Sony Pixel Power calrec Sony

Black Frame Detection


Variety is the Spice of Life

Video on Demand platforms thrive on the diversity of content they offer, providing audiences with a vast amount of choice across multiple regions. But choice alone is not enough to survive in a competitive media marketplace. Organisations must also build an identity that is naturally associated with high-quality content. A VOD platform is more than just a system for video distribution, it is a brand that consumers need to develop a connection with. Guaranteeing a high-quality viewing experience is now a prerequisite for success in the attention economy. That said, balancing extensive choice with high-quality content is a tough gig for Video on Demand platforms.

Audiences are quick to voice their displeasure if providers are not living up to expectations, and as the number of VOD platforms increase, quality issues often result in consumer churn. In this 3-part series well explore how faster media playback helps content processing teams maximise their efficiency. In part one, we discussed speeding up multi-source content processing. In part two we looked at optimising content versioning and localisation workflows. Now lets explore advanced media processing features, for different content requirements.

Getting the Recipe Right

VOD providers often play a multi-faceted role. They can be aggregators of third-party content, re-inventors of archive assets, and creators of original media, working on a variety of formats, all at the same time. As a result, teams need to effectively manage the mix of requirements, whilst maintaining efficient output levels. But when QC, validation, compliance, and localisation teams are overstretched, they make mistakes. This can have a detrimental effect not only on the quality of the viewing experience, but also, on the consumers perception of the brand.

The inherent challenge when working with video assets, is that the volume and size of the files can quickly become unruly, especially when they are coming in from different sources. File formats and specifications vary in relation to use-cases and regions, so content processing teams need to be able to handle the full catalogue of media. Professional video file formats such as MXF, and QuickTime ProRes, make working with content a labour-intensive and time-consuming process. Therefore, having tools that are natively integrated, and the ability to play content in the best possible quality is crucial.

Labour-saving Tools

With so many different content formats and requirements to manage, operators need help with automation and processing. Whether they are inspecting the audio that is being played in real-time to check for syncing and subtitling issues, highlighting operations for downstream execution (such as defining ad-breaks) or segmenting and extracting clips to be used for promotional purposes. High volume and high expectations, put a lot of pressure on content processing resources. The last thing operators want, is to wait for a file to be transcoded, when a few initial checks are all thats required.

Content specialists might have run media through an AI QC service, then picked up potential errors. But perhaps theyre not sure if these issues relate to a specific version or are a part of the source video. Whats needed is the ability to quickly peek inside the file. With real-time media playback, operators can conduct checks without the transcode step. By removing the need to render proxies of the original file, VOD teams can streamline media workflows.

Leveraging Advanced Features

If an operator detects something wrong with the original content, they will need to request the new file from the supplier. By making the most of real-time media playback, users can try out a specific file indifferent resolutions, to verify that there are no errors upstream. If an operator had created a proxy, it would be difficult to rule out that the errors didnt occur during the transcoding process. But with a real-time media playback engine, teams can check the original and try out different renditions to see if the effect is similar. By cutting down the time between ingesting media and getting to work, operators can get a clear idea of where issues are occurring straight away.

Codemills Just in Time (JiT) media playback engine gives media operators everything they need at their fingertips. JiT can play all video formats and includes embedded and discrete audio, plus subtitles. It includes support for; audio scrubbing, frame-stepping, multi-channel audio switching, multiple subtitle display, and extensive keyboard controls. Original, high-resolution media can be played from any storage location, whether on-premise or in the cloud, and JiT is available as an option for Accurate Player, Accurate.Video, and Cantemo MAM software. Find out more here.
See more stories from cantemo

More from Cantemo


Codemill awarded a five-year product contract, enabling digital transformation to the cloud for Media Prima Berhad, Malaysia

Codemill, a leading developer of cloud-native media applications, is pleased to ...


Optimising audio loudness & normalisation across the Media Supply Chain

Codemill aims to revolutionize media workflow efficiency at this years NAB Show by introducing Just-In-Time (JIT) playback technology in Accurate.Video Validate...


