Live From MLB All-Star: Boom in Digital Content Spurs Boost in MLB Network Ops

Live From MLB All-Star: Boom in Digital Content Spurs Boost in MLB Network Ops MLBN leverages at-home workflows for parade of live shows By Jason Dachman, Chief Editor

Tuesday, July 17, 2018 - 4:00 pm

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Over the past decade, MLB Network's presence at the All-Star Game festivities has grown each year. That's true once again in Washington, DC, this week - not only because of the 14-plus hours of live onsite programming on MLB Network but also thanks to a cavalcade of events being live-streamed across MLB platforms. In addition, MLB Network continues to handle the MLB All-Star Game world feed and Futures Game production and continues to expand its FATS (feed another trailer something) system to further streamline sharing of video feeds among onsite broadcasters.

MLB Networks' (from left) Tom Guidice, Jason Hedgcock, and Susan Stone are leading the ops and engineering efforts at MLB All-Star in Washington D.C.

Our first year at the All-Star Game, which was 2009 in St Louis, was a little boutique operation compared to what we have today, says Susan Stone, SVP, operations and engineering, MLB Network. Our world has evolved so much that, when you look at where we are today and all of the events that we're managing, it's amazing to think how much [our operation] has grown.

No Shortage of Events: Managing a Packed Schedule

During All-Star festivities this week, MLB Network is responsible for live productions of 32 discrete events across six delivery platforms (MLBN, MLB.com, Twitter, Facebook, Twitch, and 15 Seconds of Fame).

To illustrate just how much MLB Network's All-Star effort has grown over the years, here's a look at the operations team's Monday-afternoon schedule. The MLBN operations team was tasked with managing five nearly concurrent live productions: MLB Tonight: All-Star Media Day on the network; 12 individual Media Day pod feeds on MLB.com (plus distributing these feeds to broadcast partners); the Commissioner's Town Hall on MLB.com; the MLB Home Run Derby VR Championship at FanFest streaming on Twitch, YouTube, Facebook, YouTube, and Mixer; and the All-Star press conferences on MLB.com. And that's not even including the Pitch, Hit, and Run Championship; USAA Selection Show; and Perfect Game Selection Show earlier in the day or the BP Show that evening - all streamed on MLB.com.

This year, it's gotten to the point where, if it has an MLB logo, we probably have a hand in helping on the technical side - whether it's digital or traditional broadcast or for the league, says Jason Hedgcock, senior manager, remote technical operations, MLB Network. Basically, for everything that has to do with MLB here in DC, we've at least consulted or done the physical hardware allocations for it.

Seven Trucks Onsite, Plenty of At-Home Production

MLB Network has rolled out seven mobile units to handle this parade of shows: Game Creek Video's Maverick (for All-Star world feed Tuesday and the All-Star Futures Game and Armed Services Classic on Sunday), Riverhawk (for MLB Tonight, High Heat, and Intentional Talk studio shows), Webby (Red Carpet Show on Tuesday), Edit 3 (primarily for at-home-production needs), Edit 4, and Freedom (VR HR Derby) - plus a full trailer dedicated to media management. In addition, Admiral Video is onsite with its own truck handling 12 live pod feeds from Monday's All-Star Media Day.

Fox Sports and MLB Networks' truck compounds are split between the truck dock inside and this outdoor area adjacent to Nationals Park.

To deal with the onslaught of All-Star's live-streaming shows, MLB Network is heavily leveraging its broadcast center in Secaucus, NJ. Inside Edit 3, the network has created a REMI suite - with its own audio console, video control, and comms infrastructure - handling the bulk of the MLB.com-only shows. The suite is linked to two control rooms in Secaucus, where the shows are being produced.

[Previously], we had very limited presence in Secaucus for All-Star. We had one control room up to help turn around the Red Carpet Show, and that was really it, says Stone. But, this year, with all the digital content, we have fired up a bunch of production facilities in Secaucus, and we're handling them as REMIs.

The continued expansion of MLB Network's FATS system has greatly benefited the network's onsite operation, as well as streamlining its content distribution to broadcast-rights holders onsite.

We have had the FATS system as a feed station that goes out to everybody in the past, but we've taken it to the next level this year, says Hedgcock. One of the challenges for this event is, each rightsholder has monitors that show feeds from eight total locations in the building. In the past, each broadcaster put out their own hardware, or we've shared hardware and tried to swap feeds. It wasn't the most organized system.

This year, he continues, we extended FATS by putting an IPTV box in all these locations. All someone has to do - between the Futures Game and Celebrity Softball [on Sunday, for example] - is just walk around and switch from MLB Network to ESPN. There's a channel listing that shows which [network] has which channel, and you just change the channel. It's that easy.

More Resources Than Ever: Nearly 50 Cameras, Multiple Sets

MLB Network's pregame-coverage plans for both the Home Run Derby and the All-Star Game are as comprehensive as ever. The network was live from 2 p.m. to 8 p.m. on Monday with live editions of MLB Tonight (both during Media Day and then at 6 p.m.), High Heat With Christopher Russo, and Intentional Talk. It's another full day today, with the All-Star Red Carpet Show at 3 p.m., the three studio shows leading up to the All-Star Game at 8 p.m., and MLB Tonight Postgame after the game.

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