Sony Pixel Power calrec Sony

SVG Sit-Down: Telstra Broadcast Services' Andreas Eriksson Focuses on Large-Scale Deployments, Managed Services

14/05/2024

SVG Sit-Down: Telstra Broadcast Services' Andreas Eriksson Focuses on Large-Scale Deployments, Managed Services Hybrid delivery platform, personalized workflows are part of the solutions offered By Ken Kerschbaumer, Editorial Director

Tuesday, May 14, 2024 - 12:30 pm

Print This Story | Subscribe

Story Highlights

Telstra Broadcast Services CEO Andreas Eriksson and the Telstra team around the globe continue to respond to an ever-changing broadcast-contribution and -distribution world. At NAB 2024, Eriksson sat down with SVG to discuss some of the company's new initiatives, evolving partnerships and alliances, and the future of the industry.

Telstra Broadcast Services' Andreas Eriksson: [With] tier-two or -three sports, there's a hunger to grow a whole sport or women's sport. Technology has enabled a lot of things that help [the quality].

What are some of the big themes for Telstra this year?

The big theme is, on the media-networks side, to continue to build out our internet delivery platform to have large-scale deployments, not just one-to-one, SRT-style deployments. It's about combining that into hybrid offerings with fiber, internet, and satellite so that we can offer a fully managed end-to-end service. That allows the rights owners to provide that service to the broadcasters, and they can pick and choose what is best for them.

The other thing we are doing is continue to build the portfolio around managed services on top of the media network. The virtual-advertising work we're doing with Supponor is a good example of that: we continue to work with technology partners focused on technology, and, being a managed-service provider, we provide managed services around that core technology. We're also working on our offering for [the AMPP platform] with the Grass Valley team, taking the core of that technology and providing it as an end-to-end managed service. We see that being a continuing trend.

There are more options than ever with respect to workflows that can be personalized for the client's specific needs. Are you finding that your conversations are becoming more personalized as you offer multiple ways to solve a workflow?

Yes, absolutely. We have the high-end fiber platform, an internet-based platform, and a very strong satellite offering with partners, as well as bespoke fiber solutions. And you have all those building blocks for a managed service located in three centers around the world that can do the booking and operation 24/7. Then it becomes a conversation around how you want to do the contribution, budget, risk appetite, and so forth. And it might end up a mix of high-end fiber solutions and maybe internet delivery for certain parts. It's a very customer-based solution built on standard components that are scalable for us. It's about having the Lego blocks that we can assemble into something specific.

Where do you see the cloud fitting in?

The reality is that no one has the money to just scrap what they have and move 100% to the new way, so we are in a transition as all this legacy hardware needs to be paid off and amortized. We see the cloud on deployments that have hybrid solutions because of performance requirements.

Actually, we are having more discussions around a software layer that can be deployed on-prem in a private cloud in combination with the public cloud for the same use case on something like archives. Cloud use is going to burst up and down, and when we look at working with vendors, they offer us floating licenses that we can mix and match based on the deployments. As a service provider, we want to be able to mix and match.

Three- or four-year market trends suggest that smaller federations and leagues are realizing that they want to have a global presence. And broadcasters are looking to have more-personalized services, which means that, in four years, they could be trying to transport many signals home from productions around the world versus just one signal. Does that make sports potentially a growth segment between now and 2030 with events like the 2026 World Cup and the Olympics in 2028?

It depends on how you look at the tier-one-style events. Of course, they will continue to want to bring more content out of an event and make different packages and so forth. The whole OTT use case is a 365/24/7 experience, so it's not the old days of appointment viewing. It requires more content and a different kind of content, and that's why you need to be able to bring more and more content out from an event. The tier-one events will want to bring more content, but will they have the budgets to do it right?

Of course, the cost of production is going down, but, with new technology, you can make a better production. [With] tier-two or -three sports, I think, there's a hunger to grow a whole sport or women's sport, which is great. Technology has enabled a lot of things for those sports that help [the quality].

How do you see AI playing a role at Telstra?