Codemills workflow Just-In-Time Playback in Accurate.Video Validate

This year at NAB 2024, Codemill will unveil its latest advancements in media workflow solutions and subtitle management tools. This marks a significant step for...


From UX to Development: A Female Engineer's Journey

Ume , Sweden, 4th March 2024 - Codemill (Nasdaq: CDMIL.ST) announced the release of Cantemo 6, a significant update to its Media Asset Management (MAM) softwar...


How we work with Gender equalityat Codemill

Ume , Sweden, 4th March 2024 - Codemill (Nasdaq: CDMIL.ST) announced the release of Cantemo 6, a significant update to its Media Asset Management (MAM) softwar...


Introducing Cantemo 6 Media Asset Management never looked better!

Today when content libraries keep growing and attention spans are shrinking, the evolution of advertising has become paramount. Research conducted by Vionlabs s...


Redefining Ad-Breaks: The Promise of Fast Channels in the Digital Era

In the fast-paced world of media distribution, efficiency is key. One of the critical components of a streamlined media supply chain is the careful curation of ...


Mastering Media Supply Chain Efficiency: The Art of Content Curation and Metadata Enrichment

The Launch Template Architecture in Accurate.Video brings a range of exciting po...


The LTA in Accurate.Video Exciting possibilities!

In the dynamic world of media and entertainment, the efficiency of content management is pivotal to success. Content ingest, the process of acquiring, validatin...


Streamlining Media Supply Chain: A Deep Dive into Content Ingest

From our colorful office in Ume , UX designer Alice Risholt works on cool projects together with major media companies around the world. - This means that you...


From Ume, she designs digital tools for clients in the US

In media production, precision is the foundation of success. From ensuring quality control and compliance to refining editing and localization, every facet of c...


Codemill Announce First-Time Demonstration of Cantemo 6 at IBC

Codemill launches Accurate.Video as a Service Ume , Sweden, 13th September 2023 Codemill (Nasdaq:CDMIL) has announced a new and efficient feature for Accurate...


Codemill launches Accurate.Video as a Service

Codemill announces a new Accurate.Video integration with Ortana Media Group Codemill announces a new Accurate.Video integration with Ortana Media Group and th...


Modernising Media Asset Management for ITV

Ad-supported video services are on the rise. Consumers are much more willing to sit through ads for free access to the content they want. At the same time, they...


Expand your Media Horizons with Metadata

As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers....


A Bespoke Frame Accurate Player for RTLZWEI

It all Starts with a Single Step Its time to set out on a journey of design discovery! A well designed user experience fulfils its purpose perfectly, but must ...


Mapping the UX Journey

Mo Media, Mo Problems Wheres my stuff? Entertainment providers and broadcasters dont exactly pack light. Huge content archives of valuable assets mean th...


Solving Media Workflow Challenges

Its a jungle out there in the world of content streaming, and its time for entertainment providers to explore new subscription models and uncharted territory. ...


Accurate.Video Use Case: Ad-breaks and Content Monetisation

Entertaining the World at NAB - Lets Make it Happen The NAB Show Centennial is here! The show is as influential as ever, but media workflows have changed beyon...


Use Case: Black Frame Detection

Variety is the Spice of Life Video on Demand platforms thrive on the diversity of content they offer, providing audiences with a vast amount of choice across m...


Use Case: Creating Subclips for Content Promotion

Context is the Key Managing content at scale is an ongoing challenge for media organisations. Across every genre, every platform, and every region, the appetit...


5 Ways to Empower Media Teams

Ume , Sweden, 12th April 2023 Codemill (Nasdaq: CDMIL) has announced a new Accurate.Video integration with Backlights iconik media asset management (MAM) solu...


Codemill Integrates Accurate Player SDK with Embrace Solutions

Leading the Way Through the Media Maze There is a solution for every problem, although it may not be clear at first. Within the media and entertainment sector,...


