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Years ago, Curt Casper and Gardy Garcia met at a local church before becoming friends and morning radio co-hosts on KHEA 99.5 FM in La Marque, TX, in the late 2010s. They livestreamed their daily 2 -hour show on Facebook and YouTube, a now common practice in the media industry.
Today, Casper, a former teacher, and Garcia, a former touring musician, are co-owners of Houston-based Clear Life Media, a media enterprise concentrating on video production, livestreaming, podcasts, and television commercials.
At the onset of the pandemic, local nonprofits reached out to the radio co-hosts and asked for help livestreaming their fundraising galas. The duo jumped at the opportunity and quickly found a niche where they could provide immediate value.
Our mission statement when we decide to pick projects, says Casper, is that we stand behind community and positivity. We are not trying to be somebody doing gotcha news or covering a shooting or anything like that. We believe positivity is important in our society.
Clear Life Media has a 16-ft. production trailer and is considering a second to be able to execute multiple events on the same day.
Officially established as an LLC in February 2020, Clear Life Media initially livestreamed the nonprofit galas throughout Galveston County during the COVID-19 pandemic. It helped local organizations raise about $750,000 in 2 years, according to Garcia.
About the same time, he and Casper produced a $250 video for a local restaurant before moving to a $10,000 paying client, a local municipality. The two projects proved to be key milestones and momentum-drivers as the pair considered what the future could look like for Clear Life.
For me, Garcia says, It was like Wow, we can make this work as a business.' There was that feeling of, Let's do this.'
Both co-owners, who identify as huge sports fans, attribute part of their success - from the launch of Clear Life to the present - to Australia-based Blackmagic, a digital-cinema and technology company.
After incorporating Blackmagic products into the company's toolkit, our quality went through the roof, says Casper. And we started getting bigger clients. Clear Life's first big camera purchase, he notes, was Blackmagic's 4K Pocket Cinema Camera. Previously, the company used a Canon T5i to film professional videos.
The success from working with the nonprofits combined with early-paying clients and a passion for the production and media business spurred Casper and Garcia to step away from their full-time salaried positions in radio and commit to Clear Life Media.
We are pretty much like, Hey, we can handle it. Do you need something? We can do it,' says Casper. One day, I may be 14 stories high filming at a power plant or a petrochemical plant or setting up to do a boxing show. I may be sitting in the podcast studio, recording a podcast one day and, the next day, taking photos at a restaurant. Every day is something different.
Clear Life Media's production trailer houses eight stations for director, producer, colorist, graphics, audio, and other roles.
Clear Life's business currently focuses on four key formats: video production, television shows, podcasts, and livestreaming. Each category comprises roughly 25% of the overall enterprise, he estimates.
The company entered the sports space in 2022 after seeing an opportunity in combat sports regionally and locally. It's focused particularly on mixed martial arts, boxing, professional wrestling, and high school football.
Among Clear Life's first sports productions have been broadcasting submission grappling in jujitsu at the Booker T World Arena in Texas City and high school football in Texas. In 2023, Oscar De La Hoya's Golden Boy Promotions reached out to the company for broadcast.
Football is a different animal, Casper points out. With boxing, you're in a confined arena. At a football game, you have hundreds of feet of cable; you're outside in the weather. At the time, we didn't have a trailer. We worked underneath a tent. In Texas, it may be summer at 3:00 and downpouring at 7. You're like, This is awful.'
He and Garcia realized the business needed a production trailer and acquired a 16-ft. fiber-based mobile unit - which can fit inside Clear Life's new 2,000-sq.-ft. streaming, television, and podcasting studio. According to Casper, 90% of the gear in the trailer is from Blackmagic.
The trailer houses eight stations: designated spots for a director, producer, colorist, graphics, audio, replay, and other roles. Curt's a wizard when it comes to setting up our broadcast trailer, Garcia says of Casper.
Both the studio and the trailer are built around a Blackmagic workflow: URSA broadcast G2 camera, 6K Pro studio camera, Pocket Cinema Camera 4K digital film cameras, ATEM Constellation HD live production switchers, studio fiber converters, and DaVinci Resolve editing, color grading, visual effects (VFX). and audio-postproduction software.
Additional Blackmagic gear includes HyperDeck Studio HD mini disk recorders, UltraStudio 4K mini capture and playback devices, Blackmagic Cloud Store and Blackmagic Cloud Pod network-attached storage solutions, and Blackmagic Web Presenter 4K streaming encoders.
One of the joys of utilizing Blackmagic equipment, says Casper, is that we're able to plug almost anybody into anything and teach them how to use it pretty fast.
Inside Clear Life Media's production trailer
Clear Life, which employs about a half dozen contractors and