Sony Pixel Power calrec Sony

Media Asset Storage: it's in our DNA

31/03/2020

-- --

SCREEN AFRICA EXCLUSIVE:

When it comes to the storage of media assets (or any data, for that matter), whether it's online or up on the cloud, there's no doubt that the immediate future of data storage remains magnetic tape. Recent technological advancements have given new life to hard drives, but when it comes to long-term archiving of assets, the tape or hard drive of the future could be something very old, something that everyone has inside them: DNA.

The first commercial digital-tape storage system, IBM's Model 726, could store about 1.1 megabytes on one reel of tape. Today, a modern LTO tape cartridge can hold 30 terabytes. Meanwhile, a single robotic tape library can contain up to 556 petabytes of data. While tape doesn't offer the fast read/write speeds of hard drives, the medium's advantages are many.

For starters, tape is reliable, with error rates four to five orders of magnitude lower than those of hard drives. They are energy efficient: once all the data has been written, the tape cartridge simply sits in a slot in a tape library without consuming any power until it's needed again. And tape is very secure, with built-in, on-the-fly encryption and if a cartridge isn't mounted in a drive, the data cannot be accessed or modified. The main reason why tape is so popular is simple economics. Tape storage costs one-sixth the amount you'd have to pay to keep the same amount of data on disks, which is why you find tape systems almost any place where massive amounts of data are being stored.

But, as mentioned, tape is slow, and so the development of hard drive technology continues. The longevity of hard disks, and the rapid rise of solid-state drives (SSDs), can be attributed to a continual improvement process to minimise the drawbacks of tape technology. The hard disk game changed dramatically in 2005 with perpendicular magnetic recording (PMR), where, broadly speaking, magnetised bits stand perpendicular to the head of the hard disk platter instead of lying down, making room for more bits. However, after years of data density improvements using PMR (densities doubled between 2009 and 2015), researchers are once again hitting the physical limits: each magnetic bit' is becoming too small to reliably hold its data, increasing the potential for corruption.

Shingled magnetic recording (SMR), introduced by Seagate in 2014, is one way to fit more data on a disk's platter. In an SMR disk, when the write head writes a data track, the new track will overlap part of the previously written track, reducing its width and meaning more tracks can fit on a platter. The thinner track can still be read, as read heads can be physically thinner than write heads. Western Digital launched a 15TB SMR hard drive in 2018 targeting data centres, with plans to increase the capacity per rack by up to 60TB soon.

The next big thing is two-dimensional magnetic recording (TDMR). This is another Seagate technology, and aims to solve the problem of reading data from tightly packed hard disk tracks, where the read head picks up interference from tracks around the one being read. TDMR disks use multiple read heads to pick up data from several tracks at a time, then work out which data is needed, turning the noise into useful data that can be analysed and then discarded when not required. 14 and 16TB TDMR drives came onto the market in 2019.

The multiple read heads of TDMR disks can improve read speeds, but to improve write speeds while increasing data density you need to move away from SMR to the latest hard disk technology: heat-assisted magnetic recording (HAMR). This aims to overcome the compromise of SMR by changing the material of the hard disk platter, to one where each bit will maintain its magnetic data integrity at a smaller size. As HAMR's name implies, the solution is to use a laser to heat up part of the hard disk platter before the data is written. This lowers the material's coercivity enough for the data to be written, before the heated section cools and the coercivity rises again to make the data secure. HAMR has the potential to increase hard disk density tenfold.

Therefore, both hard drive and magnetic tape technologies work for the storage and retrieval of data assets but the trouble is that technology is battling to keep up with the continual flood of data currently being generated, and forecast to be generated in the future. What's the solution? The hard drive of the future could actually be something very old, something that is inside every person reading this: DNA.

Deoxyribonucleic acid, or DNA, is the molecule that dictates how an organism develops. DNA can also hold a staggering amount of information: 215 petabytes (1 petabyte is about 100 million gigabytes) of data on a single gram. Just as impressive is its longevity. Traditional mediums like magnetic tape and flash memory tend to degrade, whether through repeated use or simply time. DNA degrades, too, but at a significantly slower rate: depending on the storage conditions, it can last thousands, or even tens of thousands, of years.

The idea of storing data on DNA was proposed back in the 1960s by Soviet scientist Mikhail Neiman. In the decades since, researchers have made great strides in making it achievable - though at a price. Currently, the most cost-effective DNA storage technique costs about US$3,500 per MB to write the data and US$1,000 per MB to read it, so don't retire your LTO or hard drive array just yet.

DNA's storage capabilities, however, are intriguing and have huge potential for computing in the future. For years, technology roughly followed the path laid out by Moore's Law, which stated that every two years or so, we could double the number of transistors that fit on a microchip. However, computer chips have become so small these day
LINK: https://www.screenafrica.com/2020/03/31/technology/storage-asset-manag...
See more stories from screenafrica

Most recent headlines

08/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 1

SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff Monday, December 8, 2025 - 6:56 am Print This Story | Subscribe Story Highlights The 2025...

08/12/2025

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Dreamed Sports Into a New World

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...

08/12/2025

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 2110, MXL, AR/XR, and More

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...

08/12/2025

#GALSNGEAR Announces East, West Leadership Retreats for 2026

#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer Monday, December 8, 2025 - 9:10 am Print This Story | Subscribe Story High...

08/12/2025

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video Heavyweight

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...

08/12/2025

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production Applications

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...

08/12/2025

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-Gen Distribution for Live Sports

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...

08/12/2025

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances the Altcast Art Form Again

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...

