Back to All News
Squid Game Season 2 Comes to Life with All New Lifestyle Products, Brand Collabs, Experiences and Partnerships as the Cultural Phenomenon Returns December 26
Josh Simon
VP, Consumer Products
Entertainment
04 December 2024
GlobalUnited States
Link copied to clipboard
Prepare for the next round. With the highly anticipated premiere of Squid Game Season 2 on December 26, we are announcing exciting new product collaborations with leading brands that capture the unique and iconic Squid Game world, allowing fans to experience the thrilling story beyond the screen. Today we unveiled new Squid Game collections including Puma bringing Squid Game's iconic uniforms to life; About You debuting laid-back streetwear; South Koreas Olive Young introducing exclusive skincare and cosmetics; and CJ CheilJedang bibigo offering authentic South Korean flavors to fans worldwide.
Bringing Season 2 to life through new lifestyle products, in-person experiences and more has been just as exciting as watching Squid Game for the first time. Whether fans are zipping up a Puma tracksuit, snacking on some Gimbap or cueing for a chance to face-off against Young-hee in a game of Red Light Green Light, we want to give them the opportunity to step back into the game in ways that are just as exciting off-screen as they are on-screen.
Recently launched product offerings from Crocs, Shinsegae, GS25, Vandy the Pink and limited edition collectibles from Kakao Friends, Lucie Kaas, POPMART are also now available for fans around the world to enjoy as brand partnerships with the likes of Johnnie Walker, Domino's, Call of Duty, Dos Equis XX, Carl's Jr. and more begin to roll out this month.
At Squid Game: The Experience, fans can compete and have fun playing games inspired by the iconic series; the global activation is now open in New York City and Madrid and coming to Seoul and Sydney soon. And they can put their skills to the test with the official multiplayer video game Squid Game: Unleashed which is now open for pre-registration and launches on December 17.
Fans around the globe are suiting up in Puma tracksuits to immerse themselves in the Squid Game universe. On December 1, in front of Les Champs-Elys es in Paris, France, fans participated in the biggest Red Light, Green Light game ever played; on December 9, Seoul, Korea will host the world premiere of Season 2; and on December 12 in Los Angeles fans will run a 4.56K race to compete for a seat at the US premiere of Squid Game Season 2 with Director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun and more. The events will feature Squid Game merchandise and brand partners organically integrated into the interactive experiences. Fans can learn more and sign up for the LA event at SquidGame456KRun.com.
It took 12 years to bring Squid Game Season 1 to life, but only 12 days for it to skyrocket to Netflixs most popular series ever, amassing over 330M views to date. Now with Season 2, fans are invited to jump back into this exhilarating game once more. Read on for more on the exciting new product collections below and at TUDUM.COM.
EXCITING NEW PRODUCT COLLECTIONS ANNOUNCED TODAY
PUMA (AVAILABLE GLOBALLY) Puma, one of the largest sportswear companies, brings Squid Game's iconic uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in Season 2. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix's most-watched series. Apparel will be available at Puma stores, Puma.com and select sports retailers beginning December 12 with prices starting at $42.46 USD. Download Images]
OLIVE YOUNG (SOUTH KOREA, AVAILABLE GLOBALLY) OLIVE YOUNG, South Koreas leading health and beauty retailer, is launching an exclusive skincare and color cosmetics collection featuring a thrilling 12-product lineup inspired by Squid Game Season 2. The collection includes the BRINGGREEN Zinc Teca Blemish Serum with limited-edition packaging and the WAKEMAKE Young-Hee Soft Blurring Eye Palette featuring Young-Hee. Products will be available through OLIVE YOUNG stores, Amazon, and online and offline retail channels across nine countries. [Download Images]
CJ CheilJedang bibigo (SOUTH KOREA, AVAILABLE IN THE US, ASIA & OCEANIA & EUROPE) CJ CheilJedang bibigo, South Korea's leading food brand, is launching a limited-edition collaboration featuring a range of K-foods such as Mandu, Steamed Dumplings, Bung O Pang (Fish-shaped Waffles), Rice Balls, Gimbap, Tteokbokki, Fried Squid, and Seasoned Seaweed, all adorned with iconography from the series. The limited-edition series is available at grocery and retail locations in South Korea, the United States, the United Kingdom, France, the Netherlands, Australia, Japan, Vietnam, Thailand, Singapore, the Philippines, Sweden, Korea and Taiwan with snacks ranging from $4.99 USD to $7.49. [Download Images]
ABOUT YOU (EUROPE, AVAILABLE GLOBALLY) One of Europe's largest online fashion marketplace will debut a collection of laid-back Y2K streetwear fused with dark grunge and tech-inspired vibes influenced by Squid Game season 2 for fans who want to add a bold edge to their look. The collection will be available exclusively on Aboutyou.com starting December 13, with prices ranging from 25.90 to 89.90. Download Images]
GEAR UP AND GET READY TO PLAY Apparel Collaborations
In addition to the newly announced collaboration with PUMA and About You, fans can also bring Squid Game to their holiday attire and beyond with the apparel products below. CROCS (US, AVAILABLE GLOBALLY) Gear up for the game with top footwear brand Crocs and their Squid Game Classic Clog. This killer style features an all-over green tracksuit print,
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
Back to All News
