In the entertainment age, competition for viewers is fierce. Linear channels need to attract bigger audiences, by promoting show highlights during scheduled breaks. VOD platforms need to effectively sum-up a show, using preview content that will tempt subscribers to start watching. But its no longer enough to advertise content within the confines of your own platform or channel. VOD providers and broadcasters need to go beyond a captive audience and extend their content promotion into social spaces too.
Selecting the right subclips to give consumers a flavour of the content on offer, or encourage them to share their viewing experience is crucial. If the content is ready to binge, then its important not to include spoilers, because subscribers will be at different points in their viewing journey. If the content is served in a linear format, then promo clips need to be topical, to maximise engagement and connect with fans. But with so much media to pull from, and with social feeds overflowing with content vying for consumers attention, how can VOD providers and broadcasters keep up?
Scrubbing through Content
Traditionally, the only way to pull out relevant promotional clips from a piece of content was for operators to manually scrub through a video file. Once teams found what they were looking for, theyd then need to extract the relevant clips and share with an editor to collate those highlights into a sizzle reel or teaser. Finding specific shots relied on an encyclopaedic knowledge of a series, while continually assessing what a potential viewer might resonate with. This is obviously a time consuming task and puts limits on the amount of promotional content that can be created.
The Magic of Metadata
Metadata is the key to unlocking more promotional opportunities but it is nothing without context. There are a number of technical tools and AI services that can tag content with the appropriate metadata. But there is also a need for manual input, so that media companies can implement a metadata schema that works for them. Another important factor is using an advanced Media Asset Management solution, with built-in annotation and indexing options. This will make sure the associated metadata is searchable and accurate, with consistent naming conventions that work for you, not against.
X Marks the Spot
By leveraging metadata visualisation in workflows, operators can say goodbye to hours of scrubbing through video content. To find what they are looking for, metadata can either be tagged at ingest or added on demand as the requirements change. Tools that allow metadata to be ingested from third-party applications, while still letting media teams step in as needed, will help entertainment providers make the most of their content. Downstream executions, like subclip extraction and promo creation are streamlined with time-based metadata. If content markers are time-coded and frame-accurate, clips can be easily located, repurposed, and shared on social media and other platforms.
Creating subclips for sizzles and teasers is a common use case for promo teams. Content creators need to isolate video clips with the click of a button, to create enough promotional assets to stand out on social media. Accurate.Video has an intuitive UI, that allows users to easily identify promotional subclips in a visual timeline. It displays frame-accurate, time-coded metadata and includes easy-to-use toolsets that extract multiple video segments in one action. Segments can be rendered and exported as individual files or a single new file, with the flexibility to export video and audio, in a format of your choice. Find out more about Accurate.Video
Europe Stories
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
12/05/2025
As newsrooms around the world begin to experiment with artificial intelligence, many are asking the same question: how do we move beyond isolated pilots and emb...
12/05/2025
12 May 2025
VEON Joins GSMA Advance's People Excellence Partner Program as ...
12/05/2025
Fox Corporation Reports Third Quarter Fiscal 2025 Financial Results NEW YORK, NY, May 12, 2025 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) t...
12/05/2025
FOX Unveils Name of New Streaming Service FOX One Featuring all of FOX's Premium News, Sports and Entertainment Programming in One Dynamic Platform New ...
12/05/2025
FOX Orders Propulsive, Edge-Of-Your-Seat Thriller Memory of a Killer For 2025-20...
12/05/2025
FOX Announces Schedule for 2025-26 Season #1 NETWORK IN A18-49 DELIVERS SLATE FILLED WITH FUN, IRREVERENT CONTENT AND BOLD, SIGNATURE FOX CHARACTERS ALL-NEW ...
12/05/2025
What is success? How is it achieved? And what does it really cost? These are the...
09/05/2025
At the Frontline Club in London, a venue long associated with media freedom and ...
09/05/2025
As excitement builds for the annual Eurovision Song Contest, Spotify data offers...
09/05/2025
In our latest blog, Laura Rognoni dives into the shifting currents of change in the digital entertainment landscape, revealing the trends that will keep viewers...
09/05/2025
Friday 9 May 2025
Download images HERE
Episodes are available on Sky Media Vil...
