Sony Pixel Power calrec Sony

Media Asset Storage: it's in our DNA

31/03/2020

-- --

SCREEN AFRICA EXCLUSIVE:

When it comes to the storage of media assets (or any data, for that matter), whether it's online or up on the cloud, there's no doubt that the immediate future of data storage remains magnetic tape. Recent technological advancements have given new life to hard drives, but when it comes to long-term archiving of assets, the tape or hard drive of the future could be something very old, something that everyone has inside them: DNA.

The first commercial digital-tape storage system, IBM's Model 726, could store about 1.1 megabytes on one reel of tape. Today, a modern LTO tape cartridge can hold 30 terabytes. Meanwhile, a single robotic tape library can contain up to 556 petabytes of data. While tape doesn't offer the fast read/write speeds of hard drives, the medium's advantages are many.

For starters, tape is reliable, with error rates four to five orders of magnitude lower than those of hard drives. They are energy efficient: once all the data has been written, the tape cartridge simply sits in a slot in a tape library without consuming any power until it's needed again. And tape is very secure, with built-in, on-the-fly encryption and if a cartridge isn't mounted in a drive, the data cannot be accessed or modified. The main reason why tape is so popular is simple economics. Tape storage costs one-sixth the amount you'd have to pay to keep the same amount of data on disks, which is why you find tape systems almost any place where massive amounts of data are being stored.

But, as mentioned, tape is slow, and so the development of hard drive technology continues. The longevity of hard disks, and the rapid rise of solid-state drives (SSDs), can be attributed to a continual improvement process to minimise the drawbacks of tape technology. The hard disk game changed dramatically in 2005 with perpendicular magnetic recording (PMR), where, broadly speaking, magnetised bits stand perpendicular to the head of the hard disk platter instead of lying down, making room for more bits. However, after years of data density improvements using PMR (densities doubled between 2009 and 2015), researchers are once again hitting the physical limits: each magnetic bit' is becoming too small to reliably hold its data, increasing the potential for corruption.

Shingled magnetic recording (SMR), introduced by Seagate in 2014, is one way to fit more data on a disk's platter. In an SMR disk, when the write head writes a data track, the new track will overlap part of the previously written track, reducing its width and meaning more tracks can fit on a platter. The thinner track can still be read, as read heads can be physically thinner than write heads. Western Digital launched a 15TB SMR hard drive in 2018 targeting data centres, with plans to increase the capacity per rack by up to 60TB soon.

The next big thing is two-dimensional magnetic recording (TDMR). This is another Seagate technology, and aims to solve the problem of reading data from tightly packed hard disk tracks, where the read head picks up interference from tracks around the one being read. TDMR disks use multiple read heads to pick up data from several tracks at a time, then work out which data is needed, turning the noise into useful data that can be analysed and then discarded when not required. 14 and 16TB TDMR drives came onto the market in 2019.

The multiple read heads of TDMR disks can improve read speeds, but to improve write speeds while increasing data density you need to move away from SMR to the latest hard disk technology: heat-assisted magnetic recording (HAMR). This aims to overcome the compromise of SMR by changing the material of the hard disk platter, to one where each bit will maintain its magnetic data integrity at a smaller size. As HAMR's name implies, the solution is to use a laser to heat up part of the hard disk platter before the data is written. This lowers the material's coercivity enough for the data to be written, before the heated section cools and the coercivity rises again to make the data secure. HAMR has the potential to increase hard disk density tenfold.

Therefore, both hard drive and magnetic tape technologies work for the storage and retrieval of data assets but the trouble is that technology is battling to keep up with the continual flood of data currently being generated, and forecast to be generated in the future. What's the solution? The hard drive of the future could actually be something very old, something that is inside every person reading this: DNA.

Deoxyribonucleic acid, or DNA, is the molecule that dictates how an organism develops. DNA can also hold a staggering amount of information: 215 petabytes (1 petabyte is about 100 million gigabytes) of data on a single gram. Just as impressive is its longevity. Traditional mediums like magnetic tape and flash memory tend to degrade, whether through repeated use or simply time. DNA degrades, too, but at a significantly slower rate: depending on the storage conditions, it can last thousands, or even tens of thousands, of years.

The idea of storing data on DNA was proposed back in the 1960s by Soviet scientist Mikhail Neiman. In the decades since, researchers have made great strides in making it achievable - though at a price. Currently, the most cost-effective DNA storage technique costs about US$3,500 per MB to write the data and US$1,000 per MB to read it, so don't retire your LTO or hard drive array just yet.

DNA's storage capabilities, however, are intriguing and have huge potential for computing in the future. For years, technology roughly followed the path laid out by Moore's Law, which stated that every two years or so, we could double the number of transistors that fit on a microchip. However, computer chips have become so small these day
LINK: https://www.screenafrica.com/2020/03/31/technology/storage-asset-manag...
See more stories from screenafrica

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

05/06/2026

Nielsen Adds New Audience Data Partnerships

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

ASG Promotes Joe Marchitto to Western Regional CTO

ASG Promotes Joe Marchitto to Western Regional CTO Brie Clayton June 5, 2026 0 Comments Appointment to Support Engineering Alignment and Client Experi...

