Sony Pixel Power calrec Sony

Wind in Her Sails: SailGP's on Its Plans to Exploit Even More Data Points for Fan Engagement in the Upcoming Season

03/05/2022

Wind in Her Sails: SailGP's on Its Plans to Exploit Even More Data Points for Fan Engagement in the Upcoming Season By Heather McLean, Editor

Tuesday, May 3, 2022 - 8:00 am

Print This Story | Subscribe

Story Highlights

SailGP season three is returning to screens on May 14 as this thrilling wind-powered racing series takes to the seas around Bermuda. SVG Europe caught up with SailGP's Director of Technology Warren Jones to discuss the main learnings from the mass of new broadcast technologies implemented during the sport's second season and find out what we might expect to see coming up in the broadcast of the new season.

On SailGP's second season which closed at the end of March 2022 in San Francisco, Jones comments on what the main learnings were from the mass of new broadcast technologies implemented during the period.

He says: Going back to the first event in season two, the UK was under lockdown. As we were leaving the UK, we were greeted by police telling us that we are not allowed to leave. We had to have a document saying that we're working overseas, so for that point alone, to get out of the country to do a TV global event in another was extremely difficult.

For us not to be able to travel with huge amounts of people like we used to, and have people working from London and being able to work in their homes around the UK or around the world, connecting to London to do what they needed to do, was really, really important because I don't think we'd be able to get the Bermuda and the Toronto events away without [remote broadcast] technology.

We're extremely lucky that we started [SailGP] with a blank sheet of paper, and therefore we could push it into a direction where we wanted to go and we didn't have the constraints of legacy software, legacy hardware, and all these type of things. We're constantly looking and trying to iterate these improvements and be more sustainable and more efficient in how we do things

Timeline TV has facilitated SailGP's epic remote production since its first season. Notes Jones: We've been working with Timeline from the start and we're going into our third year with them. We're really, really proud to be working with these guys and girls because we can throw them a problem and say, we want to do something a little bit differently , and they huff and puff a little bit, and then they say, yeah, this is probably the right way to go . The people there are really, really collaborative. It works well for SailGP and Timeline.

Timeline TV has facilitated SailGP's epic remote production since its first season. Here crew are hard at work during season two form the London, Ealing Timeline TV studios

Exploiting the data points

Part of what is being further developed for season three is the use of the masses of data generated by the boats while racing. Says Jones: We have around 30,000 data points per F50, the sailboat that the athletes compete in. From that, we generate around 40 billion data requests every afternoon, once the boats are out there [on the water]. So we've over-engineered the F50's in a way. When we produced the boat and created the architecture of the data, [we're still looking at] where that all that data goes into the Oracle Cloud, and how can we utilise more information from it.

We're constantly looking at the data. What information can this tell us? Where can this go? How can we make the boat go faster? And we're also looking now about the sustainability angles of it; we know the wind [speed], the water temperature, all this around [the boats], and we're open to giving this information to local sustainability partners in venues. We can use that to test when we go back in the following year, or over a certain amount of time, as well, so that's quite interesting; it's the first time we're not using technology to make the boat go faster. We're actually using it to monitor other things around the environment.

Currently, only around 25% of the data generated by the F50's is utilised, which is invested heavily in tracking the boats and course in real time and translating that information into augmented reality graphics to give viewers a strong sense of what is happening on the screen.

Jones says: We're not in a football field where we have a goal and a halfway line. We work on the water, so we use augmented reality graphics that we introduced in 2021. We need to know everything about the racecourse; we need to know where the boats are and we need to know within one centimetre where the boats are. We need to know where the marks are. We need to know where the everything is. From that information, everything goes into the Oracle Cloud and from the Oracle Cloud then we draw a map of what that [racecourse] looks like in a virtual world.

As to what SailGP could do with the 75% of unused data, Jones says, there's tons of stuff we want to do . He goes on: There's a couple of things [I would really like to do]. I can't really talk about it at the moment, but there's some things that we think are going to probably blow the broadcast industry away; we think it's something that will revolutionise a lot of it. We're doing some testing in Bermuda, and we're also doing some testing in Chicago. We'll review those tests and then we will probably look to release those tests to the public.

