It seems prediction 2 is already gathering pace with Twitter launching Vine. But lets face it, this wasnt a difficult prediction to make.
The rise and rise of video online is supported by enormous investment dating back to 1999 when Victoria Secret crashed web servers streaming a fashion show. That investment gathered pace with flash player 6 in 2004 and YouTube in 2005.
Video casting morphed to Vlogging around the same time and has been a slow burner of emerging talent and content. 2012 was the year it really took off with significant dailyaudiences logging on to individual shows.
So where is this going?
Prediction 3 is taking shape.
We have one major theme from campaign. Big brands are paying big agencies stocked with producers and directors of the TV variety; to pitch programming to TV networks.
However, this is still the traditional model. What is really driving video is the disruption of traditional entertainment broadcasting models and changing advertising models alongside it.
Travel back in time to the 50s and 60s where equipment was expensive and talent was in short supply and programs came in 30 and 60 minutes scheduling.
Investment meant batch buying so pilots tested the water with audiences and advertisers. Then episodes were commissioned to ensure the big upfront investment could be spaced across time to build an audience attractive enough for further sponsors and advertisers.
Scheduling and programming was developed to hold audiences so many later shows would benefit from islands such as News and Primetime. 30 and 60 minutes made this easy and trained audiences where to be and when.
Come back to 2013. Now we have the Canon 5Ds used to shoot our Kettles videos that are accessed through a Facebook app.
Digital production costs mean we can re-purpose the content as illustration for Facebook stories now sitting in YouTube. They will probably appear through Twitters micro-videos soon. But that is the advert.
Modern TV already has audience preference determining next weeks content with X-Factor. The talent is free. But this operates on a traditional network model. Networks are where the disruption will really begin.
IPTV, ipads and appleTV means we can now watch vloggerswhile sitting back on the couch. Good Vloggers are the talent, producer, director, camera operator, lighting, marketer and programmer.
With individual vloggers having subscribers in the tens of thousands and views in the millions. YouTube now has a mentoring program to push the content.
So who pays then? Vloggersalready have advertisers like HP and even the BBC shop. The advertiser buys audiences so they probably dont know who they are advertising with.
The audience is global. The network is your internet connection. The broadcasts are a nice and digestible 10-15 minutes long. Much more suited to the now generation. The programs are accessed when the viewer wants to access it. Programming is still required but scheduling is not.
Rupert Murdochs children will face the same challenges as their father but not in print. Instead it will be in soundand motion. The only limitation is good content made by the consumer, for the consumer, paid for by advertisers by the click.
You dont need broadcasting networks anymore. You dont even need to make the programmes. You just need someone to organise great programming and even that might be taken care of thanks to Genius. Everything else is plug and play.
The development of appleTV should be less about hardware and more the programming of consumer generated episodes.
All belatedly hail the birth of video network broadcasting.
25.01.2013
By Julian Grainger
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
It seems prediction 2 is already gathering pace with Twitter launching Vine. But lets face it, this wasnt a difficult prediction to make.
