Sony Pixel Power calrec Sony

Four sure-fire social drivers to boost TV audience engagement

27/11/2020

--

Four sure-fire social drivers to boost TV audience engagement

November 25, 2020

Never.no's Innovation Consultant Tom Bowers shares his thoughts on four social drivers that producers should consider when looking to create relevant content to increase audience engagement or a range of show formats.

Traditional and digital media has grown exponentially over the past couple of years, with a growing number of platforms and TV shows pumping out more content than ever before. Commissioners and producers are competing for viewers and are now challenged with creating more engaging, relevant content that keeps their audiences hooked for longer. With audience's attention-spans quickly fading, what social drivers can production teams exploit to create incredible audience engagement and TV viewers happy?

Create An Emotional Response

We all love talking about things we love!

Drive conversations from content that evokes a feeling and makes viewers want to react and get onto social media to react. Drama shows and other similar types of entertainment, such as sport, has a massive emotional driver attached to it.

Producers of these types of shows and events need to understand what evokes their audience's emotions and when to capitalise on a call to action to get people to send their opinions into the show. The best approach to do this is running social media in parallel with what's happening in the show. As the narrative develops on screen, their community management team will post cues related to the content and motivate viewers to respond with images, videos and messages, sharing their anger, sympathy, happiness, or even distaste via social.

Make Opinions Count

This revolves around talk shows, news and lifestyle programming predominantly. Talk about a hot topic, celeb trend, or a political argument during your show and create a call to action for viewers to get involved. Run live polls to gauge opinion and include the results within your live programming and post questions on your social. Viewers will engage and share opinion, which in-turn will motivate audiences to get involved in the conversation. Successful show producers know exactly what people will want to talk about, so do some research online to see what the hot topics are and jump onto the conversation.

Martin Lewis included social opinion during his ITV Show

Do you remember that time at Wimbleon?

Bringing Back Memories

Ideal for lifestyle and documentaries that look at past events, whether that's historical, sporting or political. Activating your viewer's memories is a great driver for engagement as they'll relate to past experiences or have a link to a historical event from a family member. Again, create a call to action on the live / pre-recorded content and on official social platforms to share memories, you may not want to include in the live programming, but creating a conversation on social will extend reach.

Imagine, you're building up to Wimbledon and want to create as much exposure as possible and entice potential tennis fans to watch the upcoming tournament. Run a classic replay show, showcasing the highlights of legendary encounter between Federer and Djokovic. Reach a wider audience by posting clips on social using the hashtag #JoinTheStory to encourage fans to share their memories of the previous event. Producers can then use this type of content within their shows to engage audiences and potentially create more tennis fans!

Making Shared Experiences

Finally, boost engagement through shared experiences. Live events are the ideal situation where everyone wants to get involved the more the merrier. Eurovision is a great example. We've seen Eurovision parties broadcast across the globe, featuring the most captivating content including videos and images of fans sharing their love for Eurovision. Individuals and groups are highly likely to get involved and show off their parties on social media, so it's a great opportunity for producers to capitalise on the shared experience and bring that content into the live coverage, creating a much more communal experience for everyone watching, bringing this into the show editorial will be showcasing how far reaching your event is and how well it is being received - giving on screen engagement payoff to the viewer.

Welcome to the party - create a shared experience

No One-size-fits-all

There isn't a one-size-fits-all for social engagement with every type of genre and show on TV, but by applying the four drivers to the DNA of your show this should help decide whether you should include social interaction as part of your strategy. If so, then you're on the path to a sure-fire way to producing captivating content that will keep the audience engrossed and engaged,

The key is that social engagement should enhance a viewers experience, not diminish or detract away from it. Social content woven into the on screen presentation for instance, doesn't always add value to the experience, but could be fuelling an active and engaging conversation in tandem to the main broadcast.

If you'd like to enhance your broadcast, streamed or branded content, then contact us now to arrange a demo.

Broadcast Multi-platform

FacebookTwitterLinkedIn

Sales Director Harry Macey joins the teamPrevious
LINK: https://never.no/news/key-social-drivers-tv-audience-engagement/...
See more stories from neverno

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

03/08/2026

SVGs TranSPORT Conference Returns to NYC on Oct. 20; Register Today!

SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...

03/08/2026

SVG All-Stars: Stefan Richardson, Director, Global Broadcast, Riot Games

A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are The sp...

03/08/2026

MLBs Jason Hedgcock on Using the Cloud To Produce World Baseball Classic Games for Netflix Japan

Live production in the cloud is a growing trend across the industry and Major Le...

03/08/2026

Cookie Queens Is Sweet With Substance

(L-R) Nyah B., Nala B., Shannon Elizabeth S., Celia K., Olive G., and Nikki B. attend the Q&A for Cookie Queens by Alysa Nahmias, an official selection of the...

03/08/2026

Rhodes launch Rhodes Clav Pro

Recreates a 1977 Hohner Clavinet D6 After launching a software recreation of their own electric piano, Rhodes set about capturing another classic instrument...

03/08/2026

Peak Tamer from Nicky Howard

A modern solution for an old technique Peak Tamer is a new standalone application that automatically applies gain automation to keep rogue peaks under cont...

03/08/2026

Sound Particles update Beat Panner

Plug-in gains object metadata automation export Sound Particles have just released an update that adds a new Metadata Automation function to their their rec...

03/08/2026

SGL Carbon and X-energy announce capacity expansion for Nuclear-Grade Graphite

SGL Carbon and X-energy today announced a binding agreement to double SGL's production capacity for medium-grain isotropic graphite ( NBG-18 ), a specialize...

03/08/2026

Glensound launches Greater Divine Supernal at PLASA Show...

