SMPTE 2018 NAB Show Preview Visit SMPTE at Booth LSU4!
2018 NAB Show Preview
Society of Motion Picture and Television Engineers (SMPTE )
South Hall (Upper Lobby) - Booth LSU4
SMPTE @ 2018 NAB Show
2018 NAB Shows Future of Cinema Conference, Produced in Partnership With SMPTE
The internet is evolving at an ever-increasing rate, providing consumers with numerous new opportunities to acquire and consume media content. The media and entertainment industry is continually exploring new ways to compete and adapt with the evolving landscape. The 2018 NAB Shows Future of Cinema Conference, produced in partnership with SMPTE , will examine the future of movie-making. The conference will also dive deep into shifting models and opportunities for monetization, featuring hot topics such as next-gen cinema, high-dynamic-range (HDR), and immersive media (AR/VR/MR). SMPTE President Matthew Goldman, who is senior vice president of technology, TV and media at Ericsson, will join SMPTE Executive Vice President Pat Griffis, vice president of technology in the office of the CTO at Dolby Laboratories, and Chris Witham, director of digital cinema technology at The Walt Disney Studios, to open the event. SMPTE Executive Director Barbara Lange will join Griffis and Witham in opening the conferences second and final day.
Past SMPTE President Peter Lud , CTO at Mission Rock Digital LLC., will be among the speakers addressing aspects of working with next-generation movie-making technologies. A study of viewing habits of Gen Z: The YouTube Generation will be presented by his daughter, 15-year-old Helen Lud . SMPTE Member Michael Zink, vice president of technology at Warner Bros., is producing the session, Getting Ready for Next Generation Cinema, featuring Ronan Boitard of Barco/MTT Innovation, Gary Feather of NanoLumens, and Jon Karafin of Light Field Lab, Inc. SMPTE Fellow Annie Chang, vice president of creative technology at Universal Pictures, is organizing a session that will take a look at the application of artificial intelligence and machine learning for content creation in a session titled Do Androids Dream of Making Movies. Britta Wilson, who serves as vice president of inclusion strategies at Pixar, will host a session titled Diversity & Inclusion in the Cinema Workspace. Further sessions will focus on the future of HDR, the emergence of location-based entertainment, and the techniques and technology used to capture immersive images.
The 2018 NAB Shows Future of Cinema Conference, produced in partnership with SMPTE, will be held in the Upper South Hall meeting rooms on Saturday, April 7, and Sunday, April 8. Conference session details and registration are available here: nabshow.com/education/conference/future-cinema-conference.
SMPTE Members may use code EP03 to take $100 off the 2018 NAB Show nonmember rate for a Conference Flex Pass registration.
IP Showcase at 2018 NAB Show
The Society will again join with the Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), IABM, Media Networking Alliance (MNA), and Video Services Forum (VSF) to support the IP Showcase at the 2018 NAB Show. Dedicated to educating visitors and highlighting the business and creative benefits of IP, the IP Showcase will provide a unified, industry-wide view of the latest advances in IP technology and how it can add maximum value to the broadcast industry and the individuals and companies that drive it. Visitors to the IP Showcase will see engineering progress along with real-world examples of IP applications from leading networks and program producers. The exhibition also will assist broadcast/IT engineers, CEOs, producers, and others in determining how they can effectively leverage the recently published SMPTE ST 2110 standards documents. More information about ST 2110 is available at smpte.org/st-2110.
SMPTE Publications and Resources at the 2018 NAB Show
Visitors to the SMPTE booth will have the chance to view The Honor Roll and Honorary Members of the Society of Motion Picture and Television Engineers, a limited-edition book that showcases the past centurys industry leaders and innovators, and the newly released Magic & Miracles: 100 Years of Moving Image Science & Technology, a richly illustrated and meticulously crafted history of the Society and its groundbreaking work over the past century. Attendees can purchase these books at the NAB Show store, or they can take advantage of new lower-cost international shipping options and purchase online at magic-and-miracles.org.
Throughout the 2018 NAB Show, SMPTE staff will be available to discuss current trends and answer questions about SMPTE activities, resources, and publications, including the latest SMPTE Standards Quarterly Report, which details the outcome of the March 2018 SMPTE Technology Committee meetings. The report summarizes the current progress of SMPTE committees that are working to create, approve, revise, and remove standards for the industry and is available at smpte.org/outcomereport.
The Society recently announced the success of a first-of-a-kind pilot project to define a prototype SMPTE Specifications process. SMPTE and the Digitial Production Partnership (DPP) have delivered the first draft SMPTE Specification, which focuses on the use of the Interoperable Master Format (IMF), or SMPTE ST 2067, for broadcast and online applications. The documents represent input by the DPP, SMPTE, the North American Broadcasters Association (NABA), and the European Broadcasting Union (EBU), as well as manufacturers and end users across the media industry. The draft specification for IMF for broadcast and online applications will address constraints including MXF Track Files, composition playlists (CPLs), output profile lists (OPLs), and IMF packages. The specific
