Sony Pixel Power calrec Sony

How to Make a Winning Film-in 48 Hours

06/11/2014

How to Make a Winning Film-in 48 Hours Posted on: November 6, 2014 /

Categories: Company Update

We recently sponsored The Detroit 48-Hour Film Project and took the opportunity to speak with one of its winners.

The crew behind the film 1 2 3 shared with us their lessons learned from seven years competing-lessons they heeded this year to take home awards including Best Cinematography, Best Choreography, and Runner Up for Best Film.

Lesson One: Look (Far) Ahead In previous years competing, the crew at Midnight Oil Productions had restricted all talk of concept and story to their brief 48-hour production window. They decided on roles and resources in advance, but otherwise viewed it in the spirit of competition to enter the contest with a blank slate in terms of subject matter.

This resulted, of course, in a fair share of complexity and chaos that threatened their practiced efficiency elsewhere.

Rookie producer Eric Hill set out to simplify things this year. After double-checking the rules, they secured acting talent, locations, and the film's general slant all in advance of the competition. This gave them a much larger percentage of the 48 hours to allot to actual writing, filming, and editing. Subsequently, Eric says, it also gave them a significant edge.

Lesson Two: Look for Uncharted Territory It's always tempting to base recruiting choices on factors like convenience and friendship. (E.g., Who deserves a favor? Whose number do I already have?)

However, Hill and his crew recruited differently this year than in years past, soliciting a nearby professional wrestling school for both talent and location. Their rationale? Wrestlers are used to improvising, memorizing lines, and building chemistry together:

We were amazed at how quickly we ran through the production this year. The wrestlers were easier to work with than a lot of actors we've worked with in the past and memorized our script within minutes. They took direction perfectly and really understood the process.

They also, of course, came with a photogenic stage with built-in lighting, which added significant value as well.

Lesson Three: Look Inward Among writers, to murder your darlings means knowing when to let things die even if they're dear to you-or, more accurately, particularly when they're dear to you.

Being a lifelong wrestling fan, Hill recognized his potential to sabotage the process if he started making decisions as a fan rather than producer. Wisely, he avoided this conflict by sitting back and letting his writer and director carry the concept independent of any bias.

Putting his faith in his talented crew and trusting them to do what they do best, he says, was paramount to their success. The result is a film that appeals to a wide audience, not just wrestling fanatics.

Lesson Four: Look for Flexibility Aside from requiring that projects be written and produced within 48 hours, the competition had another twist: each film had to follow a theme not revealed until the start of the competition.

At first, this made Eric understandably nervous. What were they going to do with a ring of wrestlers if assigned a sci-fi or western theme? But he ultimately embraced the challenge, trusting his crew's eagerness to show adaptation and flexibility.

After learning the theme would be fish out of water, director Scott Allen and writer Shawn Jackson sat with it and brainstormed ways to be less literal than in years past. Their first ideas centered on first-time referees and audience members pulled into the ring. But they pushed the concept until they came up with something more dynamic and compelling-a seasoned wrestler struggling with the decision to turn bad:

I was initially unsure whether it would fit the concept and was a little apprehensive, admits Eric. But in the end, it was a lot less predictable-and, thereby, a lot more successful.

Lesson Five: Look for Economy Any time you film, there are so many variables to get right: lighting, gesture, framing, focus, sound effects, dialogue.

To make things easier this round, they leveraged the advantage of voiceover in place of dialogue. This gave the crew a few less things to worry about while filming. Without live dialogue, they didn't have to think about keeping their voices down or perfecting the timing between speech. They just had to focus on visuals.

Meanwhile, it also gave Scott and the post-production team more lenience to edit out of sequence-which became a key strength of the film.

Check out the result by watching their award-winning film, 1 2 3.

Matt Siegel writes about film tips, stock footage, and short film festivals for VideoBlocks.

Related Posts

27 Video Editing New Years Resolutions

Top 3 Public Film and Video Production Universities

Jump Around: VideoBlocks Goes Trampoline-ing
LINK: http://content.videoblocks.com/current-trends/company-update/how-to-ma...
See more stories from videoblocks

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

14/10/2026

Court TV selects Yospace to deliver advanced Dynamic Ad Insertion

Staines-upon-Thames, UK, 13, October, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has been selected by Court TV to monetize its ad-suppor...

