
It seems prediction 2 is already gathering pace with Twitter launching Vine. But lets face it, this wasnt a difficult prediction to make.
The rise and rise of video online is supported by enormous investment dating back to 1999 when Victoria Secret crashed web servers streaming a fashion show. That investment gathered pace with flash player 6 in 2004 and YouTube in 2005.
Video casting morphed to Vlogging around the same time and has been a slow burner of emerging talent and content. 2012 was the year it really took off with significant dailyaudiences logging on to individual shows.
So where is this going?
Prediction 3 is taking shape.
We have one major theme from campaign. Big brands are paying big agencies stocked with producers and directors of the TV variety; to pitch programming to TV networks.
However, this is still the traditional model. What is really driving video is the disruption of traditional entertainment broadcasting models and changing advertising models alongside it.
Travel back in time to the 50s and 60s where equipment was expensive and talent was in short supply and programs came in 30 and 60 minutes scheduling.
Investment meant batch buying so pilots tested the water with audiences and advertisers. Then episodes were commissioned to ensure the big upfront investment could be spaced across time to build an audience attractive enough for further sponsors and advertisers.
Scheduling and programming was developed to hold audiences so many later shows would benefit from islands such as News and Primetime. 30 and 60 minutes made this easy and trained audiences where to be and when.
Come back to 2013. Now we have the Canon 5Ds used to shoot our Kettles videos that are accessed through a Facebook app.
Digital production costs mean we can re-purpose the content as illustration for Facebook stories now sitting in YouTube. They will probably appear through Twitters micro-videos soon. But that is the advert.
Modern TV already has audience preference determining next weeks content with X-Factor. The talent is free. But this operates on a traditional network model. Networks are where the disruption will really begin.
IPTV, ipads and appleTV means we can now watch vloggerswhile sitting back on the couch. Good Vloggers are the talent, producer, director, camera operator, lighting, marketer and programmer.
With individual vloggers having subscribers in the tens of thousands and views in the millions. YouTube now has a mentoring program to push the content.
So who pays then? Vloggersalready have advertisers like HP and even the BBC shop. The advertiser buys audiences so they probably dont know who they are advertising with.
The audience is global. The network is your internet connection. The broadcasts are a nice and digestible 10-15 minutes long. Much more suited to the now generation. The programs are accessed when the viewer wants to access it. Programming is still required but scheduling is not.
Rupert Murdochs children will face the same challenges as their father but not in print. Instead it will be in soundand motion. The only limitation is good content made by the consumer, for the consumer, paid for by advertisers by the click.
You dont need broadcasting networks anymore. You dont even need to make the programmes. You just need someone to organise great programming and even that might be taken care of thanks to Genius. Everything else is plug and play.
The development of appleTV should be less about hardware and more the programming of consumer generated episodes.
All belatedly hail the birth of video network broadcasting.
25.01.2013
By Julian Grainger
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/09/2026
Westminster Schools, a K through 12 school in Atlanta, Georgia with approximately 2,000 students, has transformed its student broadcast and digital storytelling...
23/09/2026
The 2026 edition of CABSAT and SATExpo may have a new home and dates in the diary, but it still retains a strong presence from UK companies in the GREAT Britain...
23/09/2026
Glensound will return to CABSAT with new developments in professional monitoring and Dante interfacing, alongside its established commentary, esports and parlia...
22/09/2026
From Malaysia to Mexico and from DR Congo to Ukraine, this year's 12 finalists for the 2026 Thomson Foundation Young Journalist of the Year award tell extra...
22/09/2026
The annual preseason content-gathering event brought 36 NHL players to Las Vegas, where ESPN used 2.5 kilowatts of laser power and a motion-control camera syste...
22/09/2026
Neumann has introduced the KK 104 A (cardioid) and KK 105 A (supercardioid) wireless capsule heads, succeeding the KK 204 and KK 205. The new capsules are compa...
22/09/2026
The NFL and TMRW Sports have announced a new annual Pro Flag Showcase to be held during Super Bowl LXI week in Los Angeles. The event will feature top flag foot...
22/09/2026
Washington State University has unveiled a new end zone video display and audio ...
22/09/2026
Disney's SVP of Live Operations and Engineering details the technology behin...
22/09/2026
Cosm has announced two senior promotions. Mazen Alawar has been promoted to SVP,...
22/09/2026
Mississippi State University's University Television Center has purchased four KOKUSAI DENKI SK-UHD7000-S2 cameras since 2024, with plans to add two more, a...
22/09/2026
Net Insight has announced that Christine Kjellvard will assume the role of interim Chief Financial Officer on November 1, 2026. Kjellvard has previously held in...
22/09/2026
Net Insight has announced Zyntai TimeNode Access, a compact PTP Grandmaster designed for distributed edge sites. The product carries secure, precise time across...
22/09/2026
Sam Hazeldine, Austin Amelio, Padraic McKinley, Julia Jones, and Ethan Hawke attend the premiere of The Weight at The Ray Theatre on January 26, 2026, in Park...
22/09/2026
Second high-gain tone plug-in released
Following on from their debut release, Chainsaw Suite, Avalanche Tones have announced the launch of their second plug...
22/09/2026
Uncompressed audio with below 6ms of latency
Lewitt's have just introduced their first pair of headphones which, despite being aimed primarily at studio...
22/09/2026
Two new capsule heads for Sennheiser wireless systems
Neumann have announced the upcoming launch of the KK 104 A and KK 105 A, a pair of new premium condens...
22/09/2026
Apogee Plugins Are Moving to Plugin Alliance We're excited to share an important update about the future of Apogee plugins.
Apogee plugins are moving to Pl...
22/09/2026
Parkland, Florida, US, September 22, 2026: SipRadius, widely recognized for making content processing and connectivity secure and seamless, has been honored wit...
22/09/2026
VanityFilter 3.1.5 adds project files and adjustable protection around lips, bro...
22/09/2026
Chile's TV Modernizes Broadcast Operations with Blackmagic Design
Brie Clayton September 22, 2026
0 Comments
URSA Broadcast G2 brings versatility...
22/09/2026
OWC Shares Sneak Peek at Amazon Prime Big Deal Days Pricing
Brie Clayton September 22, 2026
0 Comments
Image courtesy of Deposit Photos
Business and ...
22/09/2026
Berklee's First Homecoming Block Party Brings Alumni Home for Global Music F...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/09/2026
NVIDIA AI Day Singapore, which takes place Sept. 22-23 at the Raffles City Conve...
22/09/2026
From Academy Award-winning Passion Pictures and BAFTA-winning director Marian Mo...
22/09/2026
Tuesday 22 September 2026
Portrait Artist of the Year returns to Sky Arts with ...
22/09/2026
Whether it be from the sun or from our phones and other devices, we are all exposed to electromagnetic radiation in some shape or form. With the dramatic growth...
22/09/2026
Comscore's latest AI Intelligence Report Shows Competition Intensifying as C...
22/09/2026
The Factory-X Project Sets Standards for Data Sovereignty in Industry
Arvato Systems Brings Digital Sovereignty to Industrial Practice
Factory-X Successfully...
22/09/2026
LONDON Apple today announced the opening of Apple Music Hall, a brand-new state-...
22/09/2026
RT , Creative Ireland and Shared Island Initiative ask young artists
to respon...
22/09/2026
To build and deploy sophisticated robotics applications that can perceive, reason and act in dynamic environments, developers need new physical AI models and to...