5G Means More Challenges, More Opportunities for M&E posted: 15/10/2019
by Andy Marken
Thats it. Chaos encapsulated. Thats all there is at the end. Just as it was at the beginning. - Management, The Zero Theorem,
If you can find it, if you try it, youll love it! What is it? Oh, come on ... its 5G. While its true that 5G is only available in a few isolated spots around the globe. From the attention the technology got at IBC, its already won the content production/delivery race and is totally reshaping the M&E industry.Everyone else can go home. The truth is no one in the ecosystem (content creators, pipe folks/suppliers) left the global broadcast, media technology event to enjoy the fruits of their labor because theres way too much work to be done to get great content from the creator to the viewer.
The one thing we were reminded of was a throw-away question Ciscos CTO Dave Ward asked at the Entertainment Technology 2019 (ET19) conference a few months ago, If you cant do it on the internet, is it worth doing?
The event marked the first time SMPTE (Society of Motion Pictures and Television Engineers) and AIS (Advanced Imaging Society) had joined forces. The combination was good for filmmakers and content owners/distributors to make sense out of what is going on and where were going to be in a few years ... maybe.
Netflix is still the worlds first - and largest - global TV channel.
In the US, there are more than 200 streaming services and probably 10X that are available worldwide.
There will be more than 777M global SVOD subscribers by 2023 (Deloitte).
5G service will be available to about 45 percent of the global population by 2024 (Ericsson).
There will be more than 600M homes worldwide with UHDTV by 2023 (ABI).
61 percent of 18-29-year olds in the US watch streaming content, 47 percent of folks 22-45 have abandoned traditional TV, even boomers have found the convenience of streaming (Pew Research).
Globally, consumer IP video traffic will be 84 percent of consumer IP traffic by 2022 (Cisco).
By 2024, three-quarters of global mobile data traffic will be video (Ericsson).
Video-on-the-Go - There are still a whole lot of movies/shows being streamed to the TV screen. However, its a little early for the streaming channels to rest on a sure thing when you realize the younger generation started with a mobile device
Oh yeah, the other fact is that the broadcast industry is a thing of the past.
Sinclair Broadcasts boss Chris Ripley said it in stronger terms, Were competing with the diversified media companies, were competing with the telecom operators, were competing with the Internet companies. Were all in each others spaces. Were all customers of each other. Were all competitors with each other.
Yep ... one big family.
No, we didnt say happy family because everyone wants a bigger chunk of the pie.
Thats probably why AT&T is telling folks theyre already the 5G winner with their 5G E (eventually) service. It feels an awful lot like 4G LTE (long-term evolution) which is actually pretty darn good streaming (little latency) without the 5G upcharge.
To double down, they dropped $85.4B for TimesWarner and told the HBO folks they needed to focus more on quantity of content than quality. To start getting some of their money back, theyre working on a variety of different streaming content pricing options and shareholders suggested they dump DirecTV.
AT&T has fewer options than viewers do though because consumers can choose from AVOD (ad), SVOD (subscription), TVOD (transaction) services from media companies (Disney +, CBS All Access) and tech companies (Apple TV +, Amazon Prime) as well as the vMVPD (virtual multi-video programming distributors).
One of the most intriguing vMVPD to us is YouTube.
YouTube already has more than 2B users, so all CEO Susan Wojcickis team has to do is convince a generation that is growing up on YouTube - regardless of the screen - that were the first place you go for your videos so stick around and get meaningful content for a few bucks more.
According to Bernstein Research, they were losing about $5 per subscriber for their expanding list of channels/shows but they can make that up - and a whole lot more - by capturing more of the digital ad budget.
In addition, theres so much great content streaming that folks have a hard time knowing where to start (49 percent, according to Hub Research) so they get recommendations from family/friends/strangers and then ... Google it.
The point is there is a massive demand for what content producers and owners have to offer around the globe and OTT services are moving quickly to capture more eyeballs.
