Sony Pixel Power calrec Sony

Spotify Debuts GLOW, an Equity Program for LGBTQIA+ Creators

24/01/2023

The LGBTQIA community has greatly influenced music, and both music and culture have long been moved by the community in return. As more and more artists feel empowered to share their authentic selves onstage and off, the power and influence of queer creators grow as guiding forces across culture.

Today, Spotify introduces GLOW, a new global music program celebrating and amplifying LGBTQIA artists and creators. It's our latest initiative to support people of this historically marginalized community of voices and reassert our commitment to equity in audio. It ensures that queer creators, and their contributions to music and culture, are heard and honored year-round.

Putting LGBTQIA artists front and center GLOW is supported by an on- and off-platform ecosystem where LGBTQIA artists and users are authentically represented and meaningfully included.

The GLOW hub will serve as a dedicated space on Spotify to highlight audio offerings of LGBTQIA voices for queer listeners and allies.

Our Global flagship playlist, GLOW, will refresh monthly and highlight tracks by LGBTQIA artists.

Throughout the year, we'll amplify 11 artists from around the world within the GLOW hub, on billboards across the U.S., and in even more ways.

Our 360 program provides editorial and partnership capabilities, marketing support, and charitable giving to organizations like QORDS, Astrea, Black Trans Femmes In The Arts, ChamberQueer, Allgo, It Gets Better, Youth Music, and Casa Chama.

At launch, we'll be working with 11 amazing artists: Bruses, Jean Seizure, Leland, Liniker, Natalia Lacunza, Arlo Parks, Joesef, Pabllo Vittar, Sam Smith, Tove Lo, and Villano Antillano.

All in, GLOW will streamline and heighten the support Spotify has provided through our annual global Pride activations. It will be available in 50 markets across Europe, India, Asia, Africa, North America, Latin America, the Nordics, and Southeast Asia.

To launch, we're hosting LGBTQIA artists and songwriters at the Spotify At Mateo office in LA, including jesse saint john, who has written for Britney Spears, Lizzo, and Kim Petras; JHart, who has written for Troye Sivan, 5SOS, and Little Mix; Ilsey, who has written for Panic! at the Disco, Miley Cyrus, Mark Ronson, and Harry Styles); and INK, who has written for Beyonc , Leon Bridges, and Lil Nas X. The attendees will participate in three days of writing sessions aimed at celebrating and inspiring collaboration among creators in the LGBTQIA community.

We recognize the power of our platform to elevate, uplift, and spotlight voices that have been historically marginalized, and we're committed to using it to drive cultural change. GLOW is supported by Spotify's Creator Equity Fund as the latest part of our ongoing commitment to fostering equity in the audio space. By providing equitable resources to queer artists on a global level, GLOW is another way we're working to create greater equity, empathy, and representation for the LGBTQIA community. We work closely with our partners at GLAAD and others to ensure GLOW best represents LGBTQIA artists and listeners in authentic and meaningful ways.

Meet the team behind GLOW The backbone of GLOW is Spotify employees who are passionate about music, artist empowerment, and above all else, their queer community.

Lisa Ritchey, she/her, Manager, Artist Partnership Team What is your role in bringing GLOW to life? I am a manager on our newly formed Artist Partnerships Team, but I've been in this type of role for the past three years. I currently work across pop, dance, and indie, finding ways that we can bring Spotify into the entirety of an artist's career outside of a record cycle-touring, festivals, merchandise, integrating artists into campaigns within those genres and our playlists-finding new and creative ways to partner together with artists.

I've worked on Spotify's Pride campaign for the past three years. I came in and was very, very passionate about LGBTQIA artists and how we can better serve that community and the fan base. After working on Pride, I started working on what would be an evergreen program very similar to Frequency or EQUAL with a colleague (the Head of Rock on our Editorial Team, Laura Ohls). We started working on this probably two years ago and in that time, the team has grown exponentially, become more robust, and received a lot of support company-wide.

