Hotsale.com.mx Drove Significant Referral Activity to Retailer Websites in MexicoOfficial Hot Sale Event Website Delivered More than 1 Million Clickouts During 5-Day Period
Mexico City, Mexico, September 18th, 2014 - comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released data from the comScore Digital Analytix service showing visitation and retailer referral activity for Hotsale.com.mx during the recent Hot Sale event in Mexico. Hot Sale, an initiative driven by the Mexican Association of Online Sales with the objective to increase the development of e-commerce in Mexico, is supported by the Mexican Internet Association (AMIPCI), Interactive Advertising Bureau (IAB) and Communication Industry Confederation (CICOM Mexico).
The opportunity to grow e-commerce in Mexico is significant as, according to comScore MMX , Mexico is ranked 38th out of 43 reportable countries by comScore for the reach of e-commerce sites with only 59 percent per month versus 78 percent in countries like Brazil, or 88 percent and 89 percent in the U.S. and Canada respectively. Initiatives such as Hot Sale can help engage more consumers in Mexico with online retail and grow the industry over time.
World Online Retail Ranking Based on % of Reach
July, 2014
Worldwide, Home and Work, 15+
Source: comScore MMX
Country % Reach
1 Canada 89%
2 Germany 89%
3 United States 88%
4 United Kingdom 86%
5 New Zealand 86%
10 France 83%
15 Brazil 78%
18 Uruguay 77%
28 Argentina 70%
30 Chile 68%
35 Venezuela 62%
36 Puerto Rico 61%
38 Mexico 59%
E-commerce is an industry with great growth potential in our country and this is because of the huge benefits that offer for both companies and users. , commented Eric Perez-Grovas, President of the Mexican Association of Online Sales. We are very happy with what we accomplished in HotSale because we can see clearly that this industry arrived to stay. With an increase of more than 450% in online sales during HotSale and more than 100 thousand people that for the first time bought in the participant companies, we can see how with this type of initiative is possible to accelerate the industry growth, but above all, to make that more people decide to buy online and this is reflected with the number of visits that this great sale had , he concluded.
Hotsale.com.mx Behavior by Day
Using Digital Analytix data, site activity was analyzed from the days preceding the Hot Sale event through the event itself. Although the event began on Friday, September 5, there was a significant increase in activity on Thursday in anticipation of the event with 122,000 browsers - up from just 4,000 on Monday, September 1.
Friday was the peak day of activity for Hotsale.com.mx with more than 256,000 visitors. That day also had the highest number of page views (352,000) and average visit time (12:08 minutes). With the average web visit in Mexico at approximately five minutes per visit, it is clear that hotsale.com.mx site was effective in engaging visitors in the online shopping experience.
Key Indicators of Hotsale.com.mx Measurement per Day
September 1th until 8th, 2014
Source: comScore Digital Analytix
Dates Visits Page Views Average Duration per Visit (Minutes) Unique Browsers
September 1st until 8th 845,050 1,140,744 7:38 675,789
Monday September 1st 4,078 7,587 5:34 3,638
Tuesday September 2nd 5,286 10,260 5:58 4,664
Wednesday September 3rd 35,892 55,884 4:29 33,175
Thursday September 4th 132,542 192,101 5:09 122,796
Hot Sale 2014 Period:
September 5th until 8th
667,252 874,912 9:58 548,159
Friday September 5th 256,737 351,984 12:08 225,462
Saturday September 6th 196,472 253,440 9:37 178,514
Sunday September 7th 96,975 127,393 9:35 87,356
Monday September 8th 117,068 142,095 8:30 109,001
Ivan Marchant, VP of comScore M xico stated: We are glad to support the Hot Sale initiative in Mexico by providing the analytics for its website with our Digital Analytix product. The analytics and key indicators help demonstrate not only the cross-channel performance of the website itself, but also how it is able to influence e-commerce activity among retailers.
Computers Drive 70 Percent of Clickout Activity from Hot Sale Website
During the period of September 5-8, the hotsale.com.mx site saw that 70.1 percent of the clickouts were realized through a computer, 18.7 percent through a mobile phone and 10.6 percent through a tablet. It should also be noted that there were 752 clickouts through big screen devices such as smart TVs and video game consoles.
Clickouts from hotsale.com.mx site by Platform
September 5th until 8th, 2014
Fuente: comScore Digital Analytix
Clickouts % of Clicks
by Platform
All Devices 1,078,920 100.0%
Computer 756,282 70.1%
Mobile Phone 202,227 18.7%
Tablet 114,653 10.6%
Not Specified 4,989 0.5%
Big Screen 752 0.1%
Unknown 17 0.0%
Top Sites Visited from Hot Sale Website
The measurement data reveal that Liverpool was the main site to which browsers of hotsale.com.mx visited with 65,823 clickouts through the computer, 20,363 through the mobile phone, and 10,815 through a tablet. In second place we have Walmart with 63,911 clickouts through a computer, 19,766 through a mobile phone and 8,647clickouths through tablets. In third place was Best Buy, with 52,042 clickouts through a computer, 15,201 though a mobile phone and 8,109 through tablets.
Clickouts on Hotsale.com.mx by Site and Platform
September 5th until 8th, 2014
Source: comScore Digital Analytix
Site Clickouts
Computer
Clickouts
Mobile Phone
Clickouts
Tablet
Clickouts
Others
Total Clickouts
Liverpool
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Hotsale.com.mx Drove Significant Referral Activity to Retailer Websites in MexicoOfficial Hot Sale Event Website Delivered More than 1 Million Clickouts During 5-Day Period
