Back to All News
Squid Game Season 2 Comes to Life with All New Lifestyle Products, Brand Collabs, Experiences and Partnerships as the Cultural Phenomenon Returns December 26
Josh Simon
VP, Consumer Products
Entertainment
04 December 2024
GlobalUnited States
Link copied to clipboard
Prepare for the next round. With the highly anticipated premiere of Squid Game Season 2 on December 26, we are announcing exciting new product collaborations with leading brands that capture the unique and iconic Squid Game world, allowing fans to experience the thrilling story beyond the screen. Today we unveiled new Squid Game collections including Puma bringing Squid Game's iconic uniforms to life; About You debuting laid-back streetwear; South Koreas Olive Young introducing exclusive skincare and cosmetics; and CJ CheilJedang bibigo offering authentic South Korean flavors to fans worldwide.
Bringing Season 2 to life through new lifestyle products, in-person experiences and more has been just as exciting as watching Squid Game for the first time. Whether fans are zipping up a Puma tracksuit, snacking on some Gimbap or cueing for a chance to face-off against Young-hee in a game of Red Light Green Light, we want to give them the opportunity to step back into the game in ways that are just as exciting off-screen as they are on-screen.
Recently launched product offerings from Crocs, Shinsegae, GS25, Vandy the Pink and limited edition collectibles from Kakao Friends, Lucie Kaas, POPMART are also now available for fans around the world to enjoy as brand partnerships with the likes of Johnnie Walker, Domino's, Call of Duty, Dos Equis XX, Carl's Jr. and more begin to roll out this month.
At Squid Game: The Experience, fans can compete and have fun playing games inspired by the iconic series; the global activation is now open in New York City and Madrid and coming to Seoul and Sydney soon. And they can put their skills to the test with the official multiplayer video game Squid Game: Unleashed which is now open for pre-registration and launches on December 17.
Fans around the globe are suiting up in Puma tracksuits to immerse themselves in the Squid Game universe. On December 1, in front of Les Champs-Elys es in Paris, France, fans participated in the biggest Red Light, Green Light game ever played; on December 9, Seoul, Korea will host the world premiere of Season 2; and on December 12 in Los Angeles fans will run a 4.56K race to compete for a seat at the US premiere of Squid Game Season 2 with Director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun and more. The events will feature Squid Game merchandise and brand partners organically integrated into the interactive experiences. Fans can learn more and sign up for the LA event at SquidGame456KRun.com.
It took 12 years to bring Squid Game Season 1 to life, but only 12 days for it to skyrocket to Netflixs most popular series ever, amassing over 330M views to date. Now with Season 2, fans are invited to jump back into this exhilarating game once more. Read on for more on the exciting new product collections below and at TUDUM.COM.
EXCITING NEW PRODUCT COLLECTIONS ANNOUNCED TODAY
PUMA (AVAILABLE GLOBALLY) Puma, one of the largest sportswear companies, brings Squid Game's iconic uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in Season 2. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix's most-watched series. Apparel will be available at Puma stores, Puma.com and select sports retailers beginning December 12 with prices starting at $42.46 USD. Download Images]
OLIVE YOUNG (SOUTH KOREA, AVAILABLE GLOBALLY) OLIVE YOUNG, South Koreas leading health and beauty retailer, is launching an exclusive skincare and color cosmetics collection featuring a thrilling 12-product lineup inspired by Squid Game Season 2. The collection includes the BRINGGREEN Zinc Teca Blemish Serum with limited-edition packaging and the WAKEMAKE Young-Hee Soft Blurring Eye Palette featuring Young-Hee. Products will be available through OLIVE YOUNG stores, Amazon, and online and offline retail channels across nine countries. [Download Images]
CJ CheilJedang bibigo (SOUTH KOREA, AVAILABLE IN THE US, ASIA & OCEANIA & EUROPE) CJ CheilJedang bibigo, South Korea's leading food brand, is launching a limited-edition collaboration featuring a range of K-foods such as Mandu, Steamed Dumplings, Bung O Pang (Fish-shaped Waffles), Rice Balls, Gimbap, Tteokbokki, Fried Squid, and Seasoned Seaweed, all adorned with iconography from the series. The limited-edition series is available at grocery and retail locations in South Korea, the United States, the United Kingdom, France, the Netherlands, Australia, Japan, Vietnam, Thailand, Singapore, the Philippines, Sweden, Korea and Taiwan with snacks ranging from $4.99 USD to $7.49. [Download Images]
ABOUT YOU (EUROPE, AVAILABLE GLOBALLY) One of Europe's largest online fashion marketplace will debut a collection of laid-back Y2K streetwear fused with dark grunge and tech-inspired vibes influenced by Squid Game season 2 for fans who want to add a bold edge to their look. The collection will be available exclusively on Aboutyou.com starting December 13, with prices ranging from 25.90 to 89.90. Download Images]
GEAR UP AND GET READY TO PLAY Apparel Collaborations
In addition to the newly announced collaboration with PUMA and About You, fans can also bring Squid Game to their holiday attire and beyond with the apparel products below. CROCS (US, AVAILABLE GLOBALLY) Gear up for the game with top footwear brand Crocs and their Squid Game Classic Clog. This killer style features an all-over green tracksuit print,
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
Back to All News
