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Canon U.S.A highlights undiscovered artists --
Mon, 07 Mar 2016 11:24
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In celebration of the 25th anniversary of the first EOS Rebel SLR camera, Canon U.S.A., Inc., partnered with Grammy Award winning record producer Swizz Beatz to give a voice to undiscovered artists. In keeping with Canon s new Rebel with a Cause initiative which profiles modern day rebels who challenge convention in their own unique way while capturing causes near and dear to their hearts through the eye of a Canon Rebel DSLR camera, Swizz chose to showcase artistic talent that may have otherwise fallen under the radar of the art community through #TheUnknowns. With a focus on breaking down the boundaries that the art world has built up, Swizz and Canon curated the work of unknown artists and brought their work to the masses, projecting them on the facades of the Brooklyn Museum and Bronx Museum of the Arts.
Canon has always made it a priority to make what was once thought to be impossible possible, and it s one of the reasons we created the EOS Rebel cameras, said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. Watching Swizz bring his cause to life to the streets of New York City epitomises what the Rebel With a Cause campaign stands for. Swizz s passion for the art world and compassion for others is truly inspiring.
For his Rebel with a Cause moment, Swizz Beatz aimed to help give artists an advantage in their own artistic endeavours. Fresh off of his No Commission art fair at Art Basel, Swizz worked with Canon to curate an art show for the world to see on the facades of museums in New York City. Select works were then featured in a gallery event at Sotheby s Auction House, where Swizz announced an online auction to increase awareness of #TheUnknowns project and give fans from around the globe the opportunity to participate and help raise funds for the artists by bidding on and buying the art. The online auction will remain open until 6 March 6 2016 at 18:30 EST and can be viewed at #TheUnknowns auction website.
My mission is to bring to light creative minds that have dedicated themselves to pushing the boundaries of culture and expression, said Swizz Beatz. It can be a struggle for any artist to break through the walls of esteemed institutions. I feel honoured that Canon has provided an opportunity for #TheUnknowns to break through those walls in a very unique way.
The campaign was shot entirely on Canon EOS Rebel T6i DSLR cameras:
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