Sony Pixel Power calrec Sony

Yospace to demonstrate the latest advances in advertising...

21/03/2025

Yospace, the global leader in dynamic ad insertion (DAI), is demonstrating the latest tools and techniques for boosting ad performance at NAB Show (April 6-9, Las Vegas, booth W2325).

Among the product enhancements presented will be server-guided ad insertion (SGAI), the next evolutionary step in ad stitching technology; Orchestrator, for improving efficiency and ad opportunities during one-off live events; and client-guided ad measurement, for improving ad tracking across third-party endpoints.

Server-guided ad insertion (SGAI) capabilities will be on show across live streaming, VOD and AVOD. Innovations include longer, ad-supported DVR windows for live, faster load-up times for AVOD, and new side-by-side ad formats. Demonstrations at NAB Show will be powered by HLS Interstitials. Visitors will also get the latest update on progress with the ratification of the specification for MPEG-DASH Events, including target availability for commercial support.

Orchestrator for one-off live events (pop-up channels), demonstrating how automated live channel creation with server-side ad insertion (SSAI) can greatly increase the amount of ad inventory available during live events. Orchestrator provides operators with a live dashboard to monitor multiple channels simultaneously. Live feeds come direct from the encoder, eliminating latency, and allowing more in-play ad spots.

Client-guided ad measurement (CGAM), a new ad measurement technique that provides real-time insight without the need to have device based SDKs. Based on the new Common Media Client Data v2 (CMCDv2), it delivers reliable and accurate ad measurement in scenarios where third-party bundled apps or free ad-supported TV (FAST) endpoints are involved.

Tim Sewell, CEO at Yospace, said: NAB Show 2025 comes at a time when there is more focus on ad revenues for streaming than ever before. Dynamic ad insertion is critical to that as it bridges the gap between streaming tech and adtech. We're bringing over a decade of specialist ad insertion experience to the show and the team will be on hand to share the latest insights and the best methods to improve monetization.

Dynamic ad insertion best practice Yospace will also be discussing its five best practice tips to deliver better ad performance and revenues. These have been distilled from 13+ years of experience alongside customers including DIRECTV, FOX, Tubi, and many more. Yospace's DAI stitches over six billion ads every month.

The five core areas will cover:

Improving viewer experience, leading to longer ad-supported viewing sessions

Increasing platform reach, to apply advanced advertising techniques to the widest possible audiences

Unlocking new inventory, to maximize ad opportunity potential in premium content

Monetization at mass scale, using Prefetch to support the adtech ecosystem for better fill-rates and realizing the full potential value of each ad spot

Applying trusted, actionable measurement, that results in improved campaign performance and a better advertising proposition to present to advertisers

Partner demonstrations Yospace's drive to improve monetization for its customers is built upon pre-integrations at every point of the dynamic ad insertion workflow. The company is collaborating with a number of its trusted partners all across NAB Show.

Server-guided ad insertion, in collaboration with Bitmovin. The demonstration includes side-by-side advertising in live streams and VOD using HLS Interstitials. Bitmovin Analytics will monitor quality of experience (QoE) of streaming sessions and audience engagement. Available on the Yospace and Bitmovin (W3221) booths.

Server-guided ad insertion, in collaboration with castLabs. Its leading PRESTOads solution provides advanced client-side tracking to attract more ad spend. Available on the Yospace and castLabs (W2369) booths.

Orchestration for one-off live events, in collaboration with Capella Systems and using its Cambria Stream live encoder. It simplifies implementation and monetization of pop-up channels, while creating valuable new ad spots. Available on the Yospace and Capella Systems (W1152) booths.

Dynamic ad insertion using Akamai Connected Cloud, the world's most distributed platform for cloud computing, security, and content delivery. Further details available in the Akamai Lounge (Meeting Room W234LMR, Level 2), demonstration on the Yospace booth.

Stefan Lederer, CEO at Bitmovin, said: Bitmovin's latest Annual Video Developer Report rated Dynamic Ad Insertion as the biggest technology challenge facing the video streaming industry today, and monetization was ranked as the top opportunity for innovation. There's a clear need to improve ad performance in the industry and deliver seamless and personalized ads to audiences. Yospace is widely considered the expert in ad insertion, and our collaboration at NAB Show emphasises both companies' commitment to improving ad performance.

Zak Putnam, Senior Director of Business and Innovation at Akamai Technologies, said: Yospace and Akamai have been great partners for a very long time and we're really excited about what we can do in the market together for our joint customers, specifically around Akamai Connected Cloud. Yospace brings a really unique and dynamic capability with its ad insertion capabilities, especially as NAB Show attendees are always looking for better monetization capabilities.