Why is GLOW important to you? I, along with the majority of the community, am very weary and skeptical of corporatized Pride. If a company is going to show up in June, they have to show up throughout the year. Where this program is amazing is that its sole purpose is to support the community on- and off-platform year-round. The way that we are showing up in this program also feels different-we're supporting these artists because of who they are holistically. These are artists who are doing incredible things and they just so happen to be queer.

Who are some queer artists or cultural icons who have inspired you? In the '90s it was hard to find robust queer representation, and you had icons like Elton John and George Michael, so when The xx showed up and I found out that Romy and Oliver from The xx were both queer, it kinda blew my mind and it was the first time that I felt seen. St. Vincent was pretty huge for me and really made me understand myself more in college. Frank Ocean-truly, his tumblr coming-out letter, I want to get it framed and put it up in my house because that was so huge not only to me, but to music and culture in general-I think that was around the time that I was truly figuring myself out, so it meant a lot.

And the beautiful thing that we're seeing now is just, more. The floodgates have opened and we have so many artists to choose from.

Cahleb Derry, he/him, Associate Manager, Music Marketi
LINK: https://newsroom.spotify.com/2023-01-24/spotify-kicks-off-glow-an-arti...
See more stories from spotify

Most recent headlines

01/05/2023

Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...

02/02/2023

Linear TV remains critical to broadcasters' top lines

Alison Pavitt, director of sales and marketing at Pebble, writes that linear TV still has a place in the broadcast market, and remains a powerful engine and rev...

02/02/2023

Meet the co-founder and head of business development

Always be on the lookout for opportunities, advises AIMS APIs Einar M Helde to anyone looking to work in the media technology industry, and be patient and and d...

02/02/2023

Restore Deleted Audio in Adobe Premiere Pro

Restore Deleted Audio in Adobe Premiere Pro Colin Smith February 1, 2023 0 Comments This tutorial shows you how to use Match Frame to find a deleted au...

02/02/2023

Gravity Media Expands its Talented USA Team with the Appointment of Jessica Monterrosa as Operation Manager

Gravity Media Expands its Talented USA Team with the Appointment of Jessica Mont...

02/02/2023

OKC Film Office launches to help spur growth in city's film industry

OKC Film Office launches to help spur growth in city's film industry Brie Clayton February 1, 2023 0 Comments The Oklahoma City Office of Film and ...

02/02/2023

Adobe Lightroom Brings Professional Photo Editing to Samsung Galaxy S23 Series

Adobe Lightroom Brings Professional Photo Editing to Samsung Galaxy S23 Series Brie Clayton February 1, 2023 0 Comments Today, Adobe announced that Sam...

02/02/2023

WRAL News Photogs Place in NPPA Quarterly Clip Contest

Two WRAL-TV News Photographers recently placed in the National Press Photographers Association's Quarterly Clip Contest. Lauren DesArmo and Sean Braswell ea...

02/02/2023

Netflix Adds Spatial Audio to its Premium Service

Netflix announced today that in addition to the 4K HDR titles it makes available to its Premium subscribers, it is now adding spatial audio, which will be avail...

02/02/2023

Large Station Groups Pull CBS Affiliates from FuboTV

NEW YORK In a notable example of the growing tensions between national broadcast networks and local station groups (opens in new tab), a number of major station...

02/02/2023

Tubi Adds 14 Warner Bros. Discovery FAST Channels

SAN FRANCISCO The free streaming service Tubi has inked a massive content deal with Warner Bros. Discovery that will add 14 WB branded FAST channels and over 22...

02/02/2023

Marshall Broadcasting Backs Tegna Deal

WASHINGTON, D.C. Pluria Marshall Jr., the CEO of Marshall Broadcasting, has sent a letter to FCC chair Jessica Rosenworcel backing Standard General's propos...

02/02/2023

Churn: Nine in Ten Media Subs Thinking of Canceling

JERICO, N.Y. As media companies worry about the possibility of an upcoming recession and the problems that might create for their ad revenue in 2023, a new surv...

