Roger & Constant Contact Help Small Businees Grow In New Mixed-Media Campaign

Mixed-media production studio Roger recently partnered with Constant Contact on a new campaign for its online marketing toolkit for small businesses. Whether its a social media campaign or an email newsletter to kick-off a big sale, Constant Contact provides its users all the tools and free marketing advice they need to meet their goals, no matter how much they change.

To visualize this, Roger created several spellbinding time-lapses using a combination of live-action, motion control and animation. Throughout the spots, the branding of Constant Contact graphically comes to life, leaving the world of the computer and fanning out around the entrepreneurs. Concluding with, Help your small business do more business, the resulting films, Sporting Goods Store (:30), Animal Shelter (:15) and Restaurant (:15) express the range of small businesses that can successfully grow and evolve with the help of Constant Contacts adaptive solutions.

To view Sporting Goods (:30): http://vimeo.com/105038978

Animal Shelter: http://vimeo.com/105039650

Restaurant: http://vimeo.com/105039806

This is our first mixed-media commercial conceived entirely by our in-house writers and art directors, so it was important that we found the right production partner, says Jamie Graham, Creative Director at Constant Contact. We really liked Roger's expertise and ability to do everything -- from live-action production to time-lapse capture to animation. The Roger team really impressed us with their ideas, process, enthusiasm, and excellent execution. This was very much a partnership.

The challenge was finding the right composition in terms of the narrative action and all the visual information without feeling too overwhelming, adds Terry Lee, Roger Executive Creative Director, who also directed the campaign. What you see happening behind the small business owner is a representation of weeks or months of what's happening in their store. The key to getting it right was balancing the motion control and time-lapse footage and seamlessly integrating the animations, so the background activity didn't take the focus away from the story.

The production was shot over the course of three days in LA in various locations and businesses. Roger then edited the campaign in Boston to be closer to the Constant Contact headquarters. After the edit was locked, Roger's team of animators and compositors put all of the various motion control footage plates together in After Effects, and also added animated elements pulled from the language of Constant Contact's branding.

In going after a fairly complex mixed-media approach, we feel the campaign parallels the innovation of Constant Contact's offerings, concludes Graham. Our hope is that people will watch the spots repeatedly because they're so rich and have so much going on within them.

Spot Titles: Sporting Goods Store (:30 and :15), Animal Shelter (:15) and Restaurant (:15)

Airdate: September 2014

Client: Constant Contact

Creative Director: Jamie Graham

Associate Creative Director: Tim Weldon

Sr. Design Manager: Brian McDonald

Sr. Business Manager, Creative Services: Katie Carlson

Freelance Executive Producer: Keith Dezen

VP Acquisition and Consumer Marketing: Josh Todd

Sr. Director Acquisition Marketing: Keira Lorentzen

Acquisition Marketing Manager: Sarah Barone

Acquisition Marketing Consultant: Meaghan Conners

Production & VFX Company: Roger

Director: Terry Lee

Executive Producer: Josh Libitsky

Live Action Producer: Rich Kaylor

Associate Creative Director: Ariel Costa

Post Production Producer: Brandon Stevenson

Director of Business Development: Drew Neujahr

Designer: Vini Naldi

Animators: Brock Boyts & Blake Beynon

Compositors: Ben Rohel & Thomas Horne

Editor: Chris Hall

Storyboard artist: Brad Arnold

Color Correction: Beau Leon @ Company 3

About Roger:

Roger is a mixed-media production studio specializing in motion design & animation. Our visual storytelling is sincere, and our concepts are informed by the fundamental goal of creating clear communication that propels our clients' brand-messaging in memorable ways. Our sensibilities are fun & quirky at heart, but our solutions are bold & intelligent. Collectively, our capabilities and experience run deep on the creative, production and technical sides of the business. Every last detail of our work reflects our passion and enthusiasm for what we do.

We're Roger. Loud and clear (from Los Angeles).

http://www.roger.tv

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LINK:	http://news.creativecow.net/story/876912...
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