To find out more and booking a meeting, go to www.yospace.com/nab
LINK: https://kitplus.com/news/yospace-to-demonstrate-the-latest-advances-in...
See more stories from tvbay

North America Stories

08/05/2025

What to Watch: 6 Sundance Institute-Supported Films by Filipino Directors

A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...

08/05/2025

Managing the Mission: Teaching Technique to C3ISR Operators

For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...

08/05/2025

Cable Industry Backs Broadcasters' Move to Software-Based EAS

The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...

08/05/2025

CTA Tells FCC: Dont Mandate ATSC 3.0 Tuners

WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...

08/05/2025

TAG Video Systems Appoints Paul Maroni as Vice President...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...

08/05/2025

BroadcastAsia 2025 Showcases Best of British Innovation

This year's UK Pavilion in hall 5, once again managed by Tradefair, will provide visitors with the unique opportunity to discuss and be involved in cutting ...

08/05/2025

Rohde & Schwarz to highlight innovative broadcast technol...

Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Broadcast technologies, designed to support network operators and content provider...

08/05/2025

Nexstar Appoints Bill Nardi VP of Station Operations

IRVING, Texas Nexstar Media Group has tapped Bill Nardi as vice president of station operations, responsible for overseeing the day-to-day broadcast operations ...

08/05/2025

LumaTouch Partners With CNN Academy on Training

SEATTLE LumaTouch is partnering with CNN Academy to improve mobile storytelling techniques and support training across all of CNN Academy's training simulat...

08/05/2025

SBE Backs NAB Proposals to Change EAS Rules

WASHINGTON The Society of Broadcast Engineers has filed comments with the Federal Communications Commission that support a proposal by the National Association ...

08/05/2025

OAN to Provide News to VOA, USAGM Networks

Senior adviser to the United States Agency for Global Media Kari Lake has announced that One America News Network (OAN) will provide newsfeed services for fre...

08/05/2025

EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden and Beyond

EdMon Expands as AI-Driven Post Production Workflows Gains Traction in Sweden an...

08/05/2025

Using Luma Mattes in Adobe Premiere Pro

Using Luma Mattes in Adobe Premiere Pro Graham Quince May 7, 2025 0 Comments This very quick tutorial shows you how to take an RGB clip and apply its ...

08/05/2025

OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Native Data Services Platform

OpenDrives Unveils Free Your Data' Initiative with New Astraeus Cloud-Nativ...

08/05/2025

Student Spotlight: Grigori Balasanyan

Student Spotlight: Grigori Balasanyan The Armenian composer, who was named Boston Conservatory at Berklees 2025 student commencement speaker, talks about his ...

08/05/2025

Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music

May 8th, 2025 Press Materials Available Here Tribeca Festival 2025 Unveils New Premieres Spanning Film and Music Slick Rick's Victory with Idris Elba a...

08/05/2025

Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit

May 8th, 2025 Press Materials Available Here Tribeca Festival 2025 Announces Lineup for Inaugural Storytelling Summit 11-Day Industry Event Launches with Tal...

08/05/2025

SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundaries With XR/AR

SVG Sit-Down: Vizrt's Nicholas Jameson on AI in Workflows, Pushing Boundarie...

08/05/2025

Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta Horizon, and Beyond

Creating Alternative Brand Experiences: Live Sports in the Age of Fortnite, Meta...

08/05/2025

PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are Elevating Live Golf Coverage

PGA TOUR's David Piccolo: Advanced Graphics and Virtual Production Tools are...

08/05/2025

Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Production

Tech Focus: Advancing Immersion in Sports Broadcasting with AR and Virtual Produ...

08/05/2025

Now in Production: Comedy Action Film Husbands in Action' Puts Unlikely Allies on a Rescue Mission

Back to All News Now in Production: Comedy Action Film Husbands in Action'...

08/05/2025

Wildfire Prevention: AI Startups Support Prescribed Burns, Early Alerts

Artificial intelligence is helping identify and treat diseases faster with better results for humankind. Natural disasters like wildfires are next. Fires in th...

08/05/2025

Join the Family: GeForce NOW Welcomes 2K's Acclaimed Mafia' Franchise to the Cloud

Calling all wiseguys - 2K's acclaimed Mafia franchise is available to stream...

08/05/2025

LM Studio Accelerates LLM Performance With NVIDIA GeForce RTX GPUs and CUDA 12.8

As AI use cases continue to expand - from document summarization to custom software agents - developers and enthusiasts are seeking faster, more flexible ways t...

07/05/2025

March 2025 Less Time Spent Watching Video

Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscap...

07/05/2025

Studios Delay Moving Films to Streaming to Protect Box Office

LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...

07/05/2025

Saudi Broadcasting Authority Turns to Grass Valley for Major Tech Upgrade

MECCA, Saudi Arabia Saudi Broadcasting Authority (SBA) has selected Grass Valley to provide a major technology upgrade of its broadcast facility here....

