Sony Pixel Power calrec Sony

Well-Thought-Out UX: The Quiet Power Behind Our Latest Improvements

05/02/2026

AI should balance automation (replacing tasks) and augmentation (empowering humans). Automate the mundane and augment the creative by applying the right AI type to unlock human potential.

AI is fundamentally changing the game, but at Codemill, its not just about flashy new tech-its about smart solutions. We see a clear distinction between automation and augmentation, and we believe that the most powerful applications are a perfect mix of both. But what exactly are the differences between them?

Automation vs. AugmentationAutomation is about using AI to take over tasks entirely. Think of it as a super-efficient robot following a detailed checklist. It's perfect for repetitive, high-volume tasks where consistency is key. For instance:

If a new file version is ingested Give the file a new version number

If a file is missing metadata Reject it automatically

Automation reduces errors, saves time, and lets your team focus on more strategic work. It's the behind-the-scenes hero that keeps things running smoothly.

Augmentation is a bit different. Instead of replacing a human, it empowers them. It's like giving your team a brilliant assistant that helps with research, flags potential issues, or provides creative ideas. AI enhances human creativity and decision-making, leading to better outcomes. Its a partnership between human and machine, where the AIs strengths (speed, data processing) complement the humans strengths (critical thinking, emotional intelligence).

The greatest value is created when you strike the right balance between the two. By automating the mundane and augmenting the creative, we can build a future where technology makes us more efficient and empowered.

Of course, before you can choose between automation and augmentation, you have to understand what you're trying to solve with the AI, as we showed in our previous article, and then select the right technology for the job. Just like you wouldnt use a microphone to capture an image, understanding the different types of AI is crucial to ensuring youre using the right technology to achieve your goals.

Three Types of AIThink of AI as a family with different personalities and skill sets. Each one brings something unique to the table, and they often work together to solve complex problems!

Rule-based AI: The Stickler for RulesThis is the oldest member of the AI family and it is the ultimate rule-follower. It operates on a set of pre-defined "if-then" rules created by a human. Think of a simple spam filter:

"IF an email contains the phrase free money, THEN send it to the junk folder."

Its great for predictable, repetitive tasks, but it cant learn or think outside the box. Its the dependable, no-nonsense one who always follows the recipe to the letter.

Traditional AI: The Expert AnalystThis type of AI is more sophisticated and often uses machine learning to find patterns in large amounts of labeled data. It can make predictions or classify information based on what it has learned. Its the AI that recommends your next favorite movie on a streaming service based on your viewing history. This AI is all about analysis and classification-it can tell you what something is but cant create anything new. Its the smart, observant one who can predict what youll want before you even know it.

Generative AI: The Creative GeniusThis is the rising star that everyones talking about! Generative AI uses vast, unsupervised datasets to learn patterns and then create entirely new content, from text and images to music and code. It doesnt just follow rules or classify data; it invents. When you type a prompt and a large language model writes a story for you, thats Generative AI in action. Its the wild, creative one who can paint a masterpiece or write a poem from a single prompt.

With this understanding of the different types of AI and how to choose the right one for your specific problem, the next step is to determine the ideal level of automation and augmentation for your application.

Balancing AugmentationAutomation might be easy to understand, but what about balancing the augmentation? Its easy to see the benefits of augmentation, but getting the balance just right can be tricky. Codemill's product, Accurate.Video Validate, lets users mark up video content with descriptive or QC related metadata. Marking up the video can be 100% automated or 100% manual work.

100% automation: Timelines in Validate containing autogenerated markers

100% manual work: The create marker form in A.V Validate

Finding the ideal balance between automation and augmentation isnt just theoretical-its something we actively explore in our products. Lets look at a few examples from Accurate.Video Validate, on how some tasks could be balanced.



Example 1 - Ad-breaks

The task is to mark up where the ad-breaks should be placed in a show for linear tv. Of course this could be 100% automated, but could be augmented by:



1. AI creates the ad-breaks, and a person verifies/edits.

2. AI creates the ad-breaks, and a person approves/rejects them. Rejected ad-breaks are replaced with manually created ones.

3. AI creates multiple suggestions for ad-breaks with different placements, a person selects which ones to keep.

4. AI marks up longer durations in the video where an ad-break could be placed, but a person creates all ad-breaks manually

Example 2 - Intro/Outro mark-up

The task is to mark up parts of the video, e.g. intro & outro, to be able to add skip and next buttons in the UI of a streaming service. This could be 100% automated by an AI, but could also be augmented by:

1. AI creates the markers, and a person verifies/edits.

2. AI creates the markers, and a person approves/rejects them. Rejected markers are replaced with manually created markers.

