Sony Pixel Power calrec Sony

Media Asset Storage: it's in our DNA

31/03/2020

-- --

SCREEN AFRICA EXCLUSIVE:

When it comes to the storage of media assets (or any data, for that matter), whether it's online or up on the cloud, there's no doubt that the immediate future of data storage remains magnetic tape. Recent technological advancements have given new life to hard drives, but when it comes to long-term archiving of assets, the tape or hard drive of the future could be something very old, something that everyone has inside them: DNA.

The first commercial digital-tape storage system, IBM's Model 726, could store about 1.1 megabytes on one reel of tape. Today, a modern LTO tape cartridge can hold 30 terabytes. Meanwhile, a single robotic tape library can contain up to 556 petabytes of data. While tape doesn't offer the fast read/write speeds of hard drives, the medium's advantages are many.

For starters, tape is reliable, with error rates four to five orders of magnitude lower than those of hard drives. They are energy efficient: once all the data has been written, the tape cartridge simply sits in a slot in a tape library without consuming any power until it's needed again. And tape is very secure, with built-in, on-the-fly encryption and if a cartridge isn't mounted in a drive, the data cannot be accessed or modified. The main reason why tape is so popular is simple economics. Tape storage costs one-sixth the amount you'd have to pay to keep the same amount of data on disks, which is why you find tape systems almost any place where massive amounts of data are being stored.

But, as mentioned, tape is slow, and so the development of hard drive technology continues. The longevity of hard disks, and the rapid rise of solid-state drives (SSDs), can be attributed to a continual improvement process to minimise the drawbacks of tape technology. The hard disk game changed dramatically in 2005 with perpendicular magnetic recording (PMR), where, broadly speaking, magnetised bits stand perpendicular to the head of the hard disk platter instead of lying down, making room for more bits. However, after years of data density improvements using PMR (densities doubled between 2009 and 2015), researchers are once again hitting the physical limits: each magnetic bit' is becoming too small to reliably hold its data, increasing the potential for corruption.

Shingled magnetic recording (SMR), introduced by Seagate in 2014, is one way to fit more data on a disk's platter. In an SMR disk, when the write head writes a data track, the new track will overlap part of the previously written track, reducing its width and meaning more tracks can fit on a platter. The thinner track can still be read, as read heads can be physically thinner than write heads. Western Digital launched a 15TB SMR hard drive in 2018 targeting data centres, with plans to increase the capacity per rack by up to 60TB soon.

The next big thing is two-dimensional magnetic recording (TDMR). This is another Seagate technology, and aims to solve the problem of reading data from tightly packed hard disk tracks, where the read head picks up interference from tracks around the one being read. TDMR disks use multiple read heads to pick up data from several tracks at a time, then work out which data is needed, turning the noise into useful data that can be analysed and then discarded when not required. 14 and 16TB TDMR drives came onto the market in 2019.

The multiple read heads of TDMR disks can improve read speeds, but to improve write speeds while increasing data density you need to move away from SMR to the latest hard disk technology: heat-assisted magnetic recording (HAMR). This aims to overcome the compromise of SMR by changing the material of the hard disk platter, to one where each bit will maintain its magnetic data integrity at a smaller size. As HAMR's name implies, the solution is to use a laser to heat up part of the hard disk platter before the data is written. This lowers the material's coercivity enough for the data to be written, before the heated section cools and the coercivity rises again to make the data secure. HAMR has the potential to increase hard disk density tenfold.

Therefore, both hard drive and magnetic tape technologies work for the storage and retrieval of data assets but the trouble is that technology is battling to keep up with the continual flood of data currently being generated, and forecast to be generated in the future. What's the solution? The hard drive of the future could actually be something very old, something that is inside every person reading this: DNA.

Deoxyribonucleic acid, or DNA, is the molecule that dictates how an organism develops. DNA can also hold a staggering amount of information: 215 petabytes (1 petabyte is about 100 million gigabytes) of data on a single gram. Just as impressive is its longevity. Traditional mediums like magnetic tape and flash memory tend to degrade, whether through repeated use or simply time. DNA degrades, too, but at a significantly slower rate: depending on the storage conditions, it can last thousands, or even tens of thousands, of years.

