En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
Ahora, Spotify lanza S bele a Eso', una nueva iniciativa para amplificar y elevar la conexi n entre los colombianos y su vibrante identidad cultural. Spotify recorri las calles de Bogot , Cali y Cartagena para documentar c mo y d nde se vive realmente la m sica: en las esquinas y dentro de los hogares, sin filtros.
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Desde su entrada al mercado en 2013, Spotify se ha movido el ritmo de Colombia, siendo testigo, de primera mano, del incre ble crecimiento de la m sica local. Hoy, Colombia abraza con fuerza sus propios sonidos, subiendo el volumen, literalmente, a sus artistas locales m s que el 60% de los pa ses del mundo.
Esto resalta una transformaci n notable en los ltimos a os. En 2020, s lo 3 de cada 10 canciones en el Top 50 de Colombia eran de artistas locales. Desde entonces, el tiempo que los colombianos pasan escuchando talento nacional se ha disparado casi un 600%. Actualmente, m s de la mitad del Top 50 (56%) est dominado por voces colombianas, demostrando el talento y la diversidad de la escena musical del pa s.
Durante los ltimos 10 a os, hemos sido testigos de c mo el streaming no solo ha abierto m s oportunidades para artistas locales, sino que tambi n se ha convertido en la herramienta perfecta para construir comunidades de fans m s fuertes y duraderas, afirm Manuela Echeverry, L der de relacionamiento con Artistas y Sellos para la Regi n Andina en Spotify. Hay m s de 700 millones de playlists creadas por usuarios en Spotify que incluyen nuestra m sica en toda su diversidad. Hoy, estamos m s convencidos que nunca de que esa es nuestra bandera: la variedad de sonidos y voces que existen en Colombia.
Los sonidos de Colombia: vallenato, m sica popular y Afrobeats G neros como el vallenato y la m sica popular est n sonando con fuerza entre los j venes colombianos, quienes est n redescubriendo a conos como Los Diablitos y Binomio de Oro. Los streams locales de vallenato han incrementado un 50% en Spotify en comparaci n con el a o pasado, mientras que artistas como Luis Alfonso y Nico Hern ndez est n conquistando el coraz n de las audiencias j venes en la escena de la m sica popular.
El afrobeat colombiano tambi n se est abriendo paso, con un crecimiento del 186% en los streams locales en Spotify, en comparaci n con el a o pasado y artistas como Be le y Kapo lideran los charts nacionales. Imag nate , la colaboraci n de Kapo con Danny Ocean, ha permanecido m s de 20 semanas en los charts, mientras que Be le ha dominado los primeros puestos del Top 50 colombiano.
Junior Zamora
Ela Taubert
Penyair
Kei Linch
Juliana
NEXT
En definitiva, S bele a Eso' reafirma el compromiso de Spotify con la industria musical colombiana, brindando tanto oportunidades de visibilidad como recursos educativos. Esta iniciativa est dise ada para ayudar a que la m sica colombiana cruce fronteras y fortalezca sus ra ces, abriendo el camino hacia un futuro vibrante. Spotify se enorgullece de subirle el volumen a la m sica colombiana, celebrando a los artistas y fans que lo hacen posible.
Escucha la playlist Made in Colombia de Spotify para descubrir algunos de los grandes xitos del pa s.
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En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el coraz n de cada fiesta, la energ a que atraviesa barrios, generaciones y regiones. Y si algo ha dejado claro la ltima d cada del streaming, es que Colombia no solo exporta talento: lo celebra con orgullo en casa.