3. AI gives suggestions in the video where the buttons could be placed, but
LINK: https://www.codemill.se/post/should-we-automate-or-augment-ai...
See more stories from cantemo

More from Cantemo

05/02/2026

Well-Thought-Out UX: The Quiet Power Behind Our Latest Improvements

AI should balance automation (replacing tasks) and augmentation (empowering humans). Automate the mundane and augment the creative by applying the right AI type...

23/01/2026

A Game-Changer for Caption & Subtitle QC - Now Integrated!

Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline. This transformation enhances ...

23/01/2026

Should we automate or augment with AI?

Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...

22/01/2026

Should we automate or augment AI?

Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...

08/09/2025

Unlock Smarter Subtitle Workflows with Accurate.Video LTA + Cantemo

How an MVP-first approach helps you move faster, stay flexible, and deliver smarter. Too often, media technology projects aim to solve everything at once-mass...

18/06/2025

Why "Big Bang" Launches Are Holding Media Teams Back

Media asset management transformation isnt about replacing old technology with new technology. Its about transforming how people work. After analysing dozens of...

02/06/2025

MAM Transformation Best Practices: A people-first approach

TF1, the leading French commercial broadcaster, have signed a contract for Cantemo and Accurate.Video and JIT, as well as Digital Services and 24/7 support, as ...

21/03/2025

A Game-Changer for Caption & Subtitle QC Now Integrated!

Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline. This transformation enhances ...

11/02/2025

Media Operations UX: Designing the Paramount Global Media Supply Chain

User experience (UX) isn't just about functionality-it's about making the entire journey enjoyable and intuitive. In media, both consumer-facing platfor...

17/12/2024

A Seamless UX Journey Begins with One Step

In todays media landscape, where tight budgets and heightened cost consciousness are common, user experience (UX) plays a crucial role in streamlining workflows...

06/12/2024

UX for Workflow Design - Doing More With Less!

Codemills approach to AI focuses on solving real-world problems through user-centric tools like Accurate.Video. By streamlining compliance, localization, and qu...

05/12/2024

AI isnt about chasing trendsbut you should buy into the hype

Balancing innovation with financial responsibility is vital for medias future. Codemills tools like Accurate.Video streamline workflows, integrate AI for effici...

29/11/2024

How Are Media Trends Evolving in a World Demanding Financial Responsibility?

In todays media landscape, ensuring that content complies with regulatory standards and cultural sensitivity is critical. Compliance editing is an important com...

10/09/2024

The Crucial Role of Compliance Editing in Modern Media

Accurate.Video is specifically crafted to assist media companies in streamlining their subtitle management process, ultimately saving valuable time and resource...

03/07/2024

Codemill awarded a five-year product contract, enabling digital transformation to the cloud for Media Prima Berhad, Malaysia

Codemill, a leading developer of cloud-native media applications, is pleased to ...

29/04/2024

Optimising audio loudness & normalisation across the Media Supply Chain

Codemill aims to revolutionize media workflow efficiency at this years NAB Show by introducing Just-In-Time (JIT) playback technology in Accurate.Video Validate...

05/04/2024

Codemills workflow Just-In-Time Playback in Accurate.Video Validate

This year at NAB 2024, Codemill will unveil its latest advancements in media workflow solutions and subtitle management tools. This marks a significant step for...

07/03/2024

From UX to Development: A Female Engineer's Journey

Ume , Sweden, 4th March 2024 - Codemill (Nasdaq: CDMIL.ST) announced the release of Cantemo 6, a significant update to its Media Asset Management (MAM) softwar...

05/03/2024

How we work with Gender equalityat Codemill

Ume , Sweden, 4th March 2024 - Codemill (Nasdaq: CDMIL.ST) announced the release of Cantemo 6, a significant update to its Media Asset Management (MAM) softwar...

04/03/2024

Introducing Cantemo 6 Media Asset Management never looked better!

Today when content libraries keep growing and attention spans are shrinking, the evolution of advertising has become paramount. Research conducted by Vionlabs s...

21/02/2024

Redefining Ad-Breaks: The Promise of Fast Channels in the Digital Era

In the fast-paced world of media distribution, efficiency is key. One of the critical components of a streamlined media supply chain is the careful curation of ...

02/02/2024

Mastering Media Supply Chain Efficiency: The Art of Content Curation and Metadata Enrichment

The Launch Template Architecture in Accurate.Video brings a range of exciting po...

04/12/2023

The LTA in Accurate.Video Exciting possibilities!

In the dynamic world of media and entertainment, the efficiency of content management is pivotal to success. Content ingest, the process of acquiring, validatin...

