Sony Pixel Power calrec Sony

Video network broadcasting emerges

25/01/2013

It seems prediction 2 is already gathering pace with Twitter launching Vine. But lets face it, this wasnt a difficult prediction to make.

The rise and rise of video online is supported by enormous investment dating back to 1999 when Victoria Secret crashed web servers streaming a fashion show. That investment gathered pace with flash player 6 in 2004 and YouTube in 2005.

Video casting morphed to Vlogging around the same time and has been a slow burner of emerging talent and content. 2012 was the year it really took off with significant dailyaudiences logging on to individual shows.

So where is this going?

Prediction 3 is taking shape.

We have one major theme from campaign. Big brands are paying big agencies stocked with producers and directors of the TV variety; to pitch programming to TV networks.

However, this is still the traditional model. What is really driving video is the disruption of traditional entertainment broadcasting models and changing advertising models alongside it.

Travel back in time to the 50s and 60s where equipment was expensive and talent was in short supply and programs came in 30 and 60 minutes scheduling.

Investment meant batch buying so pilots tested the water with audiences and advertisers. Then episodes were commissioned to ensure the big upfront investment could be spaced across time to build an audience attractive enough for further sponsors and advertisers.

Scheduling and programming was developed to hold audiences so many later shows would benefit from islands such as News and Primetime. 30 and 60 minutes made this easy and trained audiences where to be and when.

Come back to 2013. Now we have the Canon 5Ds used to shoot our Kettles videos that are accessed through a Facebook app.

Digital production costs mean we can re-purpose the content as illustration for Facebook stories now sitting in YouTube. They will probably appear through Twitters micro-videos soon. But that is the advert.

Modern TV already has audience preference determining next weeks content with X-Factor. The talent is free. But this operates on a traditional network model. Networks are where the disruption will really begin.

IPTV, ipads and appleTV means we can now watch vloggerswhile sitting back on the couch. Good Vloggers are the talent, producer, director, camera operator, lighting, marketer and programmer.

With individual vloggers having subscribers in the tens of thousands and views in the millions. YouTube now has a mentoring program to push the content.

So who pays then? Vloggersalready have advertisers like HP and even the BBC shop. The advertiser buys audiences so they probably dont know who they are advertising with.

The audience is global. The network is your internet connection. The broadcasts are a nice and digestible 10-15 minutes long. Much more suited to the now generation. The programs are accessed when the viewer wants to access it. Programming is still required but scheduling is not.

Rupert Murdochs children will face the same challenges as their father but not in print. Instead it will be in soundand motion. The only limitation is good content made by the consumer, for the consumer, paid for by advertisers by the click.

You dont need broadcasting networks anymore. You dont even need to make the programmes. You just need someone to organise great programming and even that might be taken care of thanks to Genius. Everything else is plug and play.

The development of appleTV should be less about hardware and more the programming of consumer generated episodes.

All belatedly hail the birth of video network broadcasting.

25.01.2013

By Julian Grainger
LINK: http://www.uniquedigital.co.uk/blog/micro-video-blogs/...
See more stories from uniquedigital

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/03/2026

Milano Cortina 2026: Yospace helps ad-funded rights-holders claim advertising gold

Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...

12/03/2026

Utah Scientific Expands Technology Partner Program With Integrations From Audinate, Bitfocus, and Skaarhoj

Utah Scientific Expands Technology Partner Program With Integrations From Audina...

12/03/2026

Techex Hires Matt McKee as Senior Director, Sales, Americas

Techex, a global expert in live video solutions over IP and cloud, announces the appointment of Matt McKee as Senior Director, Sales, Americas, further strength...

12/03/2026

KOKUSAI DENKI Electric America Welcomes Mondae Hott as Regional Sales Manager, Northeast

KOKUSAI DENKI Electric America has appointed Mondae Hott as Regional Sales Manag...

12/03/2026

Interra Systems Focuses on Streaming-First QC, Monitoring, and Responsible AI Workflows at 2026 NAB Show

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in a...

