Sony Pixel Power calrec Sony

Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen

29/09/2022

Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile, in a significant step toward Nielsen ONE NEW YORK - September 29, 2022 - Nielsen (NYSE: NLSN) announced that Roku (Nasdaq: ROKU), America s No. 1 TV streaming platform*, will enable four-screen measurement for the first time across traditional TV connected TV, desktop, and mobile in Nielsen Total Ad Ratings. Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home. Nielsen Four-Screen Ad Deduplication will initially be available in Nielsen Total Ad Ratings and will underpin audience deduplication in Nielsen ONE, the company's forthcoming cross-media measurement platform, upon release in December 2022. This measurement is available on the Roku platform, inclusive of any Roku media running through OneView and video inventory on Roku Ad Framework certified channels.

As consumers spend more time streaming, marketers are diversifying their media investments and continue to shift more dollars to TV streaming than ever before. Nielsen's latest edition of The Gauge reveals streaming surpassed cable for the first time in July, capturing its largest share of TV viewing to date. OneView, Roku's ad platform built for TV streaming, is directly integrated with Nielsen's measurement solution, enabling robust, person-level measurement of ad campaigns on the Roku platform.

This announcement builds upon a longstanding relationship between Roku and Nielsen that began with Nielsen Digital Ad Ratings measurement in 2016. Since then, more than 200 advertisers have measured their TV streaming campaigns on Roku. This expansion of measurement capabilities on the Roku platform is an important step toward delivering a consistent and comparable cross-media solution with Nielsen ONE.

Marketers are increasingly investing in CTV to follow consumers. However, brands want consistent measurement across screens, said Kim Gilberti, SVP, Product Management, Nielsen. Marketers can now better evaluate CTV inventory's unique reach and frequency in conjunction with their entire Roku buy in a comparable and comprehensive manner, and advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices. This release brings us one step closer to providing comparable and deduplicated metrics across screens with Nielsen ONE.

We believe that all TV ads will be accountable and measurable, said Asaf Davidov, Head of Ad Measurement and Research, Roku. Our direct consumer relationship, our scale, and our tech all make us uniquely positioned to work with Nielsen to make measurement simpler and more accurate as marketers shift spend to TV streaming.

Nielsen Four-Screen Ad Deduplication is foundational to deduplicate audiences across devices, services and platforms in Nielsen ONE, which will provide a consistent, comparable, and deduplicated view into the channels and platforms audiences consume, across screens.

About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A.

*America's No. 1 TV streaming platform is based hours streamed according to Hypothesis Group, October 2021

This press release contains forward-looking statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to trends related to TV streaming and marketing related to TV streaming; the benefits, features, and capabilities of the OneView platform and the Roku Ad Framework; and the benefits, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2022. Copies of reports filed with the SEC are posted on Roku's website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

About Nielsen Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences-now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in m
LINK: https://www.nielsen.com/news-center/2022/roku-enables-brand-new-cross-...
See more stories from arbitron

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

06/08/2026

FCC Votes to Modify TV Station Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

LTN Showcases Live Event Master Control Capabilities for...

Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control LTN , the industry leader in tran...

06/08/2026

Hornets Tech brings new encoder and decoder range to IBC2...

Hornets Tech, a specialist in broadcast connectivity and IP video, is bringing a new range of encoders, decoders and an IPTV platform to IBC2026. Broadcast in...

06/08/2026

Introducing Adobe for ChatGPT: Create, edit and get work done - all in ChatGPT

Introducing Adobe for ChatGPT: Create, edit and get work done - all in ChatGPT Deepti Pradeep August 6, 2026 0 Comments The Adobe plugin in ChatGPT br...

06/08/2026

Hisense Adds Dolby Vision 2 to Select Models

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

MediaKind to showcase one unified portfolio at IBC2026

At IBC2026, MediaKind will make its first major appearance as a unified global powerhouse in video, showcasing one of the world's most comprehensive video i...