29/11/2023

Streamlining Media Supply Chain: A Deep Dive into Content Ingest

From our colorful office in Ume , UX designer Alice Risholt works on cool projects together with major media companies around the world. - This means that you...

08/11/2023

From Ume, she designs digital tools for clients in the US

In media production, precision is the foundation of success. From ensuring quality control and compliance to refining editing and localization, every facet of c...

14/09/2023

Codemill Announce First-Time Demonstration of Cantemo 6 at IBC

Codemill launches Accurate.Video as a Service Ume , Sweden, 13th September 2023 Codemill (Nasdaq:CDMIL) has announced a new and efficient feature for Accurate...

13/09/2023

Codemill launches Accurate.Video as a Service

Codemill announces a new Accurate.Video integration with Ortana Media Group Codemill announces a new Accurate.Video integration with Ortana Media Group and th...

06/09/2023

Modernising Media Asset Management for ITV

Ad-supported video services are on the rise. Consumers are much more willing to sit through ads for free access to the content they want. At the same time, they...

30/08/2023

Expand your Media Horizons with Metadata

As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers....

24/07/2023

A Bespoke Frame Accurate Player for RTLZWEI

It all Starts with a Single Step Its time to set out on a journey of design discovery! A well designed user experience fulfils its purpose perfectly, but must ...

02/06/2023

Mapping the UX Journey

Mo Media, Mo Problems Wheres my stuff? Entertainment providers and broadcasters dont exactly pack light. Huge content archives of valuable assets mean th...

19/05/2023

Solving Media Workflow Challenges

Its a jungle out there in the world of content streaming, and its time for entertainment providers to explore new subscription models and uncharted territory. ...

26/04/2023

Accurate.Video Use Case: Ad-breaks and Content Monetisation

Entertaining the World at NAB - Lets Make it Happen The NAB Show Centennial is here! The show is as influential as ever, but media workflows have changed beyon...

20/04/2023

Use Case: Black Frame Detection

Variety is the Spice of Life Video on Demand platforms thrive on the diversity of content they offer, providing audiences with a vast amount of choice across m...

20/04/2023

Use Case: Creating Subclips for Content Promotion

Context is the Key Managing content at scale is an ongoing challenge for media organisations. Across every genre, every platform, and every region, the appetit...

13/04/2023

5 Ways to Empower Media Teams

Ume , Sweden, 12th April 2023 Codemill (Nasdaq: CDMIL) has announced a new Accurate.Video integration with Backlights iconik media asset management (MAM) solu...

12/04/2023

Codemill Integrates Accurate Player SDK with Embrace Solutions

Leading the Way Through the Media Maze There is a solution for every problem, although it may not be clear at first. Within the media and entertainment sector,...

12/04/2023

Codemill Integrates Accurate.Video with Backlights iconik Solution

Ume , Sweden, 11th April 2023 Codemill (Nasdaq: CDMIL) has announced that its feature-rich video, audio, and subtitle framework Accurate Player SDK, has been ...

31/03/2023

Overcoming the Pain Points of Content Processing

In the entertainment age, competition for viewers is fierce. Linear channels need to attract bigger audiences, by promoting show highlights during scheduled bre...

23/03/2023

Creating Subclips for Content Promotion

Context is the Key Managing content at scale is an ongoing challenge for media organisations. Across every genre, every platform, and every region, the appetit...

16/03/2023

Defining Metadata Schemas for Media Workflows

Cutting to an ad-break in the middle of a crucial scene is never a good idea. Ad-breaks during episodic or feature length content must make sense to the viewer ...

10/03/2023

Black Frame Detection

Variety is the Spice of Life Video on Demand platforms thrive on the diversity of content they offer, providing audiences with a vast amount of choice across m...

02/03/2023

Managing Different Content Formats and Requirements

Joining the Dots in a Bigger Picture Streaming services are seeing demand rise like never before. Consumers want more content, and they want it now. As a resu...

24/02/2023

Consolidating Tools to Optimise QC Workflows

The Remix Promotes the Original As the competition for viewers heats up, Video-on-Demand providers continue to expand their services into new regions. This is ...

23/02/2023

Optimising Content Versioning and Localisation

The Remix Promotes the Original...

15/02/2023

Speeding up Multi-source Content Processing

All Rivers Meet the Sea...

08/02/2023

Streamlining QC and Validation with Metadata

A Window into your Metadata...

02/02/2023

Accurate.Video for Artwork Creation

Making it Picture Perfect...

25/01/2023

Accurate.Video for Editing Workflows

The Beauty of Precision...

18/01/2023

Accurate.Video for Content Validation and QC

Diving in the Deep End of the Media Pool...