Codemill Integrates Accurate.Video with Backlights iconik Solution

Ume , Sweden, 11th April 2023 Codemill (Nasdaq: CDMIL) has announced that its feature-rich video, audio, and subtitle framework Accurate Player SDK, has been ...


Overcoming the Pain Points of Content Processing

In the entertainment age, competition for viewers is fierce. Linear channels need to attract bigger audiences, by promoting show highlights during scheduled bre...


Creating Subclips for Content Promotion

Context is the Key Managing content at scale is an ongoing challenge for media organisations. Across every genre, every platform, and every region, the appetit...


Defining Metadata Schemas for Media Workflows

Cutting to an ad-break in the middle of a crucial scene is never a good idea. Ad-breaks during episodic or feature length content must make sense to the viewer ...


Black Frame Detection

Variety is the Spice of Life Video on Demand platforms thrive on the diversity of content they offer, providing audiences with a vast amount of choice across m...


Managing Different Content Formats and Requirements

Joining the Dots in a Bigger Picture Streaming services are seeing demand rise like never before. Consumers want more content, and they want it now. As a resu...


Consolidating Tools to Optimise QC Workflows

The Remix Promotes the Original As the competition for viewers heats up, Video-on-Demand providers continue to expand their services into new regions. This is ...


Optimising Content Versioning and Localisation

The Remix Promotes the Original...


Speeding up Multi-source Content Processing

All Rivers Meet the Sea...


Streamlining QC and Validation with Metadata

A Window into your Metadata...


Accurate.Video for Artwork Creation

Making it Picture Perfect...


Accurate.Video for Editing Workflows

The Beauty of Precision...


Accurate.Video for Content Validation and QC

Diving in the Deep End of the Media Pool...


Transforming Media Workflows

As media companies work to meet the ever-increasing demand for content, workflows are evolving to become more flexible, efficient, and competitive. Cloud-based ...


Codemill Releases New Accurate.Video Ad-break Workspace

Ume , Sweden, 5th January 2023 - Codemill (Nasdaq: CDMIL) has released new ad-break functionality within its cloud-native, media operations solution, Accurate....


Enhancing Creative Workflows for ITV. The Phoenix Rises from the Ashes

Consumers are spoilt for choice when it comes to the range of video content now available to them. Whether they enjoy a one-off, true crime documentary or prefe...


Creating Superior Experiences for TVMatchen Users

In any programme or application creation, the user interface (UI) and user experience (UX) are vital when building a platform designed with consumers in mind. U...


The Case for Editing in the Cloud

Prior to the outbreak of the pandemic, editing workflows were mostly tethered to physical infrastructure and fixed on-premises workstations. While a few forward...


Codemill Launches Cloud-Based Video Editor

Codemill has launched a cloud-based video editing tool, Accurate.Video Edit. A professional video editor specifically designed for Content Supply Chain workflow...


Create Your Own Mythical Beast

Accurate Player SDK gives you full control of your media asset management interaction. You decide yourself how you show the information associated with the asse...


The Missing Frame Conundrum

A question or comment we are sometimes asked is, Wait? What? It says here that Accurate Player is frame-accurate but why is there a frame missing, or one add...


Maximising Efficiency through Intuitive UX

Media organisations need to be able to work efficiently, and continually adapt and improve their way of working, in order to remain competitive. To do this, med...


Codemill To Demonstrate Latest Updates at NAB

Codemill will be demonstrating the latest features of its Accurate.Video and Cantemo products on its booth (W5411) at NAB Show....


The Importance of Audio

In the video industry the emphasis is often on the video, whether that is talking about resolution or quality, it plays an important role in everything we do. H...


Post-production Trends in the Cloud

Media is moving faster than ever, and the stakes for holding consumer attention are extremely high. As new platforms reshape the definition of entertainment, pr...


Combining complexity and quality

ProSiebenSat.1 is a German free to air television network that has been around for several decades. Reaching over 45 million TV households in Germany, Austria a...


Cruising the Freeway

For British broadcaster UKTV, the move to the cloud has been central to reengineering its media supply chain. It moved from a largely outsourced model of media ...