
Wind in Her Sails: SailGP's on Its Plans to Exploit Even More Data Points for Fan Engagement in the Upcoming Season By Heather McLean, Editor
Tuesday, May 3, 2022 - 8:00 am
Print This Story | Subscribe
Story Highlights
SailGP season three is returning to screens on May 14 as this thrilling wind-powered racing series takes to the seas around Bermuda. SVG Europe caught up with SailGP's Director of Technology Warren Jones to discuss the main learnings from the mass of new broadcast technologies implemented during the sport's second season and find out what we might expect to see coming up in the broadcast of the new season.
On SailGP's second season which closed at the end of March 2022 in San Francisco, Jones comments on what the main learnings were from the mass of new broadcast technologies implemented during the period.
He says: Going back to the first event in season two, the UK was under lockdown. As we were leaving the UK, we were greeted by police telling us that we are not allowed to leave. We had to have a document saying that we're working overseas, so for that point alone, to get out of the country to do a TV global event in another was extremely difficult.
For us not to be able to travel with huge amounts of people like we used to, and have people working from London and being able to work in their homes around the UK or around the world, connecting to London to do what they needed to do, was really, really important because I don't think we'd be able to get the Bermuda and the Toronto events away without [remote broadcast] technology.
We're extremely lucky that we started [SailGP] with a blank sheet of paper, and therefore we could push it into a direction where we wanted to go and we didn't have the constraints of legacy software, legacy hardware, and all these type of things. We're constantly looking and trying to iterate these improvements and be more sustainable and more efficient in how we do things
Timeline TV has facilitated SailGP's epic remote production since its first season. Notes Jones: We've been working with Timeline from the start and we're going into our third year with them. We're really, really proud to be working with these guys and girls because we can throw them a problem and say, we want to do something a little bit differently , and they huff and puff a little bit, and then they say, yeah, this is probably the right way to go . The people there are really, really collaborative. It works well for SailGP and Timeline.
Timeline TV has facilitated SailGP's epic remote production since its first season. Here crew are hard at work during season two form the London, Ealing Timeline TV studios
Exploiting the data points
Part of what is being further developed for season three is the use of the masses of data generated by the boats while racing. Says Jones: We have around 30,000 data points per F50, the sailboat that the athletes compete in. From that, we generate around 40 billion data requests every afternoon, once the boats are out there [on the water]. So we've over-engineered the F50's in a way. When we produced the boat and created the architecture of the data, [we're still looking at] where that all that data goes into the Oracle Cloud, and how can we utilise more information from it.
We're constantly looking at the data. What information can this tell us? Where can this go? How can we make the boat go faster? And we're also looking now about the sustainability angles of it; we know the wind [speed], the water temperature, all this around [the boats], and we're open to giving this information to local sustainability partners in venues. We can use that to test when we go back in the following year, or over a certain amount of time, as well, so that's quite interesting; it's the first time we're not using technology to make the boat go faster. We're actually using it to monitor other things around the environment.
Currently, only around 25% of the data generated by the F50's is utilised, which is invested heavily in tracking the boats and course in real time and translating that information into augmented reality graphics to give viewers a strong sense of what is happening on the screen.
Jones says: We're not in a football field where we have a goal and a halfway line. We work on the water, so we use augmented reality graphics that we introduced in 2021. We need to know everything about the racecourse; we need to know where the boats are and we need to know within one centimetre where the boats are. We need to know where the marks are. We need to know where the everything is. From that information, everything goes into the Oracle Cloud and from the Oracle Cloud then we draw a map of what that [racecourse] looks like in a virtual world.
As to what SailGP could do with the 75% of unused data, Jones says, there's tons of stuff we want to do . He goes on: There's a couple of things [I would really like to do]. I can't really talk about it at the moment, but there's some things that we think are going to probably blow the broadcast industry away; we think it's something that will revolutionise a lot of it. We're doing some testing in Bermuda, and we're also doing some testing in Chicago. We'll review those tests and then we will probably look to release those tests to the public.
Looking at season three, Jones says that a large focus will be placed on exploiting more of the data points created by the F50's. For season three, we're looking to double down on our data. In partnership with Oracle, we have a platform called SailGP Insights. [We're going to be] utilising more data and letting the fan go behind the scenes and look at that data and be able to choose what data they wa
More from Sports Video Group
12/08/2026
Traditional live sports production has focused on creating the best possible pro...
12/08/2026
FOR-A will showcase a range of broadcast and production products at IBC2026 (Stand 2.B53, Amsterdam RAI, September 11-14), including software-based switching, A...
12/08/2026
The Advanced Media Workflow Association (AMWA) and EBU will host live demonstrations of NMOS BCP-008 Minimum Status Reporting at IBC2026 (September 11-14) on th...
12/08/2026
Dalet has announced Dalet Solution Suites, a portfolio of cloud-native solutions...
12/08/2026
Net Insight has announced that DMC Production Norway has selected its Open Live ...
12/08/2026
Zixi has appointed Alyson Stewart as Senior Director of Sales. Stewart will be responsible for direct sales and partnerships, with a focus on broadcasters, medi...