Today, it's a little bit of hype, and everyone talks about using it or having it. In three or five years, I think, it will be a little more ingrained, and companies will have more intelligence in their solutions. In our case, it would be how we manage and run network monitoring or things like predictive monitoring or virtual operators. It is a very powerful technology, and it will be used for different things. It might not be revolutionizing, but there will be logical things where it will be useful.
LINK: https://www.sportsvideo.org/2024/05/14/svg-sit-down-telstra-broadcast-...
See more stories from svg

More from Sports Video Group

21/06/2024

Vertical Horizon: A 9:16 Social Video Content Production Masterclass

Vertical Horizon: A 9:16 Social Video Content Production Masterclass Leaders from HBS, Sky Sport, and Little Dot Sport break down the challenges of vertical vid...

21/06/2024

T20 Cricket World Cup: Inside Look at Disney Star's Host Broadcast, Unilateral Productions

T20 Cricket World Cup: Inside Look at Disney Star's Host Broadcast, Unilater...

21/06/2024

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users Immersive Highlights

T20 Cricket World Cup: ICC, With Help of Quidich, Offers Apple Vision Pro Users ...

20/06/2024

Live From MLB at Rickwood Field: FOX Sports Broadcasts Inning of Game in Black and White

Live From MLB at Rickwood Field: FOX Sports Broadcasts Inning of Game in Black a...

20/06/2024

New Sponsor Spotlight: ZTranform's Ben Wolk on SMU Athletics' New Production Facility and the Rise of SMPTE ST 2110

New Sponsor Spotlight: ZTranform's Ben Wolk on SMU Athletics' New Produc...

20/06/2024

Mobile TV Group Promotes Nick Garvin to CEO, Philip Garvin Shifts into Chairman of the Board Role

Mobile TV Group Promotes Nick Garvin to CEO, Philip Garvin Shifts into Chairman ...

20/06/2024

Live From MLB at Rickwood Field: FOX Sports' Negro Leagues Tribute Game Aims To Take Sound Way Back

Live From MLB at Rickwood Field: FOX Sports' Negro Leagues Tribute Game Aims...

20/06/2024

Live From MLB at Rickwood Field: FOX Sports' Francisco Contreras and Tom Lynch Dive Into the Operations Plan

Live From MLB at Rickwood Field: FOX Sports' Francisco Contreras and Tom Lyn...

20/06/2024

Live From MLB at Rickwood Field: League Renovation Highlights the Historic Venue's Heyday

Live From MLB at Rickwood Field: League Renovation Highlights the Historic Venue...

20/06/2024

Live From MLB at Rickwood Field: Negro Leagues Baseball Museum Connects Rich History to Tribute in Birmingham

Live From MLB at Rickwood Field: Negro Leagues Baseball Museum Connects Rich His...

20/06/2024

Live From MLB at Rickwood Field: MLB Network Eulogizes Willie Mays in Real Time During Tuesday's MiLB Broadcast

Live From MLB at Rickwood Field: MLB Network Eulogizes Willie Mays in Real Time ...

20/06/2024

Live From MLB at Rickwood Field: FOX Sports Celebrates Black Baseball With Special Broadcast in Birmingham

Live From MLB at Rickwood Field: FOX Sports Celebrates Black Baseball With Speci...

18/06/2024

A Live Production Storm Surge: Getting Started in the Cloud

A Live Production Storm Surge: Getting Started in the Cloud Tech leaders from Advanced Systems Group, Alpha, AWS, Diversified, and Tata Communications/The Switc...

18/06/2024

HBS Ready for CONMEBOL's Copa America Tournament Kick Off This Thursday

HBS Ready for CONMEBOL's Copa America Tournament Kick Off This Thursday Mediapro Miami serves as hub for production effort spanning the U.S. for the next mo...

18/06/2024

Watch SVG NEXT Conversations, Ep. 3: How Emerging Tech & Realtime Fan Engagement Elevate the Sports Experience and Increase Revenue

Watch SVG NEXT Conversations, Ep. 3: How Emerging Tech & Realtime Fan Engagement...

