Sony Pixel Power calrec Sony

Wind in Her Sails: SailGP's on Its Plans to Exploit Even More Data Points for Fan Engagement in the Upcoming Season

03/05/2022

Wind in Her Sails: SailGP's on Its Plans to Exploit Even More Data Points for Fan Engagement in the Upcoming Season By Heather McLean, Editor

Tuesday, May 3, 2022 - 8:00 am

Print This Story | Subscribe

Story Highlights

SailGP season three is returning to screens on May 14 as this thrilling wind-powered racing series takes to the seas around Bermuda. SVG Europe caught up with SailGP's Director of Technology Warren Jones to discuss the main learnings from the mass of new broadcast technologies implemented during the sport's second season and find out what we might expect to see coming up in the broadcast of the new season.

On SailGP's second season which closed at the end of March 2022 in San Francisco, Jones comments on what the main learnings were from the mass of new broadcast technologies implemented during the period.

He says: Going back to the first event in season two, the UK was under lockdown. As we were leaving the UK, we were greeted by police telling us that we are not allowed to leave. We had to have a document saying that we're working overseas, so for that point alone, to get out of the country to do a TV global event in another was extremely difficult.

For us not to be able to travel with huge amounts of people like we used to, and have people working from London and being able to work in their homes around the UK or around the world, connecting to London to do what they needed to do, was really, really important because I don't think we'd be able to get the Bermuda and the Toronto events away without [remote broadcast] technology.

We're extremely lucky that we started [SailGP] with a blank sheet of paper, and therefore we could push it into a direction where we wanted to go and we didn't have the constraints of legacy software, legacy hardware, and all these type of things. We're constantly looking and trying to iterate these improvements and be more sustainable and more efficient in how we do things

Timeline TV has facilitated SailGP's epic remote production since its first season. Notes Jones: We've been working with Timeline from the start and we're going into our third year with them. We're really, really proud to be working with these guys and girls because we can throw them a problem and say, we want to do something a little bit differently , and they huff and puff a little bit, and then they say, yeah, this is probably the right way to go . The people there are really, really collaborative. It works well for SailGP and Timeline.

Timeline TV has facilitated SailGP's epic remote production since its first season. Here crew are hard at work during season two form the London, Ealing Timeline TV studios

Exploiting the data points

Part of what is being further developed for season three is the use of the masses of data generated by the boats while racing. Says Jones: We have around 30,000 data points per F50, the sailboat that the athletes compete in. From that, we generate around 40 billion data requests every afternoon, once the boats are out there [on the water]. So we've over-engineered the F50's in a way. When we produced the boat and created the architecture of the data, [we're still looking at] where that all that data goes into the Oracle Cloud, and how can we utilise more information from it.

We're constantly looking at the data. What information can this tell us? Where can this go? How can we make the boat go faster? And we're also looking now about the sustainability angles of it; we know the wind [speed], the water temperature, all this around [the boats], and we're open to giving this information to local sustainability partners in venues. We can use that to test when we go back in the following year, or over a certain amount of time, as well, so that's quite interesting; it's the first time we're not using technology to make the boat go faster. We're actually using it to monitor other things around the environment.

Currently, only around 25% of the data generated by the F50's is utilised, which is invested heavily in tracking the boats and course in real time and translating that information into augmented reality graphics to give viewers a strong sense of what is happening on the screen.

Jones says: We're not in a football field where we have a goal and a halfway line. We work on the water, so we use augmented reality graphics that we introduced in 2021. We need to know everything about the racecourse; we need to know where the boats are and we need to know within one centimetre where the boats are. We need to know where the marks are. We need to know where the everything is. From that information, everything goes into the Oracle Cloud and from the Oracle Cloud then we draw a map of what that [racecourse] looks like in a virtual world.