12/08/2026
LiveU's LU900Q intelligent production unit was deployed as part of the host broadcast operation for the Games in Glasgow (July 23-August 2, 2026). Host broa...
12/08/2026
Disney , ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney and ESPN in the U.S. and to Disney in most international...
12/08/2026
PSSI has launched X-LIVE, a managed service offering dedicated engineering resources and Appear encoding infrastructure for live event signal processing and tra...
12/08/2026
The inaugural MoonPay X Games League Summer Season reached 18.3 million unique live viewers across three stops on ABC and ESPN, a 78.5% increase compared to the...
12/08/2026
BBright will showcase an expanded IP-Gateway at IBC2026, adding support for all RIST profiles to its existing support for MPEG Transport Stream over IP with SMP...
12/08/2026
BBright will demonstrate EBU OGraf animated graphics support in its software-bas...
12/08/2026
Interra Systems will demonstrate its ORION, BATON, BATON Captions, and VEGA solutions at SET Expo 2026 (August 17-20, Distrito Anhembi, S o Paulo) at partner Li...
12/08/2026
DPA Microphones has appointed Raul Contreras as West Coast Regional Sales Manager. In the role, Contreras will oversee sales and customer relationships througho...
12/08/2026
Live spectacles ranging from the Super Bowl and FIFA World Cup to the Oscars and...
11/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
11/08/2026
By Briana Brady, Social Media Manager, Production Hub
Sports content is having ...
11/08/2026
She addresses why media organizations need more than asset storage, how sports t...
11/08/2026
Remote commentary has improved significantly on these broadcasts
At a clip of ...
11/08/2026
A pair of LANTIME IMS M2000 PTP Grandmasters deliver resilient timing infrastruc...
11/08/2026
LTN has announced expanded capabilities for its Live Event Master Control offering, providing sports broadcasters, leagues, rights holders, and content owners w...
11/08/2026
WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the late...
11/08/2026
The New York Jets and CBS New York have agreed to a multi-year extension of their partnership, keeping CBS New York as the official broadcast home of the team. ...
11/08/2026
Nielsen Holdings and DoubleVerify have announced a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterpr...
11/08/2026
The Audio Engineering Society has announced the results of its 2026 Board of Dir...
11/08/2026
The CSN co-founder details its network and affiliate' model, how creator wi...
11/08/2026
Gravity Media is providing host broadcast operations for the Esports World Cup (EWC) 2026, supporting ESL FACEIT Group (EFG) in delivering the tournament to glo...
11/08/2026
TAG Video Systems has released a memory usage optimization for its MCM software that reduces the cost per channel by up to two-thirds for compressed workflows. ...
11/08/2026
SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at ...
11/08/2026
The Pac-12 has announced that home Olympic sports broadcasts throughout the fall season will be available free on the conference's YouTube channel at youtub...
11/08/2026
Spreading a message of faith requires both widespread accessibility and uncompromising visual quality. Real Life Network (RLN), a free, faith-based digital stre...
11/08/2026
Taking the synergy of sports and entertainment a step further, the NFL venue in Nashville will house iterations of two iconic music clubs
The marriage of Taylo...
10/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
07/08/2026
Diversified has appointed industry veteran Pete Emminger as global chief technology officer. Emminger will lead the company's global go-to-market technology...
06/08/2026
The broadcaster's 14-race schedule begins in Iowa and ends in November with ...
06/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/08/2026
As media organizations consolidate teams, technology platforms, and content libr...
06/08/2026
Firmware updates introduce Dolby's next-generation picture engine, content-aware optimization, and new motion and ambient-light tools...
06/08/2026
TNT Sports will have wall-to-wall coverage of the upcoming FIBA Women's Bask...
06/08/2026
swXtch.io (Stand 5.MR13) has unveiled groundSwXtch for Audio over IP (AoIP), a software application that lets broadcasters and media organizations move audio in...
06/08/2026
At IBC2026, Riedel Communications (Stands: 10.A24, 10.A31, 10.A38) will bring modern media production to life with the Live Production Experience - a connected ...
06/08/2026
The first live-sports director to receive the prestigious honor, eight-time Emmy...
06/08/2026
NBC Sports will continue to present the Preakness Stakes on NBC and Peacock thro...
06/08/2026
Cobalt Digital (Stand 8.F90) continues to reinforce its commitment to delivering...
06/08/2026
Wave Central has promoted promotion Jeff Daubert to Director of Sales, Americas.
In his expanded role, Daubert will lead Wave Central's sales strategy and ...
06/08/2026
KMH Integration is expanding its ability to serve media, broadcast, and IT organizations by adding Keith Hanadel, an accomplished architect with decades of indu...
06/08/2026
Advanced Systems Group (ASG) has promoted Michele Ferreira from Vice President of its Systems Integration team to the newly created position of Chief Business O...
06/08/2026
Demonstrations will include new JPEG XS, Dolby audio, cloud-gateway, stream-processing, and distribution capabilities...
06/08/2026
The deal includes three premium mobile units, engineering personnel, existing br...
06/08/2026
Broadcast Management Group produced Amazon Prime's inaugural Obsessed Fest a...