M-Net is finally dropping the M-Net Series brand name after 17 years, renaming and rebranding the last remaining M-Net Series Zone (DStv 115) channel as the new M-Net City. by Thinus Ferreira
M-Net City as a name for an M-Net channel was first conceived in the latter part of 2010 already, although for another type of channel. It will now be used as M-Net Series Zones new name when it changes to M-Net City on 6 April.
M-Net Series Zone existed to differentiate it from M-Net Series Showcase and M-Net Series Reality which M-Net cancelled due to under performance in 2014 after just a year and which were replaced with M-Net Edge and VUZU AMP.
Now including movies
M-Net City, like M-Net Series Zone, remains geared towards giving MultiChoices lower-paying DStv subscribers access to content shown earlier on higher-tiered packages like DStv Premium.
M-Net City will remain a rerun channel of sorts, funnelling content from premium M-Net channels like M-Net (DStv 101), VUZU AMP and now also movies.
While M-Net kept movies contained on its M-Net Movies branded channels on DStv, M-Net City will now show movies too. No explanation for the addition of movies to M-Net City is being given.
M-Net Series Zone will change to M-Net City on 6 April with programming like Modern Family, Last Man Standing and talk shows.
M-Net says another overhaul and rebranding of M-Net Series Zone is good.
M-Net City is proof of the companys commitment to continuously evaluate, adjust and reshuffle channel offerings in line with the ever-changing needs of viewers, says Yolisa Phahle, M-Net CEO.
Now we have created M-Net City, a new channel that will enhance DStv Compact viewers experience of international content.
Final goodbye to M-Net Series brand name
M-Net started The Series Channel in April 1998 on DStv, which morphed a decade later in 2008 into The M-Net Series channel.
The M-Net Series channel was split into three channels in July 2013 - M-Net Series Showcase, M-Net Series Reality and M-Net Series Zone.
The under-performance of the channels saw M-Net Series Showcase and M-Net Series Reality closed down in September 2014. That left M-Net Series Zone as the sole M-Net Series channel.
In January 2015 when asked whether M-Net Series Zone on DStv will be undergoing a name change since TV channels prefer as short names as possible from a branding and optics point of view, several M-Net insiders told Channel24 that a name change was indeed being considered.
M-Net City will have a schedule that follows:
Weekdays between 17:00 and 19:00 - the evenings entertainment will kick off with popular talk shows;
Weekdays at 19:00 and 19:30 - its family comedy time;
Weekdays at 20:00 and 21:00 - the heroes and heroines of the best international action and crime series will take over the screen;
Saturdays and Sundays - A variety of movies in early prime time, and from 19:30 it will follow the example of M-Net Edge with weekend binge sessions.
http://www.channel24.co.za
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M-Net is finally dropping the M-Net Series brand name after 17 years, renaming and rebranding the last remaining M-Net Series Zone (DStv 115) channel as the new M-Net City. by Thinus Ferreira