The idea of storing data on DNA was proposed back in the 1960s by Soviet scientist Mikhail Neiman. In the decades since, researchers have made great strides in making it achievable - though at a price. Currently, the most cost-effective DNA storage technique costs about US$3,500 per MB to write the data and US$1,000 per MB to read it, so don't retire your LTO or hard drive array just yet.

DNA's storage capabilities, however, are intriguing and have huge potential for computing in the future. For years, technology roughly followed the path laid out by Moore's Law, which stated that every two years or so, we could double the number of transistors that fit on a microchip. However, computer chips have become so small these day
LINK: https://www.screenafrica.com/2020/03/31/technology/storage-asset-manag...
See more stories from screenafrica

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

10/02/2026

ESPN's Super Bowl Week Studio Footprint Doubles as a Bridge to the Network's First Super Bowl Coming in 2027

From San Fran to Santa Clara down to Los Angeles, ESPN celebrates the Big Game w...

10/02/2026

Canon Novel Lenses Shine Among More Than 115 Canon Lenses at Winter Games

A team of broadcast engineers and experts dispersed across Northern Italy help broadcasters and still photographers keep shooting OBS has put new imaging techn...

10/02/2026

For Karl Malone and the NBC Olympics Audio Team, Dolby Atmos Is Front, Center, and All Around

If you can have the best pictures and the best sound quality for these global ev...

10/02/2026

SVG Sit-Down: Quickplay's Paul Pastor on the Growth of Vertical Video Beyond Social Media

Disney+ will add vertical video within its app this year after ESPN introduced V...

10/02/2026

GameChanger Brings 1080HD Streaming to Youth Sports Production

GameChanger today unveiled the most comprehensive product update in its 15-year history, marking a major step forward in how families, athletes, coaches, fans, ...

10/02/2026

Editor-Approved Audiobooks Inspired by the Gothic Spirit of Wuthering Heights'

With a new film adaptation of Wuthering Heights arriving just in time for Valent...

10/02/2026

Spotify Reports Fourth Quarter 2025 Earnings

Today, we announced our fourth quarter 2025 earnings, marking a strong finish to the year with exceptional user growth and continued momentum across the busines...

10/02/2026

Spotify rapporterar resultat fr fjrde kvartalet 2025

I dag redovisar vi v rt resultat f r fj rde kvartalet 2025, vilket markerar ett starkt avslut p ret med robust anv ndartillv xt och fortsatt momentum i hela v...

10/02/2026

World-first opt-out function now fully integrated on SBS On Demand

World-first opt-out function now fully integrated on SBS On Demand 10 February, 2026 Media releases SBS has announced a suite of audience-first enhancement...

10/02/2026

L3Harris Signs Agreement with Kingdom of Saudi Arabia for Advanced Defense Collaboration

Jennifer Hanley, Vice President, International, L3Harris, signed a Memorandum of...

10/02/2026

Clear-Com Powers TEDNext 2025 with Gen-IC Virtual Intercom

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

10/02/2026

Gracenote Renews Partnership with Google for the AI Age

NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...

10/02/2026

YouTube TV Launches New $64.99 a Month Sports Plan

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

Zeiss Introduces Aatma Prime Lenses

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

From the Research Lab to the Production Studio - NUGEN Di...

Clear dialogue has long been one of the biggest pain points in post-production. From complex mixes to unpredictable playback environments, intelligibility somet...

10/02/2026

Trump Backs Nexstar-Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

FCC Managing Director Mark Stephens to Retire

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

FCC's Gomez: Fewer Owners Means Fewer Voices

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

Study: OTA Broadcasts Offered Lowest Latency of Super Bowl LX Feeds

Share Copy link Facebook X Linkedin Bluesky Email...