06/08/2026

Big Blue Marble to unveil AI-assisted piracy detection an...

Big Blue Marble (#5.A63) will demonstrate how its integrated technology and operational expertise help media companies scale premium services with less complexi...

06/08/2026

NIH expected to award Scripps Research nearly $4.2 million over 5 years to advance tools for vaccine design

LA JOLLA, CA-Scripps Research has received more than $500,000 in first-year fund...

06/08/2026

Improving vaccine design for Ebola, HIV and more

LA JOLLA, CA-Viruses are masters at invading our cells thanks to specialized proteins that coat their surfaces. When scientists design vaccines, they often crea...

06/08/2026

How a chemical reaction triggers brain inflammation in Alzheimer's disease

LA JOLLA, CA-The brain has its own immune system, which detects threats and mounts a defense. A growing body of evidence has shown that in Alzheimer's disea...

06/08/2026

Jin-Quan Yu elected to the National Academy of Sciences

LA JOLLA, CA-Scripps Research chemist Jin-Quan Yu has been elected to the National Academy of Sciences (NAS), one of the highest honors a scientist can achieve....

06/08/2026

Scripps Research ranks third in 2026 Cure Innovation Index

LA JOLLA, CA-Scripps Research ranked third in the inaugural 2026 Cure Innovation Index recognizing the top-performing institutes and centers across the United S...

06/08/2026

Scripps Research chemist Benjamin Cravatt elected to American Philosophical Society

Benjamin Cravatt, the Gilula Chair of Chemical Biology and a professor of chemis...

06/08/2026

Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences

LA JOLLA, CA-Dennis Burton, professor and the James & Jessie Minor Chair in Immu...

06/08/2026

How changes to proteins can alter drug interactions for new precision therapies

LA JOLLA, CA-Inside every human cell, proteins are constantly being tagged with small chemical modifications after they're produced. Known as post-translati...

06/08/2026

Scripps Research establishes endowed chair honoring renowned structural biologist Ian Wilson

LA JOLLA-Scripps Research has established the Ian Wilson Endowed Chair, a new fa...

06/08/2026

Scripps Research's Skaggs Graduate School awards doctoral degrees to 34th graduating class

Scripps Research's Skaggs Graduate School of Chemical and Biological Science...

06/08/2026

Scripps Research chemist Jin-Quan Yu is named a Fellow of the Royal Society

LA JOLLA, CA-Professor Jin-Quan Yu of Scripps Research has been elected to the Fellowship of the Royal Society, the U.K.'s national academy of sciences and ...

06/08/2026

Experimental HIV vaccine achieves a long-sought goal

LA JOLLA, CA-For years, researchers have been hoping for vaccines that protect people against not just one strain of HIV, but every strain of the quickly mutati...

06/08/2026

Calibr-Skaggs advances CLF065, a regenerative GLP-2 therapy, into two Phase 2 IBD studies

LA JOLLA, CA-The Calibr-Skaggs Institute for Innovative Medicines, the nonprofit...

06/08/2026

Chemists snap together complex 3D molecules from highly reactive radicals'-without losing their shape

LA JOLLA, CA-Building the complex 3D molecules needed for new medicines has alwa...

06/08/2026

A fentanyl countermeasure that adapts to combat future black-market drugs

LA JOLLA, CA-Fentanyl and related variants of the synthetic opioid kill more Americans each year than car accidents and gun violence combined. In too-high doses...

06/08/2026

Two Scripps Research assistant professors named 2026 Baxter Young Investigators

LA JOLLA, CA-What do decoding communication between organs and reimagining the future of genome editing have in common? They're among the scientific questio...

06/08/2026

Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy

LA JOLLA, CA-Of the 1.2 million people living with HIV in the United States, app...

06/08/2026

Lab studies explain how new cancer drug works as it enters patient testing

LA JOLLA, CA-For some people, cancer immunotherapies are life-changing. These treatments can turn the body's own immune system against a tumor, either elimi...