18/06/2024

Roland-Garros 2024: Fdration Franaise de Tennis and Host Broadcaster HBS Deliver Another Action-Packed Grand Slam

Roland-Garros 2024: F d ration Fran aise de Tennis and host broadcaster HBS deli...

17/06/2024

The Maturation of Streaming Services: Perspectives From Tech Leaders

The Maturation of Streaming Services: Perspectives From Tech Leaders Thought leaders from Eluvio, Harmonic, and Zixi share their latest By Ken Kerschbaumer, Ed...

17/06/2024

Euro 2024: Rai Brings the Excitement and Passion of the Tournament to Homes Across Italy

Euro 2024: Rai brings the excitement and passion of the tournament to homes acro...

17/06/2024

Euro 2024: Sky Italia Prepares for an Unforgettable Summer of Football

Euro 2024: Sky Italia prepares for an unforgettable summer of football By Roberto Landini, Italian Correspondent Friday, June 14, 2024 - 08:51 Print This S...

17/06/2024

European Athletics Championships: Eurovision Sport on the Road to Rome Tech Initiative

European Athletics Championships: Eurovision Sport on the Road to Rome tech init...

17/06/2024

NCAA Men's College World Series 2024: ESPN's Cameras Take Viewers Deeper Into Wild Atmosphere in Omaha

NCAA Men's College World Series 2024: ESPN's Cameras Take Viewers Deeper...

14/06/2024

Euro 2024: UEFA's Technical Broadcast Operation

Euro 2024: UEFA's technical broadcast operation By George Bevir Tuesday, June 11, 2024 - 09:45 Print This Story Leipziger Messe: Hall 4 of the venue w...

14/06/2024

Euro 2024: UEFA's Live Production Plans

Euro 2024: UEFA's live production plans By George Bevir Tuesday, June 11, 2024 - 09:45 Print This Story Euro 2024 kicks off on Friday evening (14 June...

14/06/2024

Euro 2024: UEFA's ENG Crews at the Ready

Euro 2024: UEFA's ENG crews at the ready By George Bevir Tuesday, June 11, 2024 - 09:44 Print This Story With UEFA set to deliver over 3,500 hours of ...

14/06/2024

FOX Sports' Wave of UFL Tech Innovation Crescendos With Championship Game This Weekend

FOX Sports' Wave of UFL Tech Innovation Crescendos With Championship Game Th...

14/06/2024

Breaking the Ice: Inside the NHL's Adventures in Live Cloud Production

Breaking the Ice: Inside the NHL's Adventures in Live Cloud Production NHL's Grant Nodine and AWS's Andrew Reich offer a behind-the-scenes look By ...

14/06/2024

USGA Taps SMT for U.S. Open On-Course, Video-Production Services for 17th Year

USGA Taps SMT for U.S. Open On-Course, Video-Production Services for 17th Year The sports-media-tech provider is distributing content to 30 displays and 650 TVs...

14/06/2024

FOX Sports Takes Virtual Production to New Heights With Groundbreaking Basilica of Soccer' Set for EURO 24, Copa America Coverage

FOX Sports Takes Virtual Production to New Heights With Groundbreaking Basilica...

13/06/2024

Paris 2024: France Tlvisions Head of Production in Charge of Olympic and Paralympic Games Frdric Gaillard Talks Innovations and Logistics

Paris 2024: France T l visions head of production in charge of Olympic and Paral...

13/06/2024

Zixi Gets Strategic Investment From Clearhaven Partners

Zixi Gets Strategic Investment From Clearhaven Partners The software supplier aims to be tech partner of choice for IP-based media transport globally By Ken K...

13/06/2024

How Slow TV' Watching Moose Migrate is Accelerating Live Cloud Workflows at SVT

How Slow TV' watching moose migrate is accelerating live cloud workflows at...

13/06/2024

Canon's Jamon Lomax on Scaling Up Solutions for Live College Sports Broadcasters

Canon's Jamon Lomax on Scaling Up Solutions for Live College Sports Broadcas...

13/06/2024

NBC Sports Rolls Out 70 Cameras for U.S. Open Coverage; Producer Tommy Roy Says Graphics Play Big Part

NBC Sports Rolls Out 70 Cameras for U.S. Open Coverage; Producer Tommy Roy Says ...