14/10/2026

Fifth Annual Silicon Valley Video Summit Names Video Pioneer Andrew Cross as 2027 Conference Chair

The Silicon Valley Video Summit (SVVS), the premier gathering for the region'...

14/10/2026

SVG Remote Production Forum 2026: All Sessions Now Available To Watch on SVG PLAY

Hosted at Warner Bros. Discovery's Techwood Studios, the event explored the ...

14/10/2026

Universal Audio's Empirical Labs FATSO goes native

Tape simulator plug-in gains native version Universal Audio's recreation of the Empirical Labs FATSO has just become the latest of the company's plu...

14/10/2026

Bitwig & AlphaTheta announce collaboration

Bitwig Studio now integrates with Rekordbox Bitwig have joined forces with AlphaTheta to bring together two different areas of modern music creation: DJing ...

14/10/2026

Stream Pro from Delta Sound Labs

New granular synthesis plug-in revealed Delta Sound Labs have just launched a new granular synthesis plug-in that allows composers, producers and sound desi...

14/10/2026

Double the Eurovision!

Double the Eurovision! 14 October, 2026 Media releases SBS turns up the volume as the official Australian broadcaster for Eurovision Asia Also, the searc...

14/10/2026

Mastering complex signal environments: Rohde & Schwarz launches new R&SADD607 compact DF antenna

Mastering complex signal environments: Rohde & Schwarz launches new R&S ADD607 c...

14/10/2026

Court Extends Restraining Order Against President Trump's White House News Ban

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

IPC to Demo One Connect Comms Platform at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

SMPTE Expands Engagement in Africa with South African Eve...

SMPTE, the home for media professionals, technologists and engineers, is expanding its presence in Africa through a series of industry events in South Africa th...

14/10/2026

FEMA Offers Two Webinars Ahead of National EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

American Amplifier Technologies Acquires ERI

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

LTN, Sony Integrate Cloud Media Management, Real-Time Playout

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

DirecTV Launches Build Your Own Multiview

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

Wooden Camera Releases Redesigned Sony FX6 Accessory System

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

HuskerVision Builds IP Production Facility with Grass Val...

HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...

14/10/2026

Eden Project Grows Live Learning with LiveU Technology

Eden Project, the UK-based visitor attraction, social enterprise and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proje...

14/10/2026

Rise AV Launches North American Mentoring Council

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

NAB Show New York Exhibitor Insight: Grass Valley

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

NAB Show New York Exhibitor Insight: Cobalt Digital

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

IPC Announces Plans to Showcase its One Connect Intercom...

IPC Announces Plans to Showcase its One Connect Intercom Platform at NAB New York 2026 Visit IPC as a Featured Vendor in the Dale Pro Audio Booth IPC, a le...

14/10/2026

Dr Trauma selected for Dynamic Television Scripted Initiative

Dr Trauma selected for Dynamic Television Scripted Initiative 14 October 2026 L-R: Sarah Bailey, Troy Lum. Screen Australia and Dynamic Television today annou...

14/10/2026

3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge

3D Artists Design Cars for GTA VI in a No-AI Rendering Challenge Brie Clayton October 13, 2026 0 Comments 3DModels.org has opened its annual Car Rende...

14/10/2026

RE:Vision Effects Announces ARRI Film Lab 1.5 Release

RE:Vision Effects Announces ARRI Film Lab 1.5 Release Brie Clayton October 13, 2026 0 Comments ARRI Film Lab 1.5 adds many user requested features inc...

14/10/2026

MTI FILM DRS Nova V7.0 Major Release Now Available

MTI FILM DRS Nova V7.0 Major Release Now Available Brie Clayton October 13, 2026 0 Comments A step forward in digital film restoration DRS Nova V7.0 ...

14/10/2026

Powering a sustainable future on World Standards Day

As our world becomes increasingly digital, demand for electricity is surging while the transition to cleaner energy systems is creating new challenges. Yet desp...

13/10/2026

#GALSNGEAR's Tequity Talk Podcast Returns for Third Season

#GALSNGEAR has released Season 3 of its Tequity Talk podcast, with new episodes dropping every Tuesday through December 15. Hosted and executive produced by #GA...