02/02/2023

Screen Australia announces $2.2 million in funding for 11 online projects

02 02 2023 - Media release Screen Australia announces $2.2 million in funding for 11 online projects Miss Ink: The Documentary Series Screen Australia has an...

02/02/2023

I lost a friend': Matenase Wadi Yobisi mourns Vusi Ma R5 [WATCH]

I lost a friend': Matenase Wadi Yobisi mourns Vusi Ma R5 [WATCH]Bacardi star Martinus Olckers aka Matenase Wadi Yobisi says it's hard to digest the news...

02/02/2023

Classist': RHOD's' Slee sets tongues wagging after calling out Jojo

Classist': RHOD's' Slee sets tongues wagging after calling out JojoTweeps are impressed by Slee Ndlovu after she called out Jojo Robinson for alleg...

02/02/2023

Sam Smith's new body-positive video celebrates queer sexuality

Sam Smith's new body-positive video celebrates queer sexualitySam Smith's video for their new track I'm Not Here to Make Friends has earned the wrat...

02/02/2023

Bad Boys 4 life, baby'! Will Smith and Martin Lawrence are back

Bad Boys 4 life, baby'! Will Smith and Martin Lawrence are backWhacha gonna do? Bad Boys 4' that's what Will Smith and Martin Lawrence are doing! A...

02/02/2023

WATCH: The River - Tonight's teaser E259 S5

WATCH: The River - Tonight's teaser E259 S5Watch tonight's episode of The River and catch the latest episode every weekday at 20:00 on 1 Magic, don'...

02/02/2023

WATCH: Uzalo - Tonight's teaser E240 S8

WATCH: Uzalo - Tonight's teaser E240 S8Don't get left behind, catch up on Uzalo now! Episodes of Uzalo air on SABC1 from Mondays to Fridays at 20h30. b...

02/02/2023

WATCH: Skeem Saam - Tonight's teaser E154 S11

WATCH: Skeem Saam - Tonight's teaser E154 S11Find out what's going on tonight on Skeem Saam!. Skeem Saam episodes airs on SABC1 Mondays to Fridays at 18...

02/02/2023

WATCH: Muvhango - Tonight's teaser E543 S22

WATCH: Muvhango - Tonight's teaser E543 S22Don't miss out on the latest drama in Muvhango! Muvhango episodes airs on SABC2 from Mondays to Fridays at 21...

02/02/2023

AURA AERO and Thales collaborate to decarbonate regional aviation by developing connected avionics solutions

Facebook Twitter LinkedIn The reinvention of avionics is at the heart of t...

02/02/2023

Meet Ireland's most loveable canine rogues in new RT series Madra!

Friday 3rd February, 8pm on RT One and RT Player What do you do with a Bulldog who won't budge? A Retriever who won't retrieve? Is it ever ok for yo...

02/02/2023

RT's Home of the Year is back for a new series

The judges are back, and the homes are open for viewing! This year the judges returning to make the tough decisions are, architect and founding partner of Dougl...

02/02/2023

Daily devotion: Your bible verse and prayer for 02 February 2023

Daily devotion: Your bible verse and prayer for 02 February 2023GOOD MORNING! Here's your daily bible verse and prayer to get you ready and excited about yo...

02/02/2023

Losing a child isn't easy': RHOD' star Mbali Ngiba breaks down

Losing a child isn't easy': RHOD' star Mbali Ngiba breaks downNew Real Housewives of Durban' cast member Mbali Ngiba opened up about losing a ...

01/02/2023

Netflix Unveils Password Sharing Rules

Netflix has released details about its new rules on password sharing. The company has been planning on cracking down on the practice for more than two years but...

01/02/2023

Jump Through a Portal with Final Cut Pro X

Jump Through a Portal with Final Cut Pro X Brie Clayton February 1, 2023 0 Comments Learn how to jump through portals in Final Cut Pro X for free with ...

