
Appear, the global leader in live production technology, will use IBC2025 (Stand 1.C61) to showcase how the combined power of its award-winning X Platform hardware and new VX software platform enables operators to plot their own unique journeys towards the future of hybrid and software-defined live production.
Visitors to the Appear IBC2025 booth will see firsthand how it is enabling a software-defined future in live production for its customers, and how its future-proofed technologies have been engineered to handle the always-on' world of ever-increasing amounts of services, content and data. To demonstrate this in action, Appear will showcase the European debuts of its VX Media Gateway software solution and the X5, the latest addition to its hardware-based X Platform.
Whether you're backhauling UHD from a stadium or running a master-control in the cloud, Appear's new VX platform, its SRT solutions and ever-evolving X Platform features ensure that you can move pristine, low-latency real-time media securely over any network and exchange it seamlessly between hardware and software services, says Andy Rayner, CTO, Appear. These solutions demonstrate how Appear is enabling truly flexible live production so that operators can create high-quality programmes entirely in software; and do it wherever compute and storage are most cost-effective for their own individual business model.
Appear's new product launches and European debuts at IBC 2025 include:
The latest addition to the industry-leading X Platform, the X5 is a compact, cost-effective solution engineered for high-value, smaller-scale live productions, delivering ultra-low latency, high-quality compression, and superior IP media transport.
The VX Media Gateway is a software solution for secure, scalable, and future-proofed media processing on prem or in the cloud. Its initial release includes robust support for Ground to Cloud workflows, featuring advanced stream protection, seamless failover, and compatibility with key standards including SMPTE ST-2022, UDP/RTP, Unicast/Multicast, and SMPTE ST-2022-7 input/cloned output. It also includes Appear's highly optimised SRT software implementation which provides unparalleled scalability.
IBC 2025 will also see new capabilities on the X Platform including the 100 Gbps network card, a high-capacity module engineered for the next wave of bandwidth-hungry live production, seamlessly moving lightly compressed to fully uncompressed UHD or multi-HD feeds. It quadruples the X Platform's network interface speed, giving broadcasters a clear upgrade path without changing their footprint or power profile. Alongside this enhancement, Appear will introduce Appear Estate Manager (AEM), a new advanced tooling solution that gives customers greater visibility and control of their X Platform deployments simplifying software updates and streamlining management at scale.
In addition to unveiling new hardware and software capabilities, Appear will use IBC 2025 to underline its leadership in the industry-wide evolution of the Media eXchange Layer (MXL). VX has been designed from the ground up to support real-world media interchange between containerised software functions, enabling operators to deploy hybrid and cloud-native workflows that are low latency, vendor-agnostic and easy to orchestrate.
MXL is simply the next logical step for live production, says Rayner. Broadcasters want to mix best-of-breed tools, and a lightweight exchange layer lets them do that without sacrificing latency or quality. Our VX platform is built for this world from day one, and all our software solutions will be MXL-compliant.
It's relatively clear where the industry is heading, but far more complex to support broadcasters with diverse infrastructures, unique business models, and varying stages of technology adoption, says Thomas Bostr m J rgensen, CEO, Appear. By embracing standards, microservices, MXL, and containerisation, we're applying the same modular philosophy to software that made our hardware so successful. What sets us apart is how closely we listen to customer feedback, through initiatives like our Customer Councils, to guide the industry's transition to an all-IP, elastic compute and storage future.
North America Stories
26/07/2025
Berklee's South Asian Scholar Association Celebrate First-Ever Concert at Br...
25/07/2025
By Lucy Spicer
At Sundance Institute, we're always in awe of the power independent film has to bring people together. That's why we love asking filmmak...
25/07/2025
That Great Gretsch Sound: The Iconic Gear that Made Music History From the Beatles on Ed Sullivan to jazz drumming evolution, Gretsch has been there. Listen t...
25/07/2025
NEW YORK VideoAmp said it has expanded its longstanding work with Warner Bros. Discovery in a deal that will see WBD leverage the ad-tech firm's advanced da...
25/07/2025
LONDON Global entertainment and media industry revenue edged towards $3 trillion in revenue in 2024 and is forecast to hit $3.5 trillion in 2029 as advertising ...
25/07/2025
RASTATT, Germany Lawo today released HOME 4.0, the latest version of its IP-native management platform with major updates, including architectural improvements,...
25/07/2025
WASHINGTON After months of delays and controversy, the Federal Communications Commission has finally issued an Order approving the $8 billion Skydance merger wi...
25/07/2025
Atomos is proud to announce the all-new Ninja TX, a completely re-engineered and advanced addition to the acclaimed Ninja monitor-recorder family. While other N...
25/07/2025
OOONA, a global leader in professional management and production tools for the media localization industry, announced today that ITV has adopted its flagship pl...
25/07/2025
Custom Consoles will promote its full range of broadcast control room and production suite furniture at IBC 2025, Amsterdam, 12-15 September. Exhibiting on stan...
25/07/2025
Witbe (Euronext Growth FR0013143872 ALWIT), the global leader in post-device video testing and real-time monitoring, today announced the launch of Witbe Age...
25/07/2025
Witbe
IBC 2025 Exhibitor Preview
September 10-15
Amsterdam
Stand 5.F84
As the broadcast and streaming landscape evolves, providers are under pressure to de...