13/10/2026

Most Valuable Promotions Appoints Joe Setley as SVP of Products and Digital Media

Most Valuable Promotions (MVP) has appointed Joe Setley as Senior Vice President...

13/10/2026

Zixi and TAG Video Systems Extend Integration for SCTE-35 Verification and Content Matching

Zixi and TAG Video Systems have announced an extended integration enabling the Z...

13/10/2026

LTN and Sony Integrate Ci Media Cloud with LTN Schedule Playout

LTN has announced an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform, connecting cloud-based media management with linear playou...

13/10/2026

Infront Productions Announces New Management Structure

Infront has established a new management structure for Infront Productions. Amikam Kranz, Senior Vice President Media, Betting, Technology and Production, assum...

13/10/2026

Just Women's Sports Acquires Victra Sports, Launches App and Sport-Specific Channels

Just Women's Sports (JWS) has announced three developments: the acquisition ...

13/10/2026

Cinematographer Philip Lozano AFC Uses Sony Rialto Mini for Evil Dead Burn Car Fight Sequence

Cinematographer Philip Lozano AFC used the Sony Rialto Mini (VENICE Extension Sy...

13/10/2026

Op-Ed: Beyond the Newsroom - Why the Story Object Model Is Sports Media's Next Big Economic Shift

In a fundamental change, one expensive act of content creation could become many...

13/10/2026

SVG Digital Engagement Forum 2026 Hits NYC on December 15; HBS Director of Digital Johannes Franken to Keynote

The annual event will explore streaming, personalization, partnering with indepe...

13/10/2026

Freestyle Chess Partners with Game+ for North American Distribution

Freestyle Chess has announced a partnership with Game+, bringing coverage to 3.5 million households across Canada and the United States. The partnership launche...

13/10/2026

St. Louis Blues and Gray Media To Simulcast 10 Blue Note+ Games on First Alert ABC

The St. Louis Blues and Gray Media have announced a multi-year partnership to si...

13/10/2026

Spalk Expands NBA and NFL Multilingual Commentary Partnerships

Spalk has announced expanded multilingual commentary partnerships with the NBA and NFL. For the NBA, Spalk will provide remote broadcasts in Greek, Portuguese, ...

13/10/2026

All 32 Teams, One Night: ESPN's NHL Frozen Frenzy Returns for Fourth Season

Every NHL team. Five hours of nonstop hockey. ESPN's Frozen Frenzy is back The busiest night of the NHL season returns tonight with ESPN's NHL Frozen F...

13/10/2026

Mobile TV Group Goes Full-Stack With the MTVG Production Platform, Mountain Media Center

The longtime production-facilities provider also continues to roll out new mobil...

13/10/2026

Behind the Mic: Andrew McCutchen Joins SiriusXM for MLB Post Season; Eddie Olczyk Returns to Chicago

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

13/10/2026

Cal Opens On-Campus Twitch Studio for Student-Athletes Through StreamU

StreamU, the college athletics livestreaming network from TheLinkU and Twitch, has opened its first on-campus content studio at UC Berkeley. Cal student-athlete...

13/10/2026

Give Me the Backstory: Get to Know Noah Segan, the Director of The Only Living Pickpocket in New York

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

13/10/2026

Penombra Celli & Viole from Sonora Cinematic

Two new MPE-capable libraries announced Sonora Cinematic's The Founders Locker line-up has just gained two new additions: Penombra Celli and Penombra Vi...

13/10/2026

Modbap release Fidelity Theory

Debut offering in new oneTHNG plug-in series Modular synth experts Modbap have just announced the launch of Fidelity Theory, a new creative effect that mark...

13/10/2026

SGL Carbon celebrates capacity expansion at its St. Marys site

Last week, SGL Carbon celebrated the expansion of its production capacity at its St. Marys site (USA). SGL Carbon has invested around USD 100 million in the exp...

13/10/2026

Rohde & Schwarz presents unique R&S NTS transfer standards for RF power traceability applications up to 170 GHz

Rohde & Schwarz presents unique R&S NTS transfer standards for RF power traceabi...

13/10/2026

APPLICATIONS TO SERVE ON THE INDEPENDENT PANEL FOR THE APPOINTMENT OF THE NATIONAL FILM AND VIDEO FOUNDATION COUNCIL

The Minister of Sport, Arts and Culture, Mr Gayton McKenzie, invites suitably qu...