NAB 2024 in Review: South Hall - SportsTech Buzz From AJA, Backlight, Blackmagic, Chyron, EditShare, Evertz, EVS, IHSE, Perifery, Ross Video, Vizrt, and More By SVG Staff
Friday, April 19, 2024 - 10:18 am
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The SVG and SVGE editorial teams were out in full force at NAB 2024, covering the biggest sports-technology news and delivering daily SportsTechBuzz at NAB 2024 roundups. Here is a look at the news from exhibitors in South Hall.
Featured in this roundup are AJA, arkona, Backlight, Blackmagic, Brainstorm, Christy Media, Chyron, Cobalt Digital, Dell Technologies, Dizplai, EditShare, Evertz, EVS, Fonn Group, Fraunhofer IIS, Hitomi, IHSE, LucidLink, Matrox Video, Maxon, Moments Lab, NETGEAR, OpenDrives, Quantum, Perifery, Ross Video, RT Software, Scale Logic, Seagate, Spectra Logic, Studio Network Solutions, Tinkerlist, Vizrt, Wasabi Technologies, and XD Motion.
EVS (Booth SU4015) is an NAB Show must-stop for attendees in sports-content creation, and, at this year's edition, the company is unveiling a licensing system for its flagship server XT-VIA with three distinct modes: Multicam, Spotlight, and Spotbox. The goal is to make it easy for clients to easily scale up or down according to production needs. And AI plays a big role in products and services, including generating slow-motion replays from any camera on a production via XtraMotion. That service is being demonstrated, along with other AI-driven effects like deblurring, auto-cropping, and shallow depth of field. For attendees looking to easily move from SDI to IP, the Strada routing solution serves as a drop-in replacement for SDI routers and is built on an IP backbone for smooth transition to IP, and Neuron View enhances Neuron's comprehensive features, with flexible, high-quality scaling and low-latency multiviewer. Its web interface allows full customization, catering to the specific needs of demanding live-production environments.
Blackmagic (Booth SL5005) is getting into the video-replay business with Blackmagic Replay. It uses multiple HyperDecks to record into shared storage, and DaVinci Resolve is connected to the same shared storage as a powerful playback engine. However, the company says, the true power comes from having DaVinci Resolve handle the playback, making it an extremely powerful editor with multi-user collaboration features as well as color correction, visual effects, and audio postproduction. A hardware control panel available in May combines features for both replay and multicam editing, allowing the same operator to work on replays while loading them into the timeline via the keyboard's editing features. The panel can connect via USB or Bluetooth, and the large internal battery lasts for hours. In addition, a new range of converters with mini and rack-mount models supports Ultra HD using 10G Ethernet. Designed to integrate SDI equipment into IP broadcast systems for broadcast, live production, and AV, the new Blackmagic 2110 IP converters conform to SMPTE ST 2110 standard for IP video.
Evertz's Mo Goyal at the company's press conference
Live media is a key area of R&D investment for Evertz (Booth SU2027). Previewing new products and services for live production at a press conference on Saturday, Senior Director, International Business Development, Mo Goyal said, We started with DreamCatcher, and then we expanded that to BRAVO Studio for production. Now with Studer [acquired by Evertz in 2021], we have both video and audio, which we can build because [live] is an area where we can offer some new insights. He highlighted new data-driven co-pilots for Evertz's DreamCatcher BRAVO Studio virtual-production-control suite: Metadata and Highlight Factory provide the ability to automatically create clips, playlists, and stories using AI with large language models and deep machine-learning technology. The new DreamCatcher DC-ONE platforms (DC-ONE-SE and DC-ONE-LX) for entry level and mid-tier replay applications were also discussed.
In addition to a star-studded lineup of presenters at its booth, Maxon (Booth SL10139, SL4104) is showcasing creativity-boosting upgrades and tools in the Spring 2024 release of Maxon One, including Cinema 4D Particles, NRP rendering in Redshift, and Red Giant Geo. Maxon's training team will be giving demos of the company's latest tools and features. Artists will be presenting on a range of topics, including using C4D with Unreal Engine for games, the art of product visualization, creating a sci-fi short with C4D, and using ZBrush to Unreal workflows for toy commercials.
LucidLink (Booth SL2080) has launched a new Adobe After Effects panel on its storage-collaboration platform. This new integration within Adobe's motion-design platform allows users to pin compositions directly within After Effects for maximum playback performance. According to Matt Schneider, director, product marketing, LucidLink, the new After Effects panel, coupled with LucidLink's Adobe Premiere Pro panel (launched at Adobe MAX 2023), significantly speeds workflows for LucidLink/Adobe users. Creative artists and designers can now proactively cache just the media needed in their composition directly within the application, creating a faster, more efficient, and seamless experience within Adobe After Effects. Users can pin and unpin composition content, search for both clips and compositions, load footage directly into the viewer, access clip metadata, and copy LucidLink links, all from the LucidLink panel.
Seagate Manager, Solution Sales, Media and Entertainment, USA, Mark Anderson with rack of Lyve module systems and enterprise data solutions
Seagate (Booth SL4125) is showcasing its full range of cost-effective and secure data-storage solutions providing support for all aspects of media workflow. The Exos systems offer mass-capacity solutions with st
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NAB 2024 in Review: South Hall - SportsTech Buzz From AJA, Backlight, Blackmagic, Chyron, EditShare, Evertz, EVS, IHSE, Perifery, Ross Video, Vizrt, and More By SVG Staff 
