--
Four sure-fire social drivers to boost TV audience engagement
November 25, 2020
Never.no's Innovation Consultant Tom Bowers shares his thoughts on four social drivers that producers should consider when looking to create relevant content to increase audience engagement or a range of show formats.
Traditional and digital media has grown exponentially over the past couple of years, with a growing number of platforms and TV shows pumping out more content than ever before. Commissioners and producers are competing for viewers and are now challenged with creating more engaging, relevant content that keeps their audiences hooked for longer. With audience's attention-spans quickly fading, what social drivers can production teams exploit to create incredible audience engagement and TV viewers happy?
Create An Emotional Response
We all love talking about things we love!
Drive conversations from content that evokes a feeling and makes viewers want to react and get onto social media to react. Drama shows and other similar types of entertainment, such as sport, has a massive emotional driver attached to it.
Producers of these types of shows and events need to understand what evokes their audience's emotions and when to capitalise on a call to action to get people to send their opinions into the show. The best approach to do this is running social media in parallel with what's happening in the show. As the narrative develops on screen, their community management team will post cues related to the content and motivate viewers to respond with images, videos and messages, sharing their anger, sympathy, happiness, or even distaste via social.
Make Opinions Count
This revolves around talk shows, news and lifestyle programming predominantly. Talk about a hot topic, celeb trend, or a political argument during your show and create a call to action for viewers to get involved. Run live polls to gauge opinion and include the results within your live programming and post questions on your social. Viewers will engage and share opinion, which in-turn will motivate audiences to get involved in the conversation. Successful show producers know exactly what people will want to talk about, so do some research online to see what the hot topics are and jump onto the conversation.
Martin Lewis included social opinion during his ITV Show
Do you remember that time at Wimbleon?
Bringing Back Memories
Ideal for lifestyle and documentaries that look at past events, whether that's historical, sporting or political. Activating your viewer's memories is a great driver for engagement as they'll relate to past experiences or have a link to a historical event from a family member. Again, create a call to action on the live / pre-recorded content and on official social platforms to share memories, you may not want to include in the live programming, but creating a conversation on social will extend reach.
Imagine, you're building up to Wimbledon and want to create as much exposure as possible and entice potential tennis fans to watch the upcoming tournament. Run a classic replay show, showcasing the highlights of legendary encounter between Federer and Djokovic. Reach a wider audience by posting clips on social using the hashtag #JoinTheStory to encourage fans to share their memories of the previous event. Producers can then use this type of content within their shows to engage audiences and potentially create more tennis fans!
Making Shared Experiences
Finally, boost engagement through shared experiences. Live events are the ideal situation where everyone wants to get involved the more the merrier. Eurovision is a great example. We've seen Eurovision parties broadcast across the globe, featuring the most captivating content including videos and images of fans sharing their love for Eurovision. Individuals and groups are highly likely to get involved and show off their parties on social media, so it's a great opportunity for producers to capitalise on the shared experience and bring that content into the live coverage, creating a much more communal experience for everyone watching, bringing this into the show editorial will be showcasing how far reaching your event is and how well it is being received - giving on screen engagement payoff to the viewer.
Welcome to the party - create a shared experience
No One-size-fits-all
There isn't a one-size-fits-all for social engagement with every type of genre and show on TV, but by applying the four drivers to the DNA of your show this should help decide whether you should include social interaction as part of your strategy. If so, then you're on the path to a sure-fire way to producing captivating content that will keep the audience engrossed and engaged,
The key is that social engagement should enhance a viewers experience, not diminish or detract away from it. Social content woven into the on screen presentation for instance, doesn't always add value to the experience, but could be fuelling an active and engaging conversation in tandem to the main broadcast.
If you'd like to enhance your broadcast, streamed or branded content, then contact us now to arrange a demo.
Broadcast Multi-platform
FacebookTwitterLinkedIn
Sales Director Harry Macey joins the teamPrevious
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
08/07/2026
Latest analogue-emulation plug-ins revealed
Universal Audio have just added two new analogue-emulation plug-ins to their DSP-powered UAD line-up. Developed ...
08/07/2026
Turn any audio loop into a playable kit
Pitch Innovations have recently introduced an interesting new tool that's capable of creating playable kits from...
08/07/2026
Adds new keyboard-split function
MonkeyC have recently launched an update that overhauls their powerful software sampler. Described as the sampler that mad...
08/07/2026
Four new delay algorithms & dual-engine functionality
Strymon have just announced that the much-anticipated MX version of their hugely popular delay pedal i...
08/07/2026
Rohde & Schwarz and China Mobile Research Institute jointly demonstrate generati...
08/07/2026
Film follows the courageous fight for justice by survivors of Ireland's Magdalene Laundries & Mother and Baby Homes
TESTIMONY airs Wednesday 22 July at 9...
07/07/2026
Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...
07/07/2026
New mixer aimed squarely at instrument-level sources
Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...
07/07/2026
New channel strip combines popular hardware designs
The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...
07/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/07/2026
UKTV commission with BritBox and Sony Pictures Television and inspired by Deborah Cadbury's book, Chocolate Wars
The six-part series is produced by Fable P...
07/07/2026
Tuesday 7 July 2026
Record audiences tune into the ICC Women's T20 World Cup 2026 on Sky Sports
The ICC Women's T20 World Cup 2026 was the most watche...
07/07/2026
Tuesday 7 July 2026
Official trailer released for Fightland, a revenge drama fr...
07/07/2026
Wuppertal July 7, 2026
Riedel and ARRI Bring Cinematic Live Production to the Eurovision Song ContestRiedel Communications and ARRI played a key role in one o...
07/07/2026
To Whom It Concerns RT today confirmed that Patrick Kielty is to extend his contract as host of The Late Late Show.
Last season, the world's longest-runn...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
Monday 6 July 2026
Sky Kids unveils new slate for 2026 including Paris Hilton&#...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
** MEDIA ALERT **
BLEACH: THOUSAND-YEAR BLOOD WAR THE CALAMITY Continues I...
04/07/2026
** MEDIA ALERT **
VIZ Media Unveils New Anime Slate at Anime Expo 2026 with ...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
** MEDIA ALERT **
VIZ Media Celebrates Anime Expo 2026 with BLACK TORCH Worl...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
Matt started engineering and mixing in studios. Twelve years later, a good friend, front of house engineer Shane Haase, took him out on tour as system engineer ...
01/07/2026
Our SD10T was an absolutely rock-solid, stable console and the Quantum 338T has been the perfect upgrade, Hurley says. Having multiple screens is a big advant...
01/07/2026
LEXINGTON, Kentucky - July 2026 -Tyler Childers' seventh and latest studio record, Snipe Hunter, is an adventurously sprawling collection of tunes that span...
01/07/2026
** MEDIA ALERT **
BLEACH Comes to Life in Los Angeles with First-of-Its-Kind...
-- 
