Sony Pixel Power calrec Sony

'Squid Game' Season 2 Comes to Life with All New Lifestyle Products, Brand Collabs, Experiences and Partnerships as the Cultural Phenomenon Returns December 26

04/12/2024

Back to All News

Squid Game Season 2 Comes to Life with All New Lifestyle Products, Brand Collabs, Experiences and Partnerships as the Cultural Phenomenon Returns December 26

Josh Simon

VP, Consumer Products

Entertainment

04 December 2024

GlobalUnited States

Link copied to clipboard

Prepare for the next round. With the highly anticipated premiere of Squid Game Season 2 on December 26, we are announcing exciting new product collaborations with leading brands that capture the unique and iconic Squid Game world, allowing fans to experience the thrilling story beyond the screen. Today we unveiled new Squid Game collections including Puma bringing Squid Game's iconic uniforms to life; About You debuting laid-back streetwear; South Koreas Olive Young introducing exclusive skincare and cosmetics; and CJ CheilJedang bibigo offering authentic South Korean flavors to fans worldwide.

Bringing Season 2 to life through new lifestyle products, in-person experiences and more has been just as exciting as watching Squid Game for the first time. Whether fans are zipping up a Puma tracksuit, snacking on some Gimbap or cueing for a chance to face-off against Young-hee in a game of Red Light Green Light, we want to give them the opportunity to step back into the game in ways that are just as exciting off-screen as they are on-screen.

Recently launched product offerings from Crocs, Shinsegae, GS25, Vandy the Pink and limited edition collectibles from Kakao Friends, Lucie Kaas, POPMART are also now available for fans around the world to enjoy as brand partnerships with the likes of Johnnie Walker, Domino's, Call of Duty, Dos Equis XX, Carl's Jr. and more begin to roll out this month.

At Squid Game: The Experience, fans can compete and have fun playing games inspired by the iconic series; the global activation is now open in New York City and Madrid and coming to Seoul and Sydney soon. And they can put their skills to the test with the official multiplayer video game Squid Game: Unleashed which is now open for pre-registration and launches on December 17.

Fans around the globe are suiting up in Puma tracksuits to immerse themselves in the Squid Game universe. On December 1, in front of Les Champs-Elys es in Paris, France, fans participated in the biggest Red Light, Green Light game ever played; on December 9, Seoul, Korea will host the world premiere of Season 2; and on December 12 in Los Angeles fans will run a 4.56K race to compete for a seat at the US premiere of Squid Game Season 2 with Director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun and more. The events will feature Squid Game merchandise and brand partners organically integrated into the interactive experiences. Fans can learn more and sign up for the LA event at SquidGame456KRun.com.

It took 12 years to bring Squid Game Season 1 to life, but only 12 days for it to skyrocket to Netflixs most popular series ever, amassing over 330M views to date. Now with Season 2, fans are invited to jump back into this exhilarating game once more. Read on for more on the exciting new product collections below and at TUDUM.COM.

EXCITING NEW PRODUCT COLLECTIONS ANNOUNCED TODAY

PUMA (AVAILABLE GLOBALLY) Puma, one of the largest sportswear companies, brings Squid Game's iconic uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in Season 2. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix's most-watched series. Apparel will be available at Puma stores, Puma.com and select sports retailers beginning December 12 with prices starting at $42.46 USD. Download Images]

OLIVE YOUNG (SOUTH KOREA, AVAILABLE GLOBALLY) OLIVE YOUNG, South Koreas leading health and beauty retailer, is launching an exclusive skincare and color cosmetics collection featuring a thrilling 12-product lineup inspired by Squid Game Season 2. The collection includes the BRINGGREEN Zinc Teca Blemish Serum with limited-edition packaging and the WAKEMAKE Young-Hee Soft Blurring Eye Palette featuring Young-Hee. Products will be available through OLIVE YOUNG stores, Amazon, and online and offline retail channels across nine countries. [Download Images]

CJ CheilJedang bibigo (SOUTH KOREA, AVAILABLE IN THE US, ASIA & OCEANIA & EUROPE) CJ CheilJedang bibigo, South Korea's leading food brand, is launching a limited-edition collaboration featuring a range of K-foods such as Mandu, Steamed Dumplings, Bung O Pang (Fish-shaped Waffles), Rice Balls, Gimbap, Tteokbokki, Fried Squid, and Seasoned Seaweed, all adorned with iconography from the series. The limited-edition series is available at grocery and retail locations in South Korea, the United States, the United Kingdom, France, the Netherlands, Australia, Japan, Vietnam, Thailand, Singapore, the Philippines, Sweden, Korea and Taiwan with snacks ranging from $4.99 USD to $7.49. [Download Images]

