
American Tobacco Power Plant Transformed into Full Frame Theater
Historic Landmark To Host Documentary Screenings with a Boutique Theater
The sign for the new Full Frame Theater at American Tobaccos Power Plant is installed in time for the Full Frame Documentary Film Festival in April.
View the Slideshow
The massive American Tobacco Power Plant is getting a much brighter and more exciting ground floor than the piles of coal once used to power the historic tobacco warehouse complex. Duke University's Center for Documentary Studies (CDS) and its Full Frame Documentary Film Festival, in partnership with American Tobacco Campus, are transforming the first floor of the stunning building into a gallery and event space, including the boutique Full Frame Theater to screen documentary films from all over the world.
Launched in conjunction with this year's Full Frame Documentary Film Festival, held April 4-7 at the Carolina Theatre and other venues in downtown Durham, the new Full Frame Theater at the Power Plant will offer the general public two free screenings of award-winning films, on Friday, April 5, 6:30 p.m., and Saturday, April 6, 6:30 p.m. (Only the first 100 people to arrive for each screening will be admitted.)
We've put together a top-notch venue to view important documentaries in one of the most unique locations I've seen for screenings, says Deirdre Haj, executive director of the Full Frame Documentary Film Festival.
The American Tobacco Power Plant now houses the Full Frame Theater.
Guests entering the lobby of the state-of-the-art theater will see that much of the power plant's historic structure is still intact, including the four-story furnace. The adjoining Boiler Room, in addition to the Full Frame Theater, will be available for events. The Power Plant Gallery will showcase photography and other artwork created by Duke students, faculty, and others affiliated with the University. Currently on view is the 2013 Thesis Exhibition of the Master of Fine Arts in Experimental and Documentary Arts program at Duke.
The Power Plant, with the beautiful Full Frame Theater and a wonderful gallery space, will be a vital nexus for the documentary arts in Durham, says Tom Rankin, director of the Center for Documentary Studies. The programming and educational opportunities with this new space will further deepen the richness of the arts in Durham and at Duke, by providing a new venue for the Duke community to extend our activities in exciting ways.
CDS has been working with the team at American Tobacco for more than year to plan and execute the new space, where the Full Frame festival offices also are located.
Projects like this present the type of challenges that get our team out of bed every day, says Michael Goodmon, vice president of real estate, Capitol Broadcasting Company. Instead of knocking down a historic building or taking out the enormous furnace in the middle of the lobby, we challenged ourselves to create a space that would be functional and superlative as a movie theater, but would also celebrate the history and beauty of this amazing space. Guests are going to be blown away by what has been done.
FREE SCREENINGS @ Full Frame Theater:
Friday, April 5, 6:30-8 p.m.
2012 Full Frame Audience Award Winner Trash Dance tells the story of an unusual, creative partnership between a dancer, Allison Orr, and the men and women of the Austin, Texas, Department of Solid Waste Services. In the film, non-dancers contribute to choreographing a public performance based on their daily activities in order to demonstrate what workers and their machines do on the job: quotidian movements parsed into ballet.
Saturday, April 6, 6:30-8 p.m.
In Chasing Ice, winner of the 2012 Nicholas School Environmental Award, National Geographic photographer James Balog uses his inspiring images as catalyst in his new role as climate change activist. He and his colleagues created the Extreme Ice Survey (EIS) and installed cameras in remote northern locations to take photos at measured intervals of the glittering, translucent beauty of arctic terrain. These time-lapse photography sequences stretch over years and sound an alarm as northern ice landscapes dramatically melt and recede.
More about the Power Plant: http://documentarystudies.duke.edu/events/the-power-plant-at-american-tobacco-campus
More about Full Frame: http://www.fullframefest.org/
Thanks to ATCs Valerie Ward for this capcom story & these capcom photos.
--
POSTED:April 5, 2013
Close Window
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
20/06/2026
New add-on creates doubles & vocal stacks
IK Multimedia's latest ReSing add-on kits the innovative software out with the ability to automatically genera...
20/06/2026
What exactly is Apogee Control V3?
Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
19/06/2026
Company launch comprehensive mix-comparison tool
The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...
19/06/2026
Major Sampler upgrades introduced
The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...
19/06/2026
Four times the power of their predecessors
Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...
19/06/2026
Data from May shows seasonal outdoor trends triggers lower viewing
Warsaw, Pola...
19/06/2026
Buttons is best control system in the rAVe Best of Infocomm Awards 2026...
19/06/2026
Mavis Studio Makes iPad Production More Powerful
Brie Clayton June 19, 2026
0 Comments
InfoComm update brings new NDI Preview, PTZ control, USB audio ...
19/06/2026
Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design
Brie Clayton June 19, 2026
0 Comments
New narrative projects rely on DaVinci Reso...
19/06/2026
How to Run the Original 1993 After Effects
Graham Quince June 19, 2026
0 Comments
How to the original After Effects v1 in an emulator, and you don'...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/06/2026
SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...
19/06/2026
nsign, the digital signage SaaS platform built around its core principle of Simplify Complexity, has announced a partnership with BrightSign , expanding the dep...
19/06/2026
Visual Productions announces the availability of its new RdmRelay2 at InfoComm 2026 (ACT Entertainment, Booth N6813). A networked, four-channel DMX relay, it is...
19/06/2026
Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Clou...
19/06/2026
Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive
Brie Clayton June 18, 2026
0 Comments
Two new narrative short films c...
19/06/2026
Friday 19 June 2026
How to watch the 2026/27 Premier League season on Sky Sports
Which matches are Sky Sports showing on the 2026/27 Premier League opening we...
19/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and FilmLight API Wednesday 8 July, 5pm onwards
Firehouse: DCTV, 87 Lafayette St, Ne...
19/06/2026
Lab studies explain how new cancer drug works as it enters patient testing Immunologists at Scripps Research show how a new, experimental drug revives immune ce...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
18/06/2026
Top L-R: Take Me Home, The Lake
Bottom L-R: TheyDream, Union County
Free Summer Screening Series Announced
Screenings for the Local Utah Community at...
18/06/2026
Improvements & new IR content
iamReverb Audio have just launched a free update that kits their convolution reverb plug-in out with some new features and int...
18/06/2026
Modelling suite gains improved captures, iOS support & more
Two notes Audio Engineering have just announced the launch of Genome 2.0, a significant update t...
18/06/2026
New AI assistance feature, video overhaul & more
VSL have just announced the launch of Vienna Ensemble Pro 8.1 and 8.1V, a pair of major updates to their ev...
18/06/2026
The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...
18/06/2026
Integration embeds Gracenote content intelligence, including contextual segments...
18/06/2026
AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...
18/06/2026
New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...
18/06/2026
At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...
18/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company
Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...
18/06/2026
ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...
18/06/2026
IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...