Hotsale.com.mx Drove Significant Referral Activity to Retailer Websites in MexicoOfficial Hot Sale Event Website Delivered More than 1 Million Clickouts During 5-Day Period
Mexico City, Mexico, September 18th, 2014 - comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released data from the comScore Digital Analytix service showing visitation and retailer referral activity for Hotsale.com.mx during the recent Hot Sale event in Mexico. Hot Sale, an initiative driven by the Mexican Association of Online Sales with the objective to increase the development of e-commerce in Mexico, is supported by the Mexican Internet Association (AMIPCI), Interactive Advertising Bureau (IAB) and Communication Industry Confederation (CICOM Mexico).
The opportunity to grow e-commerce in Mexico is significant as, according to comScore MMX , Mexico is ranked 38th out of 43 reportable countries by comScore for the reach of e-commerce sites with only 59 percent per month versus 78 percent in countries like Brazil, or 88 percent and 89 percent in the U.S. and Canada respectively. Initiatives such as Hot Sale can help engage more consumers in Mexico with online retail and grow the industry over time.
World Online Retail Ranking Based on % of Reach
July, 2014
Worldwide, Home and Work, 15+
Source: comScore MMX
Country % Reach
1 Canada 89%
2 Germany 89%
3 United States 88%
4 United Kingdom 86%
5 New Zealand 86%
10 France 83%
15 Brazil 78%
18 Uruguay 77%
28 Argentina 70%
30 Chile 68%
35 Venezuela 62%
36 Puerto Rico 61%
38 Mexico 59%
E-commerce is an industry with great growth potential in our country and this is because of the huge benefits that offer for both companies and users. , commented Eric Perez-Grovas, President of the Mexican Association of Online Sales. We are very happy with what we accomplished in HotSale because we can see clearly that this industry arrived to stay. With an increase of more than 450% in online sales during HotSale and more than 100 thousand people that for the first time bought in the participant companies, we can see how with this type of initiative is possible to accelerate the industry growth, but above all, to make that more people decide to buy online and this is reflected with the number of visits that this great sale had , he concluded.
Hotsale.com.mx Behavior by Day
Using Digital Analytix data, site activity was analyzed from the days preceding the Hot Sale event through the event itself. Although the event began on Friday, September 5, there was a significant increase in activity on Thursday in anticipation of the event with 122,000 browsers - up from just 4,000 on Monday, September 1.
Friday was the peak day of activity for Hotsale.com.mx with more than 256,000 visitors. That day also had the highest number of page views (352,000) and average visit time (12:08 minutes). With the average web visit in Mexico at approximately five minutes per visit, it is clear that hotsale.com.mx site was effective in engaging visitors in the online shopping experience.
Key Indicators of Hotsale.com.mx Measurement per Day
September 1th until 8th, 2014
Source: comScore Digital Analytix
Dates Visits Page Views Average Duration per Visit (Minutes) Unique Browsers
September 1st until 8th 845,050 1,140,744 7:38 675,789
Monday September 1st 4,078 7,587 5:34 3,638
Tuesday September 2nd 5,286 10,260 5:58 4,664
Wednesday September 3rd 35,892 55,884 4:29 33,175
Thursday September 4th 132,542 192,101 5:09 122,796
Hot Sale 2014 Period:
September 5th until 8th
667,252 874,912 9:58 548,159
Friday September 5th 256,737 351,984 12:08 225,462
Saturday September 6th 196,472 253,440 9:37 178,514
Sunday September 7th 96,975 127,393 9:35 87,356
Monday September 8th 117,068 142,095 8:30 109,001
Ivan Marchant, VP of comScore M xico stated: We are glad to support the Hot Sale initiative in Mexico by providing the analytics for its website with our Digital Analytix product. The analytics and key indicators help demonstrate not only the cross-channel performance of the website itself, but also how it is able to influence e-commerce activity among retailers.
Computers Drive 70 Percent of Clickout Activity from Hot Sale Website
During the period of September 5-8, the hotsale.com.mx site saw that 70.1 percent of the clickouts were realized through a computer, 18.7 percent through a mobile phone and 10.6 percent through a tablet. It should also be noted that there were 752 clickouts through big screen devices such as smart TVs and video game consoles.
Clickouts from hotsale.com.mx site by Platform
September 5th until 8th, 2014
Fuente: comScore Digital Analytix
Clickouts % of Clicks
by Platform
All Devices 1,078,920 100.0%
Computer 756,282 70.1%
Mobile Phone 202,227 18.7%
Tablet 114,653 10.6%
Not Specified 4,989 0.5%
Big Screen 752 0.1%
Unknown 17 0.0%
Top Sites Visited from Hot Sale Website
The measurement data reveal that Liverpool was the main site to which browsers of hotsale.com.mx visited with 65,823 clickouts through the computer, 20,363 through the mobile phone, and 10,815 through a tablet. In second place we have Walmart with 63,911 clickouts through a computer, 19,766 through a mobile phone and 8,647clickouths through tablets. In third place was Best Buy, with 52,042 clickouts through a computer, 15,201 though a mobile phone and 8,109 through tablets.
Clickouts on Hotsale.com.mx by Site and Platform
September 5th until 8th, 2014
Source: comScore Digital Analytix
Site Clickouts
Computer
Clickouts
Mobile Phone
Clickouts
Tablet
Clickouts
Others
Total Clickouts
Liverpool
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Hotsale.com.mx Drove Significant Referral Activity to Retailer Websites in MexicoOfficial Hot Sale Event Website Delivered More than 1 Million Clickouts During 5-Day Period