08/12/2025

SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Monsters Funday Football'

SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Mon...

08/12/2025

Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orchestral Mashup of MNF' Theme and Monsters, Inc.' Score

Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orches...

08/12/2025

Always Was, Always Will Be Strength, Survival and Pride this January 26 on NITV, SBS and SBS On Demand

Always Was, Always Will Be Strength, Survival and Pride this January 26 on NITV,...

08/12/2025

Nielsen Audience Segments Now Available in Amazon DSP & Amazon Marketing Cloud

Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...

08/12/2025

Paramount Launches Hostile Bid for Warner Bros. Discovery

LOS ANGELES and NEW YORK Paramount has launched a hostile takeover bid for Warner Bros. Discovery with an all-cash tender offer to acquire all of the outstandin...

08/12/2025

ASG Names Macky Beheshti Director, Enterprise Storage and Systems

EMERYVILLE, Calif. Media and entertainment technology and services provider Advanced Systems Group has named Macky Beheshti as director, enterprise storage and ...

08/12/2025

MediaKind to Acquire Harmonic's Video Business for $145M

DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...

08/12/2025

Nielsen Audience Segments Now Available in Amazon Ads Marketplace

NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...

08/12/2025

Marshall Electronics Highlights CV355 27X ND3 Camera With...

Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...

08/12/2025

Cinnafilm Launches Tachyon LIVE and IPx LIVE - Real-Time...

Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...

08/12/2025

Hiltron Sees Expanding Demand for Satcom Systems Througho...

Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...

08/12/2025

Your Holiday Checklist Essentials

When was the last time you updated your default playlist(s)? A default playlist keeps your station(s) on the air should your team ever miss a step in sending mu...

08/12/2025

VEON's Beeline Kazakhstan Breaks Ground for Hyper Cloud Data Center to Offer Sovereign Enterprise, AI and Digital Services

08 Dec 2025 VEON's Beeline Kazakhstan Breaks Ground for Hyper Cloud Data Ce...

08/12/2025

Netflix ISP Speed Index for November 2025

Back to All News Netflix ISP Speed Index for November 2025 Product 08 December 2025 Global Link copied to clipboard This month marks 15 years of the Netfl...

08/12/2025

Another Exciting Chapter in Our Book-to-Screen Journey and What's to Come

Back to All News Another Exciting Chapter in Our Book-to-Screen Journey and What's to Come Entertainment 08 December 2025 Global Link copied to clipboa...

08/12/2025

Harmonic Announces Pending Sale of Its Video Business to MediaKind

Strategic and transformative transaction would sharpen Harmonic's focus on its core Broadband business and advance its growth initiatives Ensures continued...

08/12/2025

N-Series elevates performances at one-of-a kind jazz gastropub - The Epicurus

Copenhagen's The Epicurus is a one-of-a-kind Jazz Gastropub that presents exclusive performances curated by Jazz Pianist and Producer Sir Niels Lan Doky. Fe...

08/12/2025

Arvato Systems receives gematik approval for TI-Messenger tim+

Arvato Systems Receives gematik-approval for TI-Messenger tim Approval secured for TI Messenger tim - paving the way for secure and interoperable communicat...

08/12/2025

Eurovision legend Niamh Kavanagh revealed as first contestant for Dancing with the Stars 2026

Eurovision winner Niamh Kavanagh is the first celebrity to be revealed for the s...

08/12/2025

The RT Toy Show Appeal raises over 30 million in 6 Years

Changing children's lives for good: A staggering 4.6 million raised in the 2025 appeal The people of Ireland and people all over the world have once again...

08/12/2025

Daddy's dancing: Paudie Moloney revealed as second contestant for Dancing with the Stars 2026

It's murder on the dancefloor as The Traitors Ireland legend Paudie Moloney ...

07/12/2025

Netflix Takes Over the Oslo Skyline With Celebratory 'Troll 2' Light Show

Back to All News Netflix Takes Over the Oslo Skyline With Celebratory Troll 2 L...

06/12/2025

L3Harris Chair and CEO Appears on CNBC at Reagan National Defense Forum

In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...

06/12/2025

Survey: M&E Embraces Horizontally Integrated Media Archiving Approach

FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...

06/12/2025

Czech TV Deploys LiveU Solutions in 10 OB Vans

HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...

06/12/2025

NATAS Celebrates 76th Technology & Engineering Emmy Award Honorees

NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...

05/12/2025

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nationally and Regionally

2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...

05/12/2025

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio Data

SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...

05/12/2025

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Scalable Production System with Ross Video

Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...

05/12/2025

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD Split

Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...

05/12/2025

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championship

FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...

05/12/2025

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the Future of the Viewer Experience

SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...

05/12/2025

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast for World Cup Draw

Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...

05/12/2025

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ever

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...

05/12/2025

ESPN Enters College Football's Most Intense Month With Elevated Workflows for Championship Week

ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...

05/12/2025

Sorry, Baby, Peter Hujar's Day, Among Sundance Institute-Supported Projects Nominated for 2026 Film Independent Spirit Awards

It's about that time! Awards season is in full swing, and the Film Independe...

05/12/2025

Surprised by Your 2025 Wrapped? Here's a Look at How the Data Comes to Life

Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...

05/12/2025

Celebrating Spotify's GLOW, RADAR, and EQUAL Artists of 2025

In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...

05/12/2025

Wi-Fi 7 - Go Beyond Speed to Deliver Security, Trust and Value

In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...

05/12/2025

Netflix to Acquire Warner Bros. in Deal Worth $82.7 Billon

LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....

05/12/2025

Gracenote Launches New CTV Ad Platform

NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...