As to what SailGP could do with the 75% of unused data, Jones says, there's tons of stuff we want to do . He goes on: There's a couple of things [I would really like to do]. I can't really talk about it at the moment, but there's some things that we think are going to probably blow the broadcast industry away; we think it's something that will revolutionise a lot of it. We're doing some testing in Bermuda, and we're also doing some testing in Chicago. We'll review those tests and then we will probably look to release those tests to the public.

Looking at season three, Jones says that a large focus will be placed on exploiting more of the data points created by the F50's. For season three, we're looking to double down on our data. In partnership with Oracle, we have a platform called SailGP Insights. [We're going to be] utilising more data and letting the fan go behind the scenes and look at that data and be able to choose what data they wa
LINK: https://www.sportsvideo.org/2022/05/03/wind-in-her-sails-sailgps-on-it...
See more stories from svg

More from Sports Video Group

25/06/2026

SVG Students To Watch: Jude Kieffer, Ball State University

This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space In the live-sports-vid...

25/06/2026

Presidio and NHL Renew Multiyear North American Technology Partnership

Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...

25/06/2026

Strike Fighter League Hits the Industry as First Professional Air Combat Sport

Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...

25/06/2026

Rise Reveals 2026 Worldwide Mentoring Cohorts to Support Future Industry Leaders

Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...

25/06/2026

MLB Network To Air American Association of Professional Baseball All-Star Game for First Time on July 15

The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...

25/06/2026

Mediaproxy Partners with HVS for U.S. Broadcast Market

Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...

25/06/2026

Backblaze Inks Five-Year Multi-Exabyte Data Storage Agreement with CoreWeave

Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI. Under the multi-exabyte, $335 million agreement, Backblaze will provide...

25/06/2026

Clear-Com FreeSpeak Cell Tested by RTL Deutschland on 5G Network at Nrburgring

Clear-Com has announced the successful deployment and testing of FreeSpeak Cell by RTL Deutschland during a live event production at the N rburgring race circui...

25/06/2026

Mobile TV Group Launches Full-Stack MTVG Production Platform, Powers Angels Broadcast Television

Mobile TV Group (MTVG) has announced the launch of the MTVG Production Platform,...

25/06/2026

Sony Pictures Entertainment Announces $100 Million Investment in Cosm

Sony Pictures Entertainment (SPE) has announced a $100 million strategic investment in Cosm as lead investor in the company's Series C financing round, acqu...

25/06/2026

FOX Sports Renews Concacaf Gold Cup Rights and Adds Nations League Through 2029

FOX Sports and Concacaf have announced a multi-year media rights agreement making FOX Sports the U.S. English-language home of the Concacaf Gold Cup and Concaca...

25/06/2026

InfoComm 2026: Daktronics and Grass Valley Win rAVe Pubs Best Solution for Large Venue or Live Events

Daktronics and Grass Valley have received the rAVe Pubs Best Solution for Large ...

23/06/2026

Case Study: YES Networks IP Transition Expands Production Possibilities and Redefines Workflows

When we began planning our transition from an SDI-based infrastructure to a new ...

23/06/2026

Imagine Communications Appoints Greg Garmon as SVP, Americas Video Sales

Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...

23/06/2026

Snap Promotes Emma Wakely to Head of Sports and Media Partnerships, Americas

Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...

23/06/2026

YES Network and Gotham Sports App to Air MI New York Major League Cricket Matches

YES Network and The Gotham Sports App will air MI New York's Major League Cr...

23/06/2026

HAND Issues Persistent Digital IDs to 2026 NBA Draft Class

The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...

23/06/2026

World Boxing Launches World Boxing TV Streaming Platform

World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...

23/06/2026

FloRacing to Stream 32 Off-Road Motorcycle Racing Events Including AMA Amateur National Motocross Championship

FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...

23/06/2026

SES Adds 14 Regional Channels and New Set-Top Boxes to ASTRA TV in Spain

SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...

23/06/2026

Appear Supports Rede Legislativas Contribution Workflow for Brazils TV 3.0 Trials

Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...

23/06/2026

PBS Selects LTN for Nationwide IP Video Network Across 330 Member Stations

LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...