ABOUT YOU (EUROPE, AVAILABLE GLOBALLY) One of Europe's largest online fashion marketplace will debut a collection of laid-back Y2K streetwear fused with dark grunge and tech-inspired vibes influenced by Squid Game season 2 for fans who want to add a bold edge to their look. The collection will be available exclusively on Aboutyou.com starting December 13, with prices ranging from 25.90 to 89.90. Download Images]

GEAR UP AND GET READY TO PLAY Apparel Collaborations

In addition to the newly announced collaboration with PUMA and About You, fans can also bring Squid Game to their holiday attire and beyond with the apparel products below. CROCS (US, AVAILABLE GLOBALLY) Gear up for the game with top footwear brand Crocs and their Squid Game Classic Clog. This killer style features an all-over green tracksuit print,
LINK: https://about.netflix.com/en/news/squid-game-season-2-comes-to-life-wi...
See more stories from netflix

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

21/05/2026

CBS Sports Expands WNBA Tip-Off Show To Cover Half of 20-Game, Regular-Season Package

Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...

21/05/2026

SVG Students To Watch: Christina Zelin, Rowan University

Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies In the li...

21/05/2026

Media Links Announces Channel Partnership with Clearcast Asia Ahead of BroadcastAsia 2026

Media Links has announced a channel partnership with Clearcast Asia, a broadcast...

21/05/2026

SiriusXM and NASCAR Announce Multi-Year Broadcasting Agreement Renewal

SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...

21/05/2026

Audio-Technica Hosts High-Density Wireless Microphone Demo at Technica House in New York City

Audio-Technica held a demonstration event at its Technica House location in New ...

21/05/2026

RTL Deutschland Selects Ateme Frame-Rate Conversion Technology for Live Event Workflows

Ateme has announced that RTL Deutschland has selected Ateme's software-based...

21/05/2026

BCC Live Deploys LiveU LU900Q for Record-Breaking IRONMAN Texas Broadcast

LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...

21/05/2026

Mark Aitken to Receive 2026 ATSC Mark Richer Industry Leadership Medal

ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...

21/05/2026

BBright Outlines MXL Integration Strategy for Software-Defined Broadcast Workflows

BBright has published a technical analysis of the Media eXchange Layer (MXL), de...

21/05/2026

Esports World Cup 2026 to Be Held in Paris, France

The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...

21/05/2026

Chyron Announces PRIME Scorebug and Expanded Chyron LIVE Scorebug Capabilities

Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...

21/05/2026

Media Links Integrates Xscend Platform with DataMiner at BroadcastAsia 2026

Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...

21/05/2026

SVG New Sponsor Spotlight: Nova Lume CEO Jim Casey on Bringing Flexible IP Intercom to Live Production

As live sports productions continue to demand more flexible, scalable, and cost-...

21/05/2026

SVG Rewind: ESPN's Use of POVORA Wireless Tilt Control CapCam Gives College Football Fans a First-Person View of the Game

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Join Shade in Miami and Atlanta for Post-Production Networking Events

Hey Miami & Atlanta post-production folks! Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...

21/05/2026

Phoenix Suns, Mercury, and Gray Media Extend Broadcast Partnership Through 2030

The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....

21/05/2026

Apple TV, MLS to Produce First Major Pro Sporting Event Shot Entirely on iPhone 17 Pros

iPhones are part of the the regular production rotation for Friday Night Baseba...

21/05/2026

SVG Rewind: AIQ: Where Data Meets Dirt Technology Brings Real-Time Data Analysis to Rodeo

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Filmmakers' Favorites: Sundance Film Festival Alums on Welcome to the Dollhouse

Heather Matarazzo as Dawn Wiener in Todd Solondz's Welcome to the Dollhouse...

21/05/2026

Create, Control, and Personalize Your Listening Across Every Moment

Spotify has always been about helping you find something you want to listen to. And over the years, we've learned your taste and the moments that matter to ...

21/05/2026

You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

Getting concert tickets today can feel like a race you're set up to lose. You show up at the right time, refresh endlessly, and still miss out. Too often, ...

21/05/2026

Books on Spotify: New Updates for Listeners and Authors

In 2022, Spotify entered a new chapter by introducing audiobooks to our platform. Since then, we've grown our catalog to include more than 700,000 titles, e...