10/02/2026

VEON's Kyivstar Expands Digital Healthcare Services in Ukraine with Tabletki.ua Acquisition

10 Feb 2026 VEON's Kyivstar Expands Digital Healthcare Services in Ukraine ...

10/02/2026

Tonys Chocolonely wrestles cocoa exploitation in first-ever TV commercial, Theres Fight in Every Bite

The new TV campaign is set to air on Sky from 10th February - 6th April inviting...

10/02/2026

Red Seat Ventures Acquires Leading Podcast Subscription Platform Supercast

Red Seat Ventures Acquires Leading Podcast Subscription Platform Supercast Los Angeles, CA, February 10, 2026 - Red Seat Ventures, a division of Fox Corporati...

10/02/2026

Arvato Systems Celebrates a Decade of Innovation and Customer Success in the Digital Supply Chain

Arvato Systems Celebrates a Decade of Innovation and Customer Success in the Dig...

09/02/2026

SMT Brings New AR Weather Visualization, Refreshed Telestration to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and team that make the Super Bowl into true eye c...

09/02/2026

NEP's TFC Infrastructure, Supershooter 71 Power NBC Sports' IBC-Style' Super Bowl LX Infrastructure

Software-defined IP backbone and centralized signal-control hub redefine champio...

09/02/2026

From Alcatraz to an Olympics Handoff at Midfield, NBC Sports Expands Super Bowl Pregame Into Bay Area-Wide Celebration

Broadcasters continue to raise the bar when it comes to producing an eye-catchin...

09/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast on Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

09/02/2026

Sony at Super Bowl LX: Audio, Imaging, and Tracking Tech Power NBC's Broadcast, Officiating Ops, Sideline Comms, and More

Sony's imaging tech is the literal lens through which the spectacle and exc...

09/02/2026

How OBS Uses FPV Drones, 360-Degree Replay To Enhance Storytelling

The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill With four years from one Winter Games to the ...

09/02/2026

Sportradar To Power NBA Fan Experiences Across NBC Sports RSNs through Advanced Data and Enhanced Visual Storytelling

Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...

09/02/2026

New York Festivals Advertising Awards Embraces Sports for 2026 Competition

New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...

09/02/2026

FanDuel TV Calls Super Bowl LX Media Row Home for Up & Adams', Social Media Content

Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort The site ...

09/02/2026

Super Bowl LX In Review: All of SVG's Onsite Coverage From The Bay Area

Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...

09/02/2026

SBS Media Sustainability Challenge returns for 2026

SBS Media Sustainability Challenge returns for 2026 9 February, 2026 Media releases The challenge offers brands and agencies $500,000 in advertising invent...

09/02/2026

SAFTAs19 OPEN CALL FOR IN-MEMORIAM SEGMENT

The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...

09/02/2026

CALL FOR INTERNATIONAL BURSARY APPLICATIONS FOR FILM & TV POSTGRADUATE STUDIES - 2026

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/02/2026

NFVF CALL FOR SUBMISSION FOR TRAINING PROVIDER GRANT - 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...

09/02/2026

L3Harris Red Wolf + Sky Warden: Unmatched Flexibility for Kinetic Strike, EW, ISR and Support Missions

Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...

09/02/2026

Opening Doors for National High-Assurance Communications

The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...

09/02/2026

5 Reasons to Join Calrec at ISE

Book a meeting or demonstration at ISE 2026! Please enter the following details. (Tick the relevant box for a meeting or demo): -- Meeting / Demo* Meeting...

09/02/2026

Nielsen reveals Australia's top ad spenders and categories for 2025

Harvey Norman tops Australia's biggest ad spenders as finance and travel surge Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...

09/02/2026

Tegna's KPNX Renews Deal to Broadcast Diamondbacks' Games

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

HBO Max To Launch In The UK & Ireland On March 26

Share Copy link Facebook X Linkedin Bluesky Email...

09/02/2026

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration

Berklee Presents Great American Songbook: What About Us-A P!NK Celebration Featuring a global cast of over 100 Berklee students, the two-night production will...

09/02/2026

DPA at Super Bowl LX

From Green Day using 2028s, Charlie Puth's rendition of The Star-Spangled Banner with a d:facto (as well as 4099s on many of the instruments) and Bad Bunny...