Looking at season three, Jones says that a large focus will be placed on exploiting more of the data points created by the F50's. For season three, we're looking to double down on our data. In partnership with Oracle, we have a platform called SailGP Insights. [We're going to be] utilising more data and letting the fan go behind the scenes and look at that data and be able to choose what data they wa
LINK: https://www.sportsvideo.org/2022/05/03/wind-in-her-sails-sailgps-on-it...
See more stories from svg

More from Sports Video Group

22/10/2026

BeckTV, Beam Dynamics, Providius Connect System Design, Asset Intelligence, and Live Monitoring

BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...

22/10/2026

NETGEAR Enterprise Extends Professional Services to NDI AV-over-IP Workflows

NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...

22/10/2026

USSI Global Promotes Ted Korte to Chief Technology Officer

USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...

22/10/2026

Calrec Appoints Video Progetti as Italian Distribution Partner

Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...

22/10/2026

NHL Tonight to Celebrate 5,000th Episode on Oct. 27

NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...

22/10/2026

CURE Insurance Arena Installs New Daktronics Displays

CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...

22/10/2026

Arkona Adds Native Integration With Bitfocus Buttons

Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...

22/10/2026

U2 to Headline Halftime Show at NFL Thanksgiving Eve Game on Netflix

U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...

22/10/2026

Nyaal Banyul Geelong Convention and Event Centre Deploys Riedel MediorNet and Artist

Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...

22/10/2026

Arqiva Migrates Event Scheduling Workflow to DataMiner xOps in Under Three Months

Arqiva has migrated its occasional-use event scheduling and resource-management ...

22/10/2026

NBC Sports to Present Every Alpine World Cup and World Championship Race Under New Rights Agreements With U.S. Ski & Snowboard, FIS

NBC Sports will present every alpine World Cup and World Championship race under...

22/10/2026

FOX Sports to Air Gulfstream Park Championship Meet Starting in 2027

FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...

22/10/2026

Alpha Launches Media Modernization Practice and The Lab

Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...

22/10/2026

Sweetwater's Dolby Atmos Airstream Studio Makes Two Nashville-Area Stops

Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...

22/10/2026

SPORTEL Monaco 2026 Draws 1,962 Participants From 73 Countries

SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...

22/10/2026

Parks Associates: 39% of U.S. Internet Households Watch Live Events or Sports Through On-Demand Streaming Services

Parks Associates research finds that 39% of U.S. internet households watch live ...

22/10/2026

Brooklyn's Barclays Center Invests in Updated Fan Experience with New Tech Upgrades

As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...

22/10/2026

SVG TranSPORT 2026 Draws 300+ Transmission Pros To Talk C-Band Upheaval, LEO, FIFA World Cup Backbone, and More

Tech types from broadcasters, streamers, leagues, vendors, and service providers...

21/10/2026

SVG Students To Watch: Gibson Hirt, University of Maryland

The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...

21/10/2026

University of Washington Brings Four-Control-Room IP Production Facility Online With Grass Valley

University of Washington Intercollegiate Athletics has brought its new Sundodger...

21/10/2026

Pac12 Names Harry Hardy as Conferences FirstEver Chief Commercial & Growth Officer

The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...

21/10/2026

A Modern Field of Dreams: Inside the Video Technology Powering Northwestern's New Ryan Field

The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...

20/10/2026

ESPN Is Bringing Its Funday Football' Animated Alternate Broadcast Series to Super Bowl LXI, and This Time It's Star Wars' Themed

Sony's Beyond Sports technology will power real-time animation of the game, ...

20/10/2026

NBA App Adds Game Pulse, Ai-Based Chat Feature to Keep Fans Tuned In

The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...

20/10/2026

Op-Ed: AI Is Making It Cheaper To Build. Sports Needs To Make It Cheaper To Learn

Testing what works is an important part of developing successful fan engagement....

20/10/2026

CBS Sports Amplifies Coverage of U.S. Open Cup Final With Fan Cam in Supporters Section, Onsite Studio Programming

One fan in The Nordecke will wear the device via headset on Wednesday night Spo...

20/10/2026

NBA on NBC Production Team Ready To Build on Year 1 Success, Expands Use of Graphics for Analysis on Tap

Regular-season game coverage will continue to be a mix of REMI and onsite produc...

20/10/2026

Grass Valley Adds Bridge Technologies to Media eXchange Layer Initiative

Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...

20/10/2026

Gravity Media Drives Lifted Entertainment's Im A Celebrity... The Wild Frontier, Through Rapid-Deployment IP Production

Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...

20/10/2026

Ateme, Viamedia Provide Access to Programmatic TV Advertising to Independent and Regional Operators

Ateme has announced a strategic partnership with Viamedia, the ad tech company b...

20/10/2026

AES Show 2026: Industry Panel Examines Live Entertainment Delivery in Dolby Atmos

As concerts and other live performances reach audiences through global streaming...

20/10/2026

Media Links Powers Live Broadcast Contribution at the All-Asia Games 2026

Media Links' Xscend platform and MDP3020 IP media gateways supported live broadcast contribution for the All-Asia Games, that recently took place in Japan. ...

20/10/2026

Op-Ed: One Sprint Season, Two Season Launches. How MLS Creative Teams Can Prepare for 2027

For Major League Soccer creative teams, 2027 is going to be unlike any year they...

20/10/2026

NHL Constructs Massive Manitoba Cabin Setting for 2026 NHL Heritage Classic on Oct. 25

The National Hockey League (NHL) has given a first look at its planned transform...

20/10/2026

FloSports, National Lacrosse League Begin Exclusive Multiyear Global Streaming Partnership

FloSports and the National Lacrosse League (NLL) have entered into a multiyear m...

20/10/2026

AMWA Takes Home Technology & Engineering Emmy Award for Development of NMOS Discovery, Registration and Connection

The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...

20/10/2026

Pearl TV Makes Major Progress Toward Affordable NEXTGEN TV Converter Boxes

Pearl TV has made significant progress in its industry-wide initiative to make NEXTGEN TV converter boxes more affordable and accessible to consumers, marking a...

20/10/2026

37th SPORTEL Awards Honor Best in Content, Sports Productions

The 37th edition of SPORTEL Awards took place on Monday, Oct. 19 at the Grimaldi Forum Monaco, under the High Patronage of H.S.H. Prince Albert II of Monaco. Ch...

20/10/2026

Sistemas de Video Comunicacin S.A. Starts Partnership With Amagi for Media Tech Modernization in South America

Amagi has announced a strategic partnership with Sistemas de Video Comunicaci n ...

20/10/2026

Eurosport, TNT Sports Continue Coverage of Tour de France and La Vuelta a Espaa in Europe

The home of cycling coverage is secure as Eurosport and TNT Sports today extend ...

19/10/2026

NBA Expands Content Creator Relationships; X, TikTok Offer Dedicated NBA Experience for New Season

The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digit...

19/10/2026

Net Insight Names Mario von Dahn as New CFO

Net Insight has appointed Mario von Dahn as its new Chief Financial Officer (CFO) and member of the Executive Management Team. He will assume his position no la...

19/10/2026

Miami Heat Announce 2026-27 Broadcast Partnership With WTCN in West Palm Beach

The Miami HEAT have announced a television broadcast partnership with My15 WTCN in West Palm Beach for the 2026-27 season. The agreement began Friday, Oct. 16, ...

19/10/2026

NAB NY 2026: KOKUSAI DENKI to Show 4K Cameras, Plus New Control Panel and Viewfinder

KOKUSAI DENKI Electric America will show its broadcast cameras, remote control p...

19/10/2026

Bridge Technologies Joins Grass Valley's MXL-Native AMPP Ecosystem

Bridge Technologies has announced its participation in the Media eXchange Layer (MXL) initiative following IBC2026, saying the work has supported the containeri...

19/10/2026

PSSI Global Services Promotes Tracy Michaels to Vice President of Engineering

PSSI Global Services has promoted Tracy Michaels to Vice President of Engineering, a newly created position. Michaels has been a member of PSSI's engineerin...

19/10/2026

SVG New Sponsor Spotlight: PTZ Optics Partnership Manager Jon Roberts on Providing Affordable Solutions to the Community

Gone are the days of needing a large budget or a full army of technologies to ex...

17/10/2026

PBR Executive Producer Jason Jacquette on Producing PBR Team Series and the Art of Eight-Second Storytelling

At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executi...

16/10/2026

LA Clippers Relaunch ClipperVision for 2026-27 Season, Unveils DTC and OTA TV Plans

The LA Clippers have announced their local television plan for the 2026-27 seaso...

16/10/2026

NFL Media Chief Hans Schroeder Talks Fragmentation, ESPN-NFL Network Deal, and Potential for Early Rights Opt-Out

At sports-media summit, he describes the success of the one-year-old agreement a...