Live From the Rugby World Cup: IGBS Production Efforts Bring New Level of Content Offering to Rightsholders A team of nearly 650 professionals are powering the host broadcaster of the massive global event By Ken Kerschbaumer, Editorial Director
Friday, October 4, 2019 - 5:14 am
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The Rugby World Cup will pass the halfway point this weekend and for Rugby World Cup, IGBS (a partnership between HBS and IMG), and rightsholders around the world, it marks the halfway point of a new era in host production for the event. Previously, the responsibility for the host production fell on the shoulders of the domestic rightsholder. But, in 2016, IGBS was appointed host broadcaster; a move that has resulted in a deeper production with more content than ever for rightsholders and rugby fans around the globe.
Dan Miodownik (left) and David Shield are project directors for the 2019 Rugby World Cup in Japan.
Project directors for the event are David Shield, IMG Media, SVP, Global Director of Engineering & Technology and Dan Miodownik, HBS, CEO. They oversee a team of more nearly 650 people and together bring a world of experience to the host broadcasting of the event.
It's been a really good partnership, and this is the first time we are working together on a team sport as previously we worked on the Asian Games, a multi-sport event, says Shield. And it's interesting to see HBS work because they are clearly focused on getting consistency to be part of the event. You look at this event and you say, How difficult can it be to cover 48 rugby matches?' But the difficulty is in making sure they all have a consistent approach and a host philosophy with all of the amount of overlay that brings, like supporting 50 commentary positions and standups.
Miodownik says that IMG and HBS dovetail really well, and that is important given how much the production of the Rugby World Cup has grown since 2015.
The event is just that much bigger and it's the first it is in Asia and here in Japan, and that's great because this is a rugby-playing country, he adds.
Looking at the way the event is being produced, one can see echoes of the philosophy that is behind HBS work on the FIFA World Cup events. For the first time ever, all 48 matches are being produced in multiple formats, including UHD/SDR, 1080p, and 1080i.
Having the live match feeds in 1080p and UHD lifts the event up to where it should be, says Miodownik. We have a broad production plan that has created a lot of content and the UHD quality will give World Rugby a really rich archive while also giving the broadcasters something with real value.
Rightsholders have access to not only the traditional World Feed but other live feeds as well: a basic stadium feed, a clean stadium feed, an additional content feed with things lie features and, during a match, clips, and a tactical beauty feed.
HBS brought a lot of experience from the World Cup into this event, like the live multi-feed concept that until now for a Rugby World Cup was just a world and clean feed, says Shield.
Along with the feeds are seven ENG TV crews that include a rugby expert producer, a cameraman, and an assistant producer. They are focused on covering training, creating feature stories, and more, including creating fresh clips of replacement players in front of a green screen that are used for player lineups.
All told, we are probably creating 10 hours of content for every hour of content that rightsholders previously had access to, says Shield.
Life at the IBC
Miowdownik and Shield spend the majority of their time at the International Broadcast Center (IBC), which is located near Tokyo Stadium. Temporary cabins have been put in place to house master control quality control, cable interconnection, central equipment, a technical compound and satellite farm, a booking office, and unilateral areas. A digital team creating content for rightsholder social media needs and a postproduction unit is also onsite.
The growth of the Rugby World Cup's offering for rightsholders is a growing trend for all major international events that are relying on host broadcast service providers. Shield credits the explosion in content being created around events like the Rugby World Cup to rightsholders trusting host broadcasters more and more.
Something like The Open Championship used to need a complete parallel production but now it is much more relaxed, and rightsholders let the host do it, says Shield.
At the core of the match production are four production teams from France, the UK, South Africa, and New Zealand.
Expertise in Rugby production lives everywhere, and we have been pleasantly surprised, says Miodownik of the efforts to date. We had workshops with the teams, and they are each bringing a different personality to it, which is good. For example, they all use the Spidercam in a slightly different way.
Eight of the stadiums are outfitted for Spidercams meaning that 34 of the 48 matches will make use of the aerial camera system.
We did an analysis of the productions of the previous World Cup matches and how much each camera was used, and we came to the conclusion that there was no addition where the value for the money is greater than the Spidercam, says Miodownik. Our goal is to have a Spidercam of all the knockout games.
Also new this year is Canon's Free Viewpoint system, which is making its official world debut. Located in Yokohama Stadium, the Free Viewpoint system requires 125 cameras to be rigged in the bowl to capture volumetric images of the action and then synthesize all of that data into a virtual camera system that allows the operator to fly around and create replays that are truly unique.
It's developed a huge amount in the past four years as back then it would take months to process and now it
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Live From the Rugby World Cup: IGBS Production Efforts Bring New Level of Content Offering to Rightsholders A team of nearly 650 professionals are powering the host broadcaster of the massive global event By Ken Kerschbaumer, Editorial Director 
