Bigger ATF and ScreenSingapore 2016 Sets the Tone of Asias Rising Content Industry posted: 14/12/2016 The 17th edition of Asia TV Forum & Market (ATF) and the 6th edition of ScreenSingapore ended on a high note last Friday, with record-breaking showing by 5,383 attendees. Based on exhibitor feedback collated to date, over US$244 million worth of deals and partnerships were estimated to have been facilitated during the three-day market.
With today's dynamic content market, ATF and ScreenSingapore constantly evolves to help the industry better navigate this disruptive landscape. We are very encouraged by the increased attendance despite current challenging global sentiments. This is a testament of ATF and ScreenSingapore's strong standing in the calendar of international TV and film trade events. We also received positive feedback about the new elements introduced, having presented a programme that was truly about content on every screen. We are already receiving early interest from content companies to participate in the next event and we look to grow together with Asia's rising content industry, said Yeow Hui Leng, Senior Project Director, Reed Exhibitions.
Largest-ever market floor featuring key Asian and international brands
With ATF and ScreenSingapore at its highest attendance, the market floor reflected similar growth, reaching its largest size since the two shows were first integrated in 2012.
Asian buyers had access to fresh content from 738 exhibiting companies from around the world, including major studios such as CBS Studios International, Disney, Twentieth Century Fox Television Distribution Inc., MGM Worldwide Television, NBC Universal Television, Paramount Pictures, Sony Pictures Television and Warner Bros. International Television.
The market featured the most number of country delegations to date, with 21 official delegations representing Australia, Canada, China, France, Japan, Malaysia, Singapore, South Korea, Spain, Taiwan, Turkey and the United Kingdom.
Attendees from the market floor comprising exhibitors, buyers and participants spoke strongly about the vibrant market floor:
Melissa Okan, Sales & Marketing Manager of ITV Inter Medya Ltd from Turkey, who is a second-time exhibitor at the show said, Asia is a new market for us and we really hope that through the help of ATF, this region can be the next big thing for us. This year, we had an even better experience than our first - we had more meetings than expected and the discussions were very useful and promising.
So Fujinama, Director, Worldwide Production and Sales, International Department, Fuji Television Network, said, During the ATF week, we received strong interest from many companies. For our documentary How Pok mon Go Changed the World', we secured a deal with a European broadcaster and it will be shown in 60 countries. For our custom-made formats, we also secured leads for two deals.
Julius Toh, Vice President, Asia Pacific & Middle East, FOX Networks Group Content Distribution, said, It is our second time exhibiting at ATF, and the floor is abuzz. It gave us an opportunity to expand our reach to a larger pool of prospective clients.
Rachel Glaister, SVP, Press & Marketing, all3Media International said, Our aim was to work with ATF to emphasise the launch of our new office in Singapore and highlight our ambition to work with local producers to highlight their work outside of the region. We achieved this through the launch of the ATF Formats Pitch competition and are delighted with the results. We thank ATF for their help in organising it with us. Participating in ATF has also enabled us to meet a broader range of clients and to assess the market at close range.
Edward Barnieh, Associate Director, Programming and Acquisitions of Turner International Asia Pacific Ltd said, We've been attending ATF for several years. It's always great to be back. We get to catch up with the rest of the content providers and follow up on leads that we've secured previously. Turner is constantly on the lookout for kids' comedy animations, and will definitely return for next year's installation.
Nguyen Thi Ngoc Cam, Programming Manager of Yan Media Group, said, ATF is an important market to be at - it houses not only exhibitors from Asia, but the US, UK and EU. This means we've got a good mix of content distributors in one place. We've also been able to source new content titles for our platforms as well as network with potential sellers. The conferences were also helpful in shedding light on the new trends in the industry.
Significant deals and announcements enlivened ATF and ScreenSingapore
The event was abuzz with activities as many partnerships and deals were brokered during the week. Amongst deals and announcements made at ATF and ScreenSingapore were:
Fuji TV sealed their first deal for the upcoming documentary, How Pok mon Go Changed the World at ATF 2016. London-based broadcaster, JSTV, will be airing the documentary across 60 European countries by January 2017.
Aurora Media Holdings, one of Southeast Asia's leading media and entertainment asset incubation, investment and management vehicles signed a multi-picture development and production financing agreement with leading Los Angeles-based global sales and marketing agency Kathy Morgan International.
Silver Wolf International made two key announcements at the ATF Market. The first was a partnership signed with EnMedia Sdn Bhd to launch a new food channel designed for the international market, which will be launched in the first quarter of 2017. The second was with FiTA Studios, where they signed a co-production and co-investment partnership for a slate of 8 titles. Monstrou Studios also signed a partnership deal with Silver Wolf International for the series Salam Ramadan .
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