
A CMAG vai representar a Farncombe e apoiar projetos com recursos e experi ncia locais
Londres e S o Paulo 19th April 2013 Farncombe, a consultoria europ ia l der no mercado de novas tecnologias de video, assinou uma alian a estrat gica com a CMAG, uma consultoria de marketing e pesquisa no mercado de TV por assinatura e telecomunica es no Brasil. O acordo fortalece a presen a da Farncombe na Am rica Latina.
As consultorias ir o trabalhar juntas no desenvolvimento de estrat gias para operadoras e emissoras de TV, incluindo projetos relacionados com o lan amento de novos servi os de TV por assinatura, v deo pela Internet e transi o para TV digital. A Farncombe tamb m pretende trazer para o Brasil seus servi os anti-pirataria.
Trabalhamos para diversas grandes operadoras no Brasil nos ltimos dois anos, mas acreditamos que s estamos atendendendo a uma fra o da demanda comenta Adriana Menezes Whiteley, s cia da Farncombe. Existem in meras oportunidades de aplicar a nossa experi ncia na regi o. A CMAG nos traz presen a local, al m de experi ncia em projetos de pesquisa e estrat gia de marketing com operadoras, que se encaixam bem com o nosso foco em novos servi os de TV.
Celso Andrade, presidente da CMAG, complementa: Estamos muito felizes com a parceria CMAG e Farncombe e com a extens o do nosso portf lio de servi os para operadoras de TV por assinatura e empresas de m dia. Acreditamos que o acordo tamb m vai nos trazer oportunidades de alavancar nossas atividades de pesquisa de mercado e intelig ncia competitiva para ajudar a Farncombe com seus projetos fora da Am rica Latina.
Sobre a Farncombe
A Farncombe uma consultoria europ ia especializada em TV, provendo servi os de consultoria estrat gica e implementa o para operadoras de TV por assinatura, emissoras de TV aberta, rg os reguladores, investidores de private equity e servi os de v deo pela Internet. A Farncombe trabalha com 8 dos 10 maiores grupos de TV na Europa, os apoiando na avalia o de oportunidades e especialmente no lan amento de novos servi os de TV h brida, TV conectada e multi-plataforma.
Fundada em 1991, a empresa hoje tem escrit rios na Inglaterra, Fran a e Alemanha, e reconhecida como um dos motores de inova o em TV na Europa. Entre os clientes da Farncombe est o empresas como Sky, BT, KabelBW, Nagra, NDS, Ofcom, UPC, Virgin Media e YouView.
Para maiores informa es visite o site: www.farncombe.com ou e-mail Farncombe.
Sobre a CMAG
A CMAG a consultoria de Intelig ncia Competitiva l der no Brasil para o mercado de Telecom e Pay TV. Dentro das operadoras, suporta, principalmente, as reas de pesquisa de mercado, planejamento estrat gico e qualidade.
A CMAG em seus dez anos de opera o desenvolveu projetos para todos os grandes players no Brasil suportando lan amento de novos produtos e servi os, entrada em novos mercados, due-dilligence commercial, etc.
Para maiores informa es visite o site: www.cmagroup.com.br
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