The key to service providers capturing more subscribers means they have to constantly keep adding more original content to increase the value of their service.
The new diversified media companies will increasingly rely on AI (a topic that was a unifying theme across a number of the IBC sessions) to monitor and control their cloud-based content supply chain.
Everyones Ready - If the industry keeps promoting 5G as hard as they have been, the demand is going to be overwhelming by the time it gets here. And were going to need it as we sever our scheduled TV arrangements and watch more stuff wirelessly.
But 5G and Wi-Fi 6 will open the floodgates for content even at a slightly higher cost.
Ericsson projected there would be 1.9B 5G mobile broadband subscribers by the end of 2024.
Ready for Tomorrow - Even though 5G is only just being tested and rolled out in target locations around the globe, the potential is looking bright--especially when 4G LTE can fill the gap until 5G arrives.
The rest? Mostly 4G LTE and Wi-Fi but that will be acceptable for most people streaming content.
But the great takeaway from Wards presentation was that its not an all or nothing issue or streamed video at any cost.
While the cost
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
23/04/2024
Psychology can play an important role in helping us understand what audiences respond to (Dr Jon Roozenbeek, Cambridge Social Decision-Making Lab)
For newsroom...
23/04/2024
IN ADDITION TO FICTION AND DOCUMENTARY FEATURES, THE SELECTION INCLUDES:
PRO...
23/04/2024
Today, we announced our first quarter 2024 earnings. In a solid start to the year, Spotify reported
Monthly Active Users grew 19% Y/Y to 615 million.
Subscri...
23/04/2024
Idag publicerar Spotify sina finansiella resultat f r f rsta kvartalet 2024. ret har inletts stabilt:
M natliga aktiva anv ndare kade med 19 % j mf rt med f...
23/04/2024
In the last decade, as K-Pop cemented its status as a global phenomenon, Spotify has helped fans around the world keep their fingers on the pulse at every step ...
23/04/2024
Social entrepreneur Hedayat Osyan wins Les Murray Award for Refugee Recognition
23 April, 2024
Media releases
The prestigious award is now in its third yea...
23/04/2024
LONDON IBC is now accepting nominations for its IBC2024 Innovation Awards, which honor achievements in technological innovation and social impact media & entert...
23/04/2024
WASHINGTON, D.C. In response to the introduction of the Broadcast VOICES Act that seeks to encourage more diversity in the ownership of TV and radio stations, t...
23/04/2024
MIAMI, Fla. As part of a push to expand its FAST channel and streaming operations, Hemisphere Media Group has launched its free ad supported television (FAST) c...
23/04/2024
LOS ANGELES DirecTV is adding seven new channels to its rapidly expanding streaming lineup through new licensing agreements with Cineverse Corp. and Scripps Net...
23/04/2024
Entitled Our Creative Future, the manifesto calls for radical new action' t...
23/04/2024
The company has secured investment from private equity firm PAI Partners, which also holds a stake in outside broadcasting company EMG
By Jenny Priestley
Pub...
23/04/2024
Cameron also said he recognised Marlow as a potential UK and European base for his new company, LIGHTSTORM 3D
By Matthew Corrigan
Published: April 23, 2024 ...
23/04/2024
The five categories cover Content Creation, Content Distribution, Content Everywhere, Social Impact and Environment & Sustainability
By Matthew Corrigan
Publ...
23/04/2024
He played a central role in securing key broadcast rights, including the FIFA World Cup 2018 and 2022
By Matthew Corrigan
Published: April 23, 2024
He pla...
23/04/2024
IBC is preparing to honour the highest achievements in technological innovation and social impact with the launch of its prestigious IBC2024 Innovation Awards, ...
23/04/2024
BREA, Calif. Bolin Technology is integrating Network Device Interface (NDI) across its product line, bringing support for the latest NDI technologies to its PTZ...
23/04/2024
WYOMISSING, Pa. PENN Entertainment has announced that longtime Disney and ESPN executive Aaron LaBerge has been named chief technology officer effective July 1,...
