Sony Pixel Power calrec Sony

Ratings Roundup: Cowboys-Buccaneers Earns Title of Most-Watched Season Opener in Six Years; The NFL on CBS Has Second Most-Watched Week 1 Since 1998

17/09/2021

Ratings Roundup: Cowboys-Buccaneers Earns Title of Most-Watched Season Opener in Six Years; The NFL on CBS Has Second Most-Watched Week 1 Since 1998 By SVG Staff

Friday, September 17, 2021 - 7:00 am

Print This Story | Subscribe

Story Highlights

Ratings roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, Cowboys-Bucs on NBC and Peacock becomes most-watched NFL Kickoff Game since 2015, The NFL on CBS delivers massive audience in Week 1, Big Noon Saturday Matchup between Ohio State and Oregon on Fox is top-rated event of the day, and more.

Cowboys-Bucs on NBC and Peacock Becomes Most-Watched NFL Kickoff Game Since 2015 The Tampa Bay Buccaneers' thrilling 31-29 victory over the Dallas Cowboys in the opening game of the NFL season last night on NBC and Peacock ranks as the most-watched NFL Kickoff Game since 2015, which was also the most-watched season in NBC Sunday Night Football history.

Cowboys-Bucs registered a Total Audience Delivery (TAD) average of approximately 26.0 million viewers across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms, based on preliminary data - marking the largest NFL Kickoff Game audience since Steelers-Patriots in 2015 (27.4 million viewers) and up 20% from last year's NFL Kickoff Game (21.6 million TAD for Texans-Chiefs, 9/10/20).

With an average of approximately 24.4 million viewers on NBC, the NFL Kickoff Game is television's most-watched show since Super Bowl LV in February.

NBC's TV coverage peaked at 25.4 million viewers between 9:45-10 p.m. ET and topped 22 million viewers in 11 of the 14 quarter-hours from 8:30 p.m. ET through 11:55 p.m. ET.

The Average Minute Audience (AMA) for last night's live stream via Peacock, NBC Sports Digital platforms, NFL Digital platforms, Cowboys and Buccaneers mobile properties, and Yahoo Sports mobile properties was approximately 1.6 million viewers - the highest ever for an NBC NFL game, excluding Super Bowls - and up 64% from last year's NFL Kickoff Game (970,000).

Viewership figures are based upon preliminary data from Nielsen and Adobe Analytics. Official national data for NBC will be available on Monday.

Last night's game (8:24 p.m.-11:55 p.m. ET) registered a national TV household rating of 13.4/32 - up 20% from last year (11.2/23).

Top markets included:

Dallas - 29.1/56

San Antonio - 25.5/45

Tampa - 24.6/50

Providence - 23.1/44

Austin - 22.9/46

Boston - 21.4/43

Cleveland - 20.3/40

Jacksonville - 20.1/38

Norfolk - 19.9/39

Milwaukee - 17.7/37 (NBC Sports)

The NFL on CBS Delivers Massive Audience in Week 1 The NFL on CBS delivered its second most-watched Week 1 audience since 1998, when the NFL returned to CBS, with a combined average viewership for Sunday's doubleheader windows totaling 33.472 million viewers, according to Nielsen national ratings (2015, 38.172 million viewers). With the expanded 18-week NFL season, CBS gained an additional national 4:25 PM, ET window which led to a 145% increase in gross viewership for Week 1 versus last year's singleheader (13.674 million viewers).

Viewership for the 4:25 PM, ET national window, highlighted by Cleveland-Kansas City, was the most-watched Sunday telecast on any network, averaging 19.539 million viewers. It is the Network's second most-watched Week 1 game window since 1998, and its most-watched opening weekend game window since 2015 (23.287 million viewers).

The regional game window, led by Pittsburgh-Buffalo as the high-coverage game, averaged 13.933 million viewers. Sunday's doubleheader averaged 16.586 million viewers, up 21% vs. last year's 13.674 million viewers for opening weekend.

Paramount , featuring live NFL ON CBS local market games, scored an NFL regular-season viewership record for game minutes consumed while registering triple-digit year-over-year growth in unique devices and double-digit growth in streams from Week 1, 2020. (CBS Sports)

ESPN's Monday Night Football Season-Opening MegaCast: 15.3 Million Viewers, Delivering MNF's Most-Watched Week 1 Game Since 2013 ESPN's Monday Night Football MegaCast presentation of the Baltimore Ravens at Las Vegas Raiders (Sept. 13, 8:15 p.m. ET) delivered an impressive audience of 15,292,000 viewers across ESPN, ABC, ESPN2, and ESPN Deportes. The audience for Raiders' thrilling 33-27 overtime win represents ESPN's best MNF Week 1 viewership since 2013 (15 games*) and second most-watched Week 1 game since it began airing Monday Night Football (31 games).