13/06/2024

AI, Machine Learning, & Automation: Feeding the Content Beast on Mobile and Social

AI, Machine Learning, & Automation: Feeding the Content Beast on Mobile and Soci...

12/06/2024

SVG Sports Cloud Production Forum: Sessions Now Available To Watch on SVG PLAY

SVG Sports Cloud Production Forum: Sessions Now Available To Watch on SVG PLAY Catch up on the latest in live cloud-based production strategies and technology ...

12/06/2024

InfoComm 2024, Part 1: Live-Sound Show Returns in Full Force

InfoComm 2024, Part 1: Live-Sound Show Returns in Full Force The event has evolved into the single-biggest installed-AV expo in the U.S. By Dan Daley, Audio Ed...

12/06/2024

InfoComm 2024, Part 2: Gear for Big Sound in Stadium and Arena

InfoComm 2024, Part 2: Gear for Big Sound in Stadium and Arena Immersive live sound is part of sports entities' engagement strategies By Dan Daley, Audio E...

11/06/2024

FloSports Set To Launch New FloCollege' NCAA Platform Focused on DII, DIII Partner Conferences

FloSports Set To Launch New FloCollege' NCAA Platform Focused on DII, DIII ...

11/06/2024

2024 NBA Finals Live Streaming to Select IMAX Locations in Hong Kong, Taiwan via StreamSmart On-Air Technology

2024 NBA Finals Live Streaming to Select IMAX Locations in Hong Kong, Taiwan via...

11/06/2024

Men's T20 Cricket World Cup: PMY Group, Populous Get Nassau County International Cricket Stadium Ready in Record Time

Men's T20 Cricket World Cup: PMY Group, Populous Get Nassau County Internati...

11/06/2024

Stanley Cup Final 2024: ESPN Aims for Access in Cross-Continental Hockey Celebration

Stanley Cup Final 2024: ESPN Aims for Access in Cross-Continental Hockey Celebra...

11/06/2024

Stanley Cup Final 2024: ESPN Outfits Florida Panthers Goalie With MindFly AI BodyCam for Pregame Skate

Stanley Cup Final 2024: ESPN Outfits Florida Panthers Goalie With MindFly AI Bod...

11/06/2024

Packing the Friendly Confines: Scripps Sports, NWSL Team Up for Historic Broadcast at Wrigley Field

Packing the Friendly Confines: Scripps Sports, NWSL Team Up for Historic Broadca...

10/06/2024

Matrox Video's Jim McLean on the Advantages the Monarch EDGE Series Gives in Remote Production

Matrox Video's Jim McLean on the Advantages the Monarch EDGE Series Gives in...

10/06/2024

Paris 2024: Editorial Approaches with Olympic TV Channels and Studios Galore for the Games at France Tlvisions

Paris 2024: Editorial approaches with Olympic TV channels and studios galore for...

10/06/2024

Paris 2024: France Tlvisions on Making the Most of Being the Home Turf Rights Holder With a Plethora of Commentators and ENG Crews

Paris 2024: France T l visions on making the most of being the home turf rights ...

10/06/2024

Finding Authentic Voices on the Digital Frontlines: How HBS Seeks Out Influencers and Social-Media Talent

Finding Authentic Voices on the Digital Frontlines: How HBS Seeks Out Influencer...

10/06/2024

Fox Sports' Jam-Packed Super Saturday Headlined by Unique Belmont Stakes Production at Saratoga

Fox Sports' Jam-Packed Super Saturday Headlined by Unique Belmont Stakes Pro...

07/06/2024

EHF Final4: First-of-Its-Kind Multi-Platform Experience To Be a Celebration of Handball

EHF Final4: First-of-its-kind multi-platform experience to be a celebration of h...

07/06/2024

Broadcast Innovation in India: How Disney+Hotstar Broke Records at ICC Men's Cricket World Cup 2023

Broadcast Innovation in India: How Disney Hotstar Broke Records at ICC Men's...