05/06/2026

Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas

Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas Brie Clayton June 5, 2026 0 Comments End to end post in one platform al...

05/06/2026

People Need to Come First When We Use AI

People Need to Come First When We Use AI Andy Marken June 5, 2026 0 Comments It's just surviving. Life's very existence requires destruction....

05/06/2026

Fahad Haider Joins NESN as VP, Operations and Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

GatesAir Opens New Brazil Office to Back DTV+ Rollout

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Supreme Court Upholds FCC's Authority to Levy Fines

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Montclair State University Will Run NJ PBS

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Merkhet's Sam Matheny Urges Congress to Expedite BPS Deployment

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Sinclair Launches NextGen TV Campaign in Columbus, Ohio

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

NAB Releases New Keep the Game On' Spot

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

NCTC, ACAC Going to Disney World for Independent Show

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Nielsen Announces New Integrations for Improved Measurement

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Frequency Launches In-Scene Advertising to Accelerate Str...

Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...

05/06/2026

Berklee Study Reveals Video Has Become Essential to Music Careers

Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...

05/06/2026

RT Radio 1 Folk Awards 2026 Date Announcement

RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...

04/06/2026

Sony's New PTZ Cameras Deliver 4K 60p; New STARVIS Sensor Meets Low-Light Demands

Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...

04/06/2026

SVG Students To Watch: Alex Albert, Texas A&M University

This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...

04/06/2026

USGA Brings AI Recaps, 3D Range Tracking, and Predictive Shot Tracing to U.S. Womens Open

For the first time at a women's golf major, every player in the field will r...

04/06/2026

Panasonic PT-RQ45 Projectors Power Lille Video Mapping Festival Opera House Installation

Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...

04/06/2026

Bitmovin and Akamai Support NRJ Groups Deployment of Akamai Adaptive Media Player 2

Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...

04/06/2026

Telestream to Exhibit at InfoComm 2026 with Live Production and Media Workflow Demonstrations

Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...

04/06/2026

Sony Announces RIALTO 65 Image Sensor Block for VENICE 2, Targeting 2027 Release

Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...

04/06/2026

KOKUSAI DENKI Electric America to Exhibit 4K and Remote Production Solutions at InfoComm 2026

KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...

04/06/2026

Bell Media to Carry All 104 FIFA World Cup 2026 Matches Across TSN, RDS, and Streaming Platforms

Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...

04/06/2026

MASV Case Study: How MASV Reduced Miami HEAT's Road Game Video Transfer Times by 85%

The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...

04/06/2026

MASV Outlines Seven-Step Sports Analytics Workflow, Highlights File Transfer as Key Bottleneck

MASV, a managed file transfer platform used in broadcast and live sports product...

04/06/2026

NESN Appoints Fahad Haider as Vice President of Operations and Engineering

NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...

04/06/2026

Sports Broadcaster, Executive, and Author David J. Halberstam Dies

David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer. Over his l...

04/06/2026

Grass Valleys Ben Dolinky on Offering Teachable Technology to College Students Across the Country

Although collegiate production programs are tasked with delivering high-quality ...

04/06/2026

Prime Video Caps First NBA Season With Sports Emmy Win, Carries In-House Production Into WNBA Campaign

California studio, two production trucks, global distribution system are combine...

04/06/2026

TikTok and Sundance Collab Launch Micro-Series Storytelling Program

New global program empowers and supports storytellers through scriptwriting course and access to industry experts TikTok and Sundance Institute today announce...

04/06/2026

Celemony announce Tonalic ARA support for Cubase & Nuendo

Steinberg DAWs now boast in-depth Tonalic integration Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...

04/06/2026

GearExpo UK: Microphone Update

Get Hands-On With Over 20 Mic Brands GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...

04/06/2026

Positive Grid launch Reactor amp range

Combos feature new Amplifier Intelligence engine Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...

04/06/2026

Is Your Job Making You Work this June?

Is Your Job Making You Work this June? 4 June, 2026 Media releases SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...

04/06/2026

Statement regarding unauthorised use of SBS logos on third party social content

Statement regarding unauthorised use of SBS logos on third party social content 4 June, 2026 Media releases SBS has become aware of social media posts in c...

04/06/2026

TiVo: TV Viewing Hits Post-Pandemic Peak

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

Bitmovin and Akamai Support NRJ Group to Deploy Next Gene...

Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...

04/06/2026

American Underground Opens at American Tobacco Campus, Completing a 16-Year Full-Circle Story

American Underground (AU), the Startup Hub of the South and a community of mor...

04/06/2026

Nielsen: Thunder Rolls as NBA's Most-Watched Team

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

AI Drives Lenovo's 2026 FIFA World Cup Broadcast Plans

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

ATSC Conference Looks Beyond Traditional TV for 3.0 Success

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

ATSC Awards Highest Technical Honor to Julia Kenyon

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

Lumine Group to Acquire Synamedias Video Network Business

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

BFOA Launches 5th Annual Giving Day

Share Copy link Facebook X Linkedin Bluesky Email...