Additionally, the MegaCast audience for Allegiant Stadium's first NFL regular season game with fans is up 42% and 17%, respectively, from the first MNF doubleheader game (7 p.m. kickoff) in 2020 and 2019. In both years, the first game of the doubleheader was the most-viewed game out of the two Week 1 games. On ESPN2 alone, Monday Night Football with Peyton and Eli registered an audience of 800,000 viewers.

Additional Ravens-Raiders MNF Viewership Highlights:

Monday Night Football was the most-watched telecast of the night among households, viewers, and all keys demo: Men 18-34, 18-49, 25-54, and 55 as well as persons 18-34, 18-49, 25-54 and P5 on both ESPN and ABC

Monday Night Football also helped ESPN and ABC become the most-watched networks (broadcast and cable) in prime time among households, viewers and the same key male and people demos

Baltimore was the highest-rated local market at 30.0, followed by Las Vegas at 18.4, and Sacramento at 16.4. The complete Top 10 also include:

Kansas City (16.0)

San Diego (15.9)

San Francisco (14.4)

Seattle (13.8)

Denver (13.6)

Cleveland (13.5)

Portland (13.3) (ESPN)

Approximately 100 Million Viewers Watched NFL Football During Week 1 Week 1 averaged 17.4 million viewers, 7% YoY on TV Digital and the 2nd-highest
LINK: https://www.sportsvideo.org/2021/09/17/ratings-roundup-cowboys-buccane...
See more stories from svg

More from Sports Video Group

18/10/2021

NFL's Renie Anderson, Brian Rolapp Ponder the League's Business Future

NFL's Renie Anderson, Brian Rolapp Ponder the League's Business Future Fan development, media strategy, consumer relationships will be major issues over...

18/10/2021

MLB Commissioner Rob Manfred Pulls No Punches on State of RSN Market, Considers League's Direct-to-Consumer Future

MLB Commissioner Rob Manfred Pulls No Punches on State of RSN Market, Considers ...

18/10/2021

Jimmy Pitaro on ESPN's Recent String of Rights Deals, the Rise of DTC, and Disney's Commitment to Sports

Jimmy Pitaro on ESPN's Recent String of Rights Deals, the Rise of DTC, and D...

15/10/2021

The Fall 2021 SVG SportsTech Journal Is Now Available Online!

The Fall 2021 SVG SportsTech Journal Is Now Available Online! Go behind the scenes at the Tokyo Olympics with NBC, OBS, and more By SVG Staff Friday, Octobe...

15/10/2021

SVG Sit-Down: NEP UK's Simon Moorhead talks Brexit and Pandemic Challenges to the Mobile Production Truck Business in Europe

SVG Sit-Down: NEP UK's Simon Moorhead talks Brexit and Pandemic Challenges t...

15/10/2021

SVG Sit-Down: Fox Deportes' Sergio Verdu Aims To Synergize Technologies With Fox Sports

SVG Sit-Down: Fox Deportes' Sergio Verdu Aims To Synergize Technologies With...

14/10/2021

An Onscreen Boost: Netco Sports Delivers Extensive Graphics and Data Package for Lega Serie A

An onscreen Boost: Netco Sports delivers extensive graphics and data package for...

14/10/2021

NHL Puck Drop 2021: NHL Network Expands Showcase Schedule, Boosts Onsite Presence at Marquee Events

NHL Puck Drop 2021: NHL Network Expands Showcase Schedule, Boosts Onsite Presenc...

14/10/2021

The SVG Podcast: WNBA Production with ESPN Senior Managing Producer Sara Gaiero

The SVG Podcast: WNBA Production with ESPN Senior Managing Producer Sara Gaiero Go inside the details of ESPNs new REPCO production model and the exciting futur...

14/10/2021

Inside the Sports-Betting-Production Ops of Bleacher Report, ESPN, PGA Tour, and Yahoo Sports

Inside the Sports-Betting-Production Ops of Bleacher Report, ESPN, PGA Tour, and...

13/10/2021

NHL Puck Drop 2021: State of the Art New Sportsnet Studios Facility Officially Unveiled Tonight

NHL Puck Drop 2021: State of the Art New Sportsnet Studios Facility Officially U...