07/05/2025

Sony and Nevion provide guidance on IP network architecture options for live production in new whitepaper

Sony and Nevion provide guidance on IP network architecture options for live pro...

07/05/2025

Media Pioneer Publishing AG Expands Editorial Capacity

Media Pioneer Publishing AG Expands Editorial Capacity Brie Clayton May 7, 2025 0 Comments Pioneer 2 boat production environment powered by Blackmagic...

07/05/2025

Studios Delaying Moving Films to Streaming to Protect Box Office

LONDON Movie fans hoping to save money by waiting until their favorite new films appear on streaming services will have to wait a bit longer now, according to a...

07/05/2025

FCC Seeks Comments on LPTV Adoption of 5G Broadcasting

WASHINGTON The Federal Communications Commission's Media Bureau is seeking public comment on a Petition for Rulemaking from HC2 Broadcasting Holdings asking...

07/05/2025

U.S. Department of Education Terminates CPB's Ready to Learn Grant

WASHINGTON Following a decision by U.S. Department of Education to terminate its 2020-2025 Ready To Learn to the Corporation for Public Broadcasting, CPB has in...

07/05/2025

Tubi Announces New Interactive Ad Formats

NEW YORK Fox's ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of ...

07/05/2025

The GFiber App Gets an Upgrade

MOUNTAIN VIEW, Calif. Google Fiber (GFiber) has announced a redesigned app that the company said will simplify how customers set up service, manage devices, and...

07/05/2025

NASA+ Launches FAST Channel on Prime Video

WASHINGTON NASAs on-demand streaming service, NASA+, has launched a FAST (Free Ad-Supported Television) channel on Prime Video....

07/05/2025

The WNET Group Names Randall T. Decker Senior Director, Technology

NEW YORK The WNET Group, parent company of the PBS station Thirteen, has announced the appointment of Randall T. Decker to senior director, technology, effectiv...

07/05/2025

Peter Barber appointed new Chief Executive Officer at Ato...

Atomos announced an executive leadership transition as the Company continues to evolve and expand its strategic focus. Peter Barber, currently serving as Chie...

07/05/2025

Steadicam Vol Honored with AMPAS 2025 Scientific and Tech...

Steve Wagner, Jerry Holway and Robert Orf at the 2024 Scientific and Technical Awards at the Academy Museum of Motion Pictures on Tuesday, April 29, 2025. The ...

07/05/2025

nxtedition and TASCAM bring precision audio control to TV...

nxtedition, the Swedish company behind the leading integrated platform for news and program production, and TASCAM, the iconic Japanese manufacturer of professi...

07/05/2025

Signiant Brings Real-Time Camera Raw-to-Cloud Innovation...

Signiant is bringing its Camera-Raw-to-Any-Cloud workflow to the UK for the first time at the Media Production & Technology Show 2025 (Booth# M69) with a live d...

07/05/2025

MNC Software extends its global reach with Gencom Technol...

MNC Software Inc., a global leader in software and network solutions tailored to the broadcast and media industry, has appointed Gencom Technology as an officia...

07/05/2025

Rise AV Announces Inaugural UK Cohort for 2025 Mentoring...

Rise AV, the award-winning advocacy group championing gender diversity and professional development in the AV sector, is proud to announce 31 mentor-mentee pair...

07/05/2025

Leader to show Test and Measurement solutions for workflo...

Test & measurement innovator, Leader Electronics of Europe, is to bring a selection of its leading products for IP, SDI and hybrid workflow requirements to this...

07/05/2025

World Skills Cafe Returns at IBC2025 with Expanded Talent...

The Global Media and Entertainment Talent Manifesto announces that the World Skills Caf will return at IBC2025 with an expanded skills and diversity programme,...

07/05/2025

Moments Lab and LucidLink Expand AI-Powered Workflow Inte...

Moments Lab, a leader in AI video discovery, and LucidLink, the pioneer in real-time cloud collaboration, are proud to announce the integration of Moments Lab&#...

07/05/2025

Obvious C Broadcasts Skiing World Cup with Blackmagic Design

Obvious C Broadcasts Skiing World Cup with Blackmagic Design Brie Clayton May 6, 2025 0 Comments Blackmagic Design cameras capture cinematic sports pr...

07/05/2025

Larry Jordan Interviews Signiant's Jon Finegold at NAB 2025

Larry Jordan Interviews Signiant's Jon Finegold at NAB 2025 Brie Clayton May 6, 2025 0 Comments Jon Finegold, Chief Marketing Officer at Signiant,...

07/05/2025

Cadence Taps NVIDIA Blackwell to Accelerate AI-Driven Engineering Design and Scientific Simulation

A new supercomputer offered by Cadence, a leading provider of technology for ele...