
Tragedy is often accompanied by triumph, on scales both big and small. As the world observes the war in Ukraine unfold, stories of heroes stepping out of their comfort zone and into the chaos offer us hope and remind us of the good in the world.
We were fortunate to talk with one of these heroes, someone who says he broke down in tears and knew the only way to help was to get a one-way plane ticket to Poland. That's what Max Rantz-McDonald did nine weeks ago when it became clear that Ukrainian refugees and neighboring countries needed help.
Max is a longtime member of the GoPro Family, as is Benjamin Ortega who is one of many who joined Max to aid his efforts in Poland. We say this because that's how Max's incredible story got on our radar, and yes he used some GoPro to film his journey, but we're not here to talk about GoPro, we're here to hear from Max-read his story below.
GoPro: What prompted you to take on this incredible effort?
Max: I have a good deal of experience in humanitarian crisis response around the world, most notably in Nepal when the devastating earthquake struck in 2015-video recap here.
So when the war started in Ukraine, my mind started racing, wanting to help people. It was day three of the war, and I had seen enough. My girlfriend Nicole walked into the kitchen and saw me in tears and said, You're going to help arent you?
I feel I was in a lucky position that, at that moment in time, I could drop what I was doing and with Nicoles support, cancel my upcoming projects and head straight to the Ukrainian border. I couldnt sit at home in Los Angeles and watch this unfold. How could I answer my future kids questions when they learn about this in history class and ask me what did I did to help?
Were you joining another organization, or did you set out to do this solo?
My intention from the start was to head out solo and find out what was most needed. I wanted to get a first-hand impression of the realities of what was going on and not rely on the news (I trust certain outlets but I needed to see it for myself). I had a fair idea of how I thought I could help, as I had done in Nepal, but until I saw for myself and talked to those affected, I wanted to hold off.
Mike Savas and I had set up an Org called Adventurers for Change, which we worked under this umbrella in Poland/Ukraine. I put up a few Instagram stories to let my community know I was going over and asked to be connected with anyone on the ground who could be helpful-straight away I got connected with a dozen very helpful individuals, most of which I am still in touch with today.
The model I wanted to use was transparency through social media. I would show people on my Instagram the realities on the ground and what people needed. In turn, people internationally would donate to a GoFundMe I set up and I would buy the aid needed locally and get it into their hands asap (this also helps the local economies that are under strain).
View this post on Instagram
A post shared by Max Rantz-McDonald (@livetothemax)
--
Considering restrictions, how did you travel to the location and where were you stationed?
I found traveling to Poland wasnt that hard, so I jumped on the next flight I could. The difficult part was when I landed in Warsaw it was impossible to rent a van (which we wanted to transport refugees), so we got a small car and headed for the border.
I wanted to visit every border crossing and see what the situation on the ground was. We took photos, collected peoples contact details (to be able to find out about any developments once we were gone) and dropped off the small amount of aid I was able to bring over from the U.S. As the majority of refugees were crossing into Poland at that point, finding accommodations along the border was impossible, so we slept in the car for the first three nights.
How long in total were you on the ground in Ukraine, and do you plan on going back?
During my first stint, I was there for over a month. I then had a project I couldnt put off any longer and went to Dubai for a week, which felt very strange. One of the first people I let know was Hugh Evans, Co-Founder and CEO of Global Citizen, an amazing advocacy organization that I have worked with in the past. The organization puts on huge concerts around the world to raise funds and awareness for certain causes. I texted Hugh and let him know.
This developed into producing an event called Stand Up for Ukraine, Pledging Summit in Warsaw with President of the European Commission Ursula von der Leyen, Prime Minister Trudeau of Canada and President Duda of Poland. The event took place in an 18th century palace and, through the engagement of the biggest names in the music industry and pressure put on governments, $10.1 billion was pledged in aid, grants and loans for Ukraine. More details here
Can you tell us some stories about the people you met and how those encounters went?
We met some amazing people, like the lady that created the city next to Chernoble and had to evacuate tens of thousands of people when the nuclear disaster struck. We looked after her in one of the refugee centers we created in the center of Warsaw, and then paid for her flights to Germany. We are currently supporting her son with funds in Ukraine.
We also had a lady in our car that had a 4-week-old baby and another that was going to give birth at any moment. We put both of them up in Airbnbs so they could have some privacy.
The reaction we got when handing out $125K worth of supermarket gift cards was also an amazing experience. It gave people the dignity of choice, where they could go in and buy the items themselves, as opposed to taking their food as handouts from a cardboard box, and this was extremely impactful.
I met people that had walked for days to get to Poland and had to leave their 18-year-old sons at
North America Stories
04/09/2026
Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...
04/09/2026
LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...
04/09/2026
Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...
04/09/2026
World Team Tennis (WTT) has announced a broadcast partnership with USA Sports, the sports division of Versant. USA Sports will air all six of WTT's live mat...
04/09/2026
Gravity Media has appointed Alex Pannell as Chief Business Officer. Pannell joins from Appear, where he served as Chief Commercial Officer. He will be based in ...
