SCTE IUES SCTE 97 0 FOR SPOT CHECK LOUDNE MEASUREMENTS; RECOMMENDED PRACTICE TO AIST IN CALM ACT COMPLIANCE

SCTE ISSUES SCTE 197 2013 FOR SPOT CHECK LOUDNESS MEASUREMENTS; RECOMMENDED PRACTICE TO ASSIST IN CALM ACT COMPLIANCE April 4, 2013 09:44 AM

FOR IMMEDIATE RELEASE

Contact: 800-542-5040

Joe Madagan, SCTE Editor, Marketing & Communications, jmadagan@scte.org

Paul Schneider, PSPR, Inc. for SCTE, pspr@att.net, 215-817-4384

Visit SCTE online at www.scte.org

SCTE ISSUES SCTE 197 2013 FOR SPOT CHECK LOUDNESS MEASUREMENTS; RECOMMENDED PRACTICE TO ASSIST IN CALM ACT COMPLIANCE

APRIL 4, 2013 (Exton, PA)The Society of Cable Telecommunications Engineers (SCTE) today announced the publication of a new standards document, SCTE 197 2013, that is designed to help cable system operators and programmers comply with federal Commercial Advertisement Loudness Mitigation (CALM) Act mandates.

Entitled "Recommendations for Spot Check Loudness," the document provides best practices for measuring the audio content carried in a single programming channel of a program network, aligned with techniques discussed in Advanced Television Systems Committee (ATSC) standard A/85, "Recommended Practice: Techniques for Establishing and Maintaining Audio Loudness for Digital Television." SCTE 197 provides guidelines for recording measured loudness and loudness metadata value, as well as approaches for interpretation of the collected data and for actions to be taken in the case of discrepancies.

The CALM Act, drafted by Congress and regulated by the Federal Communications Commission, requires that the audio level of commercial messages be at the same average loudness as the associated programming content. The new SCTE document was developed under the SCTE Digital Video Subcommittee (DVS) Audio Drafting Group. SCTE 197 is available for download at www.scte.org/standards.

"This Recommended Practice is the result of collaboration by SCTE Standards members representing a cross-section of stakeholders including multi-program video distributors, programming networks, equipment vendors, and related industry groups to come up with a pragmatic and practicable measurement procedure," said Craig Cuttner, senior vice president, advanced technology for HBO and chairman of the Audio Drafting Group. "The SCTE 197 recommendation applies the procedures outlined in ATSC A/85 while still maintaining the high-fidelity premium sound that subscribers expect from their program providers."

The SCTE Standards Program is the industry's only ANSI-accredited forum for the development of technical specifications supporting cable telecommunications. Standards work includes: data and telephony over cable; application platform development; digital video; emergency alert systems; network monitoring systems; cables, connectors and amplifiers; construction and maintenance practices; sustainability/energy efficiency; and more. Complete information about the SCTE Standards Program, including how to become involved as an SCTE Standards Program member, is available at www.scte.org/standards.

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The Society of Cable Telecommunications Engineers (SCTE) is a non-profit professional association that provides technical leadership for the telecommunications industry and serves its members through professional development, standards, certification and information. SCTE currently has nearly 14,000 members from the U.S. and 70 countries worldwide and offers a variety of programs and services for the industry's educational benefit. A prime example is SCTE's Smart Energy Management Initiative (SEMI), an unprecedented effort to help cable operators leverage financial and environmental advantages of implementing Green strategies. SCTE has 68 chapters and meeting groups and more than 3,000 employees of the cable telecommunications industry hold SCTE technical certifications. SCTE is an ANSI-accredited standards development organization. Visit SCTE online at www.scte.org. Connect with SCTE at www.scte.org/socialmedia.

LINK:	http://www.scte.org/scte_issues_scte_197_2013_for_spot_check_loudness_...
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