Sony Pixel Power calrec Sony

Sure Shot Adds DiGiCos SD0B Console To Its Newest Mobile Broadcast Truck

01/04/2013

Sure Shot Transmissions is a mobile production and satellite services outfit with offices located in New York, Dallas, and Youngstown, Ohio. Last fall, owner Dennis Kunce added a fourth 40' full-service expandable truck to its offerings. The Cynthia Lee, outfitted with DiGiCo's SD10B console, will handle sporting and entertainment events under the direction of EIC Kory Loy. Kunce picked the SD10B based on a recommendation from one of the audio principals at ESPN, as the console has been a mainstay in X Games' submix trucks for the past several years at events around the globe.

Since hitting the road back in September, the Cynthia Lee has made its debut handling install feeds at a host of high-profile events including the 39th Ryder Cup for the UK's Sky Sports News, the 2012 Allstate BCS National Championship and the Daytona 500 for ESPN in the U.S., as well as the 2013 Super Bowl for Nippon TV in Japan. The console's ability to interface with the other trucks via MADI and fiber networks, as well as its easy learning curve, made it a natural fit for these fast-paced events.

Our intention when we built the truck was to meet ESPN's need for a mid-level production truck; one that was more like a 6-8 camera production rather than the typical 10-15 one, explains Sure Shot owner, Dennis Kunce. We worked closely with ESPN to determine what audio board would be suitable for them in this specific application and DiGiCo is what they recommended and gave us their blessing. The people at DiGiCo worked with us to meet our price point to stay within the budget. But more importantly, the SD10B's footprint, versatility, and power all those things came into play in our decision. DiGiCo was also very supportive with their training; they came to our facility in Ohio and worked with Kory and our chief engineer Scott Tucker to show us the things needed to make the board workable out in the field. You've got to have a console that is very user-friendly or else you're in trouble and the DiGiCo console offers us the kind of flexibility and versatility we have to have as an independent contractor working with all the major networks including NBC, Fox, Turner, ESPN, Sky Sports right down the line. The exposure we're getting by having the board in our truck has been very positive. Overall, it has been a very positive experience across the board.

As the engineer in charge of the mobile unit, explains Loy, I'm tasked with ensuring that all the pieces of equipment in the truck are up and running for the freelance crew to operate everything from the audio console to the video switchers to the cameras. So, even though I'm not one of the hands-on operators at these events, I do have to train, or at least show the different operators how to use the console, with only a couple days training. A lot of our events are setup, shoot and strike and in a single, 10-hour day and I've got to give individuals that have never operated the console before a generic overview in 45 minutes to an hour time before I have to move on to doing other functions in the truck. And I believe I'm able to do that rather well because the console is very easy to use.

This spring, Sure Shot will be covering a host of major league baseball and basketball events for the major networks and ESPN, as well events as for the NHK channel in Japan. We will be handling a lot of split feeds for them, the same thing as we did for the Super Bowl, Loy says. Nippon TV operator Shuhei Anraku took generic feeds from the NFL, supplemented by several of their own cameras, to create and produce their own game with their own announcers, which was fed to the broadcast headquarters in Japan.

Loy says the fact that everything can connect via fiber is a huge bonus for them. Another benefit is that the console is scalable, you can literally have as many inputs/outputs as you want. So, if we ever find a need for more ins or outs, we can add a few and connect them via fiber. Having MADI available in and out (the SD10 has 2 MADI ins and 2 MADI outs), also makes it very flexible to integrate either into a router or an intercom system. Another added benefit of DiGiCo is being able to assign any input to any fader on the console.

For Janice Stief, a 30-year audio veteran who has worked on sporting and entertainment events ranging from the Olympics to the most recent Ryder Cup in the Sure Shot truck, this was her first outing on a DiGiCo of any variety. I was handling cut-ins for the Sky Sports news show back in London. I had about 8-10 mics set up around the course, from stick and RF mics to in-studio lavalieres. I was handling EVS inputs into my console for playbacks, as well as program feeds from NBC and the world feed, which added up to about 36-40 inputs on the console in addition to mikes I was controlling. Prior to getting started, I was given a quick tutorial from Kory, who was fantastic and very knowledgeable. There's a lot to the console that clearly you have got learn over time; you can't learn it all on one show. It has a lot of depth. I liked that once I would attention a fader, I could do most of my adjustments to that fader input right from the corresponding touchscreen strip, without moving to other areas of the console. Adding delay, which we often need to do on golf in order to sync up on-air talent to RF cameras, is quick and easy.

I think the neatest feature of the DiGiCo SD10B is the ability to have MADI interfacing to the trucks and Optocore to the SD Racks, adds Shawn Peacock, who was the main console operator for the Daytona 500 and has worked with DiGiCo consoles on several X Games events in Los Angeles. The ability for us to talk across MADI in these situations is huge.

Ultimately, however, the measure of a good manufacturer goes beyond that of its gear, and Loy say
LINK: http://www.digico.biz/docs/latest_news/EFylyEVFupDFLZAKfS.shtml...
See more stories from digico

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

MLB's Jason Hedgcock on Using the Cloud To Produce World Baseball Classic Games for Netflix Japan

Live production in the cloud is a growing trend across the industry, and Major L...

04/08/2026

Major League Soccer Names Larry Berg as Next Commissioner; Will Take Helm in 2027

LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...