23/04/2024
In response to an FCC ruling in March proposing a $1.2 million fine against Nexstar and a ruling that Mission Broadcasting sell WPIX, Nexstar has filled a respo...
23/04/2024
Sony has announced new details about how the National Hot Rod Association (NHRA) is using Sony's Ci Media Cloud platform to streamline its workflows and spe...
23/04/2024
Esports' rapid rise to popularity can be attributed to many factors, from technological advancements that have enhanced the quality of modern gaming experie...
23/04/2024
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, has been selected as a winner in the 2024 N...
23/04/2024
BCNEXXT is pleased to announce that Vpe has won the 2024 NAB Show Product of the Year Award in the Asset Management, Automation and Playout category. The offici...
23/04/2024
Gravity Media, a world leading global provider of complex live creative production and media services, today outlined the broadcast technology and television pr...
23/04/2024
Scality, a global leader in cyber-resilient storage for the AI era, today announced the appointment of Peter Brennan as Chief Executive Officer (CEO) of Scality...
23/04/2024
Blackmagic Design today announced ATEM 1 M/E Constellation 4K and ATEM 2 M/E Constellation 4K switchers, two new Ultra HD models of the ATEM Constellation famil...
23/04/2024
Blackmagic Design today announced Blackmagic Videohub 120x120 12G, the newest model in the Videohub 12G router family. The massive Blackmagic Videohub 120x120 1...
23/04/2024
Blackmagic Design today announced new lower prices for Blackmagic Video Assist 3G and 12G models. Customers can save US$200 on all models. These lower prices ma...
23/04/2024
Adder Technology continues to shine brightly, with its groundbreaking product, the ADDERLink INFINITY 3000 (ALIF3000), once again taking center stage. Hot on t...
23/04/2024
Pliant Technologies' CRP-C12 Compact Radio Pack is an Audio Production, Processing and Networking category winner in the 2024 NAB Show Product of the Year A...
23/04/2024
SipRadius, the specialists in live media transport and transcoding, will showcase their world-leading implementation of AV1 and JPEG-XS over transport streams a...
23/04/2024
Composer Rafael Krux has added a Prism Sound Dream ADA-128 modular conversion system to his production studio where he creates music for commercials, trailers, ...
23/04/2024
PMC proudly provides the ultimate large-scale Dolby Atmos audio system for the legendary musician Steven Wilson at the High End, Munich. He will share his exten...
23/04/2024
Particles emitting from a 3D rotating shape's edge
Graham Quince April 22, 2024
0 Comments
In Fixin' FX, people send me their problematic proj...
23/04/2024
Hollyland Technology Announces a New Line of Video Transmitters: Introducing the...
23/04/2024
Charlotte Deleste, anchor at WISC Madison, Wisconsin, is leaving the station. Her final day on the air is April 24. Deleste has spent 18 years there....
23/04/2024
Top WNBA draft choice Caitlin Clark will appear on local broadcast for 17 games next season in a deal between Tegna and the Indiana Fever....
23/04/2024
The merger will provide vertical integration potential and enhanced product offerings to capture regional and international opportunities for revenue growth and...
23/04/2024
Abu Dhabi, 23 April, 2024 : Partnership delivers greater cybersecurity to Thura...
23/04/2024
Soccer's Appeal to Younger Audiences: Inside the Gamification of European Fo...
23/04/2024
With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Prod...
23/04/2024
NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With ...
23/04/2024
NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir
Tuesday, April 23, 2024 - 10:40
Print This Story
With live sports pro...
23/04/2024
Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24 By SVG Staff
Tuesday, April 23, 2024 - 4:05 pm
Print This Story | Subscribe
...
23/04/2024
Published On: April 23rd, 2024
data-orig-src=https://www.sgo.es/wp-content/upl...
23/04/2024
Rohde & Schwarz introduces new R&S SMB100B microwave signal generator for analog...
5G Means More Challenges, More Opportunities for M&E posted: 15/10/2019 