06/08/2026

Newly identified molecule strengthens the eye's response to damage in retinal disease

LA JOLLA, CA-Many conditions that cause vision loss share a common feature: the ...

06/08/2026

Molecular scissors caught in action: A structural blueprint for RNA therapeutics

LA JOLLA, CA-RNA interference is a natural mechanism for living cells to control whether specific genes are being used or not. Crowned with the 2006 Nobel Priz...

06/08/2026

Immune molecule may drive excessive drinking in alcohol use disorder

LA JOLLA, CA-The drugs that keep rheumatoid arthritis in check may one day help people stop drinking. A new Scripps Research study shows that an anti-inflammato...

06/08/2026

Back in action: Researchers make drug-resistant bacteria vulnerable again

LA JOLLA, CA-Antibiotic resistance is one of the most urgent threats to global health, linked to an estimated 4.7 million deaths worldwide in 2019 alone. As mor...

06/08/2026

Scripps Research scientists demonstrate a faster, cheaper route to making critical drugs using common table sugar

LA JOLLA, CA-Some of the world's best-selling diabetes drugs depend on a che...

06/08/2026

Scripps Research scientists awarded $2M to advance global disease surveillance

LA JOLLA, CA-Detecting infectious disease threats early and responding quickly can dramatically alter the course of an infectious outbreak. Technologies such as...

06/08/2026

Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration

LA JOLLA, CA-Molecular biophysicist Joan Pulupa will join Scripps Research in Ja...

06/08/2026

Scripps Research scientists train the immune system to make antibodies against numerous HIV strains

LA JOLLA, CA-HIV is globally so diverse, consisting of hundreds of thousands of ...

06/08/2026

ASG Ups Michele Ferreira to Chief Business Officer

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

WNBC and WNJU Expand New York Giants Deal

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

Utah Scientific to Highlight NBOSS at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

Disney, TikTok Ink Global Short-Form Content-Sharing Deal

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

Kane Peterson Joins QuickLink's North America Team

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

FCC Returns $881 Million in Unused TV Broadcaster Relocation Funds

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

PlayBox Neo to highlight secure and scalable workflow del...

At this year's SET EXPO, PlayBox Neo will present recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solutions. By show...

06/08/2026

Modern Streaming Solutions Private Limited Partners with...

Live demo at IBC2026 VisualOn Booth, Hall 5, Stand A55 Amsterdam, Netherlands Modern Streaming Solutions Private Limited, a rising force in India's dig...

06/08/2026

Screen Australia and YouTube Australia fund five new teams through eleventh Skip Ahead initiative

Screen Australia and YouTube Australia fund five new teams through eleventh Skip...

06/08/2026

How Karukera Studio Built a Media Production Hub with SNS EVO

How Karukera Studio Built a Media Production Hub with SNS EVO Melanie Ciotti August 5, 2026 0 Comments Hero images displays Karukera Studio in Sainte-...

06/08/2026

NHK drama series Rosanjin no Kamado shot on PYXIS 6K

NHK drama series Rosanjin no Kamado shot on PYXIS 6K Brie Clayton August 5, 2026 0 Comments Blackmagic PYXIS 6K and DaVinci Resolve Studio capture the...

06/08/2026

Camera Match: AutoSetup 3d Plugin / script for Photomontages- Cinema 4D

Camera Match: AutoSetup 3d Plugin / script for Photomontages- Cinema 4D Jamie Cardoso August 5, 2026 0 Comments If you do any kind of Architectural Vi...

06/08/2026

Documentary on the life and impact of Dnal Lunny to air on RT

In Time airs Monday 10 August at 9.35pm on RT One and RT Player In Time is the first film account of the life of D nal Lunny, one of the most influential Iri...

06/08/2026

Into the Omniverse: How Open World Models Push the Frontier of Physical AI

Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows u...