09/05/2025
New beta programme for Avid Pro Tools users provides versioned backup/archive
M...
09/05/2025
Further to the comments from RT Director-General, Kevin Bakhurst on Wednesday 7th May included below in which he asked the EBU for a discussion on Israel&#...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
Expect even more chaos this July with Harriet Webb leading the returning cast, p...
08/05/2025
08 May 2025
VEON Shareholders Re-elect Board at 2025 AGM, Founder Augie Fabela ...
08/05/2025
Comedy and entertainment channel U&Dave bring back their #1 ranked programme of ...
08/05/2025
Expect even more chaos this July with Harriet Webb leading the returning cast, p...
08/05/2025
TenneT relies on Arvato Systems for market communication
Energy industry: Impressive market communication know-how and system integration expertise
G tersloh...
08/05/2025
When Taiki Hamamoto, 22, came across a Hanafuda deck at his local game shop, he was intrigued. He had grown up playing the traditional Japanese card game with f...
08/05/2025
The Liveline is now open , said Joe Duffy earlier today, as he previewed this af...
08/05/2025
RT , in association with the BBC, Screen Ireland and Cineflix Rights has reveale...
07/05/2025
Discovering music should feel effortless and fun. That's why Spotify continu...
07/05/2025
FOX Doubles Down on the Laughs Renewing Comedies Animal Control, Starring Joel M...
07/05/2025
07 May 2025
VEON's QazCode Signs MoU with Seekr to Develop AI-Powered Solut...
07/05/2025
UKTV has ordered a feature length documentary celebrating the life of Britain...
07/05/2025
Wednesday 7 May 2025
Shaun the Sheep fans are in for a baaaarilliant treat in 2...
07/05/2025
Rohde & Schwarz to highlight innovative broadcast technologies at CABSAT 2025 Rohde & Schwarz will showcase its latest energy-efficient transmitters and 5G Br...
07/05/2025
The Importance of Workflow Efficiencies in Post-Production Wednesday, 14 May
14:40
FilmLight sits down with Sam Lempp, head of business development for Nara, ...
07/05/2025
RT News is pleased to announce the appointment of RT journalist, Fergal O'Brien, as its new Business Correspondent.
In his new role, Fergal will be repor...
06/05/2025
In Colombia, music isn't just background noise-it's center stage. It'...
06/05/2025
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...
06/05/2025
At Spotify, we always seek ways to connect users with their next favorite podcas...
06/05/2025
Since Spotify's 2019 launch in India, the growth of the country's local ...
06/05/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
06/05/2025
Comscore Reports First Quarter 2025 ResultsRESTON, Va., May 6, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...
06/05/2025
Live from Studio 1 at 7pm, Tuesday May 6
Iconic trad-fusion group K LA will be ...
06/05/2025
Rohde & Schwarz hosts RF Testing Innovations Forum 2025, helping design engineer...
06/05/2025
LONDON, UK, May 6, 2025 /PRNewswire/ -- Today at the company s annual THINK event, IBM (NYSE: IBM) is unveiling new hybrid technologies that break down the long...
06/05/2025
Apple today introduced Tap to Pay on iPhone in Bulgaria, Finland, Hungary, Liechtenstein, Poland, Portugal, Slovakia, Slovenia, and Switzerland, enabling millio...
06/05/2025
Ahead of Pride Month, Apple is introducing a new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper to celebrate the strength and b...
06/05/2025
First episode airs this Friday at 8pm on RT One and RT Player with Doireann N Ghlac in presenting
Guests include Barry Murphy, Brooke Scullion, Bryan Dobso...
05/05/2025
As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...
05/05/2025
As part of the restructuring of its loss-making Carbon Fibers business unit, SGL Carbon has decided to close its production site in Lavradio (Portugal). Lavradi...
05/05/2025
Comscore Launches Certified Deal IDs in Magnite's SSP, Bringing Trusted Cont...
In the entertainment age, competition for viewers is fierce. Linear channels need to attract bigger audiences, by promoting show highlights during scheduled breaks. VOD platforms need to effectively sum-up a show, using preview content that will tempt subscribers to start watching. But its no longer enough to advertise content within the confines of your own platform or channel. VOD providers and broadcasters need to go beyond a captive audience and extend their content promotion into social spaces too. 