01/02/2023

American Gigolo', Let the Right One In' Won't See Season Twos on Showtime

American Gigolo and Let the Right One In will not see second seasons on Showtime...

01/02/2023

FBI' Crossover Event on CBS April 4

CBS hosts an FBI crossover event April 4, as dramas FBI, FBI: International and FBI: Most Wanted join forces for the three-hour event. The FBI shows, from Dick ...

01/02/2023

Margaret Brennan, Face the Nation' Moderator, Named MCN Woman of Influence

Margaret Brennan, moderator on CBS public affairs program Face the Nation, has been named 2023's Woman of Influence by Multichannel News. Brennan became Fac...

01/02/2023

New Survivor' Cast Revealed

The cast for season 44 of Survivor has been revealed, The season begins March 1 on CBS and the cast includes a NASA student in Atlanta, a yogi in Arizona and a ...

01/02/2023

NHL All-Star Game Shoots, Scores, Sells Out Advertising

Disney Advertising says the National Hockey League's All-Star Game and the NHL All-Star Skills competition are sold out....

01/02/2023

NBC Orders More La Brea'

NBC has ordered season three of drama La Brea. The show, returning (opens in new tab) for the second half of season two tonight (January 31) with back to back e...

01/02/2023

Paramount Names Erin Calhoun Head of Streaming Publicity

Following the integration of Showtime into Paramount Plus, Erin Calhoun has been named executive VP, communications for Paramount streaming and cross-company pu...

01/02/2023

MeTV, Decades Celebrate Cindy Williams, Lisa Loring

Weigel Broadcasting networks MeTV and Decades celebrate actresses Cindy Williams, who played Shirley on Laverne & Shirley, and Lisa Loring, who played Wednesday...

01/02/2023

Boston Stations Start Transmitting Using NextGen TV Technology

Six television stations in Boston have collaborated to launch NextGen TV....

01/02/2023

YouTube TV Drops MLB Network

YouTube TV on Tuesday dropped the MLB Network from its channel lineup. The service, part of the vMVPD's basic $65 per month tier, was pulled because the net...

01/02/2023

Meet the director

For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature By Jenny ...

01/02/2023

YouTube Brings Back It's Super Bowl Ad Channel

SAN BRUNO, Calif. YouTube has brought back the YouTube AdBlitz (opens in new tab) channel that streams advertisements or teasers for ads that will air this Febr...

01/02/2023

Gravity Media Expands Its U.S. Team

Live production and media services provider Gravity Media has announced that it is expanding its team in the U.S. with the appointment of Jessica Monterrosa as ...

01/02/2023

NETGEAR, Megapixel VR Join AIMS

BOTHELL, Wash. Network product provider NETGEAR and LED display and video processing developer Megapixel VR have joined the Alliance for IP Media Solutions (AIM...

01/02/2023

Spanish Broadcaster Demonstrates Role Of 5G Live Multi-Cam Cloud-Based News Production

BARELONA Spanish public broadcaster betev recently successfully used TVU Networ...

01/02/2023

Bolin Technology Introduces World's First Dante AV Dual-Stream Cameras

Bolin Technology Introduces World's First Dante AV Dual-Stream Cameras Brie Clayton January 31, 2023 0 Comments D220UH and D412UH Simultaneously St...

01/02/2023

A Wild Start to the Week at American Tobacco: Barry the Beaver Tries Out Old Bull River

Barry the Beaver, named by American Tobacco security, found his way into the Old...

01/02/2023

New Music + Web3 Course to Prepare Students for the Next Generation of the Internet

New Music + Web3 Course to Prepare Students for the Next Generation of the Inter...

01/02/2023

Rivers School Conservatory Commissions Berklee Composer Andrew List for Annual Seminar

Rivers School Conservatory Commissions Berklee Composer Andrew List for Annual S...

01/02/2023

Spectra Logic Partners with Wasabi Technologies to Deliver Unparalleled Data Optimisation Across Cloud and Hybrid Environments

Spectra's Vail multi-cloud data management software enables customers to tak...