Glensound will launch the Greater Divine Supernal at PLASA Show 2026, extending its intelligent loudspeaker range for professional studio monitoring and live au...

03/08/2026

How Agua Tinta's Class Project Launched Her Songwriting Career

How Agua Tinta's Class Project Launched Her Songwriting Career Two years after graduating from Berklee, the songwriter has a Latin Grammy nomination, a So...

03/08/2026

Lightware UCX delivers campus-wide connectivity to Leiden...

Leiden University's new Campus Spui, located in the heart of The Hague, the diplomatic and administrative centre of the Netherlands, opened in February 2026...

03/08/2026

Bitfocus heads to the future with new investment

Bitfocus, the specialist in media control and monitoring, has received a further boost to its plans for continuing growth, particularly in Europe and North Amer...

03/08/2026

Leagues Cup kicks off tomorrow, August\u00A04, on\u00A0Apple\u00A0TV - UPDATE - Posted on 03 August 2026

Building on the momentum of a landmark year for soccer in North America, Leagues...

02/08/2026

Acustica introduce Dangerous Music BAX EQ Plugin

Classic EQ design goes virtual Following on from the launch of the 500-series version of their BAX EQ unit, Dangerous Music have now teamed up with modellin...

02/08/2026

Television, Resilience and National Security

The Government's Missing Dimension This article was originally published on the National Preparedness Commission website on 25 June 2026. ----------------...

01/08/2026

Harmonic Piano from The Crow Hill Company

Latest free Vaults instrument released The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...

01/08/2026

American Television Alliance Slams Deltavision Blackout on Verizon

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

FreeWheel Debuts TV Series-Level Reporting for CTV Buyers

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Minnesota Timberwolves, DAZN to Launch New Streaming Offering

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Early Registration Opens for 2026 SMPTE Media Technology Summit

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

NBCUniversal and YouTube Ink Landmark Distribution Deal

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

COW Jobs: Lead Generation Representative - Animation Services

COW Jobs: Lead Generation Representative - Animation Services Brie Clayton July 31, 2026 0 Comments Lead Generation Representative - Animation Service...

01/08/2026

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmagic Design

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...

01/08/2026

Early Registration Opens for the 2026 SMPTE Media Technology Summit

Early Registration Opens for the 2026 SMPTE Media Technology Summit Brie Clayton July 31, 2026 0 Comments Initial Program Announced Alongside New Medi...

31/07/2026

SVG Sit-Down: NHL's Steve Mayer on Building a Centralized Production Operation From Scratch

With an emphasis on local, the league is looking beyond the initial four teams t...

31/07/2026

Reflecting on the 2026 Summer Season of Our Sundance Institute Labs

The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick) Dear Friends, This has been an extraordinary year for our ar...

31/07/2026

Audiocube launch Audiocube Space

Offers 360-degree sound placement in any DAW Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...

31/07/2026

Sonarworks expand SoundID VoiceAI library

10 new Chinese C-Pop voices introduced While Sonarworks are best known to many for their room-correction software, their product range also includes an inno...

31/07/2026

PSPaudioware release PSP BBDelay

Reimagines the vintage BBD sound character PSPaudioware have now officially launched the new delay plug-in that they were previewing at GearExpo UK. Said to...

31/07/2026

Savannah Bananas Hits a Broadcast Home Run with Calrec

The Savannah Bananas has built its reputation on refusing to play baseball by traditional rules, and the team's production arm Banana Ball TV (BTV) has draf...

31/07/2026

How Valuable Is TV to Smaller, Independent Cable Operators?

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

Early Registration Opens for the 2026 SMPTE Media Techno...

SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...

31/07/2026

Central Christian Church Connects Remote Production Teams...

Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...

31/07/2026

Haivision To Feature Makito ONE, Falkon X4 At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

ABC Stations Tout Community Support for License Renewals

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

Finalists Announced for IBC2026 Innovation Awards

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

IBC2026 Innovation Awards finalists unveiled honouring co...

IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...

31/07/2026

From focus puller to colourist

From focus puller to colourist Caroline Shawley July 30, 2026 0 Comments Ana Mar a Ormaza shares her story of instinct, storytelling and finding a cre...

31/07/2026

Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design

Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design Brie Clayton July 30, 2026 0 Comments DaVinci Resolve Studio and Blackmagic Clou...

31/07/2026

Krotos Launches Video to Sound Plugin for DaVinci Resolve

Krotos Launches Video to Sound Plugin for DaVinci Resolve Brie Clayton July 30, 2026 0 Comments AI-assisted workflow helps editors add synchronized, p...

31/07/2026

Think summer of sport is over? Think again. More live sport. More big moments. More to come on RT

Athletics, Camogie, the Dublin Horse Show, the FAI Cup, Golf, Hockey, the UEFA C...

31/07/2026

Half-Year Report on SES's Liquidity Contract

Luxembourg, July 31, 2026 - Pursuant to the liquidity contract entered into by SES with BNP Paribas as of 7 April 2026, please see the below update on the progr...

31/07/2026

SES Publishes FY2025 EU Taxonomy Restatement

Luxembourg, July 31, 2026 - SES today published a restatement of its FY2025 EU Taxonomy (Article 8) disclosure. The restatement updates the FY2025 EU Taxonomy d...

31/07/2026

Mercedes-Benz Ireland returning as the official car partner of The Traitors Ireland

RT Commercial has today announced Mercedes-Benz Ireland will return as the offi...

31/07/2026

RT Supporting the Arts is supporting 15 cultural events nationwide this August

RT Supporting the Arts is delighted to spotlight a diverse range of arts, culture and heritage events taking place across Ireland this August. From major festi...