04/08/2026

Foresight: Driving Growth Through Broadcast Flexibility - A Calrec + PGA TOUR Case Study

In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...

04/08/2026

Dealer Cam Debuts as Omaha Productions Takes World Series of Poker Main Event Final Table Live on ESPN

Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...

04/08/2026

USL To Trial FIFA's Football Video Support System During 2026 USL Cup

Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...

04/08/2026

Game On Live Studio Deploys Blackmagic Design Workflow Across 15 Fields at Tropical 7s

Production team streamed more than 750 youth rugby matches using ATEM switchers,...

04/08/2026

NDI, KTC Partner To Develop Network-Native Commercial Displays

Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...

04/08/2026

IBC2026: IBC Innovation Awards Finalists Highlight Advances in AI, Cloud, Open Standards, and Accessibility

Twelve projects across four categories recognize collaborative work in productio...

04/08/2026

Ekstraklasa, Live Park Select Hawk-Eye for Tracking, Offside, and Broadcast Technology

Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...

04/08/2026

Radio France Deploys Redundant Lawo AoIP Workflow for 2026 Concert de Paris

Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...

04/08/2026

IBC2026: Haivision to Debut Makito ONE, Falkon X4 in Europe

New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...

04/08/2026

IBC2026: Chyron to Highlight AI, Cloud, HTML Graphics, and Sports-Analysis Tools

Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...

04/08/2026

TAB Show 2026: MultiDyne to Showcase Fiber-Transport and IP Infrastructure Tools

Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...

04/08/2026

IBC2026: TAG Video Systems Adds MXL Support, Containerized Deployment, Expanded QC Tools

Platform updates target cloud-based production, high-density ST 2110 monitoring,...

04/08/2026

Gravity Media, Live Media Group Partner To Expand U.S. Mobile Production Facility Operations

LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...

04/08/2026

HeadRush update Prime, Core & Flex Core firmware

Amp-modelling rigs get major upgrade HeadRush have recently released a major firmware update that brings some powerful new features to their Prime, Core and...

04/08/2026

Am I Audio launch I Am Choir

Generate a choir from a single voice track Following years of development, Am I Audio have just officially launched their debut plug-in. Created in collabor...

04/08/2026

Universal Audio's EMT 140 & 250 plug-ins go native

Official EMT-endorsed reverbs now available to all Two more of Universal Audio's renowned UAD plug-ins have just gained new native versions that can be ...

04/08/2026

SBS helps Australians understand why every Census counts

SBS helps Australians understand why every Census counts Media releases As Australia prepares for the 2026 Census on Tuesday 11 August, SBS is helping ensur...

04/08/2026

Canada invests in the future of HF communications with Rohde & Schwarz solutions

Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...

04/08/2026

Blendkit Expands Beyond Blender

Blendkit Expands Beyond Blender Brie Clayton August 4, 2026 0 Comments Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino Blend...

04/08/2026

QC: Artificial Intelligence's Big Hammer Finds Another Nail

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

The AI Dilemma: Can C2PA Keep a Video's Provenance Intact?

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

BPS Gaining Traction in Broadcast and Other Sectors

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Ikegami to Demonstrate Latest-Generation UNICAM Product R...

Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...

04/08/2026

Appear unifies hardware and software for live production...

Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud Appear ASA (OSE: APR), ...

04/08/2026

Broadcast Management Group Brings Amazon Prime Obsessed F...

LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...

04/08/2026

Scripps Completes Acquisition of WTVQ Lexington

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

U.S., U.K. Consumers Now Spend 11 Hours a Day Using Media

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Sinclair Announces 2026 Annual Scholarship Winners

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Tom DeLay: Only Congress Can Change Station Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

IAB Tech Lab Upgrades Open Framework for Agentic Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

DirecTV For Business Inks New Agreement to Sell NFL Sunday Ticket

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

IEEE Broadcast Technology Society Honors Charles Einolf

Share Copy link Facebook X Linkedin Bluesky Email...

04/08/2026

Homecoming Artist Spotlight: Dreion

Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...

04/08/2026

Sky Sports agrees deal with SANZAAR for international rugby rights 2026 2030

Tuesday 4 August 2026 Sky Sports agrees deal with SANZAAR for international rugby rights 2026 - 2030 The deal means Sky will have exclusive rights to the inau...

04/08/2026

Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy's Biggest Live Podcast

Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy&...

04/08/2026

BIRTV. Beijing. August 19-22, 2026

More details coming soon....

04/08/2026

AMC Week. Mexico City. September 2-5, 2026

More details coming soon....

04/08/2026

IBC. Amsterdam. September 11-14, 2026

More details coming soon....

04/08/2026

As AI Increases Demands on Memory, Storage Steps Up

Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory. But rising needs aren't me...

04/08/2026

NVIDIA Alpamayo 2 Super, the Frontier Open Model for Robotaxis and Autonomous Vehicles, Now Available for Commercial Use

For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...

04/08/2026

AI Leaders Propose SAFE Guidelines for Cybersecurity Transparency

Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

03/08/2026

SVGs TranSPORT Conference Returns to NYC on Oct. 20; Register Today!

SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...

03/08/2026

SVG All-Stars: Stefan Richardson, Director, Global Broadcast, Riot Games

A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are The sp...

03/08/2026

MLBs Jason Hedgcock on Using the Cloud To Produce World Baseball Classic Games for Netflix Japan

Live production in the cloud is a growing trend across the industry and Major Le...