04/09/2026
Dalet has announced new agentic workflow capabilities for Dalia, its AI platform for media organizations, ahead of IBC2026. The updates extend Dalia from an AI ...
04/09/2026
L-Acoustics has achieved EN 54 certification across a portfolio of loudspeakers,...
04/09/2026
EVS and Matrox Video have announced a technology partnership integrating Matrox ...
04/09/2026
NEP Group will exhibit at IBC2026 (Hall 7, Stand 7.B55, RAI Amsterdam, September 11-14), demonstrating software-defined production capabilities across NEP Platf...
04/09/2026
The Television Academy has awarded an Engineering Emmy to Dr. Roman Foltyn, Chief Engineer of FoMaSystems, and Curt O. Schaller for the development of the ARRI ...
04/09/2026
InSync Technology will exhibit at IBC2026 (Stand 1.A55, RAI Amsterdam, September 11-14), demonstrating its FrameFormer and NOVA conversion platforms for frame r...
04/09/2026
The Professional Triathletes Organisation (PTO) has signed a multi-year agreemen...
04/09/2026
Accedo and MediaKind have announced a white-label, end-to-end streaming solution for operators, combining Accedo's native application framework and cloud-ba...
04/09/2026
TAG Video Systems has announced TAG Blue, a cloud platform for shared monitoring visibility across video delivery chains, with AI-powered root-cause analysis. T...
04/09/2026
TwelveLabs has launched a video compliance platform for media organizations, inc...
04/09/2026
The Television Academy and the National Academy of Television Arts & Sciences ha...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
ACEMAGIC First to Introduce Ryzen AI Max PRO 495 AI Mini Workstation at IFA 202...
04/09/2026
Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Re...
04/09/2026
RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broa...
04/09/2026
Orty v2.0-web - the cold-outreach assistant moves to the web
Brie Clayton September 4, 2026
0 Comments
Orty today announced v2.0-web of its AI cold-ou...
04/09/2026
Lightware is expanding its LARA (Lightware Advanced Room Automation) platform with the GUDE Power Distribution Units (PDU) driver module. GUDE devices can now b...
04/09/2026
Lightware shares the second release in its ESG communications series. Following the first piece, which focused on the companys environmental performance, this r...
04/09/2026
Big Blue Marble supported a leading European public service broadcaster in delivering the Soccer World Cup 2026 streams, supplying more than 10 Tbps of bandwidt...
04/09/2026
Outstanding achievement in engineering, science and technology
Hitomi Broadcast has been recognised with an Engineering, Science & Technology Emmy from the Ac...
04/09/2026
California, Hollywood at a Crossroads
Andy Marken September 3, 2026
0 Comments
I'm doing everything alone. Crossing roads alone. Seeing the Eiffe...
04/09/2026
Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest Students Luca Alexandru, Annika Wild, and Johanna James received the top prizes for origin...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...
03/09/2026
The NFL and TikTok have announced a multi-year partnership renewal expanding the league's presence on the platform. NFL posts on TikTok increased more than ...
03/09/2026
Grass Valley has appointed Ronny Van Geel as Vice President, Cameras. Van Geel began his career in 1999 at Philips DVS and moved into product management in 2005...
03/09/2026
Telestream has announced Vantage Super Resolution, an AI-powered upscaling capability for the Vantage media workflow platform, developed in collaboration with N...
03/09/2026
Solid State Logic (SSL) will debut the TCA Tour at IBC2026 (Hall 8, Stand 8.B45), a portable production system built from System T components in a desktop frame...
03/09/2026
DPA Microphones has announced the 6388 CORE Headset Microphone, making its debut at IBC2026 (Hall 8, Stand D60). The supercardioid headset features a physicall...
03/09/2026
Qvest will present a multi-vendor Dynamic Media Facility (DMF) showcase at IBC2026 (Booth 10.C24), demonstrating how the EBU's DMF architecture can be imple...
03/09/2026
Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, Septembe...
03/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 production probe is now available as a software-based solution, deployable on commerci...
03/09/2026
Audio-Technica has unveiled the BP350ST MS (mid-side) microphone in two versions: the camera-mount BP350ST-UL and the boundary or gooseneck-mountable BP350ST-UB...
03/09/2026
Telos Alliance will introduce updates to the J nger Audio flexAI audio processin...
03/09/2026
DUNKMAN, the professional dunk league founded by Shaquille O'Neal in partner...
03/09/2026
Orlando's WRDQ TV 27, WFTV Channel 9 previously named over-the-air broadcast...
03/09/2026
EverPass Media has announced a multi-year commercial distribution agreement with Netflix, expanding on an existing partnership that has delivered NFL Christmas ...
03/09/2026
Yahoo Sports and Apple TV have announced a partnership to deliver alternate broadcasts of select Friday Night Baseball and MLS games on the Yahoo Sports website...
03/09/2026
With another academic year underway, college athletic departments across the cou...
03/09/2026
Facility becomes permanent home of NFL Live on Sept. 9; centerpiece studio for c...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...