In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this can deliver a win-win experience for operators and consumers alike.
Wi-Fi 7 isn't just another upgrade-it's a game-changer for connectivity. Promising lightning-fast speeds, ultra-low latency, and enhanced reliability, this next-generation standard is poised to transform how consumers experience the internet. But speed alone isn't enough. Today's connected households demand security, simplicity, and peace of mind. That's where operators have a unique opportunity: to pair Wi-Fi 7 with value-added services that go beyond performance to deliver value and trust.
A Greenfield Opportunity
The arrival of Wi-Fi 7 marks a pivotal moment for operators. Promising faster speeds, ultra-low latency and other enhanced capabilities, this next-generation standard is set to transform connectivity for consumers and small businesses alike. But while the headlines may focus on performance, the real question we need to ask ourselves is: will speed alone convince consumers to upgrade to Wi-Fi 7 or will they expect more by switching? Arguably, that's where the real value of Wi-Fi 7 lies - it's not just a technical upgrade, it's an opportunity to deliver a richer, more secure and more connected consumer experience.
As Wi-Fi 7 rollouts require new gateways and infrastructure, they create a rare chance for operators to introduce additional value-add services alongside a hardware upgrade. While consumers might not grasp the technical details associated with a migration from Wi-Fi 6 to Wi-Fi 7, they do care about the security, reliability and peace of mind they get from their service provider. Bundling value-add services such as NAGRA Scout with these new hardware deployments, not only transforms a simple hardware refresh into a compelling proposition but brings consumer cybersecurity into connected homes - a proposition that resonates with today's hyper-connected households.
NAGRA Scout: More than Cybersecurity
At its core, NAGRA Scout is an intuitive consumer cybersecurity solution designed to protect the multitude of connected devices available today. With the average U.S. household already managing over 20 connected devices[1] and the global connected devices footprint expected to soar to nearly 40 billion devices by 2030[2]; the level of complexity and security risk are also set to increase dramatically. This is further highlighted by research from[3] that shows consumer concern about device security and privacy increased by 10 percentage points between 2022 and 2023. Empowering consumers to manage their digital lives effortlessly with solutions such as NAGRA Scout, creates opportunities for internet service providers to differentiate their proposition, reduce support costs, and build long-term subscriber loyalty.
Add Value to Your Wi-Fi 7 Rollout
The internet service provider (ISP) industry is highly competitive with a very active switching market where savvy consumers continually move to secure the highest speed at the lowest price. With this applying to one in five consumers and new customer acquisition costing in the region of 6 to 7 times the cost of retention, speed is no longer enough to retain consumers beyond the initial contract period. By integrating NAGRA Scout into Wi-Fi 7 gateways, ISPs can unlock new retention value by:
Delivering peace of mind and protect consumers from phishing, malware and scams
Enabling self-care with AI-powered troubleshooting reduces call center traffic and operational overheads
Enhancing engagement by offering parental controls, on-the-go protection and intuitive device management
Achieving regulatory compliance and align with frameworks such as the Cyber Resilience Act (CRA) ensuring robust security across networks and devices.
A New Monetization Opportunity
Beyond consumer benefits, NAGRA Scout helps operators monetize the Wi-Fi 7 upgrade cycle. Through NAGRA Scout Synthesis, operators can gain detailed insight into device behavior and network health. This can be used to create targeted campaigns alongside proactive anomaly detection to maintain service quality. Additional insight can also inform product development and ongoing marketing strategies.
Already deployed with Airties' leading Smart Wi-Fi platform, NAGRA Scout can be deployed without hardware dependencies. This flexibility alone allows operators to roll out NAGRA Scout across existing networks while embedding it into next-generation gateways that support Wi-Fi 7.
Delivering on the Consumer Promise
Many consumers don't understand the complexities of today's connected ecosystems - and they shouldn't have to. What matters most is knowing they are protected and that their peace of mind has real value. With NAGRA Scout's scam detector, they can validate suspicious activity easily, without jargon or stress a digital safety advisor in their pocket, included with their monthly broadband subscription, quietly doing the cybersecurity heavy lifting, so they don't have to.
Operators that succeed won't just deliver speed, they'll deliver trust. They'll turn everyday connectivity into meaningful value and create safer, smarter and more intuitive experiences for their consumers, which in turn drives retention and increases ARPU.
From Speed to Security and Beyond
Wi-Fi 7 is the industry's chance to redefine the connected experience. With NAGRA Scout bundled as part of a new connectivity proposition, operators can move beyond the race for speed to deliver trust, security, and added value to consumers, while getting actionable insights that drive loyalty and growth. Available to integrate with existing new and existing home gateways, NAGRA Scout is available in the following o
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13 with guest ...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this can deliver a win-win experience for operators and consumers alike.