13/10/2021

ESPN Inks Five-Year Deal With NFL to Air New Monday Night Wild Card Game; Agreement Begins This Season

ESPN Inks Five-Year Deal With NFL to Air New Monday Night Wild Card Game; Agreem...

13/10/2021

NHL Puck Drop 2021: NHL SVP, Technology Grant Nodine on an Amazing Ecosystem of Data, Video

NHL Puck Drop 2021: NHL SVP, Technology Grant Nodine on an Amazing Ecosystem o...

13/10/2021

NHL Puck Drop 2021: Turner Sports Celebrates Start of Hockey Deal With Flashy Studio at Atlanta HQ

NHL Puck Drop 2021: Turner Sports Celebrates Start of Hockey Deal With Flashy St...

13/10/2021

NHL Puck Drop 2021: NHL on TNT Debuts With High-Speed Cameras, Tracking-Fueled Graphics

NHL Puck Drop 2021: NHL on TNT Debuts With High-Speed Cameras, Tracking-Fueled G...

12/10/2021

NHL Puck Drop 2021: League, APM Music Cut Production-Music Deal

NHL Puck Drop 2021: League, APM Music Cut Production-Music Deal Agreement covers league and team uses from broadcast to social media By Dan Daley, Audio Editor...

12/10/2021

NHL Puck Drop 2021: ESPN Creative Studio Team Unveils New Creative Identity, Graphics Package

NHL Puck Drop 2021: ESPN Creative Studio Team Unveils New Creative Identity, Gra...

12/10/2021

BetQL Network Taps Flowics for Live Sports Betting Data Integration

BetQL Network Taps Flowics for Live Sports Betting Data Integration By Ken Kerschbaumer, Editorial Director Tuesday, October 12, 2021 - 10:37 am Print This...

12/10/2021

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options By Ken Kerschbaumer, Editorial Director Tuesday, October 12, 2021 - 12:12 pm ...

12/10/2021

Sony HDC-F5500 Brings Shallow-Depth-of-Field Capabilities to Broadcast Camera Form Factor

Sony HDC-F5500 Brings Shallow-Depth-of-Field Capabilities to Broadcast Camera Fo...

12/10/2021

BitFire Networks Opens Next-Gen LED-Based Studios in Phoenix

BitFire Networks Opens Next-Gen LED-Based Studios in Phoenix By Ken Kerschbaumer, Editorial Director Tuesday, October 12, 2021 - 1:45 pm Print This Story ...

12/10/2021

NHL Puck Drop 2021: ESPN To Deploy Shallow-Depth-of-Field Steadicam on the Ice, SupraCam in the Air

NHL Puck Drop 2021: ESPN To Deploy Shallow-Depth-of-Field Steadicam on the Ice, ...

12/10/2021

NHL Puck Drop 2021: In Bristol, ESPN Opens New Studio for The Point, Continues To Push the REMI Envelope

NHL Puck Drop 2021: In Bristol, ESPN Opens New Studio for The Point, Continues T...

12/10/2021

NHL Puck Drop 2021: ESPN Director Doug Holmes and Producer Jeff Dufine on What To Expect From the Reimagined NHL on ESPN

NHL Puck Drop 2021: ESPN Director Doug Holmes and Producer Jeff Dufine on What T...

11/10/2021

Evolution Not Revolution: Sky Sport, Telefonica Discuss 5G in Sports Broadcasting and Production

Evolution not revolution: Sky Sport and Telefonica discuss the use of 5G in spor...

11/10/2021

ESPN's Monday Night Football Crew Tests Rare S35 PL Mount FUJINON Lens on Near Sideline Cart Camera

ESPN's Monday Night Football Crew Tests Rare S35 PL Mount FUJINON Lens on Ne...

11/10/2021

With Unified IO Sports Platform for XR Tools, Vizrt Charts Course for the Future

With Unified IO Sports Platform for XR Tools, Vizrt Charts Course for the Future Launch is intended to future-proof' development of live virtual graphics ...

10/10/2021

Live From Fury-Wilder III: Fox Sports Works With ESPN to Chronicle Last Installment of Heated Heavyweight Rivalry

Live From Fury-Wilder III: Fox Sports Works With ESPN to Chronicle Last Installm...

08/10/2021

Grass Valley's Tim Shoulders Says Business Is Back; Company Rebrands, Focuses on Live Production

Grass Valley's Tim Shoulders Says Business Is Back; Company Rebrands, Focuse...

08/10/2021

The SVG Summit Returns to NYC Dec. 13-14, Registration Now Open

The SVG Summit Returns to NYC Dec. 13-14, Registration Now Open SVG set to reunite industry at the annual conference in New York City By SVG Staff Friday, O...