21/05/2026

Investor Day 2026 Remarks From Spotify Co-CEOs Alex Norstrm and Gustav Sderstrm

Opening remarks ALEX Good morning everyone, I'm Alex [Norstr m]. GUSTAV And I'm Gustav [S derstr m]. ALEX Whether you've been following our j...

21/05/2026

Spotify's 2026 Investor Day Recap: Raising Ambition for the Next Era of Media

Today, Spotify hosted our third Investor Day in New York City, offering the fina...

21/05/2026

Spotifys Investor Day 2026: Ambitioniert in die nchste ra der Medien

Spotify hat heute seinen dritten Investor Day in New York City veranstaltet und der Finanzwelt tiefere Einblicke in das Gesch ft, die Produktstrategie und die l...

21/05/2026

Rcapitulatif de l'Investor Day 2026 de Spotify : Des ambitions renouveles pour la prochaine re des mdias

Aujourd'hui, Spotify a organis son troisi me Investor Day New York. En pl...

21/05/2026

Il riepilogo dell'Investor Day 2026 di Spotify: eleviamo le ambizioni per la prossima era dei media

Oggi, a New York City, Spotify ha presentato il suo terzo Investor Day, offrendo...

21/05/2026

Resumen del Investor Day 2026 de Spotify: elevando la ambicin para la prxima era de los medios

Hoy Spotify celebr su tercer Investor Day en Nueva York, donde ofrecimos a la c...

21/05/2026

Rangkuman Investor Day Spotify 2026: Meningkatkan Ambisi untuk Era Media Berikutnya

Hari ini, Spotify menyelenggarakan Investor Day yang ketiga di New York City, me...

21/05/2026

2026 (Investor Day):

2026 : (Investor Day) , , . ...

21/05/2026

2026 :

20 2026 ...

21/05/2026

Resumo do Investor Day 2026 do Spotify: elevando a ambio para a prxima era da mdia

Hoje, o Spotify realizou seu terceiro Investor Day em Nova York, oferecendo co...

21/05/2026

2026: Spotify

Spotify Investor Day ...

21/05/2026

Spotify'n 2026 Investor Day zeti: Medyann Yeni a in Byk Hedefler

Spotify bug n, 20'nci y l d n m m z kutlad m z bu y lda, finans camias na, i modelimiz, r n stratejimiz ve uzun vadeli vizyonumuz hakk nda daha detayl ...

21/05/2026

Cinematic Motion & Ethereal Flows for Sonuscore's The Score

Two new Story Packs join orchestral instrument line-up Sonuscore have just introduced two new additions to The Score, marking the instrument's first maj...

21/05/2026

Heavyocity release Oblivion Drums

30,000 samples, 99 presets & 504 loops Heavyocity are well known for their hard-hitting cinematic instruments, and their latest release is no exception to t...

21/05/2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control takes flight at Airspace World 2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control take...

21/05/2026

Redefining Persistent and Affordable Airpower for Special Operations Forces

SKY RAIDER II INTERNATIONAL's modular open systems architecture delivers expanded operational reach and mission flexibility....

21/05/2026

From Payload to Platform: Autonomous ISR Where It Actually Matters

ASO-enabled WESCAM MX-10 systems conduct systematic wide-area maritime search patterns, autonomously managing sensor scan operations to expand coverage, reduce ...

21/05/2026

Sports content accounts for fastest-growing portion of top global SVOD catalogs

HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers NEW YORK May 21, 2026 New analysis by Gracenote...

21/05/2026

Study: Nearly Half of U.S. Viewers Watch Video With Captions

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

Apple TV to Capture MLS Game Entirely on iPhone 17 Pro

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

MPTS 2026 Draws Record Numbers for Landmark 10th Annivers...

The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...

21/05/2026

Recreating Doug Trumbull's Slitscan VFX - After Effects Mastery

Recreating Doug Trumbull's Slitscan VFX - After Effects Mastery Graham Quince May 21, 2026 0 Comments In this After Effects tutorial, I'm divi...

21/05/2026

Cavalry: An Array of Fun Stuff

Cavalry: An Array of Fun Stuff Simon Ubsdell May 21, 2026 0 Comments Arrays are a really powerful feature of Cavalry and here we'll go over some o...

21/05/2026

Chyron Launches PRIME Scorebug

Share Copy link Facebook X Linkedin Bluesky Email...