Delivering stunning video content for corporate, agency and government clients, New McPherson recently grew tired of its cumbersome workflow system. To accelerate its post-production process, the Melbourne-based agency turned to Digistor, digital media solution specialists, for expert counsel. After a thorough review of New McPherson's setup, which included a range of direct connect external drives moving data from one workstation to another, Digistor prescribed a robust, scalable and ROI-friendly TitaniumZ-16 Ethernet-based shared storage system from Small Tree.
It was obvious after a brief call then a site visit with Pete Brownstein and Phill Gorini with Digistor that they had our backs and were looking at solutions that would not only perform as we required, but also give us the support we need to keeping growing with the business, said James McPherson, Managing Director with New McPherson. There was no point buying a solution that was not going to grow with us.
Featuring seven Dell, Windows-based workstations running Adobe Video applications, including Adobe Premiere Pro, AE and PS, there was a lot of duplication between suites to complete projects at New McPherson prior to installing the TitaniumZ-16 unit with 10 x 10GbE adapters. This meant longer lead times to complete client work and more hours wasted in file transfers across the network. In addition to wasting time, using portable drives to duplicate content between suites meant there was no safe, automated way for the agency's video editors to back up their data.
We were keen to get a solution that would make us more efficient in our production pipeline and, more importantly, protect our clients' projects, McPherson said regarding the decision to select TitaniumZ-16.
Capable of supporting numerous multimedia content creation workstations with a highly flexible mix of gigabit Ethernet and 10 gigabit Ethernet configuration options featuring storage capacities (raw) from 10TB to 1000TB (1 Petabyte), TitaniumZ is designed and tested to provide maximum performance for real-time video-editing workflows. The shared storage system works flawlessly with the entire Adobe Creative Cloud applications in addition to Apple Final Cut Pro X and Avid Media Composer, offering creative facilities optimal flexibility.
We loved the fact that the TitaniumZ-16 allows for direct connection for all of our suites, McPherson stated. Going with 10GbE was great as it meant we didn't have to invest in expensive fibre optic cabling or a 10Gb switch infrastructure. We just plugged our suites directly into the Small Tree appliance and had exceptional speed for our design team to use with 10Gb cards.
Because Small Tree builds 10Gb ports directly into the TitaniumZ, there's often no need for a switch. New McPherson was able to connect all of their workstations directly to the TitaniumZ, providing lower latency, reduced complexity and reduced cost of ownership (no support or software licensing concerns for a switch). The result is an elegant workflow that's less expensive and more performant than a similar Fibre Channel setup. New McPherson also used the 10GbE to connect an Infortrend EonNAS to use as a backup solution with RSync, which was preinstalled in Small Tree's system.
Available in a variety of drive configurations, from 5 to 144 supporting 16 to 144 concurrent ProRes 422 streams, with multiple network scalability options, and extremely easy to install, Small Tree's TitaniumZ line of shared storage solutions can meet the demands of any facility, large or small.
For more information about Small Tree and its growing line of shared storage and networking products, visit http://www.small-tree.com. Follow Small Tree on Facebook at http://www.facebook.com/SmallTreeComm or on Twitter @SmallTreeComm.
###
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
Delivering stunning video content for corporate, agency and government clients, New McPherson recently grew tired of its cumbersome workflow system. To accelerate its post-production process, the Melbourne-based agency turned to Digistor, digital media solution specialists, for expert counsel. After a thorough review of New McPherson's setup, which included a range of direct connect external drives moving data from one workstation to another, Digistor prescribed a robust, scalable and ROI-friendly TitaniumZ-16 Ethernet-based shared storage system from Small Tree. 