12/03/2026

15th National Games of China Features Expansive Unified Broadcast Network

The 15th National Games of China concluded after a two-week celebration of athletic excellence and regional collaboration. Held from Nov. 9-21 across Guangdong,...

12/03/2026

SVG in Indy: Butler University Students Get Live-Sports Experience via On-Campus Studio, Production Truck

Live-production academic program Butler Sports Live produced a total of 40 fall-...

12/03/2026

Lawo Delivers Fully IPBased Video Infrastructure for University of Nebraska's HuskerVision

The University of Nebraska's HuskerVision has completed the second phase of ...

12/03/2026

University of Illinois Upgrades Game-Day Production with New Hybrid IP Control Room

Grass Valley and integration partner Tab M Solutions have completed Phase 1 of a...

12/03/2026

CBS Sports Turns to University of Cincinnati's Control Room and Staff for Two Big 12 Men's Basketball Broadcasts

The broadcaster expands its campus-production model as the university handles tw...

12/03/2026

Disney+ to Stream Men's and Women's NCAA March Madness Across Europe, South Africa

Disney has announced the addition of March Madness - the NCAA Division I Men...

12/03/2026

Apple TV Further Integrating iPhones into Friday Night Baseball' Camera Lineup This Season

Apple TV's Friday Night Baseball MLB doubleheader series returns for its f...

12/03/2026

SVG Students To Watch: Jack Rinaldi, University of Notre Dame

The senior from New Jersey is making his mark in South Bend, both on the mic and behind it...

12/03/2026

Ross Video's Kevin Dresser on Powering Graphics for Major Sporting Events Throughout a Busy February

After a relatively quiet January, the month of February was jammed packed with l...

12/03/2026

X Games Launches New Era With First League Draft at Cosm L.A.

Long-time production partner Echo Entertainment is producing the broadcast, while Cosm played a vital role in the collaboration...

12/03/2026

Film Festival Watch: 24 Sundance Institute-Supported Films to Catch at the SXSW Film Festival

By Jessica Herndon We love kicking off each year by introducing the world to po...

12/03/2026

Didn't Die Brings Improv to the Zombie Apocalypse

Samrat Chakrabarti, George Basil, Kiran Deol, Katie McCuen and Vishal Vijayakumar attend the 2025 Sundance Film Festival premiere of Didn't Die at the Lib...

12/03/2026

Mon Laferte Leads All-Women Spotify Session as EQUAL Celebrations Kick Off in Latin America

In Latin America, women are shaping music and defining its future. To kick off t...

12/03/2026

Mon Laferte lidera la edicin EQUAL de Spotify Sessions, mientras comienzan las celebraciones de EQUAL en Latinoamrica

En Am rica Latina, las mujeres est n moldeando la m sica y definiendo su futuro....

12/03/2026

As Spotify Turns 20, the Most Global and Diverse Music Industry in History Has Taken Shape

Let's turn back the clock 20 years: The music landscape was a world away fro...

12/03/2026

Bad Bunny Brings the Sounds of Puerto Rico to Tokyo for Spotify's Billions Club Live

Bad Bunny is no stranger to Spotify's Billions Club. In fact, he has a whopp...

12/03/2026

At the London Book Fair, Spotify Shares Our Vision for the Future of Reading

Spotify was at the London Book Fair this week, joining conversations across the publishing industry about how people can make reading part of their daily lives....

12/03/2026

Ohlhorst Digital & Tokyo Dawn Labs launch Ancora

Mastering tool improves mono compatibility Tokyo Dawn Labs' Ohlhorst Digital range is a series of mastering-focused plug-ins developed by Jan Ohlhorst, ...

12/03/2026

Lewitt partner with Elgato

Wave FX processor integrated into four products Lewitt have teamed up with Elgato to create a new processor for the company's Wave Next product range, i...

12/03/2026

Mix Notes iOS App by David Thomas

Free tool for annotating audio files Mix Notes is a new, free iOS App that provides users with a simple way to annotate their audio files. It's been cre...

