9 bi...

16/01/2021

New ATSC 3.0 Sets, Devices Launch at CES 2021

WASHINGTON-CES 2021 has wrapped up, but not before a number of new technologies and TV sets designed for the ATSC 3.0-powered NextGen TV standard were highlight...

16/01/2021

FCC: Localism May Outweigh Viewpoint Diversity in Certain Merger Considerations

WASHINGTON-In today's TV landscape, it is important that local news stations have the ability to provide high quality programming to strengthen localism. Ac...

15/01/2021

Sustainability in Sports Production: Sky Sports Pledges to Make All Host Broadcasts Albert-Certified

Sustainability in sports production: Sky Sports pledges to make all host broadca...

15/01/2021

America's Cup Production Team Upgrades Data, Augmented Reality, Camera Coverage in New Zealand

America's Cup Production Team Upgrades Data, Augmented Reality, Camera Cover...

15/01/2021

Open Services Alliances for Media (OSA) Creates IMF Registration API

Open Services Alliances for Media (OSA) Creates IMF Registration API By Ken Kerschbaumer, Editorial Director Friday, January 15, 2021 - 1:25 pm Print This ...

15/01/2021

Noel Clarke and Ashley Walters set to return in fourth installment of Sky Original Bulletproof

Commission comes ahead of latest series Bulletproof: South Africa launching on S...

15/01/2021

New RTI 4K Video Over IP Platform Enables Seamless Control Integration

SHAKOPEE, Minn. - Jan 7, 2021 - RTI, a leading control and automation manufacturer, today announced a new Video over IP (VIP) platform that allows integrators t...

15/01/2021

RT SIL SIAR AR AN mBLIAIN 2019

EBIDTA 8.4 MILLI N AG RT AR S DE BHARR M AD MEASARTHA AR IONCAM IOML N AGUS COSTAIS OIBR OCHTA N OS L SULA dTUGTAR AN COSTAS MAIDIR LE hIMEACHTA SPEISIALTA...

15/01/2021

Picturepark Announces the 2imagine Connector for the Editing...

Aarau, Switzerland - 15th January 2021 - Swiss digital content automation provider Picturepark has announced the release of the 2imagine Connector for Picturep...

15/01/2021

Amid CES, NVIDIA Packs Flying, Driving, Gaming Tech News into a Single Week

Flying, driving, gaming, racing amid the first-ever virtual Consumer Electronics Show this week, NVIDIA-powered technologies spilled out in all directions. In...

15/01/2021

Selena: The Series' Captivates Fans Ahead of Anticipated Finale on May 14

Back to All News Selena: The Series' Captivates Fans Ahead of Anticipated Finale on May 14Francisco Ramos VP of Latin American Originals Entertainment ...

15/01/2021

Coronation Street welcomes new character Ronnie Bailey to Weatherfield

Coronation Street welcomes new character Ronnie Bailey to Weatherfield Life is about to get a lot more complicated for the Bailey family as the newest member o...

15/01/2021

ITV campaign gets behind the National effort to Stay At Home

ITV campaign gets behind the National effort to Stay At Home ITV will launch a series of on air messages urging viewers to Stay at Home' but Stay in Touc...

15/01/2021

Peter's lap of honour' begins

Posted on 15 Jan 2021 In the spirit of celebration, we are pleased to announce that 2021 marks the retirement year of our Joint Managing Director & Commercial ...

15/01/2021

Space Symposium 365

Engage with our latest solutions, test your space knowledge, even enter orbit with NTS-3 - anytime and from anywhere While we wait for the world's space com...

15/01/2021

How Data Science is creating safer skies through flight data monitoring and anomaly detection

In Data Science, we call deviations from expected behaviour anomalies , and the...

15/01/2021

Eutelsat appoints Anne Carron as Chief Human Resources Officer

Press release - 15 January 2021 15:19 Eutelsat appoints Anne Carron as Chief Human Resources Officer Facebook LinkedIn Twitter Download as PDF Paris, 1...

15/01/2021

Dolby Laboratories Announces Conference Call and Webcast for Q1 Fiscal 2021 Financial Results

Back PDF Version Jan 15, 2021 Dolby Laboratories Announces Conference Call ...

15/01/2021

Vijay's Master to be Adapted in Hindi by Endemol Shine India, Cine1 Studios and 7 Screens

Endemol Shine India, a Banijay company, Cine1 Studios and 7 Screens, today annou...

15/01/2021

LITE Breakfast Show welcomes new announcer, Asha Gill

LITE Breakfast Show welcomes new announcer, Asha Gill Date Released:15 Jan 2021 Share Tweet Stream LITE Breakfast with Asha and JD' on the SYOK app ...

15/01/2021

Powering Ambition with Titon SL90

Uro PodlogarFollow Uro : Instagram Uro Podlogar is a professional photographer and videographer & Sony ambassador based in Ljubljana, Slovenia. Known for fas...

15/01/2021

New high-end monitor from OS Acoustics

DBS8 features time-domain correction processing Bournemouth brand OS Acoustics have just sent us news of their newest studio monitor, the DBS8. Its only the...

15/01/2021

Two new mics from Tascam

New models aimed at performers and broadcasters Tascam have just unveiled two new microphones - both moving-coil dynamics, and both intended for vocals, but...

15/01/2021

Great Bass Sound-In 15 Seconds!

Compression and bass go together like ham and eggs, red beans and rice, or peanut butter and jelly (or gin and tonic, if you prefer something a little stronger)...

15/01/2021

Evolve Technology adds Mo-Sys StarTracker to its inventory and training schedule

Evolve Technology adds Mo-Sys StarTracker to its inventory and training schedule posted: 15/01/2021 Leading US live events specialist chooses precision ca...

15/01/2021

WandaVision' Premieres on Disney Plus Jan. 15

WandaVision, a Marvel Studios series starring Elizabeth Olsen and Paul Bettany, premieres Jan. 15 on Disney Plus. Marvel calls the show a blend of classic tele...

15/01/2021

Court TV to Air Special on Death of George Floyd

Court TV said it will set the stage for its coverage of the trials of the Minneapolis police charged with killing George Floyd with a one-hour special that will...

15/01/2021

Primetime Ratings Wednesday: NBC Wins With Chicago' Shows

NBC had the winning score in Wednesday prime, as the Chicago shows led the net to the title. NBC had a 1.0 in viewers 18-49, per the Nielsen overnights, and a 6...

15/01/2021

Scripps Begins to Move Katz Networks to Ion TV Stations

The E.W. Scripps Co. said it will start moving its Katz digital multicast networks on March 1 to the TV stations it acquired when it bought Ion Media....

15/01/2021

Fox Promotes Inae Wilson to Executive VP, Distribution

Inae Wilson has been promoted to executive VP of broadcast distribution and marketing at Fox Corp....

15/01/2021

Nexstar Reaches WGNA Carriage Deal with Vidgo

Nexstar Media Group said it reached a multi-year agreement with streaming service Vidgo to carry Nexstar's cable network WGN America....

15/01/2021

NAB Issues COVID-19 Vaccine Messaging Toolkit

The National Association of Broadcasters (NAB), the Donald W. Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS) have...