NAB Conference Day 1 HighlightsDay 1 Highlight sessions
This week we are in Las Vegas for the NAB show and weve seen lots of great presentations, so well be sharing our latest updates here on the blog. Well be updating each day so keep coming back for fresh news every day from NAB.
10.30AM: YouTubes Future Mobile, VR and Putting Content in Context
The opening keynote on day one was Neal Moran, the Chief Product Officer of YouTube. He took everyone through YouTubes bigger, better and faster approach as he outlined YouTubes goal to continue growth in all markets, reaching as many users as possible.
YouTubes approach is to become smarter, immersive and seamless for its users across the world. Mohan detailed how the platform will improve the user experience by making content discovery easier and more personal. He also shared their intention to continue with in-context ads which dont interrupt users.
Mohan took the opportunity to announce the launch of 360 live streaming, as well as the release of their new spacial audio for 3D sound . This is a very interesting development, with 360 video and VR being a hot topic this year.
11.20AM: To Stream or Not Stream : What Content Owners Should Consider When Going OTT
One of the most insightful sessions from day one was a panel discussion that tackled the OTT market, considering some of the most effective monetisation models, content strategies, distribution paths and subscriber acquisition methods.
Collectively, the panel observed how the OTT model doesn't lend itself to a one -size- fits-all approach. Rather it involves creating a service that meets the needs of your consumer, showcases your content, and allows you to scale quickly to handle massive growth.
When expanding this to consider what makes an OTT service successful, Braxton Jarratt (General Manager of IBM Cloud Video Services Unit) suggested that it is still difficult to create an instant hit, and that new entrants to the market need to think global from the outset and consider their offering two to three years in advance, not just six months.
Andrew Ferrone, VP of Pay TV at Roku, added that while there is no clear model for success, there are three core elements that are essential: great content, a great service (or application) and creative marketing.
The panel also discussed the trend that has seen an increasing number of people moving back to TV from other devices. They highlighted that, despite the rise of mobile devices, 75 per cent of consumers still prefer to consume movies and shows on their TV. That needs to be a key consideration for OTT providers as both content and their infrastructure need to be able to cater to this.
12.00PM Adoption, Churn, and the Risky Lives of OTT Video Services
Parks Associates' Brett Sappington took us through the current state-of-play of the OTT market and the challenges OTT services are facing.
Opening with details of the dramatic increase in OTT services with a total of 101 services in the US as well as new services setting up in Europe and countries where Netflix is rolling out. This increase in demand for OTT services means that operators are competing for audiences in new ways.
Sappington explained the main reasons for subscriber churn are: people leaving due to experimenting with other services; wanting to save money; or to watch one thing somewhere else.
He went on to detail the shortcomings of industry newcomers who focused on the initial subscription fee rather than retaining subscribers. The result is that new service providers often find that they have a very different market to what they originally thought and then need to tailor their service.
The session closed with recommendations on how to maintain subscribers through content, engagement, community and novelty.
12.35PM Reaching Millennials and Multicultural Audiences; panel discussion
The second panel of the day was to discuss how to crack the code of reaching and engaging with millennials. The panel was moderated by Jonathan Hurd of Altman Vilandrie and featured Blake Sabantinelli (Newsy), Mark Yackanich (Genesis Media), Maria Weaver (Interactive One) and Ralf Jacob (Verizon Digital Media Services).
The session explored how millennials were different to other audiences and the challenges pay-TV services are facing as a result.
The panel confirmed that content providers are having to work harder to attract and satisfy millennials. The segment has so much more choice than other audiences they often dont directly pay for services and they share logins with their friends. With unique methods of consumption and so much choice, providers are facing big challenges.
Mobile, speed and advertising were key themes that emerged from the panel. The panellists explored how advertising was a key method of attracting the audience in. They also talked about different approaches such as creating short bursts of content or cliff-hangers to engage and attract back. Tailoring the content to the device as well as social media platforms were vital in ensuring that as many eyeballs on the content as possible.
It was warned that this is a savvy audience that wont be oversold and so providers must work hard to make the relationship deeper.
3:00PM Panel: Are you ready for the Mobile Video Revolution?
In one of the days final sessions this panel discussed mobile video and the impact that it will have in different international markets, both now and in the future.
Stefan Lederer, CEO and Co-Founder of Bitmovin, kicked things off when he was asked if he thought mobile video was just a fad. He argued that it is here to stay, highlighting how Millennials arent consuming linear media, but instead spreading themselves across a number of devices, so responding to that is key for providers, while in. He also pointed to Asia and Africa, where mobile
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
NAB Conference Day 1 HighlightsDay 1 Highlight sessions