12/03/2026

Duck 2 from Devious Machines

Side-chain ducking tool gets an upgrade Devious Machines' popular side-chaining and envelope-shaping tool has just been kitted out with an improved enve...

12/03/2026

MPG Awards 2026: Shortlist announced

Ceremony to take place on 16 April 2026 The MPG (Music Producers Guild) have revealed the full shortlist for this year's MPG Awards, which will be takin...

12/03/2026

Overloud introduce Gem Comp160

Emulates three classic dbx 160 variants The latest arrival to Overloud's Gem Series plug-in range faithfully recreates not one, but three versions of th...

12/03/2026

Grainferno from Baby Audio

New granular soft synth announced Said to be their most advanced software synthesizer to date, Baby Audio's latest release has been built on a new granu...

12/03/2026

Bitwig Studio 6 launches

Latest version now live! Edit 11 March 2026 - Bitwig Studio 6 is now live, and available for all to download! The latest version of Bitwig's DAW softwa...

12/03/2026

Stereo Miking: The Sound On Sound Guide

Latest free eBook now available! Designed for recording engineers, audio-technology students and technically minded musicians, our latest free eBook deliver...

12/03/2026

AFL and NITV partner to launch new First Nations led program Inside the Huddle'

AFL and NITV partner to launch new First Nations led program Inside the Huddle&...

12/03/2026

Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more bandwidth, higher port density, future-proof architecture

Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more...

12/03/2026

Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026

Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026 Rohde & Schwarz will participate in EMV 2026, Europe's premier trade fair and c...

12/03/2026

19TH ANNUAL SOUTH AFRICAN FILM AND TELEVISION AWARDS (SAFTAs19) ANNOUNCES THE HOSTS FOR CRAFT AND MAIN SHOW

Johannesburg, 11 March 2026 - The 19th Annual South African Film and Television ...

12/03/2026

L3Harris and Shield AI Achieve Breakthrough in Autonomous Electronic Warfare

MELBOURNE, Fla., March 11, 2026 - L3Harris Technologies (NYSE: LHX) and Shield AI have successfully demonstrated a first-of-its-kind integration combining L3Har...

12/03/2026

L3Harris Delivering AI-Enabled CJADC2

The incorporation of Artificial Intelligence and Machine Learning into modern, converged all-domain systems is enabling true Joint Electromagnetic Spectrum Oper...

12/03/2026

L3Harris Appoints Sam Mehta President, Space & Mission Systems and Communications & Spectrum Dominance Segments

MELBOURNE, Fla., March 12, 2026 - L3Harris Technologies (NYSE: LHX) today announ...

12/03/2026

Blue Lucy's 6 Key Tenets

Modern media operations demand a platform that unites automation, orchestration, and human oversight without compromise. In this post, we explore the six key te...

12/03/2026

Blue Lucy Technology

A deep dive into the platform Architecture The Blue Lucy platform follows a distributed microservices architecture, meaning the overall operational capability...

12/03/2026

Blue Lucy Brings Order to the AI Wild West at NAB 2026

Orchestration platform enables broadcasters to deploy multiple AI models safely with full auditability, rights protection, and regulatory oversight. LONDON, En...

12/03/2026

Australia's financial sector ad spend surged by 20% in 2025 according to Nielsen

Cost pressures, switching intent and demand for savings and credit products are ...

12/03/2026

Nielsen Launches 2026 Upfront Planning Series With New Data To Help Marketers and Agencies Unlock Growth, Innovation Opportunities

For the first time, Nielsen breaks out demographic information about FAST and AV...

12/03/2026

Disney+ Goes Vertical with Verts

Share Copy link Facebook X Linkedin Bluesky Email...

12/03/2026

LTN and Appear Collaborate to Enable Scalable IP-Native L...

Appear's high-performance, ultra-low latency encoding platform augments LTN's fully managed global IP network and orchestration platform LTN, a leader ...