07/10/2021

MLB Postseason 2021: Fox's New Graphics Package Showcases Gamification, Natural Elements of Baseball

MLB Postseason 2021: Fox's New Graphics Package Showcases Gamification, Natu...

07/10/2021

Thursday Night Football Returns to Amazon Prime Video With Multiple Audio Options, Expanded AI-Driven X-Ray Features

Thursday Night Football Returns to Amazon Prime Video With Multiple Audio Option...

07/10/2021

MLB Postseason 2021: Fox Sports To Televise All Playoff Games in 4K HDR; Megalodon To Make Playoff Debut

MLB Postseason 2021: Fox Sports To Televise All Playoff Games in 4K HDR; Megalod...

07/10/2021

Sony Pulls Out of 2021 IBC Show

Sony Pulls Out of 2021 IBC Show By SVG Staff Thursday, October 7, 2021 - 12:53 pm Print This Story | Subscribe Story Highlights Sony has announced that...

07/10/2021

MLB Postseason 2021: MLB Network Excited to Be Back on Site for ALDS

MLB Postseason 2021: MLB Network Excited to Be Back on Site for ALDS By Ken Kerschbaumer, Editorial Director Thursday, October 7, 2021 - 1:02 pm Print This...

06/10/2021

Salsa Sound Eyes U.S. Market for Automated Audio Mixing

Salsa Sound Eyes U.S. Market for Automated Audio Mixing College football is an early target sector By Dan Daley, Audio Editor Wednesday, October 6, 2021 - 6:...

06/10/2021

MLB Postseason 2021: After the COVID Year, Fox Sports Counts on Great Sound

MLB Postseason 2021: After the COVID Year, Fox Sports Counts on Great Sound The kind of stuff audio people really like hearing' By Dan Daley, Audio Editor...

06/10/2021

Tech Focus: Immersive Monitoring, Part 1 - Sports Broadcasting Seems a Good Fit

Tech Focus: Immersive Monitoring, Part 1 - Sports Broadcasting Seems a Good Fit Questions remain on the format's deployment, particularly in production truc...

06/10/2021

MLB Postseason 2021: TBS Preps for Big-Sound Wild Card Game

MLB Postseason 2021: TBS Preps for Big-Sound Wild Card Game A1 Dave Grundtvig will deploy a primarily conventional approach By Dan Daley, Audio Editor Wednes...

06/10/2021

Tech Focus: Immersive Monitoring, Part 2 - Options for Mobile Production Continue To Expand

Tech Focus: Immersive Monitoring, Part 2 - Options for Mobile Production Continu...

05/10/2021

Ryder Cup Reflections: PGA TOUR Entertainment's Greg Hopfe On Cross-Atlantic Teamwork

Ryder Cup Reflections: PGA TOUR Entertainment's Greg Hopfe On Cross-Atlantic...

05/10/2021

MLB Postseason 2021: After Chaotic Regular-Season Finish, ESPN Heads to Boston for Epic AL Wild Card Game

MLB Postseason 2021: After Chaotic Regular-Season Finish, ESPN Heads to Boston f...

05/10/2021

MLB Postseason 2021: Turner Sports Tackles National League With New AR-Heavy Set, In-Game Graphic Animations

MLB Postseason 2021: Turner Sports Tackles National League With New AR-Heavy Set...

04/10/2021

World Padel Tour Among First Customers as LaLiga Tech Launches Digital Services for Leagues and Federations

World Padel Tour among first customers as LaLiga Tech launches digital services ...

04/10/2021

NBC's Molly Solomon to Receive NY Festivals Lifetime Achievement Award on Oct. 12 (Virtually That Is!)

NBC's Molly Solomon to Receive NY Festivals Lifetime Achievement Award on Oc...

04/10/2021

Flowics Provides Real-Time Graphics for BCC Live's Stream of Mainova IRONMAN

Flowics Provides Real-Time Graphics for BCC Live's Stream of Mainova IRONMAN Data-infused elements keep fans updated throughout the eight-hour event By Kri...

04/10/2021

Ryder Cup Reflections: World Feed Efforts Hint at New Ways to Collaborate

Ryder Cup Reflections: World Feed Efforts Hint at New Ways to Collaborate By Ken Kerschbaumer, Editorial Director Monday, October 4, 2021 - 3:07 pm Print T...

01/10/2021

ESL Expands and Upgrades Polish Production Facility for REMI With Blackmagic Design

ESL expands and upgrades Polish production facility for REMI with Blackmagic Des...