25/07/2025
IBC2025 Exhibitor Preview
September 12-15
Amsterdam
Stand 10.A31 & 10.A38
At the 2025 IBC Show, Riedel Communications will showcase its latest innovations i...
25/07/2025
Zero Density today announced the release of Reality 5.6, the latest update to its comprehensive solution for virtual studio production and on-air graphics. This...
25/07/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions, proudly supported the U.S. Soccer Federation during the recent U.S. Men'...
25/07/2025
European technology developer Profuz Digital is delighted to confirm that Proximus Media House has selected the SubtitleNEXT subtitling software platform.
Prox...
25/07/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will spotlight the full integration of Spi...
25/07/2025
Appear, the global leader in live production technology, will use IBC2025 (Stand 1.C61) to showcase how the combined power of its award-winning X Platform hardw...
25/07/2025
MediaKind today announced that MK.IO, its self-serve cloud video streaming platform, has surpassed 500 active customers worldwide within two years of launch. Th...
25/07/2025
At IBC2025, VisualOn will showcase its latest AI-driven video solutions, helping providers improve quality, cut bandwidth costs, and unlock new revenue. With ma...
25/07/2025
Berklee Partners with Playing for Legacy for 2025 Summer Program Students from around the world gain real-world music industry experience through hands-on art...
25/07/2025
Live from UEFA Women's Euro 2025: RTVE executive producer of sport Moira Gar...
25/07/2025
Live from UEFA Women's Euro 2025: RTVE executive producer of sport Moira Gar...
25/07/2025
Live from UEFA Women's Euro 2025: Inside the production nuts and bolts at IT...
25/07/2025
Live from UEFA Women's Euro 2025: Broadcast facts and camera plan for the En...
25/07/2025
PMY Group's Logan Meier on the Unique Pop Up Nassau County International C...
25/07/2025
Back to All News
Physical 100: Italy: Who Will Endure Until the End? Coming Soo...
24/07/2025
Diane Quon speaks with an advisor at Sundance Institute's 2019 Creative Producing Lab. (Photo by Jen Fairchild)...
24/07/2025
(L-R) Heidi Ewing, Iselin Breivold, Hege Birch Wik, Thor-Atle Svortevik, and Rachel Grady attend the 2025 Sundance Film Festival FOLKTALES premiere at Library...
24/07/2025
Wacom just launched the next generation of display tablets, the Cintiq pen & tou...
24/07/2025
L3Harris Technologies Integrated Mission Systems President Jon Rambeau and ELT Group CEO and COO Domitilla Benigni take part in a ceremonial signing to formaliz...
24/07/2025
Highlights*
Orders of $8.3 billion; book-to-bill of 1.5x
Revenue of $5.4 bill...
24/07/2025
BALTIMORE Sinclair will make the first public showing of a NextGen TV-enabled Android media tablet with integrated ATSC 3.0 receiver and antenna during the publ...
24/07/2025
NEW YORK VideoAmp said it has expanded its longstanding work with Warner Bros. Discovery in a deal that will see WBD leverage the ad-tech firm's advanced da...
24/07/2025
Allison Miller Named the 2025-2026 Ken Pullig Visiting Scholar in Jazz Studies The three-time Jazz Journalists Association Drummer of the Year nominee will ...
24/07/2025
NEW YORK and STAMFORD, Conn. Charter's Spectrum, Xumo and EverPass Media have reached a deal that will see the launch of the EverPass app on the Xumo Stream...
24/07/2025
MELBOURNE, Australia Atomos today introduced its all-new Ninja TX, a re-engineered, advanced addition to its Ninja monitor-recorder family....
24/07/2025
WASHINGTON The Federal Communications Commission has entered into consent decrees with several broadcasters that resolve a 2018 case relating to violations of r...
24/07/2025
NEW YORK Paramount Global, Park County and South Park Digital Studios have concluded a five-year deal with South Park co-creators Trey Parker and Matt Stone....
24/07/2025
WASHINGTON In an important development in the battle over broadcast ownership regulations, the 8th U.S. Circuit Court of Appeals has vacated the Federal Communi...
24/07/2025
2025 SVG Venues & Teams Summit Delves Into the Future of Game-Day Production Tec...
24/07/2025
Imagine Communications' Steve Reynolds on Future-Proofing Sports Venues in a...
24/07/2025
Lawo Improves HOME IP-Native Management Platform with 4.0 Release By SVG Staff
Thursday, July 24, 2025 - 10:15 am
Print This Story | Subscribe
Story Hig...
24/07/2025
Back to All News
Time to Bare It All and Sock It to the Man: Aema' Premieres August 22Play Video
Play Video
Entertainment
24 July 2025
GlobalSouth Kor...
24/07/2025
Back to All News
Love at First Bite, Across Centuries: Bon App tit, Your Majest...
24/07/2025
Back to All News
Adventure and Chaos Await: Gold Rush Gang Trailer Blends Humor...
24/07/2025
For media company Black Mixture, AI isn't just a tool - it's an entire p...
24/07/2025
Sharpen the blade and brace for a journey steeped in myth and mystery. WUCHANG: Fallen Feathers has launched in the cloud.
Ride in style with skateboarding leg...
23/07/2025
Netflix Posts Largest Monthly Increase Among Media Companies - Climbs to Largest...
23/07/2025
NEW YORK and STAMFORD, Conn. Charter's Spectrum, Xumo and EverPass Media have reached a deal that will see the launch of the EverPass app on the Xumo Stream...