Back to All News
Squid Game Season 2 Comes to Life with All New Lifestyle Products, Brand Collabs, Experiences and Partnerships as the Cultural Phenomenon Returns December 26
Josh Simon
VP, Consumer Products
Entertainment
04 December 2024
GlobalUnited States
Link copied to clipboard
Prepare for the next round. With the highly anticipated premiere of Squid Game Season 2 on December 26, we are announcing exciting new product collaborations with leading brands that capture the unique and iconic Squid Game world, allowing fans to experience the thrilling story beyond the screen. Today we unveiled new Squid Game collections including Puma bringing Squid Game's iconic uniforms to life; About You debuting laid-back streetwear; South Koreas Olive Young introducing exclusive skincare and cosmetics; and CJ CheilJedang bibigo offering authentic South Korean flavors to fans worldwide.
Bringing Season 2 to life through new lifestyle products, in-person experiences and more has been just as exciting as watching Squid Game for the first time. Whether fans are zipping up a Puma tracksuit, snacking on some Gimbap or cueing for a chance to face-off against Young-hee in a game of Red Light Green Light, we want to give them the opportunity to step back into the game in ways that are just as exciting off-screen as they are on-screen.
Recently launched product offerings from Crocs, Shinsegae, GS25, Vandy the Pink and limited edition collectibles from Kakao Friends, Lucie Kaas, POPMART are also now available for fans around the world to enjoy as brand partnerships with the likes of Johnnie Walker, Domino's, Call of Duty, Dos Equis XX, Carl's Jr. and more begin to roll out this month.
At Squid Game: The Experience, fans can compete and have fun playing games inspired by the iconic series; the global activation is now open in New York City and Madrid and coming to Seoul and Sydney soon. And they can put their skills to the test with the official multiplayer video game Squid Game: Unleashed which is now open for pre-registration and launches on December 17.
Fans around the globe are suiting up in Puma tracksuits to immerse themselves in the Squid Game universe. On December 1, in front of Les Champs-Elys es in Paris, France, fans participated in the biggest Red Light, Green Light game ever played; on December 9, Seoul, Korea will host the world premiere of Season 2; and on December 12 in Los Angeles fans will run a 4.56K race to compete for a seat at the US premiere of Squid Game Season 2 with Director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun and more. The events will feature Squid Game merchandise and brand partners organically integrated into the interactive experiences. Fans can learn more and sign up for the LA event at SquidGame456KRun.com.
It took 12 years to bring Squid Game Season 1 to life, but only 12 days for it to skyrocket to Netflixs most popular series ever, amassing over 330M views to date. Now with Season 2, fans are invited to jump back into this exhilarating game once more. Read on for more on the exciting new product collections below and at TUDUM.COM.
EXCITING NEW PRODUCT COLLECTIONS ANNOUNCED TODAY
PUMA (AVAILABLE GLOBALLY) Puma, one of the largest sportswear companies, brings Squid Game's iconic uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in Season 2. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix's most-watched series. Apparel will be available at Puma stores, Puma.com and select sports retailers beginning December 12 with prices starting at $42.46 USD. Download Images]
OLIVE YOUNG (SOUTH KOREA, AVAILABLE GLOBALLY) OLIVE YOUNG, South Koreas leading health and beauty retailer, is launching an exclusive skincare and color cosmetics collection featuring a thrilling 12-product lineup inspired by Squid Game Season 2. The collection includes the BRINGGREEN Zinc Teca Blemish Serum with limited-edition packaging and the WAKEMAKE Young-Hee Soft Blurring Eye Palette featuring Young-Hee. Products will be available through OLIVE YOUNG stores, Amazon, and online and offline retail channels across nine countries. [Download Images]
CJ CheilJedang bibigo (SOUTH KOREA, AVAILABLE IN THE US, ASIA & OCEANIA & EUROPE) CJ CheilJedang bibigo, South Korea's leading food brand, is launching a limited-edition collaboration featuring a range of K-foods such as Mandu, Steamed Dumplings, Bung O Pang (Fish-shaped Waffles), Rice Balls, Gimbap, Tteokbokki, Fried Squid, and Seasoned Seaweed, all adorned with iconography from the series. The limited-edition series is available at grocery and retail locations in South Korea, the United States, the United Kingdom, France, the Netherlands, Australia, Japan, Vietnam, Thailand, Singapore, the Philippines, Sweden, Korea and Taiwan with snacks ranging from $4.99 USD to $7.49. [Download Images]
ABOUT YOU (EUROPE, AVAILABLE GLOBALLY) One of Europe's largest online fashion marketplace will debut a collection of laid-back Y2K streetwear fused with dark grunge and tech-inspired vibes influenced by Squid Game season 2 for fans who want to add a bold edge to their look. The collection will be available exclusively on Aboutyou.com starting December 13, with prices ranging from 25.90 to 89.90. Download Images]
GEAR UP AND GET READY TO PLAY Apparel Collaborations
In addition to the newly announced collaboration with PUMA and About You, fans can also bring Squid Game to their holiday attire and beyond with the apparel products below. CROCS (US, AVAILABLE GLOBALLY) Gear up for the game with top footwear brand Crocs and their Squid Game Classic Clog. This killer style features an all-over green tracksuit print,
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
Back to All News
