Warner Bros. Discovery to add key Big Data and Advanced Audience capabilities from Nielsen
Nielsen's Big Data Panel Used as Currency for Warner Bros. Discovery Ad Sales Transactions
New York September 11, 2025 Warner Bros. Discovery and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately. The pact covers measurement for all Warner Bros. Discovery platforms across linear and streaming.
As part of the new deal, Warner Bros. Discovery will expand its partnership with Nielsen, taking on new services in 2026 that will tap into Nielsen's Advanced Audience capabilities. Warner Bros. Discovery will continue to use Nielsen's Big Data Panel as currency for this Upfront and beyond.
As our industry leading reports show, Warner Bros. Discovery is one of the top media companies in the world, consistently delivering hits for fans across every platform, said Karthik Rao, Nielsen CEO. Nielsen is the only company that can deliver measurement for every way that fans watch their shows, across all platforms. From streaming to linear and live to on demand, we give Warner Bros. Discovery the data they need to grow their business. We're thrilled to extend our partnership so that we can deliver accurate data for Warner Bros. Discovery and our mutual advertising clients.
At WBD, our priority is to provide clients the most reliable tools and actionable insights to better reach their audiences and maximize their campaigns' effectiveness, said David Porter, Head of Ad Sales Data, Insights, and Research at Warner Bros. Discovery. As the industry continues to accelerate currency innovation and optionality across the marketplace, Nielsen's robust measurement capabilities will deliver our partners smarter data and solutions to better capture performance and viewership across all screens, further optimizing the impact of their ad spend and inventory.
The deal comes on the heels of a number of Nielsen innovations. In January 2025, Nielsen was accredited for Big Data Panel measurement, following its November 2024 announcement of its accreditation for a first-party live streaming solution. Big Data Panel is being used as currency for Upfront transactions for the first time this year. And Nielsen continues to be the premier source of streaming TV measurement.
About Warner Bros. Discovery US Advertising Sales Warner Bros. Discovery US Advertising Sales (WBDAS) represents the most complete and differentiated collection of brands in North America, including Max, HBO, TNT, Discovery, TLC, Food Network, CNN, HGTV, DC, Adult Swim, and Warner Bros. Leveraging industry-leading IP across scripted, unscripted, news, movies, sports, and more, WBDAS offers advertisers unparalleled access to key demographics and high-engagement environments across every network and platform at the company. With a dynamic suite of platform and distribution channels, WBDAS creates curated and innovative partnerships for brands across streaming, digital, and linear to unlock the full potential of the OneWBD ecosystem. Data-driven insights and cutting-edge technologies enable WBDAS to deliver innovative, cross-platform advertising solutions, helping advertisers authentically connect with valuable audiences. WBDAS is part of WBD's Revenue and Strategy Division.
To learn how Warner Bros. Discovery US Advertising Sales elevates brand storytelling, please visit here.
About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Contacts Jake Urbanski
Nielsen Communications
Jake.Urbanski@Nielsen.com
Cara Brugnoli
Warner Bros. Discovery
Cara.Brugnoli@wbd.com
Carole Robinson
Nielsen Communications
Carole.Robinson@nielsen.com
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
29/10/2025
ESPN said it will produce animated telecasts for NFL, NHL, NBA and WNBA games across The Walt Disney Co. and ESPN platforms during the 2025-26 season under an a...
29/10/2025
WASHINGTON Despite the government shutdown, the Federal Communications Commission has passed, with some revisions, a previously announced Notice of Proposed Rul...
29/10/2025
29 10 2025 - Media release SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
The 2025 Digital Originals shortlisted teams. Photo credit...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
28/10/2025
Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Shane Delia's Malta serves up the Mediterranean this summer
28 October, 2025
Media releases
Feast on 9,000 years of culinary history Mondays from 24 No...
28/10/2025
SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth
...
28/10/2025
CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...
28/10/2025
Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...
28/10/2025
NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...
28/10/2025
Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...
28/10/2025
VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...
28/10/2025
LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....
28/10/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...
28/10/2025
Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus
platform, which now delivers flawless...
28/10/2025
Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...
28/10/2025
Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France.
With over twenty years of experi...
28/10/2025
Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...
28/10/2025
Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...
28/10/2025
LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...
28/10/2025
ATLANTA Gray Media has promoted Nick Hasenecz to general manager of WNDU, its NBC affiliate in the South Bend-Elkhart, Ind., market....
28/10/2025
Applications Open for Berklee Fenway Neighborhood Improvement Grant Boston nonprofits can apply by December 12 for funding to support community projects that ...
28/10/2025
Governments everywhere are racing to harness the power of AI - but legacy infras...
28/10/2025
AI is moving from the digital world into the physical one. Across factory floors...
28/10/2025
NVIDIA is delivering the telecom industry a major boost in open-source software for building AI-native 5G and 6G networks.
NVIDIA Aerial software will soon be ...
28/10/2025
The race to bottle a star now runs on AI.
NVIDIA, General Atomics and a team of international partners have built a high-fidelity, AI-enabled digital twin for ...
28/10/2025
Along the Pacific Ocean in Monterey, California, the Naval Postgraduate School (...
28/10/2025
To democratize access to AI technology nationwide, AI education and deployment c...
28/10/2025
Leading technology companies in aerospace and automotive are accelerating their ...
28/10/2025
28 Oct 2025
VEON's JazzCash Wins Silver Award for Innovation in Lending at ...
28/10/2025
Guests include Wayne Rooney, Maya Jama, Dame Laura Kenny, Chloe Kelly, Chris McC...
28/10/2025
The two-hour special, recorded live from the iconic Dolby Theatre in LA, will ai...
28/10/2025
Eutelsat upgrades teleports with Rohde & Schwarz satellite uplink amplifiers High efficiency and resilient Ku-band amplifiers for excellent RF performance
...
28/10/2025
These appointments come at a pivotal time for ABC, as the organisation continues to evolve to meet the changing needs of a digital-first media ecosystem. The ne...
28/10/2025
Scripps Research awarded $4 million to advance platform for neurodevelopmental disorders The California Institute for Regenerative Medicine (CIRM) grant support...
27/10/2025
You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington
Friday, October 24, 2025 - 09:12
Print This Story
The vid...
27/10/2025
A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...
27/10/2025
Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...
27/10/2025
World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...
27/10/2025
ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...
Warner Bros. Discovery to add key Big Data and Advanced Audience capabilities from Nielsen