23/06/2026

Ease Live Powers Interactive Experience on Rally.TV for WRC

Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...

23/06/2026

Chyron LIVE Adds Haivision StreamHub Integration, SCTE-35 Ad Insertion, and Switcher Updates

Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...

23/06/2026

ESPN Announces ESPN Fan House, Fan Engagement Hub Powered by Flowcode

ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will...

23/06/2026

Sennheiser Relocates Americas Regional Hub to Nashville

The city's solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer Sennheiser Group is moving its Americas Regio...

22/06/2026

Behind the Mic: SportsCenters Lisa Cohn to Retire This June From ESPN as Longest-Tenured Anchor

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

22/06/2026

Cosm Appoints David Ho as Chief Legal Officer

Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...

22/06/2026

Warner Bros. Discovery and AWS Announce AI-Powered Advertising Technology Platform

Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...

22/06/2026

Daktronics Completes Audio Control System Upgrade at Petco Park for San Diego Padres

Daktronics has completed an audio control system upgrade at Petco Park in San Di...

22/06/2026

Accelerate Media Names John Willi President, Launches Accelerate Sports Network

Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...

22/06/2026

AWSN to Air 3XBA Womens Basketball Tournament Live June 26-27

All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...

22/06/2026

OWL AI Appoints Jay Prasad as Chief Executive Officer

OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...

22/06/2026

CP Communications Provides RF Support for Inside the NBA at 2026 NBA Finals

CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...

22/06/2026

Polymarket and GRID Partner to Integrate Esports Data and Streaming into Trading Platform

Polymarket has announced a partnership with GRID, an official esports data platf...

22/06/2026

SVG New Sponsor Spotlight: Metinteractive's Rachel Mele, Ken Cyr on Building Technology Backbones for Sports Venues

As sports venues continue to evolve into more video-centric, fan-engagement-driv...

22/06/2026

SVG All-Stars: Corbin Perkins, Chief Engineer, Victory+

As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...

21/06/2026

FIFAs Oscar Sanchez on World Cup Effort: Were Feeling Good and Where We Want to Be

To call the 2026 FIFA World Cup a big undertaking would be a big understatement....

19/06/2026

NBC Sports U.S. Open Coverage Fires Up 92 Cameras, Bunker cams

Split compound eases operational challenges at Shinnecock Hills Golf Club...

19/06/2026

ESPN's Men's College World Series Production Adds Onsite Studio, POVORA CapCams, Expanded Drone Coverage for Finale in Omaha

North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...

18/06/2026

Ratings Roundup: Knicks-Spurs NBA Finals Is Most Watched Since Jordan Bulls Era; FIFA World Cup Opens Big

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

18/06/2026

InfoComm 2026: PTZOptics Debuts Healthcare Visual Reasoning Integration with LayerJot

PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...

18/06/2026

IBC 2026: Announces New Future Tech Ignite Initiative, Expanded Exhibitor Participation

IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...

18/06/2026

InfoComm 2026 Holds Inaugural Media Day with Product Announcements from 19 Exhibitors

InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...

18/06/2026

Info Comm 2026: FOR-A America Announces TAA-Compliant LED Display Package

FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...

18/06/2026

SVG GameDay, Ep. 20: Cleveland Browns Kyle Millen - Run of Shows & Rock n Roll

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

18/06/2026

International Federation of American Football, TMRW Sports Partner on Global Growth of Flag Football

The International Federation of American Football (IFAF) and TMRW Sports have an...

18/06/2026

AJA Debuts Io Xpand Thunderbolt 5 Expansion Chassis for KONA and Corvid PCIe I/O Cards

AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...

18/06/2026

ESPN Marks 30th Anniversary of WNBA's Inaugural Game With Liberty-Sparks Broadcast

ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...

18/06/2026

FOX Sports' Big Noon Kickoff Heads to London for Union Jack Classic